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Author :
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.:/5 (795 download)
Download or read book Corporate Social Responsibility Aus Konsumentensicht written by and published by . This book was released on 2012 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marion Rommelspacher
Publisher : Springer-Verlag
ISBN 13 : 3834935344
Total Pages : 336 pages
Book Rating : 4.8/5 (349 download)
Download or read book Corporate Social Responsibility aus Konsumentensicht written by Marion Rommelspacher and published by Springer-Verlag. This book was released on 2012-01-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marion Rommelspacher zeigt im Rahmen einer empirischen Analyse, dass Konsumenten ihr CSR-Urteil nicht nur auf Basis konkreter CSR-Informationen sondern vielmehr auf Grundlage ihres Markenwissens bilden. Darüber hinaus spielt die Quelle zusätzlicher Informationen für den CSR-Informationsstand weniger eine Rolle als der Umfang der kommunizierten CSR-Aktivitäten. Die Ergebnisse weisen auf einen Einfluss der CSR-Beurteilung auf die Kaufbereitschaft von Konsumenten hin, der im Falle einer stark positiven CSR-Beurteilung auch bei Konsumenten mit höheren Einkommen besonders stark ausfällt.
Author : Thomas Demmerling
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954892235
Total Pages : 129 pages
Book Rating : 4.9/5 (548 download)
Download or read book Corporate Social Responsibility Overload? Intention, Abuse, Misinterpretation of CSR from the Companies‘ and the Consumers‘ Point of View written by Thomas Demmerling and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: More recent incidents and scandals such as Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR way more than in the past. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. Almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives – even in controversial industries such as the tobacco and petroleum industry. The industries claim to produce healthier food more fuel-efficient vehicles, conserve energy and other resources in their operations to make the world a better place. CSR often begins to be wishful thinking to hide the true face of a business. Doubtless what has come to be called responsibility of companies for ecological and social issues besides economic issues is now a sales and branding instrument for many companies. Hence, numerous other companies, also small and medium sized companies are currently asking themselves the questions: Shall we also invest in CSR initiatives? Why should we do that – just to do something? Is this still an instrument to gain a competitive advantage? Especially the last question implies the question, if consumers still believe in the basic idea of CSR initiatives, or with the overload of CSR initiatives, if they even show reactance and mistrust against such issues.
Author : Katarzyna Bachnik
Publisher : Routledge
ISBN 13 : 1000595196
Total Pages : 260 pages
Book Rating : 4.0/5 (5 download)
Download or read book Corporate Social Responsibility and Sustainability written by Katarzyna Bachnik and published by Routledge. This book was released on 2022-05-30 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to present selected theoretical and practical aspects of corporate social responsibility and sustainability, with particular emphasis on the journey (transition) from values to impact. Values play an important role in business world and they shape the responsible approach of organizations. However, pressing and still unresolved challenges of the present day show evidently that there exist significant discrepancies between organizations declarations on values and their real impact. COVID-19 pandemic, Globalization 4.0, climate catastrophe and challenges emphasized by SDGs, constitute the new environment that contemporary organizations face. In effect business is part of the problem and a solution as well. It is necessary to quickly and effectively push for action taking into account the power of responsible business to co-create human live and environment. Both the theoretical considerations and the practice-based studies presented in this monograph make a significant contribution to the theory and practice of management. The book is an extension and enrichment of the existing knowledge in the field of socially responsible management in organizations. Corporate Social Responsibility and Sustainability will be of value to academics, researchers and advanced students in the fields of business and management, especially those interest in the intersection of management and CSR and sustainability, and those focusing the impact that business activities have on the environment.
Author : Thomas Maak
Publisher : Routledge
ISBN 13 : 1000419029
Total Pages : 366 pages
Book Rating : 4.0/5 (4 download)
Download or read book The Routledge Companion to Corporate Social Responsibility written by Thomas Maak and published by Routledge. This book was released on 2021-08-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the concept and domain of Corporate Social Responsibility (CSR) are not new—its beginnings can be tracked back to the 1960s—its scope, urgency, and relevance have shifted dramatically in recent years. CEO responses show that the majority of business leaders understand that they operate in an environment of contested values and that stakeholders expect companies to do better and more. However, many corporate incentive systems are not in sync with societal norms and expectations. Moreover, "grand challenges" such as climate change and global pandemics and growing interconnectedness shed light on the fault lines of value creation through complex supply chain systems, exposing unacceptable working conditions, modern slavery, and the environmental consequences of highly distributed production at any cost. As a consequence, corporate social responsibility has become a widely accepted common denominator of the role and responsibilities of business in society, ranging from core functions such as health, safety, and environment standards, to governance and recognition of stakeholders, supply chain design, and corporations’ stand on climate change and its responsibility to future generations. This volume assembles state-of-the-art scholarship from leading scholars in the field and enables a "full range view" of CSR, from its roots, normative foundations, and institutional perspectives to matters of stakeholding, the global value chain, social innovation, and future directions. The Routledge Companion to Corporate Social Responsibility represents a prestige reference work providing an overview of the subject area of CSR for academics, researchers, postgraduate students, as well as reflective practitioners.
Author : Kolja Paetzold
Publisher : Diplomica Verlag
ISBN 13 : 3836696150
Total Pages : 96 pages
Book Rating : 4.8/5 (366 download)
Download or read book Corporate Social Responsibility written by Kolja Paetzold and published by Diplomica Verlag. This book was released on 2010 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud. This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.
Author : Janina Curbach
Publisher : Springer-Verlag
ISBN 13 : 3531918621
Total Pages : 276 pages
Book Rating : 4.5/5 (319 download)
Download or read book Die Corporate-Social-Responsibility-Bewegung written by Janina Curbach and published by Springer-Verlag. This book was released on 2009-10-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der vorliegende Band untersucht aus soziologischer Sicht die Modeerscheinung „Corporate Social Responsibility“ (CSR) und identifiziert CSR als Trägerkonzept für die gesellschaftliche Konstruktion einer postnationalen Rolle für Unternehmen. Mit Fokus auf ökologische Unternehmensverantwortung wird gezeigt, dass sich in den letzten Dekaden zahlreiche CSR-Normen und -Initiativen etabliert haben, die Unternehmensverantwortung im globalen Kontext als „freiwilligen Beitrag zu nachhaltiger Entwicklung“ definieren. Diese Neudefinition gesellschaftlicher Unternehmensverantwortung lässt sich weder allein durch managementstrategische Einzelentscheidungen noch durch makrostrukturelle Prozesse der Institutionalisierung erklären: Die Autorin argumentiert, dass dieser beobachtete Prozess vielmehr von einer konfliktreichen Dynamik zwischen Bewegungen und Gegenbewegungen vorangetrieben wird, in der nichtstaatliche Akteure – vor allem NGOs und Unternehmen selbst – um eine globale Legitimationsgrundlage für Unternehmen ringen.
Author : Vanessa Schwarz
Publisher : GRIN Verlag
ISBN 13 : 3668773173
Total Pages : 20 pages
Book Rating : 4.6/5 (687 download)
Download or read book Effects of Corporate Social Responsibility (CSR) on Brand Loyalty written by Vanessa Schwarz and published by GRIN Verlag. This book was released on 2018-08-14 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Hochschule Heilbronn; Künzelsau, Sprache: Deutsch, Abstract: This paper deals with the concept of Corporate Social Responsibility (CSR). Economic models and schemes such as CSR that aim to create optimal environmental and social circumstances to meet the needs of stakeholders and the environment are getting more popular. In this context it will be examined whether a concept like CSR affects consumers positively. Specifically, this paper deals with the concept of Corporate Social Responsibility and its effects on Brand Loyalty, examining the question if customers get attached to a brand or a product because of its positive image and social dedication.
Author : Marcel Stierl
Publisher : Springer-Verlag
ISBN 13 : 365807762X
Total Pages : 55 pages
Book Rating : 4.6/5 (58 download)
Download or read book Corporate Social Responsibility und Marketing written by Marcel Stierl and published by Springer-Verlag. This book was released on 2014-11-24 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zur praktischen Umsetzung von Corporate Social Resonsibility (CSR) stellen Marcel Stierl und Arved Lüth erstmals das Konzept des transformativen Marketing vor und ergänzen es mit Tools aus der Beratungspraxis. Konkrete Instrumente und Fallbeispiele erleichtern eine Umsetzung von CSR in die Unternehmenspraxis. CSR ins Marketing zu integrieren, bedeutet die eigene Geschäftstätigkeit ökonomisch, ökologisch und sozial weiterzuentwickeln und sich gegenüber seinen Stakeholdern entsprechend zu positionieren. Zusätzlich sollten Stakeholder zu nachhaltigen Verhaltensweisen informiert und animiert werden.
Author : G. M. Heal
Publisher : Columbia University Press
ISBN 13 : 9780231144001
Total Pages : 300 pages
Book Rating : 4.1/5 (44 download)
Download or read book When Principles Pay written by G. M. Heal and published by Columbia University Press. This book was released on 2008 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A balanced and optimistic account of how companies can benefit from the Corporate Social Responsibility movement. Geoffrey Heal makes a persuasive argument that doing the right thing can also boost the bottom line"--Joseph E. Stiglitz, Nobel Laureate in economics.
Author : Samuel O. Idowu
Publisher : Springer Nature
ISBN 13 : 3030392295
Total Pages : 268 pages
Book Rating : 4.0/5 (33 download)
Download or read book Essential Issues in Corporate Social Responsibility written by Samuel O. Idowu and published by Springer Nature. This book was released on 2020-04-06 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest evidence on, and new approaches to, the development of Corporate Social Responsibility in emerging and established economies. To do so, it examines a broad range of industries, from fashion to banking, and various aspects, like accounting, information security, and human resource management. Special emphasis is placed on the role of education. The case studies gathered here analyse both small and medium sized companies, as well as listed enterprises. The book is a valuable resource for researchers in the fields of sustainability and corporate responsibility, provides student teaching cases for courses on CSR and sustainable management, and offers blueprints for professionals seeking guidance and inspiration on their path towards responsible business operations.
Author : Hanna Grabenhofer
Publisher : GRIN Verlag
ISBN 13 : 3656550999
Total Pages : 59 pages
Book Rating : 4.6/5 (565 download)
Download or read book Corporate Social Responsibility in Spain written by Hanna Grabenhofer and published by GRIN Verlag. This book was released on 2013-11-28 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Vienna University of Economics and Business (International Marketing Management), language: English, abstract: Nachhaltigkeit und im Besonderen 'Corporate Social Responsibility' (CSR) gewinnt in den Augen von Konsumenten immer stärker an Relevanz. Unternehmen sind in der Zukunft gefordert nachhaltige Konzepte mit wirtschaftlicher Rendite zu verbinden, um langfristig konkurrenzfähig zu bleiben. Besonders im Textilhandel ist hier Einsatz gefordert, diverse Schreckmeldungen über Produktionsbedingungen haben Konsumenten sensibilisiert. Die Arbeit besteht aus zwei Themenblöcken. Zunächst liefert der Autor eine genaue Analyse wissenschaftlicher Literatur zum Thema CSR und verwandten Themengebieten wie 'Corporate Citizenship', 'Corporate Governance', Ethik in der Wirtschaft und nachhaltiges Investment. Auch Theorie zum Thema Konsumentenverhalten im Handel wird vorgestellt. Darauf folgend wird eine empirische Studie zu Einfluss von CSR und Nachhaltigkeit auf das Konsumentenverhalten in der Spanischen Textilindustrie durchgeführt. Zu diesem Zweck wird eine Kulturanalyse Spaniens vorgenommen, der Modekonzern Inditex als Referenzbeispiel eingeführt und schließlich die Ergebnisse der durchgeführten qualitativen Studie präsentiert.
Author : Florian Lebkücher
Publisher : GRIN Verlag
ISBN 13 : 3656048525
Total Pages : 52 pages
Book Rating : 4.6/5 (56 download)
Download or read book Corporate Social Responsibility als Business Case written by Florian Lebkücher and published by GRIN Verlag. This book was released on 2011-11-07 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examensarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,7, Universität Bayreuth (Rechts- und Wirtschaftswissenschaftliche Fakultät), Veranstaltung: WiWiZ, Sprache: Deutsch, Abstract: Unternehmen werden in der heutigen Zeit oftmals nicht nur anhand ihres ökonomischen Erfolgspotenzials und der Fähigkeit zur Umsetzung desselben gemessen, sondern zunehmend auch aus dem Blickwinkel sozialer, gesellschaftlicher und ökologischer Gesichtspunkte beurteilt. Grundsätzlich kontrollieren und regulieren die Nationalstaaten zwar die wirtschaftlichen und sonstigen Betriebsamkeiten auf ihrem Staatsgebiet oder innerhalb des Gebietes eines Staatenverbundes, trotzdem aber steigt die Anzahl der ökonomischen, gesellschaftlichen und politischen Aktivitäten, die sich dem staatlichen Einfluss weitgehend zu entziehen vermögen. Als Folge haben einzelne Staaten nicht die notwendigen Machtmittel und Optionen, um alle Anstrengungen weltumspannend auftretender Konzerne in regulatorische Schranken zu weisen. Mit dieser stetigen Wandlung der Machtverhältnisse und dem gestiegenen öffentlichen und gesellschaftlichen Interesse an verantwortungsvollem und nachhaltigem Umgang mit Ressourcen als Hintergrund, sind insbesondere innerhalb der letzten Dekade die Rufe nach dem verstärkten Engagement von Unternehmen im Bereich von gesamtgesellschaftlicher und ökologischer Verantwortung unüberhörbar geworden. In diesem Zusammenhang ist der Entwurf der sog. Corporate Social Responsibility (CSR), als Engagement eines Unternehmens außerhalb seines eigentlichen Kerngeschäfts im gesamtgesellschaftlichen Bereich und aus eigener Motivation heraus, verstärkt ins Bewusstsein von Öffentlichkeit, Politik und Wirtschaftsverbänden vorgedrungen. Von einer großen Zahl von Unternehmen wird diese freiwillige, nicht erzwungene Übernahme von (finanzieller) Verantwortung im Bereich der Gesellschaft und des Umweltschutzes proaktiv vorangetrieben. Dies geschieht regelmäßig aus moralischen Gründen oder aus - im Sinne des Shareholder Value erlösmaximierenden - Motivationen oder einer verschieden gewichteten Mischung aus beiden Erwägungen. Gegenstand dieser Arbeit soll daher sein, das Konzept der Corporate Social Responsibility als Business Case zu untersuchen. Dabei wird der aktuelle Stand der empirischen Forschung zu diesem Themengebiet beleuchtet werden und es soll die Messbarkeit des finanziellen Nutzens von CSR Aktivitäten kritisch analysiert werden, um eine Prognose wagen zu können, ob der regen Aktivität im Bereich der CSR eher die Qualität einer nachhaltigen, dauerhaften Entwicklung oder eher die Qualität eines Modetrends zuzusprechen ist.
Author : Thomas Demmerling
Publisher :
ISBN 13 : 9783656517467
Total Pages : 128 pages
Book Rating : 4.5/5 (174 download)
Download or read book Csr Overload? a Critical Analysis of Corporate Social Responsibility from the Companies` and the Consumers` Point of View written by Thomas Demmerling and published by . This book was released on 2013-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,5, University of applied sciences Dortmund, course: BWL - Unternehmensethik, Wirtschaftsethik, Marketing, language: English, abstract: The term and concept of "Corporate Social Responsibility" (CSR), which generally means that companies' voluntarily takeover responsibility for different social, economic, ecological, and culture issues, has gained such popularity among academics and the popular media that it seems to be ubiquitous nowadays. More recent incidents and scandals such as "Nestle - Powder Milk," "Shell - Brent Spar," "Enron," "Parmalat," Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR even more. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. It is observable that almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives. Only a brief glance at the websites of multinational companies is enough to notice that companies of many different industry sectors make much effort to present their corporate responsibility initiatives - even in controversial industries such as the tobacco and petroleum industry. The industries claim to produce healthier food more fuel-efficient vehicles, conserve energy and other resources in their operations to make the world a better place. In view of this, CSR begins to be wishful thinking or even propaganda to hide the true face of the business. Doubtless what has come to be called corporate social responsibility is now a key-marketing and branding instrument for many companies. Hence, numerous othe
Author : Margaret Haerens
Publisher : Greenhaven Publishing
ISBN 13 : 9780737766530
Total Pages : 0 pages
Book Rating : 4.7/5 (665 download)
Download or read book Corporate Social Responsibility written by Margaret Haerens and published by Greenhaven Publishing. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each title in the highly acclaimed Opposing Viewpoints series explores a specific issue by placing expert opinions in a unique pro/con format; the viewpoints are selected from a wide range of highly respected and often hard-to-find publications.; This topic looks at issues related to the Corporate Social Responsibility, including the potential business benefits, relationships between businesses and consumers, and laws.; "Each volume in the Opposing Viewpoints Series could serve as a model not only providing access to a wide diversity of opinions, but also stimulating readers to do further research for group discussion and individual interest. Both shrill and moderate, th"
Author : David Vogel
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Market for Virtue written by David Vogel and published by . This book was released on 2005 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: " This book is by far the most systematic and balanced analysis of corporate social responsibility as a means for firms to create social value beyond their immediate economic functions. It carefully examines not only the opportunities but also the limits of CSR in the absence of explicit regulations. The study combines sound logic with illustrative cases, and advances the sophistication of the CSR debate considerably." -- John G. Ruggie, Harvard University, co-architect of UN Global Compact
Author : André Habisch
Publisher : Springer
ISBN 13 : 9783540363576
Total Pages : 538 pages
Book Rating : 4.3/5 (635 download)
Download or read book Handbuch Corporate Citizenship written by André Habisch and published by Springer. This book was released on 2007-10-11 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hier liefert ein versiertes Autorenteam die fundierte Gesamtsicht der vielfältigen Anwendungen von Corporate Social Responsibility (CSR) und Corporate Citizenship. Es bietet Managern und CSR-Verantwortlichen das erforderliche Rüstzeug, um mit der gesellschaftlichen Verantwortung des Unternehmens Wettbewerbsvorteile zu erzielen und so einen nachhaltigen Unternehmenswert aufzubauen. Ein Ideenkatalog mit praxisbezogenen Vorschlägen für die Umsetzung, der zugleich wertvolles wissenschaftliches Hintergrundwissen vermittelt. Plus: Insiderwissen von Praktikern aus unterschiedlichsten Bereichen zur erfolgreichen Anwendung der Corporate Citizenship.
