Contemporary Selling

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Contemporary Selling

Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1317360834
Total Pages : 436 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Contemporary Selling by : Mark W. Johnston

Download or read book Contemporary Selling written by Mark W. Johnston and published by Routledge. This book was released on 2016-02-19 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: Mini-cases to help students understand and apply the principles they have learned in the classroom Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers Role Plays that enable students to learn by doing A companion website includes an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Contemporary Selling

Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1136324453
Total Pages : 685 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Contemporary Selling by : Mark W. Johnston

Download or read book Contemporary Selling written by Mark W. Johnston and published by Routledge. This book was released on 2013-08-15 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .

Selling Contemporary Art

Author : Edward Winkleman
Publisher : Simon and Schuster
ISBN 13 : 1621534731
Total Pages : 360 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Selling Contemporary Art by : Edward Winkleman

Download or read book Selling Contemporary Art written by Edward Winkleman and published by Simon and Schuster. This book was released on 2015-09-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sophisticated examination of today’s contemporary art market from an art dealer’s point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves from an examination of the factors beyond the individual dealer’s command to those that the dealer can control. Sections cover: The rise of the art fair The rise of the mega gallery New online competition Models of post–brick-and-mortar art dealing Art dealers as art fair organizers Collaboration in a new era Coverage is also given to the specifics of contracts contemporary art dealers may need, including an examination of a variety of contracts for representation, consignment, and new forms of contemporary art. Exhibiting a wide range of interviews with international experts including dealers, collectors, art fair directors, journalists, and online art entrepreneurs, Selling Contemporary Art is a must-read for gallery owners, dealers, and artists affected by the rapid innovations in the art-dealing industry. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Lincoln, Inc.

Author : Jackie Hogan
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1442209569
Total Pages : 217 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Lincoln, Inc. by : Jackie Hogan

Download or read book Lincoln, Inc. written by Jackie Hogan and published by Rowman & Littlefield Publishers. This book was released on 2011-10-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Lincoln-themed cocktails and waffle-parlors to high-tech museums and steamy romance novels, the image of Abraham Lincoln so permeates the national imagination that we now find him in the unlikeliest of places. In Lincoln, Inc., Jackie Hogan examines the uses (and abuses) of the sixteenth president in the United States today. The book takes readers on a journey through the little white lies of Lincoln tourism, and offers a front-row seat as the martyr president is invoked in heated political debates over such issues as homosexuality, abortion, and the “war on terror.” Readers enter classrooms that use an idealized Honest Abe to “Lincolnize” American schoolchildren. And readers step into the alternate universe of Lincoln fiction that transforms the Rail Splitter, by turns, into a hapless time-traveler, a sentimental cyborg, an axe-wielding zombie slayer, or a frontier heart-throb. But Lincoln, Inc. is more than a tour through the thriving “Lincoln industry” today. Whether in staid biographies, blockbuster films, school pageants, or sleeping pill advertisements, Hogan shows how the use of the Lincoln image reveals the nation’s shared fears and fascinations. The book analyzes the ways we employ Lincoln today in our political, ideological, personal, and national struggles; the ways we simultaneously deify and commercially exploit him; the ways he is packaged and sold in the marketplace of American ideas. In learning about “Lincoln, Inc.,” we learn about ourselves, about who we think we are, and who we wish we could be.

Art of the Deal

Author : Noah Horowitz
Publisher : Princeton University Press
ISBN 13 : 069115788X
Total Pages : 400 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Art of the Deal by : Noah Horowitz

Download or read book Art of the Deal written by Noah Horowitz and published by Princeton University Press. This book was released on 2014-08-31 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, "Art of the Deal" is a must-read book that demystifies collecting and investing in today's art market.

Contemporary Selling

Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1136324461
Total Pages : 436 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Contemporary Selling by : Mark W. Johnston

Download or read book Contemporary Selling written by Mark W. Johnston and published by Routledge. This book was released on 2013-08-15 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .

Boom

Author : Michael Shnayerson
Publisher : PublicAffairs
ISBN 13 : 1610398416
Total Pages : 464 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Boom by : Michael Shnayerson

Download or read book Boom written by Michael Shnayerson and published by PublicAffairs. This book was released on 2019-05-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meteoric rise of the largest unregulated financial market in the world-for contemporary art-is driven by a few passionate, guileful, and very hard-nosed dealers. They can make and break careers and fortunes. The contemporary art market is an international juggernaut, throwing off multimillion-dollar deals as wealthy buyers move from fair to fair, auction to auction, party to glittering party. But none of it would happen without the dealers-the tastemakers who back emerging artists and steer them to success, often to see them picked off by a rival. Dealers operate within a private world of handshake agreements, negotiating for the highest commissions. Michael Shnayerson, a longtime contributing editor to Vanity Fair, writes the first ever definitive history of their activities. He has spoken to all of today's so-called mega dealers-Larry Gagosian, David Zwirner, Arne and Marc Glimcher, and Iwan Wirth-along with dozens of other dealers-from Irving Blum to Gavin Brown-who worked with the greatest artists of their times: Jackson Pollock, Andy Warhol, Cy Twombly, and more. This kaleidoscopic history begins in the mid-1940s in genteel poverty with a scattering of galleries in midtown Manhattan, takes us through the ramshackle 1950s studios of Coenties Slip, the hipster locations in SoHo and Chelsea, London's Bond Street, and across the terraces of Art Basel until today. Now, dealers and auctioneers are seeking the first billion-dollar painting. It hasn't happened yet, but they are confident they can push the price there soon.

Sales Force Management

Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1317359984
Total Pages : 1076 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Sales Force Management by : Mark W. Johnston

Download or read book Sales Force Management written by Mark W. Johnston and published by Routledge. This book was released on 2016-04-14 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Contemporary Selling

Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1317360826
Total Pages : 648 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Contemporary Selling by : Mark W. Johnston

Download or read book Contemporary Selling written by Mark W. Johnston and published by Routledge. This book was released on 2016-02-19 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: Mini-cases to help students understand and apply the principles they have learned in the classroom Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers Role Plays that enable students to learn by doing A companion website includes an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

The Selling and Self-Regulation of Contemporary Poetry

Author : J.T. Welsch
Publisher : Anthem Press
ISBN 13 : 1785273361
Total Pages : 246 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Selling and Self-Regulation of Contemporary Poetry by : J.T. Welsch

Download or read book The Selling and Self-Regulation of Contemporary Poetry written by J.T. Welsch and published by Anthem Press. This book was released on 2020-03-31 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Selling and Self-Regulation of Contemporary Poetry is the first book-length study of the contemporary poetry industry. By documenting radical changes over the past decade in the way poems are published, sold, and consumed, it connects the seemingly small world of poetry with the other, wider creative industries. In reassessing an art form that has been traditionally seen as free from or even resistant to material concerns, the book confronts the real pressures – and real opportunities – faced by poets and publishers in the wake of economic and cultural shifts since 2008. The changing role of anthologies, prizes, and publishers are considered alongside new technologies, new arts policy, and re-conceptions of poetic labour. Ultimately, it argues that poetry’s continued growth and diversification also leaves individuals with more responsibility than ever for sustaining its communities.

Contemporary Collecting

Author : Kevin M. Moist
Publisher : Scarecrow Press
ISBN 13 : 081089114X
Total Pages : 293 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Contemporary Collecting by : Kevin M. Moist

Download or read book Contemporary Collecting written by Kevin M. Moist and published by Scarecrow Press. This book was released on 2013-05-09 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the importance of collections has been evident in the sciences and humanities for several centuries, the social and cultural significance of collecting practices is now receiving serious attention as well. As reflected in programs like Antiques Roadshow and American Pickers, and websites such as eBay, collecting has had a consistent and growing presence in popular culture. In tandem with popular collecting, institutions are responding to changes in the collecting environment, as library catalogs go online and museums use new technologies to help generate attendance for their exhibits. In Contemporary Collecting: Objects, Practices, and the Fate of Things, Kevin M. Moist and David Banash have assembled several essays that examine collecting practices on both a personal and professional level. These essays situate collectors and collections in a contemporary context and also show how our changing world finds new meaning in the legacy of older collections. Arranged by such themes as “Collecting in a Virtual World,” “Changing Relationships with Things,” “Collecting and Identity—Personal and Political,” and “Collecting Practices and Cultural Hierarchies,” these essays help illuminate the role of objects in our lives. Covering a breadth of interdisciplinary perspectives and subjects—from PEZ candy dispensers and trading cards to sports memorabilia and music—Contemporary Collecting will be of interest to scholars of cultural studies, anthropology, popular culture studies, sociology, art history, and more.

Creative Stitches for Contemporary Embroidery

Author : Sharon Boggon
Publisher : C&T Publishing Inc
ISBN 13 : 1617458783
Total Pages : 195 pages
Book Rating : 4.6/5 (174 download)

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Book Synopsis Creative Stitches for Contemporary Embroidery by : Sharon Boggon

Download or read book Creative Stitches for Contemporary Embroidery written by Sharon Boggon and published by C&T Publishing Inc. This book was released on 2020-11-25 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find endless inspiration with this photo guide to embroidery stitches. Discover the 120 hand-embroidery stitches that every embroiderer should have in their stitching arsenal, with clear, step-by-step photos you can come back to time and again! Contemporary needlework teacher Sharon Boggon’s forward-thinking ideas will help you view hand embroidery through a vibrant new lens. Beginners and seasoned embroiderers will gain the confidence to create new patterns by playing with the stitches—manipulating the height and width, making asymmetrical loops, stacking up designs, or filling multiple rows with the same stitch. With so many creative variations and the author’s gorgeous samplers, you’ll be inspired to incorporate new techniques in your own crazy quilts and modern projects. Essential guide to surface embroidery! 120 contemporary stitches, including left-hand stitches, with step-by-step photos See how tiny tweaks to each stitch can take your needlework to unexpected places Play up the possibilities with modern fill patterns, asymmetry, luscious texture, and crazy quilting

Selling Seattle

Author : James Lyons
Publisher : Wallflower Press
ISBN 13 : 9781903364963
Total Pages : 248 pages
Book Rating : 4.3/5 (649 download)

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Book Synopsis Selling Seattle by : James Lyons

Download or read book Selling Seattle written by James Lyons and published by Wallflower Press. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starbucks, Microsoft, Amazon.com, World Trade Organisation, grunge music - all concepts that have now become synonymous with Seattle. Selling Seattle: Representing Contemporary Urban America is the first book to examine the impact of Seattle on contemporary culture and to account for the city's rapid rise to fame and influence since the early 1990s. Interdisciplinary in approach - broaching current debates from urban geography and interrogations of economic and cultural globalisation to cinema and media studies - this volume looks closely at the city's representation on film and television as well as in journalism and literature, and also considers the ways in which famous Seattle brands such as Microsoft, Starbucks and grunge worked to establish the city as a symbol of urban desire and fantasy in recent years. Selling Seattle is required reading for anyone who seeks to understand the contemporary American city, and the powerful trends that shape the urban landscape and its place in the popular imagination.

Contemporary Selling

Author : Richard Cummings
Publisher :
ISBN 13 : 9780528600494
Total Pages : 366 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Contemporary Selling by : Richard Cummings

Download or read book Contemporary Selling written by Richard Cummings and published by . This book was released on 1979 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Essentials of Contemporary Marketing

Author : Mo Willan
Publisher : Bloomsbury Publishing
ISBN 13 : 1472988574
Total Pages : 273 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis The Essentials of Contemporary Marketing by : Mo Willan

Download or read book The Essentials of Contemporary Marketing written by Mo Willan and published by Bloomsbury Publishing. This book was released on 2021-10-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs

The Complete Book of Contemporary Business Letters

Author : Strategic Communications
Publisher : Round Lake Publishing
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis The Complete Book of Contemporary Business Letters by : Strategic Communications

Download or read book The Complete Book of Contemporary Business Letters written by Strategic Communications and published by Round Lake Publishing. This book was released on 1996 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Publishing and the Culture of Books

Author : Alison Baverstock
Publisher : Routledge
ISBN 13 : 1317696301
Total Pages : 353 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Contemporary Publishing and the Culture of Books by : Alison Baverstock

Download or read book Contemporary Publishing and the Culture of Books written by Alison Baverstock and published by Routledge. This book was released on 2020-01-16 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.