Creating A Thriving Business

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Build the Damn Thing

Author : Kathryn Finney
Publisher : Penguin
ISBN 13 : 0593329260
Total Pages : 273 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Build the Damn Thing by : Kathryn Finney

Download or read book Build the Damn Thing written by Kathryn Finney and published by Penguin. This book was released on 2022-06-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”

Miss Jessie's

Author : Miko Branch
Publisher : Harper Collins
ISBN 13 : 0062329200
Total Pages : 336 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Miss Jessie's by : Miko Branch

Download or read book Miss Jessie's written by Miko Branch and published by Harper Collins. This book was released on 2015-04-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie’s — the company that revolutionized the hair care industry. When Miko and her sister, Titi, were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being “do it yourself” women, all while whipping up homemade hair concoctions at her kitchen table. As co-founders of Miss Jessie's, Miko reveals how she and Titi applied those lessons to create a successful business from scratch. A family memoir with a wealth of practical business advice and handy hair tips, told in Miko's funny and relatable voice, Miss Jessie’s is her remarkable story — from her childhood learning independence as a latchkey kid in Jamaica, Queens, to building a highly regarded company with her sister in their shared home salon in Bedford-Stuyvesant, Brooklyn. Miko reflects on her hard-won insights working for her autocratic, iron-fisted father, and how the self-sufficiency she learned in childhood helped her blossom as a single mother with bills to pay, a child to raise, and a dream to pursue. She speaks honestly of her mistakes and successes, and of her role as an industry leader, negotiating multi-million dollar deals while at the same time restoring the self-esteem of natural and curly haired women. Charming and enlightening, chock full of entertaining stories and invaluable instruction that can be applied to any business, and illustrated with 16 pages of photos, Miss Jessie's confirms that with effort the American Dream is possible.

Etsy-preneurship

Author : Jason Malinak
Publisher : John Wiley & Sons
ISBN 13 : 1118461738
Total Pages : 210 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Etsy-preneurship by : Jason Malinak

Download or read book Etsy-preneurship written by Jason Malinak and published by John Wiley & Sons. This book was released on 2012-09-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your handmade hobby into a thriving business Most Etsy sellers are confident in their crafting and artistic capabilities. However, many need guidance on the business-related intricacies of starting and maintaining a successful Etsy business. Etsy-preneurship helps existing and potential Etsy sellers understand the business fundamentals needed to become a small business owner on Etsy, including taxes, bookkeeping, marketing, finances, administrative tasks, daily operations, legal requirements, business plans, and improving your business skills. This book will help you make the jump from enjoying your handmade/craft/art hobby to running a profitable business. Etsy-preneurship offers step-by-step advice on what it takes to bring in extra income or even one day run a full-time business on Etsy Outlines the basic business skills and knowledge you need to run a business on Etsy Explains how Etsy makes entrepreneurship attainable for everyone Each chapter even includes a downloadable business spreadsheet tool to help you put the steps into action. This book empowers Etsy sellers to turn their handmade hobby into a thriving business by employing foundational business concepts.

Creating a Thriving Business

Author : George Horrigan
Publisher : Morgan James Publishing
ISBN 13 : 1614483469
Total Pages : 253 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Creating a Thriving Business by : George Horrigan

Download or read book Creating a Thriving Business written by George Horrigan and published by Morgan James Publishing. This book was released on 2013-09-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most business owners and leaders have expectations for today, hopes for tomorrow and dreams for down the road for their business. They say to themselves, if this is the business I have and that is the business I want, how do I get from here to there? By using a systematic, structured methodology build upon George Horrigan’s experience with over 1,200 businesses over the past 17 years, Creating a Thriving Business shows business owners, leaders, and managers how to solve real world problems and get the kind of results they want. By using a proven, practical, and comprehensive methodology that is simple to understand, straightforward, easy to implement, and extremely effective, the reader will be able to achieve the goals for their business in less hours than they are currently spending on their business, thereby turning today’s problems into tomorrow’s promise. Creating a Thriving Business shows the reader, step by step how to create a successful, thriving, and immensely profitable business by providing an approach that enables them to eliminate the guesswork, trial and error, and uncertainty associated with trying to beat their competition, grow their business and increase its profitability.

Moms Mean Business

Author : Erin Baebler
Publisher : Red Wheel/Weiser
ISBN 13 : 1601634102
Total Pages : 288 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Moms Mean Business by : Erin Baebler

Download or read book Moms Mean Business written by Erin Baebler and published by Red Wheel/Weiser. This book was released on 2014-10-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are 9 million women-owned businesses in the United States; they account for $1.3 trillion in revenue. American women are starting businesses at a rate twice that of men. Most of these women are also moms. What does it take to be successful as both a mom and as an entrepreneur? Moms Mean Business gives existing and potential mom business owners the encouragement, advice, and healthy dose of “how-to” they need. In this helpful guide, you will create a customized strategy that includes: A personal definition of success in both life and business—and the way to achieve it The tools needed to manage time and productivity when your priorities as a mom and business owner conflict A mom-friendly business plan to get you focused An approach to self-care that allows you to handle all that’s thrown your way Tips, checklists, and guidance to quickly solve the problems mom entrepreneurs encounter Behind-the-scenes stories and advice from well-known mom entrepreneurs make Moms Mean Business fun to read and full of that all-important “me, too!” factor. It is inspiring, motivating, and, above all, practical.

Business Mastery3

Author : Cherie Sohnen-Moe
Publisher : Sohnen-Moe Assoc
ISBN 13 : 9780962126543
Total Pages : 430 pages
Book Rating : 4.1/5 (265 download)

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Book Synopsis Business Mastery3 by : Cherie Sohnen-Moe

Download or read book Business Mastery3 written by Cherie Sohnen-Moe and published by Sohnen-Moe Assoc. This book was released on 1997 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

6 Secrets to Startup Success

Author : John BRADBERRY
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416063
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis 6 Secrets to Startup Success by : John BRADBERRY

Download or read book 6 Secrets to Startup Success written by John BRADBERRY and published by AMACOM Div American Mgmt Assn. This book was released on 2011-03-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes passion to start a new business. But that same entrepreneurial enthusiasm can also lead you astray.Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusionùthat the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to: Convert their passion into economic value with a moneymaking business model ò Improve their readiness to launch and lead a new venture ò Manage funding and cash flows ò Chart a path to breakeven and beyond ò Avoid the pitfalls that often accompany unfettered passion ò Build the stamina needed to persevere over time Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.

Engineering Business Success

Author : Herbert Johnson
Publisher : Advantage Media Group
ISBN 13 : 1599324393
Total Pages : 140 pages
Book Rating : 4.5/5 (993 download)

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Book Synopsis Engineering Business Success by : Herbert Johnson

Download or read book Engineering Business Success written by Herbert Johnson and published by Advantage Media Group. This book was released on 2014 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Herb Johnson believes that we are meant to live abundantly. We are designed to live the good life, with the freedom and creativity to follow our passions. What will defeat us is an attitude of impoverishment—the belief that we are undeserving, so why should we try. In Engineering Business Success, Johnson explores the structure of success. Many books overflow with detail about business systems—important, yes, but they don’t reveal the big picture of what it takes to succeed. What fundamentally must be in place to open and effectively operate a successful business? As an engineer and as a businessperson, Johnson has written an important resource for both. But his book is for anyone who wants to make something of himself or herself, because the themes here are central to winning. Business opportunities abound in our society, and Johnson shows you what you should be looking for, and what needs to be in place if you are to win. So many businesses fail right out of the gate, and Johnson has the antidote so that it won’t happen to you. Foremost, he says, you need to seize the responsibility to serve— to serve your industry, your clients, and your stakeholders. That is the underpinning of success. In Engineering Business Success, Herb Johnson shares what he has learned in his 28 years at the helm of the thriving company that he founded. And he shares what he has learned in life, since his boyhood rural upbringing, through his years as a young engineer, and as he has worked to make the most of his business. Johnson’s story demonstrates the trajectory of following one’s passion—and doing so with the spirit of service and with the business savvy that he has learned along the way. “Herb embraces an attitude of abundance, a dedication to discipline, and commitment for lifetime learning, all of which pour forth from this story of his entrepreneurial journey. Business owners, and those wishing to experience the freedoms Herb has enjoyed, will get a dose of enthusiasm and pick up some helpful hints from reading this book.” —VERNE HARNISH, FOUNDER, ENTREPRENEURS’ ORGANIZATION AND GAZELLES AUTHOR OF SCALING UP AND MASTERING THE ROCKEFELLER HABITS

Now, Build a Great Business!

Author : Mark Thompson
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416977
Total Pages : 257 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Now, Build a Great Business! by : Mark Thompson

Download or read book Now, Build a Great Business! written by Mark Thompson and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revolutionary book, bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show readers how great leadership, great people, and great products are the key to building a phenomenally successful business, inspiring customer loyalty--and experiencing tremendous growth. Now, Build a Great Business! does this by revealing a series of seven principles guaranteed to improve any business in any industry. You'll learn how to inspire superior results from everyone around you; attract and keep great people; develop a business plan that maximizes your resources; identify market demands; deliver superior customer service; craft a standout marketing plan; and motivate customers to buy again and again. With real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing--Now, Build a Great Business! will transform your business and help you deliver extraordinary results.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Women Rocking Business

Author : Sage Lavine
Publisher : Hay House, Inc
ISBN 13 : 1401952275
Total Pages : 296 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Women Rocking Business by : Sage Lavine

Download or read book Women Rocking Business written by Sage Lavine and published by Hay House, Inc. This book was released on 2017-09-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can a woman like me, with just the spark of an idea, actually start a business and make money? Can I have a meaningful career that fits into my life, instead of fitting my life into the cracks of my work schedule? If you’re asking these questions, you’ve come to the right place —and the answer is a resounding YES! Sage Lavine is the CEO of Women Rocking Business, a consulting and coaching organization that has helped nearly 100,000 aspiring women entrepreneurs around the globe to build businesses that change the world. Her revolutionary approach is based on honoring innate feminine values: we become thriving entrepreneurs by empowering others rather than having power over them, working in a spirit of collaboration rather than competition, and prioritizing contribution rather than gain. In this book, Sage gives you the road map that has guided thousands of her clients —professional women in fields from health care to manufacturing to consulting, from therapists and artists to yoga teachers and real estate agents —to build their own successful and sustainable businesses on their own terms. You’ll learn how to: • Identify your gift to the world • Heal your relationship with money • Build a support network of entrepreneurial sisters • Plan winning strategies for marketing, sales, and service • Achieve success by working just 12 days a month (yes, it’s true!) • And much more Filled with real-life case studies, integration exercises, and practical advice on every aspect of entrepreneurship, Women Rocking Business is an answered prayer for any woman who wants to get a business off the ground or take it to the next level. If you’re ready to make the difference you were born to make, Sage is ready to show you the way. You’ve got this!

Making Nutrition Your Business

Author : Ann M. Silver
Publisher : American Dietetic Association
ISBN 13 : 9780880919524
Total Pages : 0 pages
Book Rating : 4.9/5 (195 download)

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Book Synopsis Making Nutrition Your Business by : Ann M. Silver

Download or read book Making Nutrition Your Business written by Ann M. Silver and published by American Dietetic Association. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Nutrition Your Business, Second Edition is an essential and comprehensive resource for creating, growing, and maintaining a successful nutrition private practice. It is a complete roadmap to beginning a nutrition-based business, providing detailed advice on: Structuring your business, Money management, Setting up and equipping an office, Using technology to your advantage, Marketing and growing your business, Billing and reimbursement, Getting clients to return, and more. Written by two experienced private practitioners with thriving businesses, this hands-on second edition includes more guidance on setting up third-party reimbursement and becoming an insurance provider, a new chapter featuring success stories from private practice dietitians, and a comprehensive resources section. It is a must-read for all dietetics professionals who aspire to go out on their own! Book jacket.

The Nonprofit Business Plan

Author : David La Piana
Publisher : Turner Publishing Company
ISBN 13 : 1618588788
Total Pages : 199 pages
Book Rating : 4.6/5 (185 download)

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Book Synopsis The Nonprofit Business Plan by : David La Piana

Download or read book The Nonprofit Business Plan written by David La Piana and published by Turner Publishing Company. This book was released on 2017-03-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, compelling approach to establishing a sustainable, results-driven nonprofit business plan. Nonprofits often use the terms “strategic planning” and “business planning” interchangeably, but a good business plan goes beyond the traditional strategic plan with its focus on mission and vision, goals and objectives. The Nonprofit Business Plan, created by the nationally recognized nonprofit consultant experts at La Piana Consulting, helps your nonprofit organization understand what a strategic business plan is and why you need one, then provides a practical, proven process for creating a successful, sustainable business model. This groundbreaking resource further explains how your nonprofit can determine whether a potential undertaking is economically viable—a vital tool in today’s economic climate—and how to understand and solve challenges as they arise. With detailed instructions, worksheets, essential tools, case studies, and a rigorous financial analysis presented clearly and accessibly for executives, board members, and consultants, The Nonprofit Business Plan is also an important resource for non-specialist audiences such as potential funders and investors. This innovative step-by-step guide will provide your team with a solid set of business decisions so that your nonprofit can achieve maximum results for years to come.

Thriving As a Minority-Owned Business in Corporate America

Author : William Michael Cunningham
Publisher : Apress
ISBN 13 : 9781484272398
Total Pages : 186 pages
Book Rating : 4.2/5 (723 download)

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Book Synopsis Thriving As a Minority-Owned Business in Corporate America by : William Michael Cunningham

Download or read book Thriving As a Minority-Owned Business in Corporate America written by William Michael Cunningham and published by Apress. This book was released on 2022-01-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic increase in minority- and female-owned companies continues to transform the business world while setting standards for those who follow. Thriving as a Minority-Owned Business in Corporate America offers you a comprehensive guide to current practical knowledge of minority business development, from grants and loans to market building. This book demonstrates how you can use specific laws, institutions, and new technologies to set up and steer your business to success. Expert coverage includes both established and underused resources at the federal, state, and local levels dedicated to minority business expansion. You will learn how to tap resources made available by government agencies like the Minority Business Development Agency (MBDA) and programs such as the Offices of Minority and Women Inclusion (OMWI). Non-governmental funding sources (e.g., banks, credit unions, venture capital) are also examined in depth, with sound advice on approaching each. The author explores the critical role of social media in leveling the playing field, spotlighting minority/female business-related sites and strategies for leveraging your online presence. And he provides real-world guidance on business certifications, tax breaks, credit issues, and more. Whether you’re in start-up or expansion mode, after reading this book, you will have the know-how needed to seize the opportunity and succeed with your enterprise. What You Will Learn Discover unused and unrecognized resources at the federal, state, and local level set up specifically for minority business See the difference between banks, thrifts, credit unions, angel investors, and venture capital, and how to approach each Use social media in support of minority business development goals Examine social media sites and trends: current and relevant minority business related social media sites and trends Who This Book is ForAnyone: Asian, Hispanic, women, Black or White who wants authentic, impactful information on creating or supporting minority-owned businesses.

Build a Thriving Direct Sales Business

Author : Becky Launder
Publisher :
ISBN 13 : 9780997601862
Total Pages : 78 pages
Book Rating : 4.6/5 (18 download)

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Book Synopsis Build a Thriving Direct Sales Business by : Becky Launder

Download or read book Build a Thriving Direct Sales Business written by Becky Launder and published by . This book was released on 2019-04-05 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: These tips will take you step-by-step through the direct sales journey, providing a solid approach to build a thriving business. Learn how to set your business up for success; make a splash as you launch, market, and promote your products; serve your customers; and grow your leadership team. Direct sales leader Becky Launder gives you her best tips, which she uses daily to grow her direct sales business. In this easy, short read, you will gain: - A clear formula to step into your direct sales business with ease - Actionable tips for you to stand out from the rest - A road map for building your business and team with confidence

Beyond Great

Author : Arindam Bhattacharya
Publisher : PublicAffairs
ISBN 13 : 1541757157
Total Pages : 275 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Beyond Great by : Arindam Bhattacharya

Download or read book Beyond Great written by Arindam Bhattacharya and published by PublicAffairs. This book was released on 2020-10-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written. Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in this new volatile era? Second, how do we build competitive advantage in a world with new and often uncertain rules? Supported by years of research and hands-on consulting practice, this book presents a comprehensive framework for building a high performing, resilient, adaptive, and socially responsible global company. The book begins by taking an incisive look at these disruptive forces transforming globalization, including economic nationalism; the boom in data flows and digital commerce; the rise of China; heightened public concerns about capitalism and the environment; and the emergence of borderless communities of digitally connected consumers. Distilled from the study of hundreds of companies and interviews with dozens of business leaders, the authors have distilled nine core strategies – the new winning playbook of the 21st century. Beyond Great argues that business leaders today must lead with a new kind of openness, flexibility and light-footedness, constantly layering in new strategies and operational norms atop existing ones to allow for "always-on" transformation. Leaders must master a whole new set of rules about what it takes to be "global," becoming shapeshifters adept at handling contradiction, multiplicity, and nuance. This book will show them how.

The Salesperson Paradox

Author : Douglas Vigliotti
Publisher :
ISBN 13 : 9781979614870
Total Pages : 244 pages
Book Rating : 4.6/5 (148 download)

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Book Synopsis The Salesperson Paradox by : Douglas Vigliotti

Download or read book The Salesperson Paradox written by Douglas Vigliotti and published by . This book was released on 2018-01-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a salesperson or entrepreneur? Would you like to provide solutions your customers can't resist? Douglas Vigliotti uses a unique but simple sales philosophy backed by twelve years of selling experience, and easy-to-understand examples to show you how to provide solutions your customers actually want. Yes, solutions your customers want to buy from you. He begs you to answer the pivotal question... Am I providing CRINGE solutions? Solutions customers will either buy, or "cringe" to say no to. Solutions that imprint you in the customers mind even in the absence of an initial sale. CRINGE solutions are not just products or services... They solve real problems. They provide loads of tangible and intangible value. They reduce social, emotional, and financial risk for the customer. They're overwhelming easy to understand, use, and implement. They acquire more customers, retain more customers, and tell better stories. The Salesperson Paradox will show you exactly how to create, position, and provide these solutions. It's a solution selling playbook packed with instantly implementable sales tools, guides, and frameworks. It's sales coaching aided by sales training. It's sales strategy backed by sales tactics. It's a lesson in sales psychology, ethical influence, and ultimately it will challenge you to ask yourself: Am I selling? Or, am I helping? -- 3 BIG Reasons The Salesperson Paradox is Different It leverages, embraces, and showcases the power of simplicity... It's easy to reproduce in your life and business. It's sticky. It keeps you engaged and interested. It's fun. It's fast paced and easily consumable. It's quick. It teaches you how to create solutions NOT sell products and services... It's essential - This is how customers (just like you and I) buy today. It's transferable - Doesn't matter what industry you're in - finance, healthcare, entrepreneurship, insurance, real estate, direct selling, business-to-business, or retail. It's actionable - Includes a FREE workbook with all frameworks, tools, and guides from the book. It's battle-tested, verified, and proven to work... Douglas has personally utilized every strategy, tactic, and tip in this book. Douglas has researched and studied the best in the world to certify every strategy, tactic, and tip in this book. Douglas has had a successful selling career spanning over twelve years, three industries, and two fortune 500 companies. Douglas had this to say about the book: "I wrote the book with one thing in mind - simplicity. I firmly believe simplicity is what resonates and aids reproducibility. And, I know salespeople and entrepreneurs are on the move. They're in a hurry. I tried to write a book that could be consumed on a cross-country plane flight, but had the power to stick for a lifetime. That's the book I would want to read."