CSR ESG and Charitable Institutions

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Publisher :
ISBN 13 : 9789391211288
Total Pages : 1223 pages
Book Rating : 4.2/5 (112 download)

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Book Synopsis CSR ESG and Charitable Institutions by :

Download or read book CSR ESG and Charitable Institutions written by and published by . This book was released on 2021 with total page 1223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Corporate Social Responsibility and Governance

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Publisher : Taylor & Francis
ISBN 13 : 1000553744
Total Pages : 295 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Corporate Social Responsibility and Governance by : Panagiotis Dimitropoulos

Download or read book Corporate Social Responsibility and Governance written by Panagiotis Dimitropoulos and published by Taylor & Francis. This book was released on 2022-03-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) has developed into a crucial corporate and organizational issue around the world. It has been incorporated into various sectors and countries, and includes many types of activities and dimensions. It is a common notion that organizations are more inclined today to broaden and shift their performance focus from short-term goals towards long-term social, environmental, and value-added perspectives. Under the framework of corporate governance, organizations and companies are motivated to promote fairness, transparency, ethics, and accountability in their transactions, while concurrently maintaining enhanced standards of governance. This means that organizations and corporations must align their activities with community aspirations which is an issue falling within the sphere of CSR. Increased attention has been placed on the organizations regarding their approach towards the needs of various stakeholders. However, a crucial issue that this book attempts to address is the association, intersection, and inter-relationship between governance and CSR within the EU region, which are not adequately established in the existing literature. The book will show that governance and CSR are highly connected. With the purpose of studying the association of CSR with legal, managerial and empirical aspects of governance in corporations and not-for-profit organizations, in various sectors of the economy, the book also intends to provide useful policy implications, as well as to offer constructive directions for future research. This book will be of value to researchers, academics, practitioners, policymakers, and students in the fields of CRS and governance, organizational theory, marketing management, business ethics and human resource management.

Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)

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Publisher : Springer Nature
ISBN 13 : 3030923576
Total Pages : 213 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG) by : Tracy Dathe

Download or read book Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG) written by Tracy Dathe and published by Springer Nature. This book was released on 2022-02-28 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to the structured procedure with definitions and CSR approaches, functions within the value chain are described in comprehensive manner with reference to business practice. Business trends in special sectors such as innovation management and hospitality management are also covered. Numerous practical examples and country-specific recommendations for decisions in practical situations are also offered.

Corporate Social Responsibility – Sustainable Business

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Publisher : Kluwer Law International B.V.
ISBN 13 : 9403522305
Total Pages : 620 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Corporate Social Responsibility – Sustainable Business by : Rae Lindsay

Download or read book Corporate Social Responsibility – Sustainable Business written by Rae Lindsay and published by Kluwer Law International B.V.. This book was released on 2020-06-17 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a dramatic departure from its voluntary origins, corporate social responsibility (CSR) is rapidly shifting to hold multinational companies accountable for more than traditional shareholder performance. This CSR movement is embracing new environmental, social and governance (ESG) frameworks that both promote global sustainability goals and enhance accountability for negative impacts businesses can have on ‘planet and people’. This collection of essays by leading businesspeople, international civil servants, legal practitioners, academics, and other experts offers a forward-looking and pragmatic perspective that illuminates the major themes in this movement towards increasingly sustainable, transparent and accountable business practices. The collection shows how CSR has evolved to account for societal pressures, environmental, climate change and human rights impacts, international policy imperatives and the practical challenges of regulating commercial activity that transcends borders. The chapters offer an in-depth examination of current issues including: international frameworks and multistakeholder initiatives catalysing foundational change; the shifting emphasis on corporate imperatives to avoid harm to third parties; trends in CSR, focused on assuring the planet's future sustainability and social stability; regulatory initiatives around the globe, including Europe, North America, Asia and Africa; and extended accountability for activities of corporate group members and supply chains. The pressure and business case for companies to incorporate CSR into corporate governance is intensifying with each quarter, shareholder meeting, and regulatory agenda. The integration of CSR and new ESG frameworks into multinational corporate strategy and operations is key to sustainable business models that can generate long-term value for the organization and all stakeholders. Their acceptance as cornerstones of 21st century business practice appears inevitable. Taking full account of the imperative for companies and their lawyers to grapple with the practical and legal challenges in this area, this volume is an invaluable and pragmatic addition to the practitioners’ toolbox at this important juncture in an ever-more dynamic field.

Corporate Social Responsibility, Entrepreneurship, and Innovation

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Publisher : Routledge
ISBN 13 : 0415880793
Total Pages : 164 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Corporate Social Responsibility, Entrepreneurship, and Innovation by : Kenneth Amaeshi

Download or read book Corporate Social Responsibility, Entrepreneurship, and Innovation written by Kenneth Amaeshi and published by Routledge. This book was released on 2013 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its recent popularity in literature, theory, and practice, Corporate Social Responsibility (CSR) remains a vague concept that struggles to define itself beyond the confines of corporate philanthropy or sustainability. In some circles, it is a response to the present and anticipated climate change challenges, while in others it focuses on fair trade, corporate governance, and responsible investment. What then is CSR, and how do we understand its purpose? In Corporate Social Responsibility, Entrepreneurship, and Innovation, authors Kenneth Amaeshi and Paul Nnodim consider the governance of corporate externalities (positive and negative impacts of firms on society and the environment) as the main thrust of the CSR discourse - a field that hitherto only the state has regulated, with sometimes coercive actions. This book contributes to the theorization of CSR by presenting the meaning of CSR in a clear and distinct manner, giving the ongoing CSR debate a new direction anchored on a firm economic philosophy. It reinforces the view of firms as social institutions as well as economic actors, establishing CSR as a form of justice rather than philanthropy. Articulating CSR as private governance of corporate externalities, for the first time, this book provides researchers with a new paradigm to translate knowledge into action and offers reflective managers an alternative framework in which to explore their corporate strategies and decisions.

Handbook on Corporate Governance and Corporate Social Responsibility

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Publisher : Edward Elgar Publishing
ISBN 13 : 1802208771
Total Pages : 429 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Handbook on Corporate Governance and Corporate Social Responsibility by : Michel Magnan

Download or read book Handbook on Corporate Governance and Corporate Social Responsibility written by Michel Magnan and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world-wide transition towards corporate social responsibility (CSR) results in profound changes to business practices. Hence, this crucial Handbook adopts a global perspective to review key CSR issues and their implications for the future evolution of corporate governance.

ESG and Responsible Institutional Investing Around the World: A Critical Review

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Publisher : CFA Institute Research Foundation
ISBN 13 : 1944960988
Total Pages : 80 pages
Book Rating : 4.9/5 (449 download)

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Book Synopsis ESG and Responsible Institutional Investing Around the World: A Critical Review by : Pedro Matos

Download or read book ESG and Responsible Institutional Investing Around the World: A Critical Review written by Pedro Matos and published by CFA Institute Research Foundation. This book was released on 2020-05-29 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: This survey examines the vibrant academic literature on environmental, social, and governance (ESG) investing. While there is no consensus on the exact list of ESG issues, responsible investors increasingly assess stocks in their portfolios based on nonfinancial data on environmental impact (e.g., carbon emissions), social impact (e.g., employee satisfaction), and governance attributes (e.g., board structure). The objective is to reduce exposure to investments that pose greater ESG risks or to influence companies to become more sustainable. One active area of research at present involves assessing portfolio risk exposure to climate change. This literature review focuses on institutional investors, which have grown in importance such that they have now become the largest holders of shares in public companies globally. Historically, institutional investors tended to concentrate their ESG efforts mostly on corporate governance (the “G” in ESG). These efforts included seeking to eliminate provisions that restrict shareholder rights and enhance managerial power, such as staggered boards, supermajority rules, golden parachutes, and poison pills. Highlights from this section: · There is no consensus on the exact list of ESG issues and their materiality. · The ESG issue that gets the most attention from institutional investors is climate change, in particular their portfolio companies’ exposure to carbon risk and “stranded assets.” · Investors should be positioning themselves for increased regulation, with the regulatory agenda being more ambitious in the European Union than in the United States. Readers might come away from this survey skeptical about the potential for ESG investing to affect positive change. I prefer to characterize the current state of the literature as having a “healthy dose of skepticism,” with much more remaining to be explored. Here, I hope the reader comes away with a call to action. For the industry practitioner, I believe that the investment industry should strive to achieve positive societal goals. CFA Institute provides an exemplary case in its Future of Finance series (www.cfainstitute.org/research/future-finance). For the academic community, I suggest we ramp up research aimed at tackling some of the open questions around the pressing societal goals of ESG investing. I am optimistic that practitioners and academics will identify meaningful ways to better harness the power of global financial markets for addressing the pressing ESG issues facing our society.

CSR, Sustainability, and Leadership

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Publisher : Routledge
ISBN 13 : 131552595X
Total Pages : 253 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis CSR, Sustainability, and Leadership by : Gabriel Eweje

Download or read book CSR, Sustainability, and Leadership written by Gabriel Eweje and published by Routledge. This book was released on 2017-02-10 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the acceptance of CSR and Sustainability as important business performance indicators, it is timely now to assess the impact that leadership has on the development of these processes. CSR, Sustainability, and Leadership seeks to explore the integration of these three elements through an examination of concerns and trends in contemporary organisations. The authors discuss empirical and theoretical studies which focus on processes and practices which inform the field. Organisations wish not only to participate in responsible behaviour, but also actively lead within their local environments. However, businesses are failing in their execution of CSR because of ineffective leadership. Business leaders are central to an organisation’s purpose in the world and this book will inform a robust discussion about social issues which are pressing to scholars, policymakers, not-for-profit organisations and students.

Corporate Social Investing

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609941527
Total Pages : 264 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Corporate Social Investing by : Curt Weeden

Download or read book Corporate Social Investing written by Curt Weeden and published by Berrett-Koehler Publishers. This book was released on 1998-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Curt Weeden unveils a 10-step "corporate social investing" plan which not only promises to improve a company's bottom line but should lead to an increase of $3 billion or more a year in business support for schools, healthcare institutions, civic groups, and other nonprofit organizations. Corporate Social Investing is a powerful resource for business executives, nonprofit organization leaders, and company employees who are nonprofit board members or volunteers.

Empowering Organizations through Corporate Social Responsibility

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Publisher : IGI Global
ISBN 13 : 1466672951
Total Pages : 407 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Empowering Organizations through Corporate Social Responsibility by : Wolf, Ruth

Download or read book Empowering Organizations through Corporate Social Responsibility written by Wolf, Ruth and published by IGI Global. This book was released on 2014-11-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of businesses on a country’s economy extends beyond just the monetary effects of the company. The ethical standard to which a business upholds itself can have a crucial impact on the development of a country’s economy. Empowering Organizations through Corporate Social Responsibility addresses the implementation of businesses’ ethical standards in both emerging and advanced economies, interpreting the social impact of this issue in a global context. Highlighting case studies, interdisciplinary perspectives, and strategies in business management, this book is a pivotal reference source for academics, researchers, post-graduate students, and professionals concerned with the development of the business sector.

Corporate Sustainability, Social Responsibility and Environmental Management

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Author :
Publisher : Springer
ISBN 13 : 3319468499
Total Pages : 207 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Corporate Sustainability, Social Responsibility and Environmental Management by : Mark Anthony Camilleri

Download or read book Corporate Sustainability, Social Responsibility and Environmental Management written by Mark Anthony Camilleri and published by Springer. This book was released on 2017-02-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others. It is primarily intended for advanced undergraduate and / or graduate students. Moreover, it is highly relevant for future entrepreneurs, small business owners, non-profit organisations and charitable foundations, as it addresses the core aspects of contemporary strategies, public policies and practices. It also features case studies on international policies and principles, exploring corporate businesses’ environmental, social and governance reporting. “Mark Camilleri’s new book provides an excellent overview of the eclectic academic literature in this area, and presents a lucid description of how savvy companies can embed themselves in circular systems that reduce system-wide externalities, increase economic value, and build reputation. A valuable contribution.” Charles J. Fombrun, Founder of Reputation Institute and a former Professor of Management at New York University and The Wharton School, University of Pennsylvania, USA “I am pleased to recommend Dr. Camilleri’s latest book, Corporate Sustainability, Social Responsibility, and Environmental Management. The book is a rich source of thought for everyone who wants to get deeper insights into this important topic. The accompanying five detailed case studies on a wide array of corporate sustainable and responsible initiatives are helpful in demonstrating how theoretical frameworks have been implemented into practical initiatives. This book is a critical companion for academics, students, and practitioners.” Adam Lindgreen, Professor and Head of Department of Marketing, Copenhagen Business School, Denmark “This book is an essential resource for students, practitioners, and scholars. Dr. Mark Camilleri skillfully delivers a robust summary of research on the business and society relationship and insightfully points to new understandings of and opportunities for responsible business conduct. I highly recommend Corporate Sustainability, Social Responsibility, and Environmental Management: An Introduction to Theory and Practice with Case Studies." Diane L. Swanson, Professor and Chair of Distinction in Business Administration and Ethics Education at Kansas State University, KS, USA "Mark’s latest book is lucid, insightful, and highly useful in the classroom. I strongly recommend it." Donald Siegel, Dean of the School of Business and Professor of Management at the University at Albany, State University of New York, NY, USA “The theory and practice of corporate sustainability, social responsibility and environmental management is complex and dynamic. This book will help scholars to navigate through the maze. Dr Camilleri builds on the foundations of leading academics, and shows how the subject continues to evolve. The book also acknowledges the importance of CSR 2.0 - or transformative corporate sustainability and responsibility - as a necessary vision of the future.” Wayne Visser, Senior Associate at Cambridge University, UK. He is the author of CSR 2.0: Transforming Corporate Sustainability & Responsibility and Sustainable Frontiers: Unlocking Change Through Business, Leadership and Innovation "Corporate Sustainability, Social Responsibility and Environmental Management: An Introduction to Theory and Practice with Case Studies" provides a useful theoretical and practical overview of CSR and the importance of practicing corporate sustainability.” Geoffrey P. Lantos, Professor of Business Administration, Stonehill College. Easton, Massachusetts, USA “This book offers a truly comprehensive guide to current concepts and debates in the area of corporate responsibility and sustainability. It gives helpful guidance to all those committed to mainstreaming responsible business practices in an academically reflected, yet practically relevant, way.” Andreas Rasche, Professor of Business in Society, Copenhagen Business School, Denmark “A very useful resource with helpful insights and supported by an enriching set of case studies.” Albert Caruana, Professor of Marketing at the University of Malta, Malta and at the University of Bologna, Italy “A good overview of the latest thinking about Corporate Social Responsibility and Sustainable Management based on a sound literature review as well as useful case studies. Another step forward in establishing a new business paradigm.” René Schmidpeter, Professor of International Business Ethics and CSR at Cologne Business School (CBS), Germany “Dr. Camilleri's book is a testimony to the continuous need around the inquiry and advocacy of the kind of responsibility that firms have towards societal tenets. Understanding how CSR can become a modern manifestation of deep engagement into socio-economic undercurrents of our firms, is the book's leading contribution to an important debate, that is more relevant today than ever before." Mark Esposito, Professor of Business and Economics at Harvard University, MA, USA “Mark’s book is a great addition to the literature on CSR and EM; it will fill one of the gaps that have continued to exist in business and management schools, since there are insufficient cases for teaching and learning in CSR and Environmental Management in Business Schools around the globe.” Samuel O. Idowu, Senior Lecturer in Accounting at London Metropolitan University, UK; Professor of CSR at Nanjing University of Finance and Economics, China and a Deputy CEO, Global Corporate Governance Institute, USA “Corporate Social Responsibility has grown from 'nice to have' for big companies to a necessity for all companies. Dr Mark Camilleri sketches with this excellent book the current debate in CSR and CSR communication and with his cases adds valuable insights in the ongoing development and institutionalization of CSR in nowadays business.” Wim J.L. Elving, Professor at the University of Amsterdam, Netherlands

Cases on Corporate Social Responsibility and Contemporary Issues in Organizations

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Author :
Publisher : IGI Global
ISBN 13 : 1522577165
Total Pages : 426 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Cases on Corporate Social Responsibility and Contemporary Issues in Organizations by : Antonaras, Alexandros

Download or read book Cases on Corporate Social Responsibility and Contemporary Issues in Organizations written by Antonaras, Alexandros and published by IGI Global. This book was released on 2019-02-15 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last decades witnessed a vigorous debate over the role of corporations in society. Interest in corporate social responsibility (CSR) has become intense as corporate stakeholders have called for higher performance and ethical standards from businesses, and many corporations have developed CSR programs to harvest the benefits resulting from such initiatives. CSR practices have become a crucial component of business strategy contributing to organizational success and sustainable competitiveness. Cases on Corporate Social Responsibility and Contemporary Issues in Organizations is an essential reference source that provides specific case studies that elaborate on the strategies and policies enacted by contemporary organizations to address environmental and social issues, as well as economic and financial ones. Featuring research on topics such as sustainable development goals, CSR pillars, employee retention, gender equality, and social accountability, this book is ideally designed for business managers, researchers, practitioners, and students seeking coverage on innovative business practices enacted in multiple organizations/industries.

Research Handbook on Corporate Social Responsibility in Context

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Publisher : Edward Elgar Publishing
ISBN 13 : 1783474807
Total Pages : 433 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Research Handbook on Corporate Social Responsibility in Context by : Anders Örtenblad

Download or read book Research Handbook on Corporate Social Responsibility in Context written by Anders Örtenblad and published by Edward Elgar Publishing. This book was released on 2016-11-25 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is corporate social responsibility (CSR) a universal idea? Is the same exact definition of CSR relevant for any organization, regardless of context? Or would such a definition need to be adapted to fit different types of organizations, in different cultures, industries and sectors? This book discusses how CSR preferably should be practiced in various generalized contexts. Experts share their knowledge on whether a broad definition of CSR can be practiced as is or if it first has to undergo changes, in as various generalized contexts as Buddhist and Islamic organizations, developing countries, the food processing industry, the shipping industry, and the pharmaceutical industry.

CSR and Sustainability in the Public Sector

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Author :
Publisher : Springer Nature
ISBN 13 : 9811563667
Total Pages : 285 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis CSR and Sustainability in the Public Sector by : David Crowther

Download or read book CSR and Sustainability in the Public Sector written by David Crowther and published by Springer Nature. This book was released on 2020-08-27 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on CSR in the public sector, in all its manifestations around the world, in order to consider its application in practice and its connections to sustainable objectives. This book is unique in that all chapters were written by members of the Social Responsibility Research Network. Their ideas have been tested and refined through the feedback given after they were presented at the 16th International Conference. The approach used in this book is based on the tradition of the Social Responsibility Research Network – a worldwide body of scholars that, over its 20-year history, has sought to broaden the discourse and to treat all research as inter-related and business-relevant. The book examines diverse aspects of how CSR and sustainability apply to, and are applied by, a variety of public bodies in a variety of ways. Thus, the authors focus on the priorities of these organisations, in order to consider the extent to which the focus has changed so much that we need to think about new approaches to our understanding of CSR and sustainability and differing effects in practice. The international mix of authors makes this an original contribution, sharing some of the best ideas from around the world

Corporatesocialresponsibility,ethicsandsustainableprosperity

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Author :
Publisher : World Scientific
ISBN 13 : 9811206899
Total Pages : 500 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Corporatesocialresponsibility,ethicsandsustainableprosperity by : Boubaker Sabri

Download or read book Corporatesocialresponsibility,ethicsandsustainableprosperity written by Boubaker Sabri and published by World Scientific. This book was released on 2019-06-06 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate activities are not only drivers of economic growth but also key actors of the changes towards more sustainable markets and environment as well as inclusive development. Significant efforts have recently been devoted to transform private and public firms alike from pure economic-oriented organizations to entities that deliberately and diligently create value without neglecting social and environmental implications of their activities. Firm performance, resilience, and survival are nowadays, more than ever before, dependent on how they consciously and purposefully engage in appropriate corporate social responsibility (CSR) strategies and actions.This book, Corporate Social Responsibility, Ethics and Sustainable Prosperity, will provide all readers, including investors, managers, lawmakers, and policymakers with an up-to-date, comprehensive, and thoughtful coverage of CSR and ethical issues at the crossroads of different finance and management disciplines. It contains a rich collection of insightful studies covering a wide range of topics in corporate ethics, CSR, and sustainable prosperity. Together, these studies help readers deepen their knowledge on different country environments and various organizational forms, policies, and activities. The book is composed of 16 chapters which are divided into two interconnected parts: Part I addresses ESG and ethical issues in corporate decision-making, while Part II provides insights towards sustainable prosperity.

Corporate Social Responsibility

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Author :
Publisher : ESIC Editorial
ISBN 13 : 841894403X
Total Pages : 154 pages
Book Rating : 4.4/5 (189 download)

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Book Synopsis Corporate Social Responsibility by : Abel Monfort de Bedoya

Download or read book Corporate Social Responsibility written by Abel Monfort de Bedoya and published by ESIC Editorial. This book was released on 2021-09-28 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide to the fundamentals of corporate social responsibility and sustainability management in organizations. It describes the concepts and the process for developing a CSR strategy and its subsequent communication. The book develops the most relevant international initiatives and the theories that support strategic CSR decisions.

Corporate Social Responsibility is Not Public Relations

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Author :
Publisher : Jaico Publishing House
ISBN 13 : 9393559481
Total Pages : 211 pages
Book Rating : 4.3/5 (935 download)

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Book Synopsis Corporate Social Responsibility is Not Public Relations by : Sangeeta Waldron

Download or read book Corporate Social Responsibility is Not Public Relations written by Sangeeta Waldron and published by Jaico Publishing House. This book was released on 2022-11-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to put Corporate Social Responsibility (CSR) at the heart of your company and maximise the business benefits Research shows that CSR improves longterm business performance and that consumers prefer to patronise organisations with strong histories of social responsibility. Today’s customers and employees are speaking with their values as well as their wallets! Consumers are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organisation and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick—an organisation's blatant selfpromotion. Inside these pages you will find invaluable insights from established companies like Tata, Dabur, and ITC, alongside interviews with global business leaders and emerging social entrepreneurs responding to this shifting perspective of CSR worldwide and in India. This book will define the real role of PR in CSR and what that relationship should be. Sangeeta Waldron is an awardwinning public relations and media professional and is the author of The PR Knowledge Book. She is often invited to global events, where she speaks about the media, CSR and diversity in business.