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Customer Analytics A Complete Guide 2020 Edition
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Book Synopsis Marketing Analytics by : Mike Grigsby
Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
Book Synopsis Guide to Business Data Analytics by : Iiba
Download or read book Guide to Business Data Analytics written by Iiba and published by . This book was released on 2020-08-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes how to develop a framework; key techniques and application; how to identify, communicate and integrate results; and more. This guide acts as a reference for the practice of business data analytics and is a companion resource for the Certification in Business Data Analytics (IIBA(R)- CBDA). Explore more information about the Certification in Business Data Analytics at IIBA.org/CBDA. About International Institute of Business Analysis International Institute of Business Analysis(TM) (IIBA(R)) is a professional association dedicated to supporting business analysis professionals deliver better business outcomes. IIBA connects almost 30,000 Members, over 100 Chapters, and more than 500 training, academic, and corporate partners around the world. As the global voice of the business analysis community, IIBA supports recognition of the profession, networking and community engagement, standards and resource development, and comprehensive certification programs. IIBA Publications IIBA publications offer a wide variety of knowledge and insights into the profession and practice of business analysis for the entire business community. Standards such as A Guide to the Business Analysis Body of Knowledge(R) (BABOK(R) Guide), the Agile Extension to the BABOK(R) Guide, and the Global Business Analysis Core Standard represent the most commonly accepted practices of business analysis around the globe. IIBA's reports, research, whitepapers, and studies provide guidance and best practices information to address the practice of business analysis beyond the global standards and explore new and evolving areas of practice to deliver better business outcomes. Learn more at iiba.org.
Download or read book Lean Analytics written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2024-02-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products
Download or read book Marketing Funnel written by Robert Baker and published by . This book was released on 2019-11-06 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really want to know how to build a high conversion sales funnel? Do you want to know how to get your business off the ground? The term funnel identifies that part of marketing that has the task of directing users to buy your products with sponsored, blogs, email marketing and more. The funnel is commonly represented as a funnel but can actually be imagined more as a sieve, as its task is to pass on qualified users to purchase your products and disqualify those who are not targeted. In this book, you will be taught to understand: - The psychology of the customer - How to speed up the construction of a sales funnel - How to optimize the conversion rate to increase your profits - How to optimize the setting of Google Analytics. Even if you are at the beginning of your business and have never built a funnel, with this book you will learn the logic behind a sales funnel and avoid making the most trivial mistakes. This will allow you to achieve excellent results in your business in the short term. What are you waiting for? Want to know more? Scroll up and click on "Buy now" and get your copy !!!!
Book Synopsis HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) by : Harvard Business Review
Download or read book HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-03-13 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes
Book Synopsis A Complete Guide to the Futures Markets by : Jack D. Schwager
Download or read book A Complete Guide to the Futures Markets written by Jack D. Schwager and published by John Wiley & Sons. This book was released on 1984-06-29 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition will be available in January 2017 Focusing on price-forecasting in the commodity futures market, this is the most comprehensive examination of fundamental and technical analysis available. Treats both approaches in depth, with forecasting examined in conjunction with practical trading considerations.
Book Synopsis Dyadic Data Analysis by : David A. Kenny
Download or read book Dyadic Data Analysis written by David A. Kenny and published by Guilford Publications. This book was released on 2020-11-26 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpersonal phenomena such as attachment, conflict, person perception, learning, and influence have traditionally been studied by examining individuals in isolation, which falls short of capturing their truly interpersonal nature. This book offers state-of-the-art solutions to this age-old problem by presenting methodological and data-analytic approaches useful in investigating processes that take place among dyads: couples, coworkers, parent and child, teacher and student, or doctor and patient, to name just a few. Rich examples from psychology and across the behavioral and social sciences help build the researcher's ability to conceptualize relationship processes; model and test for actor effects, partner effects, and relationship effects; and model and control for the statistical interdependence that can exist between partners. The companion website provides clarifications, elaborations, corrections, and data and files for each chapter.
Book Synopsis AWS Certified Data Analytics Study Guide with Online Labs by : Asif Abbasi
Download or read book AWS Certified Data Analytics Study Guide with Online Labs written by Asif Abbasi and published by John Wiley & Sons. This book was released on 2021-04-13 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual, hands-on learning labs allow you to apply your technical skills in realistic environments. So Sybex has bundled AWS labs from XtremeLabs with our popular AWS Certified Data Analytics Study Guide to give you the same experience working in these labs as you prepare for the Certified Data Analytics Exam that you would face in a real-life application. These labs in addition to the book are a proven way to prepare for the certification and for work as an AWS Data Analyst. AWS Certified Data Analytics Study Guide: Specialty (DAS-C01) Exam is intended for individuals who perform in a data analytics-focused role. This UPDATED exam validates an examinee's comprehensive understanding of using AWS services to design, build, secure, and maintain analytics solutions that provide insight from data. It assesses an examinee's ability to define AWS data analytics services and understand how they integrate with each other; and explain how AWS data analytics services fit in the data lifecycle of collection, storage, processing, and visualization. The book focuses on the following domains: • Collection • Storage and Data Management • Processing • Analysis and Visualization • Data Security This is your opportunity to take the next step in your career by expanding and validating your skills on the AWS cloud. AWS is the frontrunner in cloud computing products and services, and the AWS Certified Data Analytics Study Guide: Specialty exam will get you fully prepared through expert content, and real-world knowledge, key exam essentials, chapter review questions, and much more. Written by an AWS subject-matter expert, this study guide covers exam concepts, and provides key review on exam topics. Readers will also have access to Sybex's superior online interactive learning environment and test bank, including chapter tests, practice exams, a glossary of key terms, and electronic flashcards. And included with this version of the book, XtremeLabs virtual labs that run from your browser. The registration code is included with the book and gives you 6 months of unlimited access to XtremeLabs AWS Certified Data Analytics Labs with 3 unique lab modules based on the book.
Book Synopsis Marketing Analytics by : Mike Grigsby
Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2015-06-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure and improve upon the effectiveness of marketing programs. Marketing Analytics demonstrates how statistics, analytics and modeling can be put to optimal use to increase the effectiveness of every day marketing activities, from targeted list creation and data segmentation to testing campaign effectiveness and forecasting demand. The author explores many common marketing challenges and demonstrates how to apply different data models to arrive at viable solutions. Business cases and critical analysis are included to illustrate and reinforce key concepts throughout. Beginners will benefit from clear, jargon-free explanations of methodologies relating to statistics, marketing strategy and consumer behaviour. More experienced practitioners will appreciate the more complex aspects of data analytics and data modeling, discovering new applications of various techniques in every day practice. Readers of Marketing Analytics will come away with a firm foundation in markets analytics and the tools they need to gain competitive edge and increase market share. Online supporting resources for this book include a bank of test questions as well as data sets relating to many of the chapters.
Book Synopsis The Definitive Guide to DAX by : Alberto Ferrari
Download or read book The Definitive Guide to DAX written by Alberto Ferrari and published by Microsoft Press. This book was released on 2015-10-14 with total page 1515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authoritative guide will teach you the DAX language for business intelligence, data modeling, and analytics. Leading Microsoft BI consultants Marco Russo and Alberto Ferrari help you master everything from table functions through advanced code and model optimization. You’ll learn exactly what happens under the hood when you run a DAX expression, how DAX behaves differently from other languages, and how to use this knowledge to write fast, robust code. If you want to leverage all of DAX’s remarkable power and flexibility, this no-compromise “deep dive” is exactly what you need. Perform powerful data analysis with DAX for Microsoft SQL Server Analysis Services, Excel, and Power BI Master core DAX concepts, including calculated columns, measures, and error handling Understand evaluation contexts and the CALCULATE and CALCULATETABLE functions Perform time-based calculations: YTD, MTD, previous year, working days, and more Work with expanded tables, complex functions, and elaborate DAX expressions Perform calculations over hierarchies, including parent/child hierarchies Use DAX to express diverse and unusual relationships Measure DAX query performance with SQL Server Profiler and DAX Studio
Book Synopsis Geospatial Analysis by : Michael John De Smith
Download or read book Geospatial Analysis written by Michael John De Smith and published by Troubador Publishing Ltd. This book was released on 2007 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses a range of analytical techniques that are provided within modern Geographic Information Systems and related geospatial software products. This guide covers: the principal concepts of geospatial analysis; core components of geospatial analysis; and, surface analysis, including surface form analysis, gridding and interpolation methods.
Book Synopsis Fundamental Analysis Book & Study Guide Set by : Jack D. Schwager
Download or read book Fundamental Analysis Book & Study Guide Set written by Jack D. Schwager and published by Wiley. This book was released on 1995-08-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have book for all futures traders In Fundamental Analysis, the legendary Jack D. Schwager has produced the most comprehensive, in-depth book ever written on the use of fundamental analysis for futures trading. In what is destined to become the bible of the futures industry, Schwager has poured out insights gathered during his long career as a trader, researcher, bestselling writer, and highly regarded authority in the field. This book is packed with invaluable information you'll use every trading day. "Futures guru Jack Schwager has created the definitive source on using fundamental analysis for price forecasting that no trader can afford to be without." —Tom Baldwin, Chairman, Baldwin Group "This book won't make you a great commodities trader instantly, but it will teach you what you must know to start." —Jim Rogers, Author, Investment Biker "Jack Schwager always provides clear and compelling material on the often opaque subject of futures trading." —Richard Dennis, President, Dennis Trading Group "Jack Schwager's deep knowledge of the markets and his extensive network of personal contacts throughout the industry have set him apart as the definitive market chronicler of our age." —Ed Seykota Fundamental Analysis is the first book in the Schwager on Futures series—the definitive source on the futures market for the next century that no trader will want to be without. Jack Schwager is one of the most important and visible figures in the futures industry today. His Market Wizards and New Market Wizards are two of the bestselling finance titles of all time. Now Schwager has created the most comprehensive guide ever for using fundamental analysis for futures trading. The much-awaited Schwager on Futures series greatly expands and updates material first contained in his A Complete Guide to the Futures Markets, which has been the bible of the industry for the past decade. In this first volume of the series, Fundamental Analysis, Schwager shows traders how to apply analytical techniques to actual price forecasting and trading in virtually all futures contracts currently traded. In chapter after chapter, Schwager draws on what he has learned during his legendary career as a successful trader, researcher, and bestselling investment author to dispense priceless insights. Explains how to apply the techniques of technical analysis to fundamental data-information not found elsewhere Shows how regression analysis works and tells how to use it as a tool for price forecasting Includes step-by-step instruction on how to build a forecast model Contains a 13-chapter section illustrating the applications of fundamental techniques to individual markets and market groups Outlines how to analyze seasonal fluctuations, including seasonal price charts of 27 active markets Numerous charts, tables, and examples illustrate all key concepts, and the text itself is written in the clear, nontechnical style that has helped make Jack Schwager one of today's most widely read and highly regarded investment writers.
Book Synopsis Technical Analysis, Study Guide by : Jack D. Schwager
Download or read book Technical Analysis, Study Guide written by Jack D. Schwager and published by John Wiley & Sons. This book was released on 1997-10-02 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to technical analysis . . . written from a trader's perspective With the keen insight and perspective that have made him a market legend, Jack D. Schwager explores, explains, and examines the application of technical analysis in futures trading. In the most in-depth, comprehensive book available, the bestselling investment writer demonstrates why he is one of today's foremost authorities. Here is the one volume no trader should be without. "Jack Schwager has accomplished the rarest of feats in this book. He has presented material in a way that both the professional and layman can profit from. It is a must read for traders on all levels." - Stanley Druckenmillern Managing Director, Soros Fund Management "Jack Schwager's Technical Analysis is exactly what one should expect from this expert on futures. The book is comprehensive, thoroughly insightful, and highly educational. I recommend it to the beginner as well as the expert." - Leo Melamed Chairman, Sakura Dellsher, Inc. "Jack Schwager possesses a remarkable ability to extract the important elements of complex, market-timing approaches, and distill that into something intelligible and useful. Not only is he able to present these ideas cleverly in an easily understood format, but he also demonstrates their application to the markets with clarity and precision." - Thomas R. DeMark Author, The New Science of Technical Analysis "Jack Schwager's book, A Complete Guide to the Futures Markets, was one of the best books I have read on futures trading. We give a copy of it to all our new analysts. Jack's latest work, Technical Analysis, looks like a gold mine of information, adding significantly to the existing investment literature." - Monroe Trout President, Trout Trading Management Co. Jack Schwager is one of the most important and visible figures in the futures industry today. His Market Wizards and The New Market Wizards are two of the bestselling finance titles of all time. Now, in the latest volume in the Schwager on Futures series, Technical Analysis, Schwager has created the most comprehensive guide ever for using technical analysis for futures trading. What makes Technical Analysis unique, besides its in-depth coverage, is that it is written from a trader's perspective. Schwager doesn't merely cover the subject, he explores what works and doesn't work in the real world of trading. Contains a comprehensive guide to chart analysis written with a particular focus on trading applications * Includes a separate 200+ page section illustrating the use of chart analysis in the real world * Details and illustrates several original trading systems * Includes a self-contained primer on cyclical analysis * Describes popular oscillators, the pitfalls in their common use, and guidelines to their successful application in trading * Explains the concept and use of "continuous futures" and compares 10-year continuous futures charts with conventional nearest futures charts for all major U.S. futures markets * Contains a section on trading strategy and philosophy, including over 100 trading tips Hundreds of charts, tables, and examples illustrate key points throughout, while the text is written in the informative, insightful, and nontechnical style that has made Jack Schwager one of the most highly regarded and bestselling investment authors ever. This invaluable book by one of the world's foremost authorities is destined to become the premier industry guide on technical analysis for many years to come.
Book Synopsis Data Analytics for Beginners by : Robert J. Woz
Download or read book Data Analytics for Beginners written by Robert J. Woz and published by Createspace Independent Publishing Platform. This book was released on 2017-10 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are convinced that the world today is producing more data than the previous decades, then you understand that processing yesterday's data for today's use at times is not enough. The level of data analysis that is needed in highly competitive business environment needs to be processed, analyzed and used immediately for businesses to be ahead of their competition. Having this in mind, you need to understand from the ground up, what data is, the different types of data and how you should identify the right data for your business. To help you understand the simple basics of data and how it needs to be analyzed, then Data Analytics for Beginners is the book that you have been waiting for. The size and type of business you are running doesn't matter because after all, it will depend on your ability to understand the data that your business is exposed to so as to make better business decisions for the current working environment and the future. Are there patterns in your business that you cannot see? Do you want to make sense of the shopping trends of your clients to better enrich their experience? Do you want to know your target market even more? Do you want to better derive insights from the feedback your clients give you? These questions can only be answered when you perform a data analysis for your business. Collecting the data is one thing, analyzing them is another matter entirely as it is not something that can be done haphazardly by just looking at the data. If you hope to understand your data well, you need to understand the data you are collecting, the methods to use and the right tools to use when analyzing the data. Inside you will find valuable steps and tools that will help make your information work for you. Do not let yourself get complacent, stop looking at the data that you collect each day and start analyzing your data to move your business up. Get started by buying this book today! Inside you will find How data should be understood? Terms and concepts used in data analysis. Data mining and the different kinds of databases used to store data. How information can be retrieved and manipulated in the database to create a visual representation of what you want to know? The life cycle of data analysis. And more...
Book Synopsis Data Analysis with R, Second Edition by : Anthony Fischetti
Download or read book Data Analysis with R, Second Edition written by Anthony Fischetti and published by Packt Publishing Ltd. This book was released on 2018-03-28 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn, by example, the fundamentals of data analysis as well as several intermediate to advanced methods and techniques ranging from classification and regression to Bayesian methods and MCMC, which can be put to immediate use. Key Features Analyze your data using R – the most powerful statistical programming language Learn how to implement applied statistics using practical use-cases Use popular R packages to work with unstructured and structured data Book Description Frequently the tool of choice for academics, R has spread deep into the private sector and can be found in the production pipelines at some of the most advanced and successful enterprises. The power and domain-specificity of R allows the user to express complex analytics easily, quickly, and succinctly. Starting with the basics of R and statistical reasoning, this book dives into advanced predictive analytics, showing how to apply those techniques to real-world data though with real-world examples. Packed with engaging problems and exercises, this book begins with a review of R and its syntax with packages like Rcpp, ggplot2, and dplyr. From there, get to grips with the fundamentals of applied statistics and build on this knowledge to perform sophisticated and powerful analytics. Solve the difficulties relating to performing data analysis in practice and find solutions to working with messy data, large data, communicating results, and facilitating reproducibility. This book is engineered to be an invaluable resource through many stages of anyone’s career as a data analyst. What you will learn Gain a thorough understanding of statistical reasoning and sampling theory Employ hypothesis testing to draw inferences from your data Learn Bayesian methods for estimating parameters Train regression, classification, and time series models Handle missing data gracefully using multiple imputation Identify and manage problematic data points Learn how to scale your analyses to larger data with Rcpp, data.table, dplyr, and parallelization Put best practices into effect to make your job easier and facilitate reproducibility Who this book is for Budding data scientists and data analysts who are new to the concept of data analysis, or who want to build efficient analytical models in R will find this book to be useful. No prior exposure to data analysis is needed, although a fundamental understanding of the R programming language is required to get the best out of this book.
Download or read book Data Analytics written by Benjamin Smith and published by . This book was released on 2020-04-26 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancement in technology and the resulting shifts in everyday practice have brought about a fast-growing "parallel world" with new material, new data, and new sources. Irrespective of how anyone describes it, the data trend is becoming increasingly real, increasingly prevalent, and far more significant. Collating and gathering data is one thing while processing it is an entirely separate issue. It is not something that can be accomplished carelessly by merely staring at the data. If you are hoping to derive reasonable insights from the data generated, you must understand the data you are gathering, the approaches that are required, and the appropriate techniques to use when analyzing this data. How exactly can all this be achieved - well, this is exactly where this book comes in. The book presents the A-Z on the realms of data analytics. It is a beginner's friendly guide. Hence, if you are totally new in the world of data analytics, we've got you covered! In this book, you'll find useful strategies and resources that can be used to derive reasonable insight on the data generated. Hey! Data analytics is not the scary jargon you've probably have heard about. Why not start by buying this book today and uncover those simple yet comprehensive strategies employed in the world of data analytics!What to expect in this book: -Uncover the nitty-gritty of data and big data-The two common data structures employed in data analytics-The essentials of machine learning and how it relates to data analytics-The data analytics life cycle-Unraveling probability distributions and inferential statistics processes-Some machine learning approaches to data analytics-How to clean your data for analysis-Data visualization tools and strategies-Some common analytical and statistical packages in R, -And much more!Let me work with you side by side as we discover the realms of data analytics! Grab your copy now!
Book Synopsis Elasticsearch: The Definitive Guide by : Clinton Gormley
Download or read book Elasticsearch: The Definitive Guide written by Clinton Gormley and published by "O'Reilly Media, Inc.". This book was released on 2015-01-23 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need full-text search or real-time analytics of structured data—or both—the Elasticsearch distributed search engine is an ideal way to put your data to work. This practical guide not only shows you how to search, analyze, and explore data with Elasticsearch, but also helps you deal with the complexities of human language, geolocation, and relationships. If you’re a newcomer to both search and distributed systems, you’ll quickly learn how to integrate Elasticsearch into your application. More experienced users will pick up lots of advanced techniques. Throughout the book, you’ll follow a problem-based approach to learn why, when, and how to use Elasticsearch features. Understand how Elasticsearch interprets data in your documents Index and query your data to take advantage of search concepts such as relevance and word proximity Handle human language through the effective use of analyzers and queries Summarize and group data to show overall trends, with aggregations and analytics Use geo-points and geo-shapes—Elasticsearch’s approaches to geolocation Model your data to take advantage of Elasticsearch’s horizontal scalability Learn how to configure and monitor your cluster in production
