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Author : Time, inc
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (618 download)
Download or read book Crosscurrents in Corporate Communications written by Time, inc and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 (512 download)
Download or read book Crosscurrents in Corporate Communications written by and published by . This book was released on 1993 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fortune
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (144 download)
Download or read book Crosscurrents in Corporate Communications, No. 14 written by Fortune and published by . This book was released on 1985 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 83 pages
Book Rating : 4.:/5 (933 download)
Download or read book Crosscurrents in Corporate Communications written by and published by . This book was released on 1989 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fortune
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.:/5 (268 download)
Download or read book Crosscurrents in Corporate Communications, No. 5 written by Fortune and published by . This book was released on 1976 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fortune
Publisher :
ISBN 13 :
Total Pages : 147 pages
Book Rating : 4.:/5 (697 download)
Download or read book Crosscurrents in Corporate Communications, No. 7 written by Fortune and published by . This book was released on 1978 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (53 download)
Download or read book Crosscurrents in Corporate Communications No. 10 written by and published by . This book was released on 1981 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fortune
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.:/5 (467 download)
Download or read book Crosscurrents in Corporate Communications, No. 6 written by Fortune and published by . This book was released on 1977 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fortune
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (111 download)
Download or read book Crosscurrents in Corporate Communications, No. 12 written by Fortune and published by . This book was released on 1983 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fortune
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (625 download)
Download or read book Crosscurrents in Corporate Communications, No. 8 written by Fortune and published by . This book was released on 1979 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rossella Gambetti
Publisher : Bloomsbury Publishing
ISBN 13 : 1137292571
Total Pages : 552 pages
Book Rating : 4.1/5 (372 download)
Download or read book Managing Corporate Communication written by Rossella Gambetti and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
Author :
Publisher :
ISBN 13 :
Total Pages : 2214 pages
Book Rating : 4.:/5 (327 download)
Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by and published by . This book was released on 1978 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Holger Sievert
Publisher : Verlag Bertelsmann Stiftung
ISBN 13 : 386793245X
Total Pages : 244 pages
Book Rating : 4.8/5 (679 download)
Download or read book Communication and Leadership in the 21st Century written by Holger Sievert and published by Verlag Bertelsmann Stiftung. This book was released on 2010-07-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and Leadership in the 21st Century" is a review of theoretical and empirical research papers on this subject, intended for scholars, students, and professionals across these disciplines. The volume focuses in particular on four distinct, but interrelated areas of communication: Integrated Market & Corporate Communication, Communication Management & Media, Organizational Communication & Change and Leadership Communication & Strategies. With special emphasis on the German and European situation and two digressions to China, the authors provide different perspectives on the cross-cultural context of international communications and leadership. The book's four subject areas also characterize the key subjects of an innovative Executive MBA program which has been developed in cooperation with the Technische Universität München. The study program is part of the ¡communicate! Qualification Program, an initiative of the Bertelsmann Stiftung, the Heinz Nixdorf Stiftung and the Daimler Fund. The aim of ¡communicate! is to unite communication and leadership in the workplace, in training and in research.
Author : Patrick P.K. Ng
Publisher : Springer
ISBN 13 : 3662468816
Total Pages : 270 pages
Book Rating : 4.6/5 (624 download)
Download or read book Role of Language and Corporate Communication in Greater China written by Patrick P.K. Ng and published by Springer. This book was released on 2015-05-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.
Author : C. B. M. van Riel
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780131509962
Total Pages : 0 pages
Book Rating : 4.5/5 (99 download)
Download or read book Principles of Corporate Communication written by C. B. M. van Riel and published by Financial Times/Prentice Hall. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.
Author : Silvia Cambie
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.F/5 ( download)
Download or read book International Communications Strategy written by Silvia Cambie and published by . This book was released on 2009 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing information on alternative communication approaches as well as cross-cultural case-studies and examples, this volume give readers points of reference and ideas to use every time they are asked to provide strategic communication guidance to senior management or clients.
Author : Briton Hadden
Publisher :
ISBN 13 :
Total Pages : 1666 pages
Book Rating : 4.F/5 ( download)
Download or read book Time written by Briton Hadden and published by . This book was released on 1985 with total page 1666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
