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Author : Rachel McAlpine
Publisher :
ISBN 13 : 9780473060176
Total Pages : 174 pages
Book Rating : 4.0/5 (61 download)
Download or read book Crash Course in Corporate Communications written by Rachel McAlpine and published by . This book was released on 1999 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how to write quickly, clearly and correctly.
Author : Rachel McAlpine
Publisher :
ISBN 13 : 9780473107901
Total Pages : 174 pages
Book Rating : 4.1/5 (79 download)
Download or read book Crash Course in Corporate Communications written by Rachel McAlpine and published by . This book was released on 2006-05 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much to write...so little time...so much at stake! Fully revised in 2006, this is a practical office handbook for people in business, government and education. Honest, up-to-date guidelines for writing business documents from e-mail to policy, proposals to presentations. Used by NZ Institute of Chartered Accountants and NZ Institute of Management.
Author : Alixander Laffredo-Dietrich
Publisher : Independently Published
ISBN 13 : 9781092133340
Total Pages : 140 pages
Book Rating : 4.1/5 (333 download)
Download or read book Communications Crash Course written by Alixander Laffredo-Dietrich and published by Independently Published. This book was released on 2019-03-31 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your Conversation Confidence with 11 Strategic Conversation Frameworks! Do you find yourself frantically searching for what to say in a conversation? Do you feel trapped in silence in social situations? Do you understand the amazing VALUE of talking to people and want to learn how? With the right strategy and basic know-how of the elements of communication, the issue of "how to talk to people" will be a thing of the past, even if: -You are shy -You are introverted -You get nervous around people and social situations Alixander Dietrich knows a thing or two on learning how to talk to people. From a social hermit to conversational hero, he created strategies that assisted even the most reserved people to realize their communication potential. Imagine having Step-by-step formulas you can use in any conversation! This is not a book filled with canned one-liners or dishonest "tricks". Despite what many people say, such things do not work because conversations can go an infinite number of directions! Instead, this book teaches the foundations of communication and conversation and even provides amazing frameworks to use in numerous scenarios! In other words... This is about understanding what communication is made of and leveraging those elements to improve your execution of it! Now, learning to talk to people does not have to be an excruciating endeavor! The Quickest, Easiest Way to Always Know What to Say! What if, instead of scrambling around your head and agonizing to find the "right" words, you knew how to always have topics, that are relevant to the conversation, to draw from? What if instead of relying on bumbling one-liners that barely work in a handful of situations, you knew how to craft your thoughts on the spot? Being a savvy conversationalist offers the following benefits: -Confidence in conversations and social settings -Deeper relationships with people you've known your entire life or just met -Enhanced chances of success in scenarios that demand conversation skills such as dating, networking, and more! This book will teach you everything you need to be a fabulous communicator! It is NOT a specific look at any one particular type of communication (such as negotion, flirting, persuasion). "Communications Crash Course" IS a baseline in communication that will serve as a powerful foundation for whatever type of communication you engage in. Important areas that will be discussed include: -Elements of Communication -How Nonverbal and Verbal elements tie into each other -The effects of Context -Differences in types of Communication -Eleven Strategic Conversation Frameworks that you can use in any discussion and much more! This book is for YOU, if... You want to leave the frantic search for the "right thing to say" behind you and have knock-out communication skills! You want to fulfill your longing of being able to converse confidently with other people in any social setting You want to express yourself and truly connect with other people! Are you ready to start learning how to enhance your communications and conversation confidence RIGHT NOW? Get started by scrolling up and click the BUY Button
Author : Daniel G. Wilson
Publisher :
ISBN 13 : 9780883623954
Total Pages : 0 pages
Book Rating : 4.6/5 (239 download)
Download or read book Printscape written by Daniel G. Wilson and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Lerbinger
Publisher : John Wiley & Sons
ISBN 13 : 1119471370
Total Pages : 360 pages
Book Rating : 4.1/5 (194 download)
Download or read book Corporate Communication written by Otto Lerbinger and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Author : Liz H. Kelly
Publisher :
ISBN 13 : 9780578423210
Total Pages : 236 pages
Book Rating : 4.4/5 (232 download)
Download or read book 8-Second PR written by Liz H. Kelly and published by . This book was released on 2019-01-05 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the average attention span of an adult being 8 seconds, your job as a marketer just got 100 times harder. If you want to amplify your personal or business brand, 8-Second PR is a fun how-to-promote-your-business guide with case study examples of what works and doesn't work. Brands and experts can learn how to develop a Wow Story, increase Word-of-Mouth Marketing through digital marketing, and score hundreds of earned media interviews (print, TV, radio and digital). Based on a unique 360-view as a marketing professional, author and reporter, Liz H Kelly uncovers her proven 8-Second PR Story Energizer Process with tips for how to make powerful connections with fans, reporters and influencers. Each chapter includes eight action items, a PR Superpower, and lessons learned based on client and mega brand examples. Readers can gain 8 PR Superpower skills (Media Hook Superpower, Interview Flight Superpower, Digital PR Superpower) that together can make a brand unstoppable! You'll walk away with roadmap for magnifying your brand, increasing sales and Ultimate Media Success!
Author : Lars Thoeger Christensen
Publisher : SAGE
ISBN 13 : 1473902622
Total Pages : 473 pages
Book Rating : 4.4/5 (739 download)
Download or read book Corporate Communications written by Lars Thoeger Christensen and published by SAGE. This book was released on 2008-02-28 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
Author : Sharon Lynn Jones
Publisher : Lulu.com
ISBN 13 : 0615163378
Total Pages : 269 pages
Book Rating : 4.6/5 (151 download)
Download or read book The Parent's Crash Course in Career Planning written by Sharon Lynn Jones and published by Lulu.com. This book was released on 2007 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: From freshman orientation through senior year, this book addresses career planning: what parents and students should do. Learn about current career trends, job options, choosing a major and career, and conducting a job search to land a satisfying and rewarding job.
Author : C. B. M. van Riel
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780131509962
Total Pages : 0 pages
Book Rating : 4.5/5 (99 download)
Download or read book Principles of Corporate Communication written by C. B. M. van Riel and published by Financial Times/Prentice Hall. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.
Author : Michael B. Goodman
Publisher : SUNY Press
ISBN 13 : 9780791437612
Total Pages : 350 pages
Book Rating : 4.4/5 (376 download)
Download or read book Corporate Communications for Executives written by Michael B. Goodman and published by SUNY Press. This book was released on 1998-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication -- computers, digital media, interactive corporate television, faxes, e-mail, the Internet -- fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
Author : Philip J. Kitchen
Publisher : Springer
ISBN 13 : 023055458X
Total Pages : 433 pages
Book Rating : 4.2/5 (35 download)
Download or read book Raising the Corporate Umbrella written by Philip J. Kitchen and published by Springer. This book was released on 2001-09-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Author : Anne Katrine Lund
Publisher : Springer Nature
ISBN 13 : 3031502329
Total Pages : 245 pages
Book Rating : 4.0/5 (315 download)
Download or read book Mastering Corporate Communication written by Anne Katrine Lund and published by Springer Nature. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Clegg
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438333
Total Pages : 260 pages
Book Rating : 4.4/5 (383 download)
Download or read book Crash Course in Creativity written by Brian Clegg and published by Kogan Page Publishers. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use work of improving creativity fast suitable for individuals or as part of a group. Split into 30 units, this Crash Course in Creativity is designed to be manageable in spare time. The free CD-ROM contains additional techniques and exercises, together with interactive Web links.
Author : Cees B.M. Van Riel
Publisher : Routledge
ISBN 13 : 1134335059
Total Pages : 325 pages
Book Rating : 4.1/5 (343 download)
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Author : IntroBooks
Publisher : IntroBooks
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)
Download or read book Personal Branding Crash Course written by IntroBooks and published by IntroBooks. This book was released on 2018-02-21 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is a name, symbol, design, term and virtually any other characteristic that can be used for identifying a product and distinguishing it from other products. Personal branding can, therefore, be seen as the characteristics of an individual that can be used in distinguishing him from another individual. A brand refers to anything, whatsoever, that associates with any particular product; this can be the symbolism of that brand or the experiences that the end users derived from using or interacting with that product. From the above definition, it can then be deduced that branding refers to the look, utility, and feel of a product, service or a person; not disregarding the importance of collateral, advertising and packaging of that product. Taking it further, the characteristic of a brand can equally be affected by the attitudes of the promoters and the sales representatives; they can also form public opinion about that product, which can determine the progress and acceptability of the said product. A wise company or brand owner will work acidulously to develop an acceptable image for its brand or product meticulously. A goal-oriented company will be guided by all the variables earlier mentioned in a given direction to reach the target audience, attain sales goals and increase the equity of the brand in question. The way the company presents its brand will determine how it will be registered in the minds of the consumers and the general public.
Author : Richard Stanton
Publisher : Bloomsbury Publishing
ISBN 13 : 1137544082
Total Pages : 210 pages
Book Rating : 4.1/5 (375 download)
Download or read book Strategic Corporate Communication written by Richard Stanton and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
Author : P. J. Louis
Publisher : McGraw Hill Professional
ISBN 13 : 9780071386203
Total Pages : 372 pages
Book Rating : 4.3/5 (862 download)
Download or read book Telecom Management Crash Course written by P. J. Louis and published by McGraw Hill Professional. This book was released on 2002 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows service providers how to efficiently manage their technology advantages and back-end operations to survive in this challenging economic climate.
