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Corporate Sustainability And The Role Of The Consumer
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Book Synopsis Corporate Sustainability and the Role of the Consumer by : Jeffrey M. Gauthier
Download or read book Corporate Sustainability and the Role of the Consumer written by Jeffrey M. Gauthier and published by . This book was released on 2014 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenge of sustainability has become an increasingly important concern for organizations. Sustainability raises new questions of legitimacy for organizations, compelling them to address stakeholder expectations of economic, environmental, and social performance. Although consumer stakeholders act as the ultimate arbiter of legitimacy for many firms, we know little about how consumers may influence corporate sustainability. This dissertation consists of three essays that examine the role of consumers in influencing corporate sustainability. The first essay examines how companies may attempt to manage sustainability ratings assigned by ratings agencies in an attempt to retain consumer stakeholder support. I argue that an understanding of cognitive choice models helps to reveal conditions under which firms may pursue improvements in sustainability performance in non-core practices rather than in core practices. The second essay is a quantitative analysis of corporate social performance in theU.S.insurance industry. With arguments grounded in the stakeholder salience framework of stakeholder theory, I argue that a firm's proximity to end-consumers will be related to specific dimensions of corporate social performance (community and diversity performance). Results of the study indicate that closer proximity to end-consumers (i.e., a greater percentage of revenues from end-consumers as opposed to businesses) is associated with stronger community and diversity performance. The third essay is a discourse analysis that examines how discourse is used to maintain legitimacy when consumer stakeholders' legitimacy concerns pose a threat to the firm's legitimacy. Drawing on rhetorical analysis and critical discourse analysis, I identify three themes (social, environmental, and economic) and three rhetorical justifications (ethos, logos, and pathos) in texts produced by Monsanto. I offer potential explanations for the relative frequency of themes and rhetorical justifications, and further identify taken-for-granted assumptions in Monsanto's texts. Taken together, these essays suggest that consumer stakeholders hold a significant role in influencing firms' actions, as well as the communication of those actions, regarding sustainability. More broadly, this dissertation reveals the insights that may be gained by foregrounding consumer stakeholders in management research.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668438860 Total Pages :1235 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Measuring and Achieving Sustainable Development Goals by : Management Association, Information Resources
Download or read book Research Anthology on Measuring and Achieving Sustainable Development Goals written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-12-30 with total page 1235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.
Book Synopsis Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution by : Silvestri, Cecilia
Download or read book Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution written by Silvestri, Cecilia and published by IGI Global. This book was released on 2019-11-15 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
Book Synopsis Ethics, Social Responsibility and Sustainability in Marketing by : Ipek Altinbasak-Farina
Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Book Synopsis Towards Sustainable Household Consumption? Trends and Policies in OECD Countries by : OECD
Download or read book Towards Sustainable Household Consumption? Trends and Policies in OECD Countries written by OECD and published by OECD Publishing. This book was released on 2002-04-29 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of household consumption patterns in five key areas: food, tourism-related travel, energy, water and waste generation.
Book Synopsis Leveraging Corporate Responsibility by : C. B. Bhattacharya
Download or read book Leveraging Corporate Responsibility written by C. B. Bhattacharya and published by Cambridge University Press. This book was released on 2011-09-15 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.
Book Synopsis Corporate Responsibility, Sustainability and Markets by : Cláudia Simões
Download or read book Corporate Responsibility, Sustainability and Markets written by Cláudia Simões and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled. Bringing together international case studies - including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector - this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance. Cláudia Simões is a Professor of Management (Marketing and Strategy area) and Dean of the School of Economics and Management at the University of Minho in Portugal. Alin Stancu is Professor of Corporate Social Responsibility and Public Relations in the Department of Marketing from The Bucharest University of Economic Studies, Romania. Georgiana Grigore is Associate Professor in Marketing at University of Leicester, School of Business. She is also chair of an annual international conference in 'Social Responsibility, Ethics and Sustainable Business', which she co-founded in 2012. .
Book Synopsis Consumers, Society and Marketing by : Dilip S. Mutum
Download or read book Consumers, Society and Marketing written by Dilip S. Mutum and published by Springer Nature. This book was released on 2023-10-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more
Book Synopsis Green Marketing and Environmental Responsibility in Modern Corporations by : Esakki, Thangasamy
Download or read book Green Marketing and Environmental Responsibility in Modern Corporations written by Esakki, Thangasamy and published by IGI Global. This book was released on 2017-01-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Book Synopsis The Importance of Consumer Decision Making of Sustainability in the Fashion Industry by : Camry Marianna Hicks
Download or read book The Importance of Consumer Decision Making of Sustainability in the Fashion Industry written by Camry Marianna Hicks and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research gathered focuses on sustainable fashion companies with fast-fashion and higher-end products. The importance of sustainability in consumer decision-making is measured with the company's CSR reports, secondary research, consumer reviews, and community conversations about the two brands, H&M and Chloe. The research moreover identifies the practices of moral responsibility of corporate sustainability. H&M is a fast-fashion brand while Chloe is a luxury brand determining the consumers' thoughts and decision-making on sustainability between these two brands will also determine if sustainable fashion is even an important factor when consumers obtain this distinctive type of fashion. This determination also reveals the brand image of the higher end fashion company Chloe and the fast-fashion company H&M. This research will also include the Corporate Social Responsibilities for implementing the goals of sustainable fashion between the French luxury brand Chloe which has become the first brand of B-Corporation and H&M which has encompassed a new sustainable product line called Conscious.
Book Synopsis Sustainable Consumption and Production, Volume II by : Ranjula Bali Swain
Download or read book Sustainable Consumption and Production, Volume II written by Ranjula Bali Swain and published by Springer Nature. This book was released on 2020-11-07 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Circular economy principles are driving to overcome the challenges of today’s linear take-make-dispose production and consumption patterns through keeping the value of products, materials, and resources circulating in the economy as long as possible. Sustainable Consumption and Production, Volume II: Circular Economy and Beyond aims to explore the sustainable consumption and production transition to a circular economy, while addressing critical global challenges by innovating and transforming product and service markets towards sustainable development. This book explores how consumers, private sector, relevant international organizations, and governments can play an active role in innovating businesses to help companies, individuals (consumers and citizens), organizations, and sectors, to remain competitive, while transitioning towards sustainable markets and economies. It is of interest to economists, students, businesses, and policymakers.
Book Synopsis Foundations of Sustainable Business by : Nada R. Sanders
Download or read book Foundations of Sustainable Business written by Nada R. Sanders and published by John Wiley & Sons. This book was released on 2019-12-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Sustainable Business prepares future business leaders to tackle the most crucial social and environmental issues of our time. This engaging textbook provides students with a comprehensive, balanced introduction to integrating sustainable business policies into all core business functions and processes. The text employs a qualitative-based learning process to help students understand how leadership, finance, accounting, risk management, marketing, supply chain management, and operations can be adapted to meet the sustainability goals of the 21st century. Looking at sustainable business from the managerial viewpoint, the fully-updated new edition explains how and why business is evolving due to increased consumer and regulatory pressure for sustainable performance. Business topics are first introduced in the same manner as traditional MBA programs, and then examined through the lens of sustainably. The text incorporates real-life examples of social and environmental leadership to demonstrate the efficacy of good sustainable business decisions, and illustrates the negative ramifications of outdated, purely economic-driven managerial decision-making. Influential concepts based on interdisciplinary research in sustainability are discussed in detail, and practical insights address how to turn policy into practice in the workplace.
Book Synopsis Sustainability Marketing by : Rishi Raj Sharma
Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Book Synopsis The Oxford Handbook of Corporate Social Responsibility by : Andrew Crane
Download or read book The Oxford Handbook of Corporate Social Responsibility written by Andrew Crane and published by Oxford Handbooks Online. This book was released on 2008-02-14 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.
Book Synopsis Sustainable Business by : Geoffrey Wells
Download or read book Sustainable Business written by Geoffrey Wells and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is an immensely useful and important book. By applying sustainability theory and practice to all areas of business management for firms of all sizes it has the potential to make a significant difference to the long term viability of businesses and the societies in which they operate.' – Juliet Roper, The University of Waikato, New Zealand Recent surveys of international CEOs confirm that companies increasingly see sustainability as critical to their business strategy. The rigorous academic framework for the field of sustainable business required to respond to this need is now emerging. This book presents important new work in the theory of the sustainable firm, in the application of sustainability principles to key management disciplines, in sustainable business in practice, and in the international challenges that are critical to sustainability demands. Sustainable Business will prove invigorating for both undergraduate and graduate students on business, society and sustainability themed courses. Policymakers and practitioners will find the urgent global sustainability issues and sub-disciplines essential.
Book Synopsis Corporate Social Responsibility and Sustainability by : Katarzyna Bachnik
Download or read book Corporate Social Responsibility and Sustainability written by Katarzyna Bachnik and published by Routledge. This book was released on 2022-05-30 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to present selected theoretical and practical aspects of corporate social responsibility and sustainability, with particular emphasis on the journey (transition) from values to impact. Values play an important role in business world and they shape the responsible approach of organizations. However, pressing and still unresolved challenges of the present day show evidently that there exist significant discrepancies between organizations declarations on values and their real impact. COVID-19 pandemic, Globalization 4.0, climate catastrophe and challenges emphasized by SDGs, constitute the new environment that contemporary organizations face. In effect business is part of the problem and a solution as well. It is necessary to quickly and effectively push for action taking into account the power of responsible business to co-create human live and environment. Both the theoretical considerations and the practice-based studies presented in this monograph make a significant contribution to the theory and practice of management. The book is an extension and enrichment of the existing knowledge in the field of socially responsible management in organizations. Corporate Social Responsibility and Sustainability will be of value to academics, researchers and advanced students in the fields of business and management, especially those interest in the intersection of management and CSR and sustainability, and those focusing the impact that business activities have on the environment.
Book Synopsis Green Consumerism by : Juliana Mansvelt
Download or read book Green Consumerism written by Juliana Mansvelt and published by SAGE. This book was released on 2011-06-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
