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Creativity In Communications
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Book Synopsis Creative (Climate) Communications by : Maxwell Boykoff
Download or read book Creative (Climate) Communications written by Maxwell Boykoff and published by Cambridge University Press. This book was released on 2019-07-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
Book Synopsis Creative Communication by : Craig Edward Johnson
Download or read book Creative Communication written by Craig Edward Johnson and published by . This book was released on 1995 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text targets the synergistic process that includes the symbolic process of creating & our capacity to use symbols to create environments that nurture creativity.
Book Synopsis The Business Side of Creativity by : Cameron S. Foote
Download or read book The Business Side of Creativity written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
Book Synopsis Strategic Creativity in Marketing Communications by : Gulnara Karimova Ph D.
Download or read book Strategic Creativity in Marketing Communications written by Gulnara Karimova Ph D. and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It is very heartening to see Gulnara Karimova's scholarly work on the application of Bakhtinian theory in understanding the marketing communication process being put to intriguing practical use in this new handbook of creative strategies. " Chris Miles, PhD Lecturer in Marketing and Communication School of Business and Management Queen Mary, University of London ---------------------------------------------------------------- In this book, Dr.Gulnara Z. Karimova concentrates on current pressing issues within the theory of interactive advertising. Such problems as defining interactivity and measuring levels of interactivity have recently attracted great interest among researchers. In spite of previous research attempts to address these issues, the field of interactive advertising has not progressed much beyond its preliminary phase. This book is an attempt to further the literature in the filed by applying Bakhtinian concepts of 'dialogic relationships, ' 'polyphony, ' 'carnival, ' and the idea of the 'chronotope' to advertising research and analysis. This research translates into English, for the first time, many of Mikhail Bakhtin's theoretical and philosophical insights. As such this book provides insights into Bakhtinian philosophy and reveals new perspectives and contradictions within well-known Bakhtinian concepts. The book contains original material from the correspondence between Bakhtin and his follower Vladimir Turbin, a popular professor of Russian literature at Moscow, that has never previously been translated to English. Using an innovative approach, this study shows how Bakhtinian concepts can be applied to fields other than literary theory. The Empedocles: European Journal for the Philosophy of Communication notes that Karimova's book Bakhtin and Interactive Advertising: "makes a valuable contribution to the study of interactivity by executing a rigorous and thought-provoking conceptual analysis that problematizes the way in which interactivity, as practice, has been stripped of its dialogical and communicative features by key theoreticians in the field." Dr.Karimova discusses two problems related to the theory of interactive advertising: how interactivity can be defined and how it can be measured. For this purpose, the book uses Bakhtinian concepts as well as other theories and ideas, such as Gérard Genette's typology, Kristeva's notion of intertextuality, Chris Miles' model for advertising communication, and cybernetics. The work will be of immense interest to communications, marketing, and advertising researchers, and specialists involved in interactive advertising, the theory of interactivity, and Bakhtinian philosophy and practice.
Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull
Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Book Synopsis Creativity in Communications by : Robert A. Adams
Download or read book Creativity in Communications written by Robert A. Adams and published by New York Graphic Society Books. This book was released on 1971 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations and the Power of Creativity by : Sarah Bowman
Download or read book Public Relations and the Power of Creativity written by Sarah Bowman and published by Emerald Group Publishing. This book was released on 2018-10-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Book Synopsis Creativity in Groups by : Elizabeth A. Mannix
Download or read book Creativity in Groups written by Elizabeth A. Mannix and published by Emerald Group Publishing. This book was released on 2009-11-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.
Book Synopsis Public Media Management for the Twenty-First Century by : Michał Głowacki
Download or read book Public Media Management for the Twenty-First Century written by Michał Głowacki and published by Routledge. This book was released on 2013-10-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Book Synopsis Creativity in Public Relations by : Andy Green
Download or read book Creativity in Public Relations written by Andy Green and published by Kogan Page Publishers. This book was released on 2009-12-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Book Synopsis Creativity in Public Relations by : Andy Green
Download or read book Creativity in Public Relations written by Andy Green and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Book Synopsis Knowledge, Communication and Creativity by : Arnaud Sales
Download or read book Knowledge, Communication and Creativity written by Arnaud Sales and published by SAGE. This book was released on 2007-07-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′The book is a theoretically rich and sophisticated contribution to the development of knowledge society studies and to the analysis of the many puzzles of intellectual innovation. It will surely become a sourcebook for anyone interested in creativity and knowledge production′ - Karin Knorr Cetina, University of Chicago and University of Konstanz ′Gathers together some of the most interesting social-scientific thinking currently underway in Europe and North America... presents sociology in its most engaging and contemporary form′ - Canadian Journal of Sociology Knowledge, communication and creativity are obsessions of contemporary modern societies. The rhetoric of information, imagination, improvisation and play have invaded our daily lives and work spaces. However, little attention has been paid to the sociological relationships among these elements, let alone their impacts as processes driving social change. This book offers penetrating explorations into the creative processes that are tied to knowledge production, shedding new light on: " the impact of a general increase in knowledge on individuals, lifestyles, institutions and technologies; " how new communication and information technologies are transforming social relationships, communities and the international public sphere; and " understanding the ties between creativity, communication and the production of knowledge.
Book Synopsis Creativity and Marketing by : Eleonora Pantano
Download or read book Creativity and Marketing written by Eleonora Pantano and published by Emerald Group Publishing. This book was released on 2021-08-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
Book Synopsis Organizational Communication by : Eric M. Eisenberg
Download or read book Organizational Communication written by Eric M. Eisenberg and published by Bedford/St. Martin's. This book was released on 2009-11-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Respected scholars Eric Eisenberg, H.L. Goodall Jr., and Angela Trethewey combine decades of teaching and scholarly experience to offer students a concise and readable introduction to organizational communication theories and their practical applications. Using the metaphor of creativity (getting what you want) and constraint (following established rules) this popular textbook offers students more opportunities than ever before to practice what they learn through a variety of features within the textbook itself and on its companion Web site.
Author :Hubert Knoblauch Publisher :Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN 13 :9783653043747 Total Pages :0 pages Book Rating :4.0/5 (437 download)
Book Synopsis Culture, Communication, and Creativity by : Hubert Knoblauch
Download or read book Culture, Communication, and Creativity written by Hubert Knoblauch and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decades the world has witnessed a revolutionary change in the ways people communicate with one another. This transformation is one of the most decisive aspects of the creativity of culture. The full aim of this volume therefore is to explore the resulting transformation in the relations of culture, creativity, and communication.
Book Synopsis Creative Communication by : Fran Tanner
Download or read book Creative Communication written by Fran Tanner and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creativity in the Digital Age by : Nelson Zagalo
Download or read book Creativity in the Digital Age written by Nelson Zagalo and published by Springer. This book was released on 2015-04-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book discusses the exciting field of Digital Creativity. Through exploring the current state of the creative industries, the authors show how technologies are reshaping our creative processes and how they are affecting the innovative creation of new products. Readers will discover how creative production processes are dominated by digital data transmission which makes the connection between people, ideas and creative processes easy to achieve within collaborative and co-creative environments. Since we rely on our senses to understand our world, perhaps of more significance is that technologies through 3D printing are returning from the digital to the physical world. Written by an interdisciplinary group of researchers this thought provoking book will appeal to academics and students from a wide range of backgrounds working or interested in the technologies that are shaping our experiences of the future.
