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Corporate Sponsorship Toolkit
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Book Synopsis The Corporate Sponsorship Toolkit by : Kim Skildum-Reid
Download or read book The Corporate Sponsorship Toolkit written by Kim Skildum-Reid and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.
Book Synopsis The Sponsorship Seeker's Toolkit, Fourth Edition by : Kim Skildum-Reid
Download or read book The Sponsorship Seeker's Toolkit, Fourth Edition written by Kim Skildum-Reid and published by McGraw Hill Professional. This book was released on 2014-04-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
Download or read book Corporate Sponsorship Toolkit written by and published by . This book was released on 1995 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Sponsorship Seeker's Toolkit, Fourth Edition, 4th Edition by : Kim Skildum-Reid
Download or read book The Sponsorship Seeker's Toolkit, Fourth Edition, 4th Edition written by Kim Skildum-Reid and published by . This book was released on 2014 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT : "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors."--AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA - International Alliance " The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com.
Book Synopsis The Sponsorship Handbook by : Pippa Collett
Download or read book The Sponsorship Handbook written by Pippa Collett and published by John Wiley & Sons. This book was released on 2011-03-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Book Synopsis The Sponsorship Seeker's Toolkit by : Anne-Marie Grey
Download or read book The Sponsorship Seeker's Toolkit written by Anne-Marie Grey and published by McGraw-Hill Companies. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.
Book Synopsis Event Sponsorship by : Bruce E. Skinner
Download or read book Event Sponsorship written by Bruce E. Skinner and published by Wiley. This book was released on 2002-10-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
Book Synopsis Ambush Marketing Toolkit by : Kim Skildum-Reid
Download or read book Ambush Marketing Toolkit written by Kim Skildum-Reid and published by McGraw-Hill Book Company Australia. This book was released on 2007-07-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of ambush marketing There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Soccer World Cup. In a world first, bestselling author Kim Skildum-Reid puts her more than 20 years of sponsorship marketing experience into the topic of ambush marketing. The Ambush Marketing Toolkit (with accompanying CD) provides sponsors, events, and prospective ambushers with a no holds barred, strategic approach to ambush prevention and the mounting of a successful ambush. “When conceptualized and managed on a superficial level, sponsors can be easily ambushed by competitors - those who are able to build stronger and more meaningful relationships with the target audience despite their non-sponsor status. And that's why most marketers should be itching to gat hold of The Ambush Marketing Toolkit, because no one likes to be ambushed, especially when it equates to shooting yourself in the foot.”--Suzanne Pollock, AMAMI for the Australian Marketing Institute
Book Synopsis The Sponsorship Seeker's Toolkit, Fourth Edition by : Anne-Marie Grey
Download or read book The Sponsorship Seeker's Toolkit, Fourth Edition written by Anne-Marie Grey and published by McGraw-Hill Education. This book was released on 2014-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
Download or read book Get Corporate Sponsorship written by and published by Anisha Robinson Keeys. This book was released on 2015-02-22 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to get or increase your fundraising, this e-book is a roadmap of pertinent steps for raising money from corporations. Some of the secrets you'll learn inside include: 11 types of benefits you can offer corporations beyond logo recognitionThe list of 22 retailers in your neighborhood that want to help your organization raise money and steps to secure sponsorship with those retailers in the next few weeksThe 4 questions you must ask and answer before seeking funding from corporationsHow sending unsolicited proposals to corporations can destroy your organizations ability to earn a corporate funders respectWhy "we need the money" and “we are good cause” are not the answers to getting corporate funding (I'll tell you what is)How to structure the one hour meeting that can help raise thousands of dollars through your board or advisorsAfter reading this material you will:Have a sophisticated approach to creating and implementing your organization’s corporate sponsorship programBe ready to develop a corporate prospect listBe able to authentically align your organization’s deliverables with the goals of your corporate prospectsBe prepared to have a productive face-to-face meeting with prospective sponsorsKnow how to stand apart from the hundreds of proposals corporations receive every day and get the support you need PLUS- 5 time saving bonus samples materialsSample Sponsorship Proposals and FormsGuide for conducting a Prospect Research Meeting (sample email, invitation letter, and grid to record results)Sample Sponsorship Policy and ProceduresSample Cause Marketing AgreementSample Letter of Sponsorship Confirmation Get the secure instant download for $ 27.00
Book Synopsis Unlocking Corporate Sponsorships by : Peggy Downs
Download or read book Unlocking Corporate Sponsorships written by Peggy Downs and published by Independently Published. This book was released on 2024-04-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a transformative journey to unlock corporate sponsorship success for your school with "Unlocking Corporate Sponsorships: A 5-Step Guide for Schools" by Peggy Downs, founder of Granting Your Vision. This strategic guide provides a comprehensive and practical approach to help school leaders and nonprofit organizations secure valuable corporate sponsorships. Packed with actionable insights, the book explores why businesses support schools, trends for school leaders, and the pros and cons of corporate sponsorships. Drawing inspiration from real-world examples, discover exemplary corporate sponsorship initiatives and gain valuable tips on creating your successful program in just five steps. Peggy Downs, an experienced grant writer and school leader based in Denver, Colorado, offers clear and concise guidance in her book. She emphasizes the importance of tailoring grant services to unlock funding for your organization. Featuring valuable resources, blog posts, and recommended reads, this guide equips you with the tools to navigate the corporate sponsorship landscape effectively. Whether you're a fundraising novice or a seasoned professional, this book empowers you to cultivate meaningful relationships and secure lasting partnerships that benefit your school and sponsors. Don't miss out on this essential resource for accelerating academic achievement and driving funding success. "Unlocking Corporate Sponsorships" is your key to transforming aspirations into impactful realities. Get your copy today and take the first step toward a brighter future for your school or nonprofit organization.
Book Synopsis Sustainability 101: A Toolkit for Your Business by : Anca Novacovici
Download or read book Sustainability 101: A Toolkit for Your Business written by Anca Novacovici and published by Lulu.com. This book was released on 2008-11-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more companies recognize the benefits and necessity of "going green," many are asking, "Where do we begin?" To answer this critical question, we've partnered with fellow consultant Jennifer Woofter to provide practical, hand-on ways to get started with a sustainability program. At just under 200 pages in length, this succinct introductory manual is designed to help organizations, whether committed to going green or still trying to get on board, become more socially and environmentally responsible. With nearly one hundred recommendations--with detailed "how to" instructions and websites where you can go for more information, Sustainability 101: A Toolkit for Your Business is the perfect resource for employees that want to see change in their organization.
Book Synopsis The Sponsor Effect by : Sylvia Ann Hewlett
Download or read book The Sponsor Effect written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2019-05-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Download or read book Sports Marketing written by Larry DeGaris and published by Routledge. This book was released on 2015-02-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Book Synopsis Made Possible By by : Patricia Martin
Download or read book Made Possible By written by Patricia Martin and published by Jossey-Bass. This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides the information nonprofits need to know to secure responsible, rewarding sponsorship. It guides readers through the key steps in the process: getting organizational buy-in, approaching corporations, preparing proposals, negotiating contracts, reporting results and more.
Book Synopsis The Ultimate Toolkit by : Jon Spoelstra
Download or read book The Ultimate Toolkit written by Jon Spoelstra and published by Createspace Independent Publishing Platform. This book was released on 2015-10-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How in the world do you sell more tickets for your event? Signing a mega-star is one way. Or there's The Ultimate Toolkit way where you use proven specific tactics and strategies to sell the last seat in the house. For any pro or college team or any large participant event who needs to sell more tickets.
