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Creating The Customer Driven Car Company
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Book Synopsis Creating the Customer-driven Car Company by : Karl E. Ludvigsen
Download or read book Creating the Customer-driven Car Company written by Karl E. Ludvigsen and published by Van Nostrand Reinhold Company. This book was released on 1996 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The car industry is witnessing an irreversible transition from the sellers market of the 1980s to the buyers market of the 1990s and beyond. Throughout the world customers are taking control of car companies. Executives and mangers are realizing that a new approach to all their customers can provide a vital competitive advantage. Creating the customer-driven car company explains clearly why and how customers should and must drive the whole process of creating, building, selling and servicing cars. Karl Ludvigsen, a leading expert in the area, gives specific recommendations for managing this change and enhancing business performance.
Book Synopsis The Customer-Driven Playbook by : Travis Lowdermilk
Download or read book The Customer-Driven Playbook written by Travis Lowdermilk and published by "O'Reilly Media, Inc.". This book was released on 2017-06-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you’ll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights Conduct experiments to create a continual cadence of learning Derive patterns and meaning from the feedback you’ve collected from customers Improve your confidence when making strategic business and product decisions Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks Improve customer satisfaction by creating a consistent feedback loop
Book Synopsis Creating the Customer-Driven Library by : Jeannette Woodward
Download or read book Creating the Customer-Driven Library written by Jeannette Woodward and published by American Library Association. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building libraries on the bookstore model.
Book Synopsis Customer Retention in the Automotive Industry by : Michael D. Johnson
Download or read book Customer Retention in the Automotive Industry written by Michael D. Johnson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.
Book Synopsis Customer-driven Manufacturing by : Johan C. Wortmann
Download or read book Customer-driven Manufacturing written by Johan C. Wortmann and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer-driven manufacturing is the key concept for the factory of the future. The markets for consumer goods are nowadays marked by an increase in variety, while at the same time showing steadily decreasing product life-cycles. In addition, tailoring the product to the customer's needs is becoming increasingly important in quality improvement. These trends are resulting in production in small batches, driven by customer orders. Customer-driven Manufacturing adopts a design-oriented approach, splitting the realisation of customer-driven manufacturing into three main steps. Firstly, you must understand the primary process of your business. The second step is to analyse and re-design the management and control of the organisation. Finally, the organisation's information system must be analysed and redesigned.
Author :Stephen A.R. Scrivener Publisher :Springer Science & Business Media ISBN 13 :1447107799 Total Pages :528 pages Book Rating :4.4/5 (471 download)
Book Synopsis Collaborative Design by : Stephen A.R. Scrivener
Download or read book Collaborative Design written by Stephen A.R. Scrivener and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design occurs in a rich social context where the effectiveness and efficiency of social interaction and collective performance are key to successful outcomes. Increasingly, design is being explored and developed as a collective, collaborative, participatory, and even community process. The heightened recognition of designing as a social process has stimulated interest in collaborative design. This book contains the proceedings of the international conference "CoDesigning 2000" held in Coventry, England, September 2000. During this meeting exponents from a wide range of design domains came together to present and discuss perspectives on and new knowledge and understanding of collaborative design, and the evidence for enhanced design performance through collaboration. Within this volume different motivations for, conceptions of, and findings about collaborative design are addressed in 50 contributions by different research groups. Structured into 6 sections according to the main fields of interest, it provides a survey of the state of scientifically based knowledge and trends emerging from collaborative design research and their implications for a wide range of domains.
Book Synopsis Customer-Driven Transformation by : Joe Heapy
Download or read book Customer-Driven Transformation written by Joe Heapy and published by Kogan Page Publishers. This book was released on 2018-07-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often little opportunity to break away from the pack and influence customer perceptions; Customer-Driven Transformation demonstrates how to use design thinking as a driver for organizational change to translate your vision into compelling services that will delight your customers. How did companies like Netflix, Airbnb and Uber revolutionize industries and win loyal followers? They started here. By thinking about what customers need foremost, you can reinvent your value proposition and deliver services that work. Customer-Driven Transformation shows how to instill an outside-in approach to strategy, moving away from management that's technology, marketing or resource optimization-led, towards being customer-inspired and experimental with innovation. It is a practical guide for any business to lead a transformational programme and use design thinking to change how services are created, ensuring they are expertly designed, elegant in use and advance in customer-mindedness. With ground-breaking case studies from the likes of E.On Energy, Hyundai Motor Company and Bupa, this cutting-edge book will empower companies to take control of customer experience and deliver long-lasting and impactful change. Focusing on one of the hottest management topics, it is an inspiring read for any business leader to understand how to reinvent their value proposition, gain market share and win customers.
Book Synopsis Development of a Training Program for Frontline Service Employees' Improvement of Student Services by : Debbie S. Persaud
Download or read book Development of a Training Program for Frontline Service Employees' Improvement of Student Services written by Debbie S. Persaud and published by Universal-Publishers. This book was released on 2005-11-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frontline employees represent the bloodline of an organization. This applied dissertation focused on development of a training program to improve skills necessary for quality student-customer service. Six research questions were answered. First, what skills are required to enhance customer service satisfaction? Second, what are employees' perception of attitudes and expectations relative to delivery of goods and services? Third, what action is required to improve employees' performance to effect customer satisfaction? Fourth, what content-- knowledge, skills, and procedures--are necessary for inclusion in the training plan? Fifth, how can training best be structured and developed to improve the necessary skills? Sixth, how and by whom should the plan be implemented, and if implemented, how should it be evaluated? The development problem-solving methodology was used to answer the research questions. Additionally, a Frontline Service Employees' Perceived Training Needs Survey was administered to gather information relative to the recommended training program. The research questions were answered through procedures that involved formative and summative committees' examination of the program content, format, design, and evaluation method. The final project was a recommended frontline service employees training program. Conclusions drawn from the study revealed the following: (a) a training program should be implemented to enhance skills required for better student-customer services within the organization; (b) a training program for frontline employees should include skills pertaining to active listening, trust and rapport, telephone etiquette, problem-solving and conflict resolution, and clear understanding and knowledge of the organization's policies and procedures; (c) trainees should have the choice and flexibility of mode of instruction and location of training; and (d) an evaluation plan should be established posttraining to ensure that quality and program objectives are continuously being met. The recommended training program was submitted to the leaders of the organization who have the authority to approve its implementation.
Book Synopsis Creating a Customer Focused Company by : Ian Linton
Download or read book Creating a Customer Focused Company written by Ian Linton and published by Trans-Atlantic Publications. This book was released on 1994 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to implementing 25 customer-service techniques which can be adapted for any company. Coverage includes: speed of delivery; customer clubs; focus groups; customer rewards; and adding value to products. It grades techniques according to cost, resources and timescales.
Book Synopsis Customer-Oriented Quality Management in the Automotive Industry by : Marit Breitfeld
Download or read book Customer-Oriented Quality Management in the Automotive Industry written by Marit Breitfeld and published by diplom.de. This book was released on 2005-02-28 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: In times of severe competition, it is of crucial importance to create a competitive advantage to differentiate from the competitors and to sustain the business of the company. This thesis intends to show that a customer-focused quality management is one way to create a sustainable competitive advantage. Quality controls along the whole value chain -before, during and after production- leads to failure free products, which save costs on the one hand and have thus a positive influence on the company s revenue. On the other hand failure free products that meet the customers expectations lead to satisfied customers who build up a brand loyalty and conduct retention sales, which have a positive influence on the company s sales, market share as well as the overall image. Furthermore, this thesis points out that it is important to listen to the voice of the customers and get an insight in the customer s needs and wants. To fulfil or even exceed their expectations leads to customer satisfaction, which is a key to success in today s business world. In addition, the customer demands in regard of quality are growing continuously and new technologies are appearing on the markets on a regular basis. Therefore the producers are forced to keep to the latest technology developments and to get hold on the changing customer needs. But even without this external pressure, quality improvement is justified from a cost point of view. The applicability of a customer-oriented quality management is shown in the practical part of this thesis, when the quality of the Saab models is analyzed from the customer s perspective. Due to the arguments, outlined in this thesis, it can be summarized that a quality management with a focus on the needs of the customers in should become a core strategy of any company producing and selling products in order to create customer satisfaction and sustain the business. This thesis deals with the field of quality management in the context of customer satisfaction. To show the practical applicability of quality management, this thesis is looking at how quality management is conducted in the automotive industry, as we compare the Initial Quality Study (IQS) from the market research institute J. D. Power with a survey that was internally conducted at the Saab Automobile AB. Today s business environment creates a growing need for quality management. Tougher competition leads to the demand for cost savings and higher [...]
Book Synopsis Customer-Driven Disruption by : Suman Sarkar
Download or read book Customer-Driven Disruption written by Suman Sarkar and published by Berrett-Koehler Publishers. This book was released on 2019-09-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses worry about new technologies, but customers are the ultimate disruptors—Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs. Disruption—the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts—drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware. Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs. He argues that businesses need to focus on existing customers first—research shows they're likely to spend more and are more profitable than new customers. Personalization is becoming important for the newer generations in both developed and developing markets, so Sarkar describes approaches to make them cost-effective. In our era of instant gratification, customers want what they want now—Sarkar explains how you can develop and deliver products and services faster than ever. And since a few bad Yelp reviews, social media posts, or angry tweets from customers can ruin you, Sarkar shows how to proactively make sure the quality of your products and services stays better than that of your competitors. The key to survival in this era of changing customer needs is to focus on and address them quickly so customers don't switch to the competition. Drawing on his experiences with leading companies worldwide, Sarkar offers five strategies and techniques that will keep you ahead of the curve.
Book Synopsis The Customer Driven Company by : Richard C. Whiteley
Download or read book The Customer Driven Company written by Richard C. Whiteley and published by Arrow. This book was released on 1992 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Driven Change by : Bud Taylor
Download or read book Customer Driven Change written by Bud Taylor and published by Brown Books Publishing Group. This book was released on 2009 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: All change theories and approaches agree on two essential ingredients: committed leaders and engaged employees. Most would say that if you have these, you will have successful change--but how do you get them in the first place? This is the point where change recipes often come up short. How do you encourage the commitment and engagement needed in your organization to survive reorganization, acquire a hostile competitor, establish a refreshed workforce strategy, or endure the necessary cutbacks during a recession? How do you get people out of their normal routine and involved in something bigger than themselves or their function? Customers, that's how! By thinking about change from the customer's point of view, you will create sustained commitment and engagement within your organization faster than with any other approach. By encouraging leaders and employees to adopt a cohesive perspective, you will unlock the world's most powerful change strategy--uniting leaders and employees through their customers.
Book Synopsis Exceeding Customer Expectations by : Kirk Kazanjian
Download or read book Exceeding Customer Expectations written by Kirk Kazanjian and published by Broadway Business. This book was released on 2007-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Making Dough examines the simple business philosophy espoused by Enterprise Rent-A-Car, which places an emphasis on both the customer and the employee, and how such principles as customer service, employee rewards, a friendly workplace, and other lessons can be applied to promote profitabililty. 30,000 first printing.
Download or read book Build To Order written by Glenn Parry and published by Springer Science & Business Media. This book was released on 2008-07-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 100 years the European Automotive Industry has been repeatedly challenged by best practice. First by the United States, through the development of ‘mass production’ pioneered by Henry Ford and more recently by ‘lean production techniques’ as practised by the leading Japanese producers, particularly Toyota. It has consistently risen to these challenges and has shown it can compete and even outperform its competitors with world-class products. However, the European - dustry is now faced with growing competition and growth from new emerging low-cost countries and needs to re-define its competitive advantage to remain at the forefront of the sector. Automotive growth is driven by two factors, new m- kets and new technologies. Global competition is increasing, with technology and product differentiation becoming the most important sales factors, but with c- tinued cost pressure. Within the market the winners will be more profitable and the losers will disappear. The Automotive Industry makes a significant contribution to the socio-economic fabric of the European Union. Manufacturing output represents €700 billion and research and development spending €24 billion. European automotive suppliers number 5000 member companies and represent 5 million employees and generate €500 billion in revenues. These are significant figures that generate wealth and high value employment within the EU. European firms must consistently improve their competitive position to ensure that the industry does not migrate to growing new markets.
Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Book Synopsis Customer-Driven Supply Chains by : Andrew C. Lyons
Download or read book Customer-Driven Supply Chains written by Andrew C. Lyons and published by Springer Science & Business Media. This book was released on 2012-01-06 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the supply chain has become a key element to the survival and prosperity of organisations in different industry sectors. Organisations dealing in dynamic business environments demand supply chains that support the satisfaction of customer needs. The principles of lean thinking that once permeated standalone organisations have now been transferred to the supply chain, making imperative the development of innovative approaches to supply chain management. Customer-driven Supply Chains: Strategies for Lean and Agile Supply Chain Design reviews the concept of lean thinking and its relationship to other key initiatives associated with supply chain management. Detailed industrial case studies based on the authors’ experience illustrate the principles behind lean supply chains. Moreover, a series of diagrams are used to illustrate critical concepts and supply chain architectures. Special emphasis is placed on the importance of transferring lean principles from the organisational level to the supply chain level. The theory and principles behind lean supply chains are reviewed. Other concepts related to lean supply chains discussed in the book include: mass customisation, agility, information sharing and the bullwhip effect. A methodology used to measure the performance of supply chains is introduced; this methodology comprises the tools of decision timeline, data-flow diagramming, supply chain value stream mapping and a performance measurement scorecard. Readers will gain a clear picture of the competitive implications of lean supply chains. Customer-driven Supply Chains: Strategies for Lean and Agile Supply Chain Design will be a valuable resource of material to students studying supply chain/operations management as well as researchers in this field. Industry practitioners will learn how to develop sound supply chain strategies that can have a positive impact in their organisation.
