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Author : Abigail Kathleen Wheeler
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumers and Unbranded Products written by Abigail Kathleen Wheeler and published by . This book was released on 1998 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gunnar Klaming
Publisher : GRIN Verlag
ISBN 13 : 3638568504
Total Pages : 138 pages
Book Rating : 4.6/5 (385 download)
Download or read book The changing role of brands in the age of empowered consumers written by Gunnar Klaming and published by GRIN Verlag. This book was released on 2006-11-13 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Lugano (Faculties of communication sciences and economics), language: English, abstract: It is easier for consumers to consummate transactions when they are aware of sellers and, moreover, when they have confidence that sellers will deliver as promised. The reputation of sellers - or the brand - is one means by which businesses have traditionally promoted buyer awareness and bonded their promises to deliver (Klein & Leffler, 1981). Brands as "a collection of perceptions in the mind of the consumer" (Bates, 2006) are relevant for many choice and purchase decisions (Meffert, 2000). Consumers link a range of associations to a brand, from associations that include characteristics which can be perceived by the senses (e.g., an engine’s horsepower, a product’s design, or a brand’s visual presence in visual or promotional campaigns) to characteristics associated with a brand’s identity (origin, reputation, and personality); and from perceived rational benefits (the product and its functions, the transaction process, or the relationship between the consumer and the brand/supplier) to emotional benefits which consumers perceive to be related to a brand (self-expression, image transfer, or self-realization) (Perrey et al., 2003; see also Aaker, 1996). By delivering all this information to consumers, brands can facilitate consumers’ purchase decisions. At the same time, information provided by sellers and by third parties can be an alternative mechanism for making consumers willing to undertake transactions. Through the Internet 1 , an ever-increasing amount of information from branded sellers, unbranded competitors, and third party information providers (“information intermediaries”) is provided to consumers. Consumers are now able to obtain objective, trustworthy information on retailers’ existence and reliability as well as products and services in real-time, at any time from virtually any place in the world - markets become increasingly transparent and information asymmetries between sellers and buyers decrease. The so empowered consumers may, as a consequence, become willing to patronize lesser-known, rather than branded, retailers (Deregatu, Rangaswamy & Wu, 2001). [...]
Author : Florian Meisel
Publisher : GRIN Verlag
ISBN 13 : 3640181182
Total Pages : 19 pages
Book Rating : 4.6/5 (41 download)
Download or read book Symbolic use of brands written by Florian Meisel and published by GRIN Verlag. This book was released on 2008-10-07 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of Vienna (Marketing ), course: Special Topics in Fashion and Brand Marketing, language: English, abstract: Increasingly, brands are seen as important in creating individual identity, a sense of achievement and individuality for consumers. It is clear that positioning a brand trough a clear and consistent image building campaign is a cornerstone of brand marketing. It is also evident that certain brand dimensions and associations lead to increased marketplace recognition and economic success for brand owners, as a result the value consumers place on them. Marketers spend millions of dollars each year to identify well defined, strong brand images and to support them. A company’s economic superiority is frequently implied by the strength of its brand name giving it the ability to differentiate itself and improve its competitiveness. (Nykiel, 1997) Park, Jaworski and MacInnis (1986) noted that consumer needs could be classified in functional or symbolic needs. The functional needs are related to specific and practical consumption problems, whereas symbolic needs are related to self image and social identification. (Subodh Bhat, 1998) Therefore they mentioned that all brand should have a “brand concept”, which is an overall abstract meaning that identifies a brand. Also, there are different types of motivations among each individual, and these motivations drives their needs either to be functional or symbolic in nature. Thus, functional needs of consumers could be exploited with a functional brand, one positioned with a functional brand concept. A brand could be also positioned as a “symbolic” brand for consumers who whish to enhance their self image or their social image. (Park, 1991)
Author : S R Jaeger
Publisher : Elsevier
ISBN 13 : 1845699971
Total Pages : 697 pages
Book Rating : 4.8/5 (456 download)
Download or read book Consumer-Driven Innovation in Food and Personal Care Products written by S R Jaeger and published by Elsevier. This book was released on 2010-08-30 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD
Author : Jeffrey A. Dubin
Publisher : Springer Science & Business Media
ISBN 13 : 1461556651
Total Pages : 306 pages
Book Rating : 4.4/5 (615 download)
Download or read book Studies in Consumer Demand — Econometric Methods Applied to Market Data written by Jeffrey A. Dubin and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies in Consumer Demand - Econometric Methods Applied to Market Data contains eight previously unpublished studies of consumer demand. Each study stands on its own as a complete econometric analysis of demand for a well-defined consumer product. The econometric methods range from simple regression techniques applied in the first four chapters, to the use of logit and multinomial logit models used in chapters 5 and 6, to the use of nested logit models in chapters 6 and 7, and finally to the discrete/continuous modeling methods used in chapter 8. Emphasis is on applications rather than econometric theory. In each case, enough detail is provided for the reader to understand the purpose of the analysis, the availability and suitability of data, and the econometric approach to measuring demand.
Author : Lynn Frewer
Publisher : Woodhead Publishing
ISBN 13 : 1845692500
Total Pages : 696 pages
Book Rating : 4.8/5 (456 download)
Download or read book Understanding Consumers of Food Products written by Lynn Frewer and published by Woodhead Publishing. This book was released on 2006-12-22 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption. Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. Develop an understanding of buyer behaviour to assist developing successful products Recognise the diversity between consumers and learn how to cater for their needs Covers cultural and individual differences in food choice
Author : Gaston Ares
Publisher : Woodhead Publishing
ISBN 13 : 0081012586
Total Pages : 652 pages
Book Rating : 4.0/5 (81 download)
Download or read book Methods in Consumer Research, Volume 1 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.7/5 (223 download)
Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author : British Retail Consortium
Publisher : The Stationery Office
ISBN 13 : 9780117064539
Total Pages : 112 pages
Book Rating : 4.0/5 (645 download)
Download or read book Global standard for consumer products written by British Retail Consortium and published by The Stationery Office. This book was released on 2010-02-04 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue 3 of the BRC's "Global standard for consumer products" replaces issues 2 and 2a. There are substantial revisions and updates to the content to take into account the increasingly complex and prescriptive safety requirements in the global consumer products market. The standard covers a wide range of non-food products in the global marketplace, including: formulated products such as shampoos, paints and cosmetics; fabricated items like televisions and toys; electrical goods; furniture and textiles. Content revisions include the re-definition of consumer products into three, more clearly specified Product Groups, depending on the level of potential risk attributable to the product. The Standard also outlines an amended frequency of audits, including an audit visit every year following certification. New content includes the introduction of a grading system, defined by the number and severity of non conformities found. 'Fundamental' clauses have been added for the most important safety issues. Failure to meet a fundamental clause may result in failure to obtain certification or suspension of an existing certificate. The BRC Global Standard for Consumer Products Issue 3 is the first publication to result from the partnership between the BRC and the Retail Industry Leaders Association (RILA) in Washington. RILA promotes consumer choice and economic freedom through public policy and industry operational excellence. Its members include retailers, product manufacturers, and service suppliers - which together provide millions of jobs and operate more than 100,000 stores, manufacturing facilities and distribution centers domestically and abroad.
Author : Prof. (Dr.) Shruti V. Joshi
Publisher : Thakur Publication Private Limited
ISBN 13 : 9389863120
Total Pages : 260 pages
Book Rating : 4.3/5 (898 download)
Download or read book CONSUMER BEHAVIOUR written by Prof. (Dr.) Shruti V. Joshi and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Consumer Behaviour e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author : United States. Executive Office of the President. Office of Consumer Affairs
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (91 download)
Download or read book Consumer News written by United States. Executive Office of the President. Office of Consumer Affairs and published by . This book was released on 1975 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Byoungho Ellie Jin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350180203
Total Pages : 305 pages
Book Rating : 4.3/5 (51 download)
Download or read book Global Fashion Business written by Byoungho Ellie Jin and published by Bloomsbury Publishing. This book was released on 2024-07-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 1176 pages
Book Rating : 4.:/5 (5 download)
Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1994 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : ?Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251362424
Total Pages : 64 pages
Book Rating : 4.2/5 (513 download)
Download or read book Labelling and certification schemes for Indigenous Peoples' foods written by ?Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2022-07-30 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review, for the first time to date, analyses the potential of labelling and certification schemes for Indigenous Peoples to market their food products. Specifically, it looks at those schemes that are designed by, with and for Indigenous Peoples, and that can provide economic, social and environmental benefits while protecting and promoting their unique values centered around the respect of life and Mother Earth. Eleven examples in this review cover innovative schemes implemented by Indigenous Peoples and practitioners in Africa, Asia, Central and South America and Oceania. They include territorial labels, geographical indications (GI), and participatory guarantee schemes (PGS), among others. In addition, the publication features one case study of a community-supported agriculture (CSA), as alternative example to engage with Indigenous Peoples and reaching out the market. Important factors that lead to the success of different schemes include (1) the leadership and ownership of Indigenous Peoples in the initiative (2) adequate support by external stakeholders including public and private sector, and universities (3) raising consumer awareness and education on Indigenous food products via fairs, festivals and other platforms, and (4) designing value chains and policies in a way that harmonize local, domestic and international trade. The review includes recommendations for various actors to support Indigenous Peoples in their self-determined economic development and towards the sustainable marketization of their products. The review also provides guidelines for Indigenous Peoples willing to engage in such initiatve. Those are applicable to different contexts on the ground, and include good practices, and measures to mitigate risks.
Author : Carola Grebitus
Publisher : Cuvillier Verlag
ISBN 13 : 3867274959
Total Pages : 273 pages
Book Rating : 4.8/5 (672 download)
Download or read book Food Quality from the Consumer's Perspective written by Carola Grebitus and published by Cuvillier Verlag. This book was released on 2008 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346635
Total Pages : 393 pages
Book Rating : 4.1/5 (363 download)
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author : Robert East
Publisher : SAGE
ISBN 13 : 152976565X
Total Pages : 299 pages
Book Rating : 4.5/5 (297 download)
Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2021-09-29 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK. Malcolm Wright is Professor of Marketing at Massey University, New Zealand. Marc Vanhuele is Professor of Marketing at HEC Paris, France.
