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Corporate Social Responsibility Und Konsumentenverhalten
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Book Synopsis Handbook of Research on Marketing and Corporate Social Responsibility by : Ronald Paul Hill
Download or read book Handbook of Research on Marketing and Corporate Social Responsibility written by Ronald Paul Hill and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
Book Synopsis Corporate Social Responsibility Overload? Intention, Abuse, Misinterpretation of CSR from the Companies‘ and the Consumers‘ Point of View by : Thomas Demmerling
Download or read book Corporate Social Responsibility Overload? Intention, Abuse, Misinterpretation of CSR from the Companies‘ and the Consumers‘ Point of View written by Thomas Demmerling and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: More recent incidents and scandals such as Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR way more than in the past. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. Almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives – even in controversial industries such as the tobacco and petroleum industry. The industries claim to produce healthier food more fuel-efficient vehicles, conserve energy and other resources in their operations to make the world a better place. CSR often begins to be wishful thinking to hide the true face of a business. Doubtless what has come to be called responsibility of companies for ecological and social issues besides economic issues is now a sales and branding instrument for many companies. Hence, numerous other companies, also small and medium sized companies are currently asking themselves the questions: Shall we also invest in CSR initiatives? Why should we do that – just to do something? Is this still an instrument to gain a competitive advantage? Especially the last question implies the question, if consumers still believe in the basic idea of CSR initiatives, or with the overload of CSR initiatives, if they even show reactance and mistrust against such issues.
Book Synopsis Corporate Social Responsibility und Konsumentenverhalten by : Jan Waßmann
Download or read book Corporate Social Responsibility und Konsumentenverhalten written by Jan Waßmann and published by Springer-Verlag. This book was released on 2013-04-16 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unternehmen erhoffen sich von der Kommunikation ihrer gesellschaftlichen Verantwortung Imagegewinne und eine höhere Kundenloyalität. Tatsächlich bleiben viele CSR-Aktivitäten im Marketingkontext in der Praxis wirkungslos. Die Monographie untersucht daher sowohl theoretisch als auch anhand eines empirischen Experiments, inwiefern die unterschiedliche Ausgestaltung und Kommunikation von CSR-Aktivitäten einen Einfluss auf die Markenwahrnehmung des Konsumenten ausübt. Hierbei zeigt sich, dass die Motivattribution des Konsumenten ein wesentlicher Mediator bei der Verarbeitung von CSR-Informationen ist, der durch das Marketingmanagement gezielt beeinflusst werden kann. Damit bietet die Arbeit neue Erkenntnisse für die Marketingforschung und -praxis.
Book Synopsis Corporate Social Responsibility and Marketing Ethics by : Honorata Howaniec
Download or read book Corporate Social Responsibility and Marketing Ethics written by Honorata Howaniec and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.
Book Synopsis Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation by : Heike L”ber
Download or read book Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation written by Heike L”ber and published by Diplomica Verlag. This book was released on 2012-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers in all decisions and/or the carrying out of different CSR activities leads to it being a more effective marketing strategy. In the conceptual part, a definition of CSR is given: Different approaches are presented reaching from a more detailed one dealing with economic, legal, ethical and discretionary responsibilities according to the pyramid of CSR, to a less specific one, which is taken as the basis of the paper. Key characteristics of CSR as well as different motivations exemplified in the normative and the business case are described and a critical evaluation of CSR is taken into consideration by means of the shareholder view of CSR and the stakeholder theory. Moreover, CSR in Germany is compared with CSR in America in order to give a global perspective of the CSR phenomenon. Furthermore, the most common CSR activities are introduced. From those, cause-related marketing, employee volunteering, and corporate philanthropy are detailed with real company examples and respective advantages and disadvantages because those are the activities used in the study. A review of appropriate literature is given and for customer-related outcomes, social identity theory, attribution theory, and behavioral decision theory are regarded. The concept of customer integration has been adopted from the product innovation process, called open innovation, to CSR by using the means-end theory and the empowerment strategy. Taken together, the hypotheses have been development stating that customer integration leads to a more positive CSR belief, a stronger identification with the respective company as well as a more positive company evaluation and a much higher intent to buy the corporation?s product. These hypotheses have been tested in an online experiment using a fictive company and data has been evaluated via the analysis of variance. The study clarifies that customer integration is neither necessary nor does it hurt. It combines both a marketing tool and at the same time does something good. So, when taking into consideration some aspects, it is a strategy worth doing, with or without customer taking part in it.
Book Synopsis Corporate Social Responsibility in Spain by : Hanna Grabenhofer
Download or read book Corporate Social Responsibility in Spain written by Hanna Grabenhofer and published by . This book was released on 2013-12 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Vienna University of Economics and Business (International Marketing Management), language: English, comment: Including an empirical study of consumer perceptions about Fashion retail. Drawing on a diverse sample of spanish citizens., abstract: Nachhaltigkeit und im Besonderen 'Corporate Social Responsibility' (CSR) gewinnt in den Augen von Konsumenten immer starker an Relevanz. Unternehmen sind in der Zukunft gefordert nachhaltige Konzepte mit wirtschaftlicher Rendite zu verbinden, um langfristig konkurrenzfahig zu bleiben. Besonders im Textilhandel ist hier Einsatz gefordert, diverse Schreckmeldungen uber Produktionsbedingungen haben Konsumenten sensibilisiert. Die Arbeit besteht aus zwei Themenblocken. Zunachst liefert der Autor eine genaue Analyse wissenschaftlicher Literatur zum Thema CSR und verwandten Themengebieten wie 'Corporate Citizenship', 'Corporate Governance', Ethik in der Wirtschaft und nachhaltiges Investment. Auch Theorie zum Thema Konsumentenverhalten im Handel wird vorgestellt. Darauf folgend wird eine empirische Studie zu Einfluss von CSR und Nachhaltigkeit auf das Konsumentenverhalten in der Spanischen Textilindustrie durchgefuhrt. Zu diesem Zweck wird eine Kulturanalyse Spaniens vorgenommen, der Modekonzern Inditex als Referenzbeispiel eingefuhrt und schliesslich die Ergebnisse der durchgefuhrten qualitativen Studie prasentiert
Book Synopsis Corporate Responsibility, Sustainability and Markets by : Cláudia Simões
Download or read book Corporate Responsibility, Sustainability and Markets written by Cláudia Simões and published by Springer Nature. This book was released on 2021-12-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled. Bringing together international case studies – including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector – this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance. Chapter 12 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Book Synopsis Corporate Social Responsibility and Corporate Governance by : Lorenzo Sacconi
Download or read book Corporate Social Responsibility and Corporate Governance written by Lorenzo Sacconi and published by Springer. This book was released on 2010-12-14 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility is examined in this book as multi-stakeholder approach to corporate governance. This volume outlines neo-institutional and stakeholder theories of the firm, new rational choice and social contract normative models, self regulatory and soft law models, and the advances from behavioural economics.
Book Synopsis Csr Overload? a Critical Analysis of Corporate Social Responsibility from the Companies` and the Consumers` Point of View by : Thomas Demmerling
Download or read book Csr Overload? a Critical Analysis of Corporate Social Responsibility from the Companies` and the Consumers` Point of View written by Thomas Demmerling and published by . This book was released on 2013-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,5, University of applied sciences Dortmund, course: BWL - Unternehmensethik, Wirtschaftsethik, Marketing, language: English, abstract: The term and concept of "Corporate Social Responsibility" (CSR), which generally means that companies' voluntarily takeover responsibility for different social, economic, ecological, and culture issues, has gained such popularity among academics and the popular media that it seems to be ubiquitous nowadays. More recent incidents and scandals such as "Nestle - Powder Milk," "Shell - Brent Spar," "Enron," "Parmalat," Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR even more. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. It is observable that almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives. Only a brief glance at the websites of multinational companies is enough to notice that companies of many different industry sectors make much effort to present their corporate responsibility initiatives - even in controversial industries such as the tobacco and petroleum industry. The industries claim to produce healthier food more fuel-efficient vehicles, conserve energy and other resources in their operations to make the world a better place. In view of this, CSR begins to be wishful thinking or even propaganda to hide the true face of the business. Doubtless what has come to be called corporate social responsibility is now a key-marketing and branding instrument for many companies. Hence, numerous othe
Book Synopsis Handbook of Integrated CSR Communication by : Sandra Diehl
Download or read book Handbook of Integrated CSR Communication written by Sandra Diehl and published by Springer. This book was released on 2016-12-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Book Synopsis Responsible Consumption and Sustainability by : Enrique Carlos Bianchi
Download or read book Responsible Consumption and Sustainability written by Enrique Carlos Bianchi and published by Springer Nature. This book was released on 2023-07-11 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.
Download or read book Compassion, Inc. written by Mara Einstein and published by Univ of California Press. This book was released on 2012-04-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
Book Synopsis Social Capital, Corporate Social Responsibility, Economic Behaviour and Performance by : L. Sacconi
Download or read book Social Capital, Corporate Social Responsibility, Economic Behaviour and Performance written by L. Sacconi and published by Springer. This book was released on 2010-12-13 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the concepts of social capital, corporate social responsibility, and economic development in relation to economic theory of institutions and behavioural economics. It also takes a macroeconomic and empirical approach, on the relationship between social capital, ethical behaviour and economic development.
Book Synopsis Embedding CSR into Corporate Culture by : D. Swanson
Download or read book Embedding CSR into Corporate Culture written by D. Swanson and published by Springer. This book was released on 2014-02-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embedding CSR into Corporate Culture demonstrates that a new frontier for corporate social responsibility is possible in theory and practice. The key idea - discovery leadership - enables corporate managers to deal effectively with problems, issues, and value clashes occurring at the corporation-society interface.
Book Synopsis Communicating Corporate Social Responsibility by : Ralph Tench
Download or read book Communicating Corporate Social Responsibility written by Ralph Tench and published by Emerald Group Publishing. This book was released on 2014-02-07 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.
Book Synopsis Corporate Governance and Corporate Social Responsibility of Indian Companies by : Saumitra N. Bhaduri
Download or read book Corporate Governance and Corporate Social Responsibility of Indian Companies written by Saumitra N. Bhaduri and published by Springer. This book was released on 2016-05-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the theoretical and empirical issues relating to the interaction between corporate governance and corporate social responsibility (CSR) activities undertaken by Indian companies. It presents a highly detailed view on the evolution of CSR and its nexus with corporate governance. This is particularly timely in the context of the recent Indian Companies Act 2013, which mandates corporate social responsibility and revises the best corporate-governance practices for large companies. The findings of this study are unique in drawing from a unified framework of Indian corporate governance structure and corporate engagement in CSR. The book’s scope is both academic and practical; the research methodology developed and utilized is useful for researchers, while the implications and the selection of variables provide useful information for practitioners and stakeholders. Finally, although it focuses on large Indian companies, the findings can also be applied to research on other emerging economies.
Book Synopsis Encyclopedia of Sustainable Management by : Samuel Idowu
Download or read book Encyclopedia of Sustainable Management written by Samuel Idowu and published by Springer Nature. This book was released on 2023-11-21 with total page 4043 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia is the most comprehensive and up-to-date source of reference for sustainability in business and management. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 700 contributions of internationally renowned experts provide a definitive access to the knowledge in the area of sustainable and responsible management. All actors in the field will find reliable and up to date definitions and explanations of the key terms and concepts of management in this reference work. The Encyclopedia of Sustainable Management represents all aspects of management and business conduct. It takes sustainability as a management concept that gives due credit to the complexity and diverging constraints in which businesses and corporations act today, and it emphasizes and focuses approaches that help ensure that today's management decisions and actions will be the basis for tomorrow's prosperity.
