Crm At The Speed Of Light Fourth Edition

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CRM at the Speed of Light, Fourth Edition

Author : Paul Greenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0071590463
Total Pages : 689 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis CRM at the Speed of Light, Fourth Edition by : Paul Greenberg

Download or read book CRM at the Speed of Light, Fourth Edition written by Paul Greenberg and published by McGraw Hill Professional. This book was released on 2008-10-01 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations. CRM at the Speed of Light, Fourth Edition, reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework. Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller. Praise for CRM at the Speed of Light "[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation." -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress "With great insights, great stories, and great information, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer." -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business "This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet." -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing." "As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise." -- R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC "Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century." -- Jay Dunn, Vice President of Marketing, Lane Bryant "Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment." -- Jujhar Singh, Senior Vice President, SAP CRM Product Management

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century

Author : Paul Greenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0072264403
Total Pages : 690 pages
Book Rating : 4.0/5 (722 download)

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Book Synopsis CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century by : Paul Greenberg

Download or read book CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century written by Paul Greenberg and published by McGraw Hill Professional. This book was released on 2004-08-16 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

Encyclopedia of Information Science and Technology, Fourth Edition

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522522565
Total Pages : 8356 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Encyclopedia of Information Science and Technology, Fourth Edition by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of Information Science and Technology, Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Customer Relationship Management

Author : Srivastava Mallika
Publisher : Vikas Publishing House
ISBN 13 : 9325974118
Total Pages : 368 pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Customer Relationship Management by : Srivastava Mallika

Download or read book Customer Relationship Management written by Srivastava Mallika and published by Vikas Publishing House. This book was released on with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM. The book can serve as a guide for deploying CRM in an organization stating the critical success factors. KEY FEATURES • Basic concepts of CRM and environmental changes that lead to CRM adoption • Technological advancements that have served as catalyst for managing relationships • Customer strategy as a necessary and important element for managing every successful organization • CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction • The concept of customer loyalty management as an important business strategy • The role of CRM in business market • The importance of people factor for the organization from the customer's perspective • Central role of customer related databases to successfully deliver CRM objectives • Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy

Proceedings of the XIII International Symposium SymOrg 2012: Innovative Management and Business Performance

Author :
Publisher : University of Belgrade, Faculty of Organizational Sciences
ISBN 13 : 8676802556
Total Pages : 2004 pages
Book Rating : 4.6/5 (768 download)

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Book Synopsis Proceedings of the XIII International Symposium SymOrg 2012: Innovative Management and Business Performance by :

Download or read book Proceedings of the XIII International Symposium SymOrg 2012: Innovative Management and Business Performance written by and published by University of Belgrade, Faculty of Organizational Sciences . This book was released on 2012-06-03 with total page 2004 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Distribution Planning and Control

Author : David Frederick Ross
Publisher : Springer
ISBN 13 : 1489975780
Total Pages : 936 pages
Book Rating : 4.4/5 (899 download)

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Book Synopsis Distribution Planning and Control by : David Frederick Ross

Download or read book Distribution Planning and Control written by David Frederick Ross and published by Springer. This book was released on 2015-05-14 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition provides operations management students, academics and professionals with a fully up-to-date, practical and comprehensive sourcebook in the science of distribution and Supply Chain Management (SCM). Its objective is not only to discover the roots and detail the techniques of supply and delivery channel networks, but also to explore the impact of the merger of SCM concepts and information technologies on all aspects of internal business and supply channel management. This textbook provides a thorough and sometimes analytical view of the topic, while remaining approachable from the standpoint of the reader. Although the text is broad enough to encompass all the management activities found in today's logistics and distribution channel organizations, it is detailed enough to provide the reader with a thorough understanding of essential strategic and tactical planning and control processes, as well as problem-solving techniques that can be applied to everyday operations. Distribution Planning and Control: Managing in the Era of Supply Chain Management, 3rd Ed. is comprised of fifteen chapters, divided into five units. Unit 1 of the text, The SCM and Distribution Management Environment, sets the background necessary to understand today’s supply chain environment. Unit 2, SCM Strategies, Channel Structures and Demand Management, reviews the activities involved in performing strategic planning, designing channel networks, forecasting and managing channel demand. Unit 3, Inventory Management in the Supply Chain Environment, provides an in-depth review of managing supply chain inventories, statistical inventory management, and inventory management in a multiechelon channel environment. Unit 4, Supply Chain Execution, traces the translation of the strategic supply chain plans into detailed customer and supplier management, warehousing and transportation operations activities. Finally Unit 5, International Distribution and Supply Chain Technologies, concludes the text by exploring the role of two integral elements of SCM: international distribution management and the deployment of information technologies in the supply chain environment. Each chapter includes summary questions and problems to challenge readers to their knowledge of concepts and topics covered. Additionally supplementary materials for instructors are also available as tools for learning reinforcement.

Crm At The Speed Of Light 4E

Author : GREENBERG
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070702523
Total Pages : 0 pages
Book Rating : 4.7/5 (25 download)

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Book Synopsis Crm At The Speed Of Light 4E by : GREENBERG

Download or read book Crm At The Speed Of Light 4E written by GREENBERG and published by Tata McGraw-Hill Education. This book was released on 2010-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book's companion website (MyCRMCareer.com) will foster a user community.

Handbook of Social Media Management

Author : Mike Friedrichsen
Publisher : Springer Science & Business Media
ISBN 13 : 3642288979
Total Pages : 858 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Handbook of Social Media Management by : Mike Friedrichsen

Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Sell Smarter

Author : David Crawford
Publisher : Sell Smarter!
ISBN 13 : 1427639264
Total Pages : 210 pages
Book Rating : 4.4/5 (276 download)

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Book Synopsis Sell Smarter by : David Crawford

Download or read book Sell Smarter written by David Crawford and published by Sell Smarter!. This book was released on 2009 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CRM at the Speed of Light

Author : Paul Greenberg
Publisher : McGraw-Hill/Osborne Media
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis CRM at the Speed of Light by : Paul Greenberg

Download or read book CRM at the Speed of Light written by Paul Greenberg and published by McGraw-Hill/Osborne Media. This book was released on 2002 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn why CRM remains hot despite dot.com failures and the recession, and whyCRM is integral to the way companies do business today.

Encyclopedia of Sustainable Management

Author : Samuel Idowu
Publisher : Springer Nature
ISBN 13 : 303125984X
Total Pages : 4043 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Encyclopedia of Sustainable Management by : Samuel Idowu

Download or read book Encyclopedia of Sustainable Management written by Samuel Idowu and published by Springer Nature. This book was released on 2023-11-21 with total page 4043 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia is the most comprehensive and up-to-date source of reference for sustainability in business and management. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 700 contributions of internationally renowned experts provide a definitive access to the knowledge in the area of sustainable and responsible management. All actors in the field will find reliable and up to date definitions and explanations of the key terms and concepts of management in this reference work. The Encyclopedia of Sustainable Management represents all aspects of management and business conduct. It takes sustainability as a management concept that gives due credit to the complexity and diverging constraints in which businesses and corporations act today, and it emphasizes and focuses approaches that help ensure that today's management decisions and actions will be the basis for tomorrow's prosperity.

Game the Plan

Author : Christopher W. Cabrera
Publisher : Greenleaf Book Group
ISBN 13 : 1938416554
Total Pages : 231 pages
Book Rating : 4.9/5 (384 download)

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Book Synopsis Game the Plan by : Christopher W. Cabrera

Download or read book Game the Plan written by Christopher W. Cabrera and published by Greenleaf Book Group. This book was released on 2014-02-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an incentive compensation plan knowing it will be gamed Tired of the reality that within five minutes of announcing an incentive plan someone on your sales team starts to find ways to game the plan? THERE IS NOTHING WRONG WITH THAT! By gaming, sales reps are trying to achieve the goals you set out. Too many companies walk away from incentives thinking they create a scenario in which every win by a team member means a loss for the company. The only thing a “loss” means, though, is that you, the corporate leader, wrote a bad plan. Instead of fighting the gamers on your staff, build your incentive plan knowing that your sales reps will take every possible means to earn their badges, bonuses, checks, extra PTO days, or whatever other bait you dangle in front of them. Game the Plan’s revolutionary, three-pronged approach takes the guesswork out of creating the right plan by reviewing a combination of academic, experiential, and empirical data. And the self-assessment exercises will help you diagnose and fine-tune your company’s incentive strategy effectiveness. With several terabytes of proprietary information gleaned from industry leaders’ best practices behind him, Xactly Corporation Founder, President & CEO Christopher Cabrera offers you--for the first time ever--a way to intelligently harness the unique motivational composition of your workforce and systematically spike company-wide collaboration and profitability across every job function and department. This is not a guessing game, or something that comes from a gut feeling. This is your key to drive your employees to the right behavior by crafting a dialed-in incentive plan that motivates them to be more productive and loyal.

Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC

Author : Farrukh Khan
Publisher : Lulu.com
ISBN 13 : 0557719046
Total Pages : 152 pages
Book Rating : 4.5/5 (577 download)

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Book Synopsis Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC by : Farrukh Khan

Download or read book Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC written by Farrukh Khan and published by Lulu.com. This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Hidden Power of Your Customers

Author : Becky Carroll
Publisher : John Wiley & Sons
ISBN 13 : 1118095464
Total Pages : 232 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Hidden Power of Your Customers by : Becky Carroll

Download or read book The Hidden Power of Your Customers written by Becky Carroll and published by John Wiley & Sons. This book was released on 2011-06-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service Details a fundamental shift that needs to take place in how businesses treat their existing customers The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego

Winning With Data

Author : Fiona Green
Publisher : Routledge
ISBN 13 : 1351610333
Total Pages : 194 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Winning With Data by : Fiona Green

Download or read book Winning With Data written by Fiona Green and published by Routledge. This book was released on 2018-08-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.

The Commonwealth of Self Interest

Author : Paul Greenberg
Publisher :
ISBN 13 : 9781733618205
Total Pages : 430 pages
Book Rating : 4.6/5 (182 download)

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Book Synopsis The Commonwealth of Self Interest by : Paul Greenberg

Download or read book The Commonwealth of Self Interest written by Paul Greenberg and published by . This book was released on 2019-04 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Commonwealth of Self Interest Business Success Through Customer Engagement provides you with the framework, strategies, programs, systems, technologies and necessary cultural changes to both meet the needs of your very demanding 21st century customers while still getting the value you are looking for. A handbook for a customer engaged company.

Social Marketing to the Business Customer

Author : Paul Gillin
Publisher : John Wiley & Sons
ISBN 13 : 0470939737
Total Pages : 253 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Marketing to the Business Customer by : Paul Gillin

Download or read book Social Marketing to the Business Customer written by Paul Gillin and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!