Creating An Effective Marketing Message

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Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Inside the Buyer's Brain

Author : Lee W. Frederiksen
Publisher :
ISBN 13 : 9780982881965
Total Pages : 172 pages
Book Rating : 4.8/5 (819 download)

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Book Synopsis Inside the Buyer's Brain by : Lee W. Frederiksen

Download or read book Inside the Buyer's Brain written by Lee W. Frederiksen and published by . This book was released on 2013-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Very Good Marketing Guide

Author : Amy Miocevich
Publisher : John Wiley & Sons
ISBN 13 : 1394184565
Total Pages : 264 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis The Very Good Marketing Guide by : Amy Miocevich

Download or read book The Very Good Marketing Guide written by Amy Miocevich and published by John Wiley & Sons. This book was released on 2023-06-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits. In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand. Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: Understand and use your marketing data more effectively Improve conversion rates at every touch point Nurture your most valuable customer and client relationships Make sure your website and social media are doing what they should Create a marketing strategy that’s uniquely suited to your business’s needs With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results ... which ultimately means you can get back to doing what your business does best!

Persuasive Advertising for Entrepreneurs and Small Business Owners

Author : Jay P. Granat
Publisher : Psychology Press
ISBN 13 : 9781560243663
Total Pages : 220 pages
Book Rating : 4.2/5 (436 download)

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Book Synopsis Persuasive Advertising for Entrepreneurs and Small Business Owners by : Jay P. Granat

Download or read book Persuasive Advertising for Entrepreneurs and Small Business Owners written by Jay P. Granat and published by Psychology Press. This book was released on 1994 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat's book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.

The Pearls of Her (The Sea of Her 5)

Author : Lynn Robin
Publisher : Lynn Robin
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Pearls of Her (The Sea of Her 5) by : Lynn Robin

Download or read book The Pearls of Her (The Sea of Her 5) written by Lynn Robin and published by Lynn Robin. This book was released on with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: For so long, Leilani has been waiting for a savior. Now, the time has come for her to become a warrior herself. Madam Deep’s mask has fallen, Kaholo’s true identity has been unraveled, and amidst the chaos, the turmoil of emotions, and the storm of confusion, Leilani has to give everything to prevent Madam Deep from selling her at the auction and taking the lives of Keanu and Sora. And everything, is exactly what she has given. Everything, is what she has lost. Yet she has gained so much more. As she dives into the darkest, unknown depths of herself, Leilani has to find a way not to lose all of her to the shadowy brothers she made a deal with. But it is the only way to escape the Deep. The only way to save her dear stranger from the sea, who is battling phantoms of his own and questions who he truly is, has always been, and is supposed to become. Leilani, the Princess. Keanu, the Guardian. They both have their task to fulfill. Although maybe, it is very different from what they ever imagined…

Creating Your Own Marketing Makes Good Dollars and Sense

Author : Ira S. Kalb
Publisher : K&A Press
ISBN 13 : 0924050012
Total Pages : 268 pages
Book Rating : 4.9/5 (24 download)

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Book Synopsis Creating Your Own Marketing Makes Good Dollars and Sense by : Ira S. Kalb

Download or read book Creating Your Own Marketing Makes Good Dollars and Sense written by Ira S. Kalb and published by K&A Press. This book was released on 1989-03 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communicating to Advance the Public's Health

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309368707
Total Pages : 126 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Communicating to Advance the Public's Health by : Institute of Medicine

Download or read book Communicating to Advance the Public's Health written by Institute of Medicine and published by National Academies Press. This book was released on 2015-12-02 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.

Author :
Publisher : Smocot Ionut Mihai
ISBN 13 :
Total Pages : 71 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Smocot Ionut Mihai. This book was released on with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Marketing Strategy

Author : Cybellium
Publisher : Cybellium
ISBN 13 : 1836791550
Total Pages : 227 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Understanding Marketing Strategy by : Cybellium

Download or read book Understanding Marketing Strategy written by Cybellium and published by Cybellium. This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Creating Effective Sales and Marketing Relationships

Author : Kenneth Le Meunier-Fitzhugh
Publisher : Business Expert Press
ISBN 13 : 1606498592
Total Pages : 150 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Creating Effective Sales and Marketing Relationships by : Kenneth Le Meunier-Fitzhugh

Download or read book Creating Effective Sales and Marketing Relationships written by Kenneth Le Meunier-Fitzhugh and published by Business Expert Press. This book was released on 2015-01-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this. Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally. Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote mutual understanding.

Marketing

Author : Luke Ike
Publisher : Xlibris Corporation
ISBN 13 : 1543490921
Total Pages : 334 pages
Book Rating : 4.5/5 (434 download)

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Book Synopsis Marketing by : Luke Ike

Download or read book Marketing written by Luke Ike and published by Xlibris Corporation. This book was released on 2018-06-13 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.

Beyond Advertising : Innovative Marketing Strategies for the Modern Era

Author : ANAS . A . ALHRAKI
Publisher : أنس أجود الحراكي
ISBN 13 :
Total Pages : 115 pages
Book Rating : 4./5 ( download)

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Book Synopsis Beyond Advertising : Innovative Marketing Strategies for the Modern Era by : ANAS . A . ALHRAKI

Download or read book Beyond Advertising : Innovative Marketing Strategies for the Modern Era written by ANAS . A . ALHRAKI and published by أنس أجود الحراكي. This book was released on 2023-05-16 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond Advertising: Innovative Marketing Strategies for the Modern Era" – a groundbreaking book by ANAS A. Al Haraki, a renowned marketing expert. Are you ready to revolutionize your marketing game and go beyond traditional advertising? In today's dynamic world, traditional advertising methods alone are no longer enough to capture the attention of your target audience. It's time to embrace innovative strategies that will elevate your brand, increase customer engagement, and drive remarkable results. And that's where "Beyond Advertising" comes in. This book is a treasure trove of insights, tactics, and case studies that will equip you with the tools to navigate the ever-evolving marketing landscape. ANAS A. Al Haraki, a visionary in the field, shares his expertise garnered through years of experience, helping you break free from the confines of conventional marketing and tap into the limitless potential of the modern era. Whether you're a seasoned marketer or just starting out, "Beyond Advertising" will inspire you to think outside the box and challenge the status quo. Discover the power of influencer marketing, content creation, social media strategies, and emerging technologies. Uncover the secrets behind successful viral campaigns and harness the potential of data-driven marketing. ANAS A. Al Haraki leaves no stone unturned in his quest to arm you with the knowledge needed to thrive in today's competitive business landscape. With clear and concise explanations, ANAS A. Al Haraki demystifies complex concepts, making them accessible to marketers of all levels. "Beyond Advertising" is not just another marketing book – it's a roadmap to success in the modern era. Don't get left behind in the sea of mediocrity. Take your marketing efforts to unprecedented heights. Embrace innovation. Embrace "Beyond Advertising." Order your copy of "Beyond Advertising: Innovative Marketing Strategies for the Modern Era" today and embark on a transformative journey toward marketing excellence. Success awaits those who dare to think differently

Marketing Communication Essentials: From Zero to Hero

Author : Bora Kurum
Publisher : Bora Kurum
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Marketing Communication Essentials: From Zero to Hero by : Bora Kurum

Download or read book Marketing Communication Essentials: From Zero to Hero written by Bora Kurum and published by Bora Kurum. This book was released on 2023-03-23 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced, digital-driven world, marketing communication has become an increasingly important aspect of business success. The ability to effectively communicate with customers and create compelling messages that resonate with them has never been more critical. As the landscape of marketing continues to evolve, it is essential for students and professionals alike to develop a strong foundation in marketing communication principles and practices. "Marketing Communication Essentials: From Zero to Hero" was written with this goal in mind. Designed as a comprehensive guide for those new to the field or looking to expand their knowledge, this book aims to equip readers with the tools, techniques, and insights necessary to create successful marketing communication campaigns. Throughout the book, readers will find a blend of theory and practical application, with a focus on real-world examples and case studies. By offering a step-by-step approach to understanding and implementing marketing communication strategies, this book aims to empower readers to make informed decisions and create impactful campaigns. From defining the ideal customer and market segmentation to crafting persuasive messages and measuring success, "How to Start Marketing Communication from Zero" covers every aspect of the marketing communication process. It also addresses the future of marketing communication and offers valuable resources for those looking to further their education and career in the field. It is my hope that this book will serve as a valuable resource for students, professionals, and anyone interested in learning more about marketing communication. By applying the principles and techniques shared in these pages, readers will be well-equipped to navigate the ever-changing landscape of marketing and create meaningful connections with their target audience. Thank you for embarking on this journey with me. I wish you success in your marketing communication endeavors and look forward to seeing the impact you will make in the world.

Candle Making: 3 Manuscripts in 1

Author : Megan Charles
Publisher : ARP Publishing
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)

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Book Synopsis Candle Making: 3 Manuscripts in 1 by : Megan Charles

Download or read book Candle Making: 3 Manuscripts in 1 written by Megan Charles and published by ARP Publishing. This book was released on 2023-05-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Candle Making: 3 Manuscripts in 1 - The Business of Scented Candles - Strategies and Tips for Success" is a comprehensive guide that includes three essential books on candle making business. This book is perfect for anyone who wants to turn their passion for candle making into a successful and profitable business. The first manuscript covers the basics of candle making, including the different types of wax, wicks, scents, and colors. You'll learn how to make a variety of candles, including pillar candles, container candles, votives, tea lights, and floating candles. With detailed instructions and helpful illustrations, you'll be able to create high-quality candles that are sure to impress your customers. The second manuscript focuses on the business side of candle making, including marketing strategies, pricing, and branding. You'll learn how to create a brand, design packaging, and effectively market your candles online and in-person. You'll also learn how to price your candles for profit and build a loyal customer base. The third manuscript covers advanced candle making techniques, including creating custom scents, using essential oils, and adding decorative elements like flowers and glitter. You'll also learn how to troubleshoot common issues that can arise during the candle making process, ensuring that your candles are always of the highest quality. Whether you're a beginner or an experienced candle maker, "Candle Making: 3 Manuscripts in 1 - The Business of Scented Candles - Strategies and Tips for Success" is the ultimate guide to starting and growing a successful candle making business. With practical tips, expert advice, and creative ideas, you'll be able to create stunning and fragrant candles that bring joy and relaxation to any space, while also building a profitable and sustainable business.

Candle Making: 4 Manuscripts in 1

Author :
Publisher : ARP Publishing
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4./5 ( download)

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Book Synopsis Candle Making: 4 Manuscripts in 1 by :

Download or read book Candle Making: 4 Manuscripts in 1 written by and published by ARP Publishing. This book was released on with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Candle Making: 4 Manuscripts in 1 - A Comprehensive Guide for Beginners, Intermediates, and Experts" is the ultimate guide to the art of candle making. This book includes four comprehensive manuscripts that cover everything you need to know to create stunning and fragrant candles at home. The first manuscript is perfect for beginners, covering the basics of candle making, including the different types of wax, wicks, scents, and colors. You'll learn how to create a variety of candles, including pillar candles, container candles, votives, tea lights, and floating candles. With detailed instructions and helpful illustrations, you'll be able to create high-quality candles that are sure to impress your family and friends. The second manuscript is for intermediate candle makers, focusing on more advanced techniques, such as using essential oils, creating custom scents, and adding decorative elements like flowers and glitter. You'll also learn how to troubleshoot common issues that can arise during the candle making process, ensuring that your candles are always of the highest quality. The third manuscript is designed for experienced candle makers, covering advanced techniques, such as making layered candles, incorporating unique materials like sand or seashells, and creating specialty candles like aromatherapy or massage candles. With step-by-step instructions and expert advice, you'll be able to create stunning and unique candles that are sure to impress. The fourth manuscript focuses on the business side of candle making, including marketing strategies, pricing, and branding. You'll learn how to create a brand, design packaging, and effectively market your candles online and in-person. You'll also learn how to price your candles for profit and build a loyal customer base. Whether you're a beginner, intermediate, or expert candle maker, "Candle Making: 4 Manuscripts in 1 - A Comprehensive Guide for Beginners, Intermediates, and Experts" is the ultimate guide to creating stunning and fragrant candles at home. With practical tips, expert advice, and creative ideas, you'll be able to create candles that bring joy and relaxation to any space, while also building a profitable and sustainable business.

Candle Making: 2 Manuscripts in 1

Author : Megan Charles
Publisher : ARP Publishing
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4./5 ( download)

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Book Synopsis Candle Making: 2 Manuscripts in 1 by : Megan Charles

Download or read book Candle Making: 2 Manuscripts in 1 written by Megan Charles and published by ARP Publishing. This book was released on 2023-05-22 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Candle Making: 2 Manuscripts in 1 - A Collection of Creative Recipes and Tips to Grow Your Business" is a comprehensive guide that combines two essential books on candle making. This book is perfect for beginners who want to learn the basics of candle making, as well as for established candle makers who want to take their business to the next level. The first manuscript is a collection of creative candle recipes that will inspire you to experiment with new scents and styles. You'll learn how to make classic pillar candles, container candles, votives, tea lights, and floating candles, as well as unique candles like layered candles, gel candles, and scented wax melts. With step-by-step instructions and helpful illustrations, you'll be able to create stunning and fragrant candles that suit your needs and preferences. The second manuscript is a guide to growing your candle-making business. You'll learn essential tips for marketing your candles, including how to create a brand, how to price your candles, and how to sell them online and at craft fairs. You'll also learn about important business topics such as managing inventory, creating a budget, and building a customer base. Whether you're a hobbyist or a professional candle maker, this book is packed with practical tips, expert advice, and creative ideas that will help you grow your skills and your business. With "Candle Making: 2 Manuscripts in 1 - A Collection of Creative Recipes and Tips to Grow Your Business" as your guide, you'll be able to create beautiful and high-quality candles that bring joy and relaxation to any space, while also building successful and profitable candle making business.

Creating the One-Shot Library Workshop

Author : Jerilyn Veldof
Publisher : American Library Association
ISBN 13 : 9780838909133
Total Pages : 198 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis Creating the One-Shot Library Workshop by : Jerilyn Veldof

Download or read book Creating the One-Shot Library Workshop written by Jerilyn Veldof and published by American Library Association. This book was released on 2006-03-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: From needs assessment through design and implementation to final evaluations, this practical guide takes librarians step by step through the workshop process. With a focus on practical applications, it shows instruction librarians how to make every minute count.