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Author : Oliver H. M. Yau
Publisher : Taylor & Francis
ISBN 13 : 9780415004367
Total Pages : 285 pages
Book Rating : 4.0/5 (43 download)
Download or read book Consumer Behaviour in China written by Oliver H. M. Yau and published by Taylor & Francis. This book was released on 1994 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Oliver Hon-ming Yau
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.:/5 (52 download)
Download or read book Consumer Satisfaction and Cultural Values written by Oliver Hon-ming Yau and published by . This book was released on 1986 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adel A. Al-Weqaiyan
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (41 download)
Download or read book Examining the Association Between Personal and Cultural Values and Cross-national Customer Satisfaction written by Adel A. Al-Weqaiyan and published by . This book was released on 1998 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Franziska Krüger
Publisher : Springer
ISBN 13 : 3658125578
Total Pages : 221 pages
Book Rating : 4.6/5 (581 download)
Download or read book The Influence of Culture and Personality on Customer Satisfaction written by Franziska Krüger and published by Springer. This book was released on 2016-02-23 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Author : Sharon Ng
Publisher : Oxford University Press
ISBN 13 : 0199388547
Total Pages : 369 pages
Book Rating : 4.1/5 (993 download)
Download or read book Handbook of Culture and Consumer Behavior written by Sharon Ng and published by Oxford University Press. This book was released on 2015-03-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
Author : Turan Senguder
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.:/5 (471 download)
Download or read book An Examination of Personal and Cultural Values Between Turkish and American Consumers Concerning Cross-national Customer Satisfaction Judgement written by Turan Senguder and published by . This book was released on 2000 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Charles Chebat
Publisher : Springer
ISBN 13 : 3319173839
Total Pages : 568 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Saeid Samiee
Publisher : Independent Author
ISBN 13 : 9781805291459
Total Pages : 0 pages
Book Rating : 4.2/5 (914 download)
Download or read book Cross-Cultural Customer Satisfaction in E-commerce Study written by Saeid Samiee and published by Independent Author. This book was released on 2023-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Cross-Cultural Customer Satisfaction in E-commerce Study" aims to explore and understand the dynamics of customer satisfaction in the context of electronic commerce across different cultures. With the growing prevalence of e-commerce, understanding how customer satisfaction varies across cultures becomes crucial for businesses operating in global markets. Cultural factors, such as values, norms, and beliefs, can significantly influence customers' expectations, perceptions, and satisfaction levels in online shopping experiences. This research investigates the impact of culture on customer satisfaction by analyzing various dimensions, including website usability, product quality, customer service, delivery speed, and overall shopping experience. By examining these factors across different cultural contexts, researchers seek to identify commonalities and differences in customer satisfaction and gain insights into the underlying mechanisms. The study adopts a mixed-methods approach, combining quantitative surveys and qualitative interviews with participants from diverse cultural backgrounds. This approach allows for both statistical analysis of survey responses and in-depth exploration of cultural nuances and customer perspectives. The findings of this study have implications for businesses operating in the e-commerce sector. By understanding the cultural drivers of customer satisfaction, companies can tailor their strategies and offerings to meet the specific needs and preferences of customers from different cultures. This can involve adapting website design, improving customer service practices, or customizing product offerings to align with cultural expectations. Moreover, this research contributes to the existing literature on cross-cultural consumer behavior and enhances our understanding of the complex relationship between culture and customer satisfaction in the e-commerce domain. Ultimately, it provides valuable insights for businesses seeking to improve customer satisfaction and build successful cross-cultural e-commerce strategies.
Author : Jan Hendrik Schumann
Publisher : Springer Science & Business Media
ISBN 13 : 3834983799
Total Pages : 291 pages
Book Rating : 4.8/5 (349 download)
Download or read book The Impact of Culture on Relationship Marketing in International Services written by Jan Hendrik Schumann and published by Springer Science & Business Media. This book was released on 2009-11-16 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
Author : Abebe Animut
Publisher : GRIN Verlag
ISBN 13 : 3346304698
Total Pages : 99 pages
Book Rating : 4.3/5 (463 download)
Download or read book The Effect of Organizational Culture on Customer Satisfaction written by Abebe Animut and published by GRIN Verlag. This book was released on 2020-11-26 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: A, , course: Business Adminstration, language: English, abstract: Organizational culture plays a significant role in the overall performance of a particular organization. It becomes an increasingly important factor for organizational survival in the current dynamic environment. Customer satisfaction is one measurement of organizations performance based on the quality of services provided. This study tries to examine the effect of organizational culture on customer satisfaction in Yeka Sub City Small Tax Payers’ Office. The employed semi-structured questionnaire as data gathering tools for the sample population and non-participant observation was also employed as data gathering tool to supplement questionnaire. The total sample size was 249 out of which 232 questionnaires were completed and included in the analysis part. The responses of respondents were analyzed using descriptive statistics and narration. SPSS software was used in analyzing the collected data. The results of analysis showed mixed responses. The correlation coefficients show that all independent variable were found to be positively correlated with customer satisfaction though there is a discrepancy in their strength. Moreover, multiple regression analysis was used to determine the effect of all independent variables on a dependent variable, customer satisfaction. And accordingly, customer satisfaction is found to be primarily predicted by higher level of reliability, tangibility, team orientation, responsiveness, customer orientation and stability of organization. Meanwhile, the employee satisfaction is mostly predicted by higher level of stability, outcome orientation and innovation and risk taking. Generally, it was found that when 65 % of observed variability in customer satisfaction can be explained by independent variables included in the study, 54 % of observed variability in employee satisfaction is found to be explained by change in independent variables included in the study organization.
Author : Morris Holbrook
Publisher : Routledge
ISBN 13 : 1134652852
Total Pages : 228 pages
Book Rating : 4.1/5 (346 download)
Download or read book Consumer Value written by Morris Holbrook and published by Routledge. This book was released on 2002-03-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
Author : Weiran Dong
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (14 download)
Download or read book An Examination of the Relationship Between Cultural Values and Customer Satisfaction with Quality of Services Provided by the Chinese Travel Agency written by Weiran Dong and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kriengsin Prasongsukarn
Publisher : VDM Publishing
ISBN 13 : 9783836429061
Total Pages : 304 pages
Book Rating : 4.4/5 (29 download)
Download or read book The Impact of Cultural Value Orientation written by Kriengsin Prasongsukarn and published by VDM Publishing. This book was released on 2007-12-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is now well recognised that an effective service recovery program is essential to generating customer satisfaction and loyalty. A number of studies have investigated the impact of service recovery efforts (compensation, speed of response, etc) on post-recovery satisfaction. However, despite the importance of global markets, none have examined the impact of value orientation (cultural values measured at the individual level) in implementing effective service recovery programs. This research uses an experimental design to investigate how customer evaluations of service recovery efforts are influenced by interplay of the consumer's cultural value orientation and service recovery attributes (apology, compensation, cognitive control, recovery initiation, and formality). The results reveal that cultural values of power distance, uncertainty avoidance and collectivism do indeed interact with a firm's recovery tactics to influence perceptions of fairness (justice). In other words, the impact of a firm's tactics is culturally dependent, and consumer expectations and perceptions of service recovery efforts vary, depending on customers' cultural value orientation. Finally, all three forms of justice (distributive, procedural, interactional) along with disconfirmation of expectations, positively impact on overall service recovery satisfaction.
Author : Ying-Ying Liao
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)
Download or read book An Investigation Into the Impact of Chinese Cultural Values on Service Quality and the Resultant Implications for Customer Satisfaction written by Ying-Ying Liao and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Levent Altinay
Publisher : Routledge
ISBN 13 : 1317528646
Total Pages : 344 pages
Book Rating : 4.3/5 (175 download)
Download or read book Planning Research in Hospitality and Tourism written by Levent Altinay and published by Routledge. This book was released on 2015-10-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Author : Art Weinstein
Publisher : Routledge
ISBN 13 : 1351214322
Total Pages : 230 pages
Book Rating : 4.3/5 (512 download)
Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
Author : James Agarwal
Publisher : Springer
ISBN 13 : 3319741292
Total Pages : 387 pages
Book Rating : 4.3/5 (197 download)
Download or read book Emerging Issues in Global Marketing written by James Agarwal and published by Springer. This book was released on 2018-03-28 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.
