Consumer Sentiment And Buying Intentions Revisited

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Intelligent Techniques in Engineering Management

Author : Cengiz Kahraman
Publisher : Springer
ISBN 13 : 3319179063
Total Pages : 747 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Intelligent Techniques in Engineering Management by : Cengiz Kahraman

Download or read book Intelligent Techniques in Engineering Management written by Cengiz Kahraman and published by Springer. This book was released on 2015-05-05 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents recently developed intelligent techniques with applications and theory in the area of engineering management. The involved applications of intelligent techniques such as neural networks, fuzzy sets, Tabu search, genetic algorithms, etc. will be useful for engineering managers, postgraduate students, researchers, and lecturers. The book has been written considering the contents of a classical engineering management book but intelligent techniques are used for handling the engineering management problem areas. This comprehensive characteristics of the book makes it an excellent reference for the solution of complex problems of engineering management. The authors of the chapters are well-known researchers with their previous works in the area of engineering management.

The Canadian Independent

Author :
Publisher :
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis The Canadian Independent by :

Download or read book The Canadian Independent written by and published by . This book was released on 1986 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Report - University of Uppsala, Department of Statistics

Author : Uppsala universitet. Statistiska institutionen
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Research Report - University of Uppsala, Department of Statistics by : Uppsala universitet. Statistiska institutionen

Download or read book Research Report - University of Uppsala, Department of Statistics written by Uppsala universitet. Statistiska institutionen and published by . This book was released on 1993 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Author : Suki, Norazah Mohd
Publisher : IGI Global
ISBN 13 : 1522507477
Total Pages : 407 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by : Suki, Norazah Mohd

Download or read book Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2016-07-22 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Forecasting Car Expenditures Using Household Survey Data

Author : Bo Jonsson
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Forecasting Car Expenditures Using Household Survey Data by : Bo Jonsson

Download or read book Forecasting Car Expenditures Using Household Survey Data written by Bo Jonsson and published by . This book was released on 1992 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Journal of Forecasting

Author : International institute of forecasters
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.2/5 (7 download)

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Book Synopsis International Journal of Forecasting by : International institute of forecasters

Download or read book International Journal of Forecasting written by International institute of forecasters and published by . This book was released on 1995 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Revisiting Value Co-creation and Co-destruction in Tourism

Author : Elina (Eleni) Michopoulou
Publisher : Routledge
ISBN 13 : 1000531074
Total Pages : 191 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Revisiting Value Co-creation and Co-destruction in Tourism by : Elina (Eleni) Michopoulou

Download or read book Revisiting Value Co-creation and Co-destruction in Tourism written by Elina (Eleni) Michopoulou and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism. Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Consensus has been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector has become globalized, reached maturity and become highly competitive. Still, the pathway to success (or failure) lies within the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply and demand, but also for an array of actors across value and distribution chains (including, for example, staff and intermediaries across the networks). The book will be of great value to scholars, students and policymakers interested in tourism studies and practices and service management, as well as professionals in the field of tourism management. The chapters were originally published as a special issue of the journal, Tourism Planning & Development.

ICEBE 2020

Author : Darmawan Napitupulu
Publisher : European Alliance for Innovation
ISBN 13 : 1631902989
Total Pages : 550 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis ICEBE 2020 by : Darmawan Napitupulu

Download or read book ICEBE 2020 written by Darmawan Napitupulu and published by European Alliance for Innovation. This book was released on 2021-04-19 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proceeding book presented the International Conference of Economics, Business & Entrepreneurship (ICEBE), which is an international conference hosted by Faculty of Economics & Business Universitas Lampung (FEB-UNILA) in collaboration with Magister Manajemen Teknologi Universitas Multimedia Nusantara. Total 50 full papers presented were carefully reviewed and selected from 85 submissions with the topics not limited to Finance, Accounting, Marketing and Digital Innovation. The ICEBE 2020 Conference was conducted virtually, on 01 October 2020 which had been attended by academics and researchers from various universities worldwide including practitioners with the theme Innovation and Sustainability in the Digital Age.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing at the Confluence between Entertainment and Analytics

Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 331947331X
Total Pages : 1484 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Marketing at the Confluence between Entertainment and Analytics by : Patricia Rossi

Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Hospitality and Tourism

Author : Norzuwana Sumarjan
Publisher : CRC Press
ISBN 13 : 1138001511
Total Pages : 638 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Hospitality and Tourism by : Norzuwana Sumarjan

Download or read book Hospitality and Tourism written by Norzuwana Sumarjan and published by CRC Press. This book was released on 2013-11-18 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.

Proceedings of the 3rd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2022)

Author : I Nyoman Putu Budiartha
Publisher : Springer Nature
ISBN 13 : 2494069939
Total Pages : 1005 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Proceedings of the 3rd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2022) by : I Nyoman Putu Budiartha

Download or read book Proceedings of the 3rd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2022) written by I Nyoman Putu Budiartha and published by Springer Nature. This book was released on 2023-02-10 with total page 1005 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The 3rd International Conference on Business Law and Local Wisdom in Tourism (ICBLT) will be an annual event hosted by Universitas Warmadewa, Denpasar, Bali. “Business Law and Local Wisdom in Tourism” has been chosen at the main theme for the conference, with a focus on the latest research and trends, as well as future outlook of the field of Call for paper fields to be included in ICBLT 2022 are Local Wisdom (Customary Law); Law on Business, Business Competition, and Prohibition of Monopoly; Law on Land and Environment; Law on Investment; Law on Criminal Act of Corruption and Asset Recovery Law on Licenses and Labor; Law on Tourism; Law on Transportation; Law on Immigration Intellectual Property Rights; and Law on Resolution of Tourism Investment and Business Disputes.This international seminar aims to facilitate scholars, researchers, practitioners, and students to share their thoughts on the latest trends on Business Law and Local Wisdom in Tourism whilst building network in an engaging environment. The participants of this conference will have a chance to enrich knowledge and discuss common challenges and offer creative solutions. By this, we hope to enhance and contribute knowledge for a better civilized community.

Global Usability

Author : Ian Douglas
Publisher : Springer Science & Business Media
ISBN 13 : 0857293044
Total Pages : 352 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Global Usability by : Ian Douglas

Download or read book Global Usability written by Ian Douglas and published by Springer Science & Business Media. This book was released on 2011-03-24 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of usability has become an increasingly important consideration in the design of all kinds of technology. As more products are aimed at global markets and developed through internationally distributed teams, usability design needs to be addressed in global terms. Interest in usability as a design issue and specialist area of research and education has developed steadily in North America and Europe since the 1980’s. However, it is only over the last ten years that it has emerged as a global concern. Global Usability provides an introduction to the important issues in globalizing design and an insight into the development of usability expertise around the world. The book is divided into two sections. The first section deals with the general issues in cross-cultural design and the methods for conducting usability design and evaluation across geographical boundaries. The second section describes the state of usability development in fifteen countries. The descriptions include a history and review of activities and include some unique perspectives that have developed in relation to usability work. Researchers and practitioners from a variety of design-related disciplines will find the book a useful guide for understanding the issues and an excellent reference source for working in any of the countries covered.

Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668463040
Total Pages : 1980 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines by : Management Association, Information Resources

Download or read book Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-06-10 with total page 1980 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of internet and social media usage in the past couple of decades has presented a very useful tool for many different industries and fields to utilize. With much of the world’s population writing their opinions on various products and services in public online forums, industries can collect this data through various computational tools and methods. These tools and methods, however, are still being perfected in both collection and implementation. Sentiment analysis can be used for many different industries and for many different purposes, which could better business performance and even society. The Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines discusses the tools, methodologies, applications, and implementation of sentiment analysis across various disciplines and industries such as the pharmaceutical industry, government, and the tourism industry. It further presents emerging technologies and developments within the field of sentiment analysis and opinion mining. Covering topics such as electronic word of mouth (eWOM), public security, and user similarity, this major reference work is a comprehensive resource for computer scientists, IT professionals, AI scientists, business leaders and managers, marketers, advertising agencies, public administrators, government officials, university administrators, libraries, students and faculty of higher education, researchers, and academicians.

European Journal of Tourism Research

Author :
Publisher : Varna University of Management
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4./5 ( download)

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Book Synopsis European Journal of Tourism Research by :

Download or read book European Journal of Tourism Research written by and published by Varna University of Management. This book was released on 2018-03-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, sociology, psychology, tourism geography, political sciences, mathematics, tourism statistics, tourism anthropology, culture, information technologies in tourism and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.

The Future of Consumption

Author : Kristina Bäckström
Publisher : Springer Nature
ISBN 13 : 3031332466
Total Pages : 397 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis The Future of Consumption by : Kristina Bäckström

Download or read book The Future of Consumption written by Kristina Bäckström and published by Springer Nature. This book was released on 2023-11-05 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more. Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.

A Telescope on Society

Author : James S. House
Publisher : University of Michigan Press
ISBN 13 : 9780472068487
Total Pages : 524 pages
Book Rating : 4.0/5 (684 download)

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Book Synopsis A Telescope on Society by : James S. House

Download or read book A Telescope on Society written by James S. House and published by University of Michigan Press. This book was released on 2004-04-12 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVMaps the development of social science in the twentieth century through the instrument of survey research /div