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Author : Kent B. Monroe
Publisher : Marketing Classics Press
ISBN 13 : 161311074X
Total Pages : 15 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practices, Chapter 10 written by Kent B. Monroe and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110030
Total Pages : 17 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practices, Chapter 1 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-02-09 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger D. Blackwell
Publisher : Marketing Classics Press
ISBN 13 : 1613110766
Total Pages : 16 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practices, Chapter 12 written by Roger D. Blackwell and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Frazier
Publisher : Marketing Classics Press
ISBN 13 : 1613110073
Total Pages : 7 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practice written by Gary Frazier and published by Marketing Classics Press. This book was released on 2011-02-09 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing Practice describes four main issues of marketing practice. Part one focuses on the marketing role in a contemporary business. Part two discusses strategic market planning and implementation. Part three addresses the marketing mix itself with product and price variables. Part four centers on the promotion and place variables. How the marketing managers within the company address these issues will cause the firm to either promote itself, or fail with its customers.Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Professor Frazier's research has focused on the structuring and management of channels of distribution, especially how channel relationships are coordinated to create value for the channel's customers. He has conducted research on channels of distribution in Europe and India, as well as in the United States. He heads the Program in Distribution Management at USC, supported by distributors with over $10 billion in annual sales. Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.
Author : Ayantunji Gbadamosi
Publisher : SAGE
ISBN 13 : 1526485427
Total Pages : 481 pages
Book Rating : 4.5/5 (264 download)
Download or read book Contemporary Issues in Marketing written by Ayantunji Gbadamosi and published by SAGE. This book was released on 2019-09-02 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.
Author : Ian Chaston
Publisher : SAGE
ISBN 13 : 9781412900034
Total Pages : 290 pages
Book Rating : 4.9/5 ( download)
Download or read book Knowledge-Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-05-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Author : Silvia Dibeltulo
Publisher : Springer
ISBN 13 : 3319901346
Total Pages : 242 pages
Book Rating : 4.3/5 (199 download)
Download or read book Rethinking Genre in Contemporary Global Cinema written by Silvia Dibeltulo and published by Springer. This book was released on 2018-08-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking Genre in Contemporary Global Cinema offers a unique, wide-ranging exploration of the intersection between traditional modes of film production and new, transitional/transnational approaches to film genre and related discourses in a contemporary, global context. This volume’s content—the films, genres, and movements explored, as well as methodologies used in their analysis—is diverse and, crucially, up-to-date with contemporary film-making practice and theory. Significantly, the collection extends existing scholarly discourse on film genre beyond its historical bias towards a predominant focus on Hollywood cinema, on the one hand, and a tendency to treat “other” national cinemas in isolation and/or as distinct systems of production, on the other. In view of the ever-increasing globalisation and transnational mediation of film texts and screen media and culture worldwide, the book recognises the need for film genre studies and film genre criticism to cast a broader, indeed global, scope. The collection thus rethinks genre cinema as a transitional, cross-cultural, and increasingly transnational, global paradigm of film-making in diverse contexts.
Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452111
Total Pages : 425 pages
Book Rating : 4.5/5 (264 download)
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Author : Dasgupta, Subhasish
Publisher : IGI Global
ISBN 13 : 1466640235
Total Pages : 317 pages
Book Rating : 4.4/5 (666 download)
Download or read book Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations written by Dasgupta, Subhasish and published by IGI Global. This book was released on 2013-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks are a nearly universal element of modern, information-driven societies, one that presents many opportunities and advantagesand challenges and hazardsfor organizations as well as individuals. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations provides a cross-cultural perspective of social networking, including ethical considerations and business implications. Readers will find a detailed treatment of technical, social, and legal issues inherent in online virtual communities, exploring methods of effectively implementing the latest social tools in their everyday practices, both professional and personal, in the interest of improved security and sustainability in digital collaborative environments.
Author : Lynda Rose Poloian
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501305980
Total Pages : 1024 pages
Book Rating : 4.5/5 (13 download)
Download or read book Retailing Principles Second Edition written by Lynda Rose Poloian and published by Bloomsbury Publishing USA. This book was released on 2014-09-01 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Author : Dr. Qaisar Abbas Fatimi
Publisher : Dr. Qaisar Abbas Fatimi
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.8/5 (837 download)
Download or read book Marketing: Theory, Practice and Perspectives written by Dr. Qaisar Abbas Fatimi and published by Dr. Qaisar Abbas Fatimi. This book was released on 2024-03-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a small coffee shop in a quaint neighborhood, which, through the power of effective marketing, transforms into a global phenomenon. Picture a startup with a revolutionary idea, using just the right blend of marketing strategies to become a household name. These stories, and countless others, form the tapestry of marketing's rich and varied history, a tapestry this book aims to explore and elucidate. At the heart of our journey is the quest to understand the essence of marketing. We begin in the past, delving into the foundational theories crafted by pioneers of the trade. These theories, like the story of David Ogilvy who revolutionized advertising with his focus on direct, customer-centric messaging, lay the groundwork for all that marketing has become today. As we move through the chapters, we encounter the practices that have shaped the present landscape of marketing. We tell tales of companies like Nike, which harnessed the power of brand storytelling to build an empire, and of small businesses that leveraged social media marketing to compete with industry giants. These stories illuminate the practical applications of marketing theories, demonstrating their power and versatility. In addressing ethical and sustainable marketing, we recount narratives of brands like Patagonia, which has woven environmental responsibility into its marketing fabric, inspiring a generation of conscious consumers and marketers alike. These tales underscore the growing importance of ethics in marketing, highlighting the shift towards more responsible business practices. The digital revolution in marketing brings its own set of stories. We delve into the world of AI and VR, recounting how these technologies are creating new frontiers in customer engagement, much like how Spotify uses data analytics to personalize user experiences, redefining the music industry's marketing strategies. Data-driven marketing strategies are no less dramatic. We explore how Netflix's data analytics have not just shaped marketing campaigns but also content creation, turning viewer preferences into blockbuster hits. Our global perspective includes tales of cross-cultural marketing successes and faux pas, learning from brands that have skillfully navigated the complex tapestry of global markets, and from those who stumbled, offering invaluable lessons in the importance of cultural sensitivity. As we peer into the future, we share predictions and possibilities, like the potential impact of blockchain technology on marketing transparency and customer trust. These forward-looking perspectives prepare our readers for the exciting, uncharted territories of marketing yet to come. In crafting "Marketing: Theory, Practice, and Perspectives," the goal was not just to create a book but to weave a story – a story that captures the imagination, imparts wisdom, and inspires action. It is a story that invites you, the reader, to be a part of this incredible world of marketing, to learn from its past, engage with its present, and shape its future.
Author : Godwin Oboh
Publisher : Ethics International Press
ISBN 13 : 1804411167
Total Pages : 207 pages
Book Rating : 4.8/5 (44 download)
Download or read book Social Science Ethics for Research and Practice written by Godwin Oboh and published by Ethics International Press. This book was released on 2024-03-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses Social Science Ethics and its relevance to social scientists. In most cases, the sub-disciplines of social science have become independent academic programmes. Nonetheless, social science degree programmes are interrelated. This book will discuss broadly the importance of social science ethics, and examine more specifically, ethics of communications, sociology, political science, philosophy and among others. In particular, the book focuses on the experiences of researchers in, and from, Africa, and challenges international social science scholars to learn from these experiences, and to share their own. Authors discuss the different ways social scientists, media practitioners and students can use ethics to develop good conscience, attitudes and conduct required for public service. International social scientists, academics, researchers, and students will find this book a useful resource material for teaching and research.
Author : Rotimi Williams Olatunji
Publisher : Amalion Publishing
ISBN 13 : 2359260197
Total Pages : 213 pages
Book Rating : 4.3/5 (592 download)
Download or read book Dimensions of Advertising Theory and Practice in Africa written by Rotimi Williams Olatunji and published by Amalion Publishing. This book was released on 2013-09-30 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522550151
Total Pages : 383 pages
Book Rating : 4.5/5 (225 download)
Download or read book Entrepreneurship, Collaboration, and Innovation in the Modern Business Era written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-04-06 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion.
Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1317487362
Total Pages : 574 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2016-05-20 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356851
Total Pages : 683 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author : Iain Alexander Robertson
Publisher : Routledge
ISBN 13 : 0415391571
Total Pages : 249 pages
Book Rating : 4.4/5 (153 download)
Download or read book The Art Business written by Iain Alexander Robertson and published by Routledge. This book was released on 2008 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the experience of Sotheby's Institute of Art, this text exposes the realities of the commercial trade in fine art, from its structure to legal issues and wider cultural policy, and including interviews with leading experts in the field.
