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Content Marketing For Engineers Scientists And Technical Communicators
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Book Synopsis Content Marketing for Engineers, Scientists, and Technical Communicators by : Rebecca Geier
Download or read book Content Marketing for Engineers, Scientists, and Technical Communicators written by Rebecca Geier and published by . This book was released on 2021-10-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for engineers, scientists, and technical communicators to create effective, modern marketing. The book includes specific strategies in jargon-free language that STEM professionals with no marketing background or young technical communications professionals in B2B technical markets can grasp and immediately employ.
Book Synopsis Strategic Content Marketing by : Dan Farkas
Download or read book Strategic Content Marketing written by Dan Farkas and published by Taylor & Francis. This book was released on 2023-10-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.
Book Synopsis Content Marketing, Engineered by : Wendy Covey
Download or read book Content Marketing, Engineered written by Wendy Covey and published by Greenleaf Book Group. This book was released on 2020-05-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency. Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
Book Synopsis Content Strategy in Technical Communication by : Guiseppe Getto
Download or read book Content Strategy in Technical Communication written by Guiseppe Getto and published by Routledge. This book was released on 2019-09-19 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
Book Synopsis Technical Marketing Communication by : Emil B. Towner
Download or read book Technical Marketing Communication written by Emil B. Towner and published by Business Expert Press. This book was released on 2023-03-07 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.
Book Synopsis Essential Communication Strategies by : Herbert Hirsch
Download or read book Essential Communication Strategies written by Herbert Hirsch and published by John Wiley & Sons. This book was released on 2004-04-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the tricks-of-the-trade of becoming a great technicalcommunicator Remember when you were an undergraduate and freshman compositionseemed so irrelevant to your life? After all, you were going toconquer the world with technological know-how. Your spellchecksoftware would handle the details. Now that you're a professional -pitching an idea, vying for a contract or grant, or presenting at ameeting - getting your point across effectively suddenly seemspretty essential for success, doesn't it? Fear not. This light-hearted text, brimming with proventechniques, good advice, and real-world examples that you caneasily apply to your own case, will turn you into an adeptcommunicator. Written expressly for technologists, this is asimple, concise, and practical guide to the communication dynamicsof writing, presentation delivery, and meeting interaction. Herbert Hirsch, in-demand consultant who developed thesetechniques for his own prolific engineering career, teaches you howto use "scripting" to plan for communication events. More than amere outline or storyboard, scripting is a powerful technique thatassists you in getting the right structure and content, in theproper order. Using scripting, you will master the fundamental principles ofcommunicating: How to grab the reader's or audience's attention from thestart How to maintain the connection while proceeding smoothly fromtopic to topic How to provide the substantiation for the points you made How to communicate with people from other groups, such asmarketers, investors, users, and others How to overcome such obstacles as fear, boredom, and aversionto your material Distilling the art of communication to its essence, EssentialCommunication Strategies empowers you to communicate withconfidence and authority in every situation, to every audience.
Book Synopsis The Content Marketing Handbook by : Robert W. Bly
Download or read book The Content Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2020-02-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders
Book Synopsis Electronics and Communications for Scientists and Engineers by : Martin Plonus
Download or read book Electronics and Communications for Scientists and Engineers written by Martin Plonus and published by Academic Press. This book was released on 2001-04-27 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new type of text for non-majors in electrical engineering, this book satisfies the need for all educated persons to comprehend some basics of electronic technology and the Internet. Class-tested with 300 students at Northwestern University, Electronics and Communications for Scientists and Engineers has been written to meet the recent recommendations of the ABET Criteria 2000 standards for revised engineering curricula. This text covers the essential topics of electronics and communications that need to be understood by students and practitioners in various engineering fields and applied sciences. It contains the best layman's explanation of electronic underpinnings of the World Wide Web currently available in a textbook. It is also appropriate for science and liberal arts majors who need to take an elective course in digital technology, including computing and communications.
Book Synopsis The Language of Content Strategy by : Scott Abel
Download or read book The Language of Content Strategy written by Scott Abel and published by XML Press. This book was released on 2014-02-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession
Book Synopsis Research and Technical Writing for Science and Engineering by : Meikang Qiu
Download or read book Research and Technical Writing for Science and Engineering written by Meikang Qiu and published by CRC Press. This book was released on 2022-02-28 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering and science research can be difficult for beginners because scientific research is fraught with constraints and disciplines. Research and Technical Writing for Science and Engineering breakdowns the entire process of conducting engineering and scientific research. This book covers those fascinating guidelines and topics on conducting research, as well as how to better interact with your advisor. Key Features: advice on conducting a literature review, conducting experiments, and writing a good paper summarizing your findings. provides a tutorial on how to increase the impact of research and how to manage research resources. By reflecting on the cases discussed in this book, readers will be able to identify specific situations or dilemmas in their own lives, as the authors provide comprehensive suggestions based on their own experiences.
Book Synopsis Content Marketing for Engineers by : Andreas Thoss
Download or read book Content Marketing for Engineers written by Andreas Thoss and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content marketing is on the rise, and it is serving the high-tech community particularly well. When engineers are enabled to tell their stories, they translate complex technologies into simple, attractive narratives. No matter if such a story is told as a text, podcast or XR piece-it will attract new customers, partners or even the general public. This book offers practical advice for anyone who wants to create and distribute content that truly drives customer loyalty. Marketers, development engineers and product experts will find advice on how to plan, create and distribute content. Small and medium-sized agencies will also benefit from this book, as they will find ways to improve their workflows and include different texts, images, or video clips in their offerings for clients. And of course, it is not limited to engineers. Any scientist who wants to communicate their findings to founders, partners or scientists from other disciplines will be well served by the content marketing recipes in this book. This book is written by experts with experience from several hundred cases in high-tech industries such as toolmaking, automotive, aerospace, laboratory technology, or electronics. In addition, leading experts from various companies have been interviewed to add their tips and tricks"--
Book Synopsis Intelligent Content: A Primer by : Ann Rockley
Download or read book Intelligent Content: A Primer written by Ann Rockley and published by XML Press. This book was released on 2015-09-25 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
Book Synopsis COMMUNICATION SKILLS FOR ENGINEERS AND SCIENTISTS, SECOND EDITION by : SHARMA, SANGEETA
Download or read book COMMUNICATION SKILLS FOR ENGINEERS AND SCIENTISTS, SECOND EDITION written by SHARMA, SANGEETA and published by PHI Learning Pvt. Ltd.. This book was released on 2023-08-01 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced era of information technology, communicating effectively has become an indispensable skill sought after by organizations worldwide. Professionals who possess excellent communication skills are well-equipped to navigate the challenges of the modern professional world, where diverse paths like writing, speaking, reading, and listening converge. This all-encompassing, student-friendly textbook delves into the crucial aspects of technical communication, tailored specifically for students of science and engineering. Divided into two parts, this book provides a complete understanding of the essential skills required to thrive in the realm of technical communication. Part A of the text through in-depth exploration introduces students to the intricacies of drafting business documents, the significance of effective teamwork, and offers remedies to communication breakdown. Furthermore, a dedicated chapter on Advertising sheds light on the art of persuasive communication. Part B focuses on the collective and individual requirements of group communication. With a practical approach, it explores the intricacies of delivering impactful presentations, decoding non-verbal cues, mastering the art of speeches, excelling in interviews, and honing negotiation skills. These skills are essential for young professionals aiming to thrive in new challenges and excel in their careers. This captivating text, now in its Second Edition, features a brand new chapter, Technology in Communication. The chapter highlights the revolutionary role of technology in disseminating fast and efficient information through online platforms. In addition, it also forewarns the disadvantages of technology in communication. Overall, the content emphasizes the transformative role of technology in communication and the need for responsible and mindful usage to maximize its benefits. Primarily intended as a text for undergraduate students of engineering and science, this compact book is also of immense value to the students of business management. In addition, the text would be a handy reference for practicing professionals who wish to hone their communication skills for achieving better results and should prove extremely useful for those involved in everyday communication. TARGET AUDIENCE • B. Tech • MBA • PDGM/BBA
Book Synopsis Scientific and Medical Communication by : Scott A. Mogull
Download or read book Scientific and Medical Communication written by Scott A. Mogull and published by Routledge. This book was released on 2017-09-01 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text. These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.
Book Synopsis FranklinCovey Style Guide for Business and Technical Communication by : Stephen R. Covey
Download or read book FranklinCovey Style Guide for Business and Technical Communication written by Stephen R. Covey and published by FT Press. This book was released on 2012 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today?s online media and global business challenges.
Book Synopsis The Profession and Practice of Technical Communication by : Yvonne Cleary
Download or read book The Profession and Practice of Technical Communication written by Yvonne Cleary and published by Routledge. This book was released on 2021-07-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical text offers a research-based account of the technical communication profession and its practice, outlining emergent touchpoints of this fast-changing field while highlighting its diversity. Through research on the history and the globalization of technical communication and up-to-date industry analysis, including first-hand narratives from industry practitioners, this book brings together common threads through the industry, suggests future trends, and points toward strategic routes for development. Vignettes from the workplace and examples of industry practice provide tangible insights into the different paths and realities of the field, furnishing readers with a range of entry routes and potential career sectors, workplace communities, daily activities, and futures. This approach is central to helping readers understand the diverse competencies of technical communicators in the modern, globalized economy. The Profession and Practice of Technical Communication provides essential guidance for students, early professionals, and lateral entrants to the profession and can be used as a textbook for technical communication courses.
Book Synopsis Content Marketing for Technical and Manufacturing Companies by : Rick Novy
Download or read book Content Marketing for Technical and Manufacturing Companies written by Rick Novy and published by . This book was released on 2016-10-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly complicated and competitive world, technology and manufacturing businesses need any edge they can get. Why, then, do so many of these companies leave their internet presence at a minimum? Marketing to engineers tasked with making a recommendation to the person with the checkbook can be especially difficult. This book is written from the perspective of the challenging task of marketing to those engineers, the very people who can kill a sale before the decision-maker even learns your name. In this book, Rick Novy, a writer with two decades of engineering experience, teams up with Steven Groves, a top-notch internet marketing expert. Learn why your business should be online, what content marketing is, ways to reach those engineers, and how it can help bring in new leads.
