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Author : Nithima Sumpradit
Publisher :
ISBN 13 :
Total Pages : 924 pages
Book Rating : 4.3/5 (91 download)
Download or read book Consumers' Motivation in Responding to Prescription Drug Advertising written by Nithima Sumpradit and published by . This book was released on 2003 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.F/5 ( download)
Download or read book Prescription Drug Advertising to Consumers written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations and published by . This book was released on 1984 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hoyoung Anthony Ahn
Publisher :
ISBN 13 :
Total Pages : 89 pages
Book Rating : 4.:/5 (828 download)
Download or read book Consumers' Optimistic Bias and Responses to Risk Disclosures in Direct-to-consumer (DTC) Prescription Drug Advertising written by Hoyoung Anthony Ahn and published by . This book was released on 2012 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from much of the existing discussion on DTCA disclosure is a focus on the roles of consumers' individual motivation and ability factors in processing risk disclosures. Guided by the Elaboration Likelihood Model (ELM) and the Motivation-Ability-Opportunity (MAO) framework, this research focuses on the roles played by individuals' optimistic bias as motivation and ones' subjective health literacy as ability to process and evaluate risk disclosures in DTCA. Specifically, this study examined whether the degree of optimistic bias affected consumers' risk disclosure processing in terms of their attention to risk disclosures, their perceived importance of risk disclosures, and their intentions to seek more risk information through alternative sources. Further, the study examined whether the relationship between the optimistic bias and the risk disclosure-related perceptions and intentions was moderated by consumers' subjective health literacy. By analyzing online survey data collected among the U.S. adult population (N= 404), the study revealed that: (a) consumers who showed a tendency to believe they were at lesser risk of experiencing side-effects of prescription drugs than their peers were less likely to pay attention to risk disclosures, less likely to perceive reading the risk disclosures as being important, and less likely to seek further information about a prescription drug's side-effects; (b) the relationship between optimistic bias and intentions to seek prescription drug risk information was stronger for consumers with high subjective health literary than for those with low subjective health literacy. In addition to theoretical implications, practical implications and recommendations are provided in light of a necessity to develop DTCA disclosure messages that communicate well with consumers.
Author : United States. General Accounting Office
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (31 download)
Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. General Accounting Office
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (31 download)
Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : U S Government Accountability Office (G
Publisher : BiblioGov
ISBN 13 : 9781289022525
Total Pages : 26 pages
Book Rating : 4.0/5 (225 download)
Download or read book Prescription Drugs written by U S Government Accountability Office (G and published by BiblioGov. This book was released on 2013-06 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pursuant to a congressional request, GAO reviewed five technical studies conducted by a marketing research firm which claim that direct-to-consumer prescription drug advertising is increasing among both physicians and consumers, focusing on whether the methodology sufficiently ensured the accuracy and generalizability of its claim. GAO found that: (1) the physicians' surveys in the marketing firm's studies could not be generalized, since the firm did not make adjustments to ensure that the sample adequately represented physicians included on the American Medical Association's (AMA) Master List and those who had an office practice; (2) the validity of the physician survey findings were questionable, since response rates were only 11 percent or less, far below normal standards for opinion surveys; (3) the consumer surveys did not permit a generalizable measurement of consumer opinions, since the study design did not effectively ensure that the sample's opinions matched the population's opinions about direct-to-consumer advertising; (4) the validity of the consumer survey findings was questionable, since the response rates for the consumer samples were below normal standards, making it impossible to know whether the opinions of the nonrespondents were the same as those of the respondents; and (5) in many cases the studies' analytical interpretations of responses were not consistent with conventional analyses of data used in opinion research.
Author : United States. Congress. Senate. Special Committee on Aging
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.0/5 ( download)
Download or read book Direct-to-consumer Advertising of Prescription Drugs written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2003 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joyce Sarkis
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)
Download or read book The Cognitive, Attitudinal, and Behavioural Responses of the Elderly to Print DTC Prescription Drug Advertising written by Joyce Sarkis and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nadine Carol Butler
Publisher :
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.:/5 (319 download)
Download or read book An Investigation of Direct-to-consumer Prescription Drug Advertising in Terms of the Knowledge Gap Hypothesis written by Nadine Carol Butler and published by . This book was released on 1990 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Patrick Christensen
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.3/5 (91 download)
Download or read book Effect of Direct-to-consumer Advertising of Prescription Medications in an Elderly Population written by Thomas Patrick Christensen and published by . This book was released on 1995 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen Brown
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (73 download)
Download or read book Direct-to-consumer Advertising of Prescription Drugs written by Helen Brown and published by . This book was released on 2010 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tracy Harrell Dunn
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.:/5 (546 download)
Download or read book How Consumers Experience Direct-to-consumer Prescription Drug Advertising written by Tracy Harrell Dunn and published by . This book was released on 2003 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew Joseph Ross
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (136 download)
Download or read book Consumer Responses to Pharmaceutical Companies' Use of Social Media for Direct-to-consumer Advertising of Prescription Drugs written by Matthew Joseph Ross and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antonia M. Pinckney
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.:/5 (974 download)
Download or read book Direct to Consumer Ads for Prescription Drugs written by Antonia M. Pinckney and published by . This book was released on 2015 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: A random sample of 50 diabetes patients from a managed care company was surveyed over the telephone to determine their attitudes and responses to direct to consumer advertisements for prescription drugs (DTCA). Most of the sample were of minority race/ethnicity, older age, lower income, had lower education, and took at least five prescription medications daily. A nine- item questionnaire with a five point Likert scale was used to determine an attitude score. Overall attitudes about DTCA were negative. Respondents were asked if they had ever reacted to an ad with any of three behavioral responses (asking for information about a drug, requesting a prescription for the drug they saw advertised, requesting a change in a current prescription due to an ad). Respondents stated they asked their provider for further information about a drug due to an ad at a higher rate (40 percent) than they asked that the advertised drug be prescribed (16 percent). Respondents who asked for change in a current prescription due to an ad they saw made the request due to side effect information in the ad. Attitudes about DTCA were negatively correlated with these behaviors. The findings show this population's skepticism about ad information, their comfort discussing it with their providers, and their need for further information on risk assessment. The cost of non- formulary, non-generic medications makes patients cautious about asking for a specific advertised prescription. Providers need to be sensitive to patients concerns about DTCA information and be available to discuss risks and benefits.
Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (53 download)
Download or read book Understanding the Effects of Direct-to-consumer Prescription Drug Advertising written by and published by . This book was released on 2001 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ilwoo Ju
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.:/5 (115 download)
Download or read book The Effects of Risk Disclosure in Direct-to-consumer Prescription Drug Advertising (DTCA) written by Ilwoo Ju and published by . This book was released on 2014 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fair balance of benefit and risk information in consumer prescription drug advertising (DTCA) has received much research attention. In this regard, it has been well-documented that varying levels of risk disclosure prominence have disproportional effects on consumer response to the DTC ad. However, little research has examined how the prominence effects can be maximized or minimized depending on consumers' varying levels of knowledge of the FDA's regulatory role for DTCA. In a similar vein, rare research has been conducted to investigate how such regulatory knowledge directly affects consumers' risk disclosure coping strategies. Drawing on consumer information processing perspectives, this research employs an experimental approach to examine one manipulated categorical variable, one measured continuous variable, and their interactive effects on consumer response to the ad, while controlling for potential covariates. Specifically, two levels of risk disclosure prominence are manipulated (high vs. low) and coded as a dummy variable, and DTCA regulatory knowledge is measured as a continuous variable. Further, based on the persuasion knowledge model (PKM) framework, DTCA regulatory knowledge is tested as a moderator of the prominence effects. Consumer memory such as unaided-recall and aided-recognition of the health risks of the medicine presented in the ad as well as self-reported perceived attention to risk disclosure are addressed as criterion variables. The major findings are summarized as follows: (1) both higher DTCA regulatory knowledge and higher prominence enhanced perceived attention to risk disclosure; (2) both higher DTCA regulatory knowledge and higher prominence enhanced consumer recognition of risk information; (3) DTCA regulatory knowledge moderated the prominence effects on perceived attention to risk disclosure; (4) the main DTCA regulatory knowledge effects and the main prominence effects on consumer recall and recognition were mediated through perceived attention to risk disclosure; (5) However, the moderated mediation effect analyses revealed that the effects of prominence on recall and recognition were mediated through perceived attention among low DTCA regulatory knowledge consumers, whereas the mediating effects were minimal among high DTCA regulatory knowledge consumers. The overall findings support the current study's conceptual framework. The theoretical, managerial, and consumer education/public health implications of this research are discussed.
Author : Michal Herzenstein
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book How Consumers' Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior written by Michal Herzenstein and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data from 1081 adults surveyed by the FDA were analyzed to explore consumers' attitudes toward direct-toconsumer advertising (DTCA) of prescription drugs, and the relation between these attitudes and health related consumption behaviors. We report the favorableness of consumers' reactions to DTCA, and more importantly, demonstrate that consumers' attitudes toward DTCA are related to whether they search for more information about a drug that is advertised, and ask their physician about the drug. Finally, we document how consumers' attitudes towards DTCA relate to the prescription writing behavior of their physicians. Mediation analyses that more fully explicate these findings are discussed.
