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Creating Identity
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Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking
Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 15 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
Book Synopsis Becoming Black by : Michelle M. Wright
Download or read book Becoming Black written by Michelle M. Wright and published by Duke University Press. This book was released on 2004 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA theoretical troubling of the assumptions of uniformity in Blackness, comparing writings by and about African diasporic subjects from the U.S., Britain, France, and Germany./div
Book Synopsis Identity and Story by : Dan P. McAdams
Download or read book Identity and Story written by Dan P. McAdams and published by American Psychological Association (APA). This book was released on 2006 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors bring together an interdisciplinary and international group of creative researchers and theorists to examine the way the stories we tell create our identities. The contributors to this volume explore how, beginning in adolescence and young adulthood, narrative identities become the stories we live by.
Download or read book Book of Branding written by Radim Malinic and published by Brand Nu Limited. This book was released on 2019-11-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Book Synopsis Identity Politics and the New Genetics by : Katharina Schramm
Download or read book Identity Politics and the New Genetics written by Katharina Schramm and published by Berghahn Books. This book was released on 2012-01-30 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Racial and ethnic categories have appeared in recent scientific work in novel ways and in relation to a variety of disciplines: medicine, forensics, population genetics and also developments in popular genealogy. Once again, biology is foregrounded in the discussion of human identity. Of particular importance is the preoccupation with origins and personal discovery and the increasing use of racial and ethnic categories in social policy. This new genetic knowledge, expressed in technology and practice, has the potential to disrupt how race and ethnicity are debated, managed and lived. As such, this volume investigates the ways in which existing social categories are both maintained and transformed at the intersection of the natural (sciences) and the cultural (politics). The contributors include medical researchers, anthropologists, historians of science and sociologists of race relations; together, they explore the new and challenging landscape where biology becomes the stuff of identity.
Book Synopsis Belonging and Inclusion in Identity Safe Schools by : Becki Cohn-Vargas
Download or read book Belonging and Inclusion in Identity Safe Schools written by Becki Cohn-Vargas and published by Corwin Press. This book was released on 2021-07-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead an identity safe learning community where students of all backgrounds thrive Students of all backgrounds reach their full potential when they feel a sense of belonging and inclusion. When their social identities are valued as assets rather than barriers to learning, they flourish. This guide provides evidence-based strategies that support you as a leader in creating an environment that promotes identity safe students, who experience a challenging curriculum that respects their diverse social identities. Features in the book include: Guiding principles for student voice, equalizing status and cultivating acceptance across race, ethnicity, gender and other differences Ideas and examples for anti-racist dialogue and activities for teachers and students that counter colorblind practices, stereotype threat and biases Vignettes, and examples of identity safe practices for students and adult learning for staff, families and the community Systems for student-centered assessment and data collection Resources for developing equitable school policies and a comprehensive identity safety plan for your school Educators fulfill the promise of an equitable education when students of all backgrounds know that who they are and what they think matters. Start the journey to become an identity safe school and see the results for yourself! “Belonging and Inclusion in Identity Safe Schools: A Guide for Educational Leaders is a timely and important book. For several years, the nation′s schools have been asked to focus their energies on raising student achievement. However, too often educators have ignored the need to honor, support and affirm the identities of the students they serve. For educators who serve children of color, particularly Black, Native American and Latinx children who are often subject to overt and covert forms of forced assimilation, this book will be an invaluable resource on how to create learning opportunities that make it possible for such children to thrive.” ~Pedro Noguera, Dean of Rossier School of Education, University of Southern California “Bravo to authors Cohn-Vargas, Gogolewski, Creer Kahn, and Epstein for their ground-breaking book on Identify Safe Schools for Administrators and Teacher and Staff Leaders! They provide much-needed evidence for educators to elevate and even inspire the equity, empowerment, and academic growth needed to wholly support all children to flourish in school and their lives.” ~Debbie Zacarian, Director, Zacarian and Associates
Book Synopsis Designing Brand Identity by : Alina Wheeler
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Book Synopsis Creating Identity in the Victorian Fictional Autobiography by : Heidi L. Pennington
Download or read book Creating Identity in the Victorian Fictional Autobiography written by Heidi L. Pennington and published by University of Missouri Press. This book was released on 2018-04-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book-length study of the fictional autobiography, a subgenre that is at once widely recognizable and rarely examined as a literary form with its own history and dynamics of interpretation. Heidi L. Pennington shows that the narrative form and genre expectations associated with the fictional autobiography in the Victorian period engages readers in a sustained meditation on the fictional processes that construct selfhood both in and beyond the text. Through close readings of Jane Eyre, David Copperfield, and other well-known examples of the subgenre, Pennington shows how the Victorian fictional autobiography subtly but persistently illustrates that all identities are fictions. Despite the subgenre’s radical implications regarding the nature of personal identity, fictional autobiographies were popular in their own time and continue to inspire devotion in readers. This study sheds new light on what makes this subgenre so compelling, up to and including in the present historical moment of precipitous social and technological change. As we continue to grapple with the existential question of what determines “who we really are,” this book explores the risks and rewards of embracing conscious acts of fictional self-production in an unstable world.
Book Synopsis Creating Second Lives by : Astrid Ensslin
Download or read book Creating Second Lives written by Astrid Ensslin and published by Routledge. This book was released on 2011-05-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide insights into how ‘second lives’ in the sense of virtual identities and communities are constructed textually, semiotically and discursively, specifically in the online environment Second Life and Massively Multiplayer Online Games such as World of Warcraft. The book’s philosophy is multi-disciplinary and its goal is to explore the question of how we as gamers and residents of virtual worlds construct alternative online realities in a variety of ways. Of particular significance to this endeavour are conceptions of the body in cyberspace and of spatiality, which manifests itself in ‘natural’ and built environments as well as the triad of space, place and landscape. The contributors’ disciplinary backgrounds include media, communication, cultural and literary studies, and they examine issues of reception and production, identity, community, gender, spatiality, natural and built environments using a plethora of methodological approaches ranging from theoretical and philosophical contemplation through social semiotics to corpus-based discourse analysis.
Book Synopsis Building an American Identity by : Linda E. Smeins
Download or read book Building an American Identity written by Linda E. Smeins and published by Rowman Altamira. This book was released on 1999 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work follows the evolution of the pattern book houses and how they represented the notion of home and community in American historical memory. The book also includes illustrations of such communities.
Book Synopsis Creating an American Identity by : Stephanie Kermes
Download or read book Creating an American Identity written by Stephanie Kermes and published by Palgrave MacMillan. This book was released on 2008-06-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an American Identity examines the relationship between regionalism and nationalism in New England between 1789 and 1825. During that period New Englanders and their neighbors in New York and Pennsylvania used trans-Atlantic symbols at the same time as a model and an antithesis in the creation of their own national identity. In inventing their collective identity, Northerners not only excluded Europeans, but also Southerners from their vision of America. Widely used visual representations of New England landscapes, virtues, and people created a strong loyalty to the region. Surprisingly, New Englanders utilized their regionalism to forge an American nationalism.
Book Synopsis Identity Safe Classrooms by : Dorothy M. Steele
Download or read book Identity Safe Classrooms written by Dorothy M. Steele and published by Corwin Press. This book was released on 2013-09-05 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practitioner-focused guide to creating identity-safe classrooms presents four categories of core instructional practices: Child-centered teaching ; Classroom relationships ; Caring environments ; Cultivating diversity. The book presents a set of strategies that can be implemented immediately by teachers. It includes a wealth of vignettes taken from identity-safe classrooms as well as reflective exercises that can be completed by individual teachers or teacher teams.
Download or read book Making Identity Count written by Ted Hopf and published by Oxford University Press. This book was released on 2016 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Making Identity Count' presents a new constructivist method for the recovery of national identity, applies the method in nine country cases, and draws conclusions from the empirical evidence for hegemonic transitions and a variety of quantitative theories of identity.
Book Synopsis The Narrative Study of Lives by : Amia Lieblich
Download or read book The Narrative Study of Lives written by Amia Lieblich and published by SAGE. This book was released on 1997-05-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The narrative approach is a relevant and enriching technique for uncovering, describing and interpreting the meaning of experience. This collection explores the challenges of performing narrative work in an academic setting, writing about it in an ethical and revealing fashion, and drawing meaningful conclusions. This stellar collection of scholars examine such topics as: how the larger construct of `personality' can read out of a life story; the development of multicultural identity as a dynamic process; the transition away from delinquent behaviour; the importance of cultural continuity for understanding loneliness in elderly refugees; race relations and how it relates to the meaning of the decade in which the interviewee
Book Synopsis Creating a Latino Identity in the Nation's Capital by : Olivia Cadaval
Download or read book Creating a Latino Identity in the Nation's Capital written by Olivia Cadaval and published by Routledge. This book was released on 2021-11-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999 in this study the author uses the annual Latino Festival as a framework for focusing the action and integrating many important informal and formal aspects of the Washington D.C. Latino Community. She demonstrates how the festival became a stage where relationships were defined, networks established, and identity enacted, and provided my window into the history and development of the community. For this study, she was interested in an interpretative framework appropriate to festival which would reflect the multiple voices and points of view found within the community. Seeking the voices of leaders and community members in interviews and in Spanish- and English-language newspapers.
Book Synopsis Creating Corporate Reputations : Identity, Image and Performance by : Grahame Dowling
Download or read book Creating Corporate Reputations : Identity, Image and Performance written by Grahame Dowling and published by OUP Oxford. This book was released on 2000-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
