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Contemporary Advertising Loose Leaf
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Book Synopsis Contemporary Advertising by : William F. Arens
Download or read book Contemporary Advertising written by William F. Arens and published by McGraw-Hill Companies. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....
Book Synopsis M: Advertising by : David H. Schaefer
Download or read book M: Advertising written by David H. Schaefer and published by McGraw-Hill Education. This book was released on 2014-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
Book Synopsis Contemporary Advertising by : William F. Arens
Download or read book Contemporary Advertising written by William F. Arens and published by Irwin Professional Pub. This book was released on 2001-08-01 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Book Synopsis Contemporary Nutrition by : Gordon M. Wardlaw
Download or read book Contemporary Nutrition written by Gordon M. Wardlaw and published by McGraw-Hill College. This book was released on 1999-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines major nutrition concepts: the body's use of nutrients, diet planning throughout the life cycle, and food choices to meet nutrition goals.
Book Synopsis Loose Leaf M: ADVERTISING by : Michael F. Weigold
Download or read book Loose Leaf M: ADVERTISING written by Michael F. Weigold and published by McGraw-Hill Education. This book was released on 2017-03-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
Book Synopsis Business Statistics for Contemporary Decision Making by : Ignacio Castillo
Download or read book Business Statistics for Contemporary Decision Making written by Ignacio Castillo and published by John Wiley & Sons. This book was released on 2023-05-08 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show students why business statistics is an increasingly important business skill through a student-friendly pedagogy. In this fourth Canadian edition of Business Statistics For Contemporary Decision Making authors Ken Black, Tiffany Bayley, and Ignacio Castillo uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make smart decisions in today's workplace.
Author :David Willoughby Publisher :McGraw-Hill Humanities, Social Sciences & World Languages ISBN 13 :9780072896398 Total Pages :404 pages Book Rating :4.8/5 (963 download)
Book Synopsis The World of Music by : David Willoughby
Download or read book The World of Music written by David Willoughby and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1999 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The World of Music" is a music listening book designed for the growing number of teachers who want to focus on listening to music as it exists in the real world of their students. Expanding the traditional repertoire used for music study, this popular text begins with American folk, religious, jazz, popular, and ethnic music before introducing some world music and concluding with a thorough overview of Western classical music. The approach captures the essence of each repertoire, and equips students to recognize different styles, appreciate their different functions, and possess a solid foundation for a lifetime of musical appreciation. The text also introduces students to the many styles of music currently enjoyed by people in the United States and helps them to appreciate the diverse roots of these styles. In addition, the text encourages its readers to appreciate different cultures around the world through an encounter with their music.
Book Synopsis Loose-Leaf Essentials of Contemporary Management by : Jennifer George
Download or read book Loose-Leaf Essentials of Contemporary Management written by Jennifer George and published by McGraw-Hill Education. This book was released on 2012-01-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: •Binder Ready Loose-Leaf Text (0077439473) - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect– (0077439414)
Book Synopsis Diary of an Oxygen Thief by : Anonymous
Download or read book Diary of an Oxygen Thief written by Anonymous and published by Simon and Schuster. This book was released on 2016-05-23 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hurt people hurt people. Say there was a novel in which Holden Caulfield was an alcoholic and Lolita was a photographer’s assistant and, somehow, they met in Bright Lights, Big City. He’s blinded by love. She by ambition. Diary of an Oxygen Thief is an honest, hilarious, and heartrending novel, but above all, a very realistic account of what we do to each other and what we allow to have done to us.
Book Synopsis Contemporary Business by : David L. Kurtz
Download or read book Contemporary Business written by David L. Kurtz and published by . This book was released on 2015 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reality In Advertising by : Rosser Reeves
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Book Synopsis Essentials of Contemporary Advertising by : William F. Arens
Download or read book Essentials of Contemporary Advertising written by William F. Arens and published by McGraw-Hill Higher Education. This book was released on 2009 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.
Book Synopsis Looseleaf for Marketing: The Core by : Steven W. Hartley
Download or read book Looseleaf for Marketing: The Core written by Steven W. Hartley and published by McGraw-Hill Education. This book was released on 2019-01-29 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Book Synopsis Media Essentials by : Richard Campbell
Download or read book Media Essentials written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-09-16 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Book Synopsis Human Sexuality: Diversity in Contemporary America by : William Yarber
Download or read book Human Sexuality: Diversity in Contemporary America written by William Yarber and published by McGraw-Hill Education. This book was released on 2015-10-15 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrating sexual diversity in contemporary America. Human Sexuality: Diversity in Contemporary America takes a sex-positive approach, encouraging students to become proactive about their own sexual wellbeing. Presented in an integrated, digital learning program, Yarber & Sayad's contemporary research and exploration of cultural diversity provide a personalized learning experience for today's students. The new edition of SmartBook, a personalized learning program offering students the insight they need to study smarter and improve classroom results.
Book Synopsis Contemporary Management by : Dianne Waddell
Download or read book Contemporary Management written by Dianne Waddell and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text follows a nonprescriptive, real-world approach to management and is written in an accessible style allowing for flexibility in both teaching and learning. Used at both an undergraduate and postgraduate level, Contemporary Management has a concise structure designed to meet the needs of trimesters and 12 week teaching schedules. The uncluttered internal design alongside the modern treatment of the topic makes this text significantly different to other texts in the market. It offers updated content to reflect the impact of the GFC and the increasing significance of diversity, culture and ethics. There are all new in-chapter case studies, new Australian videos and a full range of excellent online resources. Also, this edition includes a new end of book section containing two unique integrated case studies exploring tourism management in Australian tourism destinations: Skyrail in Cairns and Flinders Island, Tasmania. (Publisher)
