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Author : Christopher C. Gilson
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Revenge written by Christopher C. Gilson and published by . This book was released on 1983 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerard Emilien
Publisher : Springer
ISBN 13 : 3319505300
Total Pages : 600 pages
Book Rating : 4.3/5 (195 download)
Download or read book Consumer Perception of Product Risks and Benefits written by Gerard Emilien and published by Springer. This book was released on 2017-03-14 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Author : Bang Nguyen
Publisher : Routledge
ISBN 13 : 1317622006
Total Pages : 323 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Dark Side of CRM written by Bang Nguyen and published by Routledge. This book was released on 2015-09-04 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Author : Michael McCullough
Publisher : John Wiley & Sons
ISBN 13 : 9780470262153
Total Pages : 323 pages
Book Rating : 4.2/5 (621 download)
Download or read book Beyond Revenge written by Michael McCullough and published by John Wiley & Sons. This book was released on 2008-03-31 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is revenge such a pervasive and destructive problem? How can we create a future in which revenge is less common and forgiveness is more common? Psychologist Michael McCullough argues that the key to a more forgiving, less vengeful world is to understand the evolutionary forces that gave rise to these intimately human instincts and the social forces that activate them in human minds today. Drawing on exciting breakthroughs from the social and biological sciences, McCullough dispenses surprising and practical advice for making the world a more forgiving place. Michael E. McCullough (Miami, Florida), an internationally recognized expert on forgiveness and revenge, is a professor of psychology at the University of Miami in Coral Gables, Florida, where he directs the Laboratory for Social and Clinical Psychology.
Author : Victor Santoro
Publisher : Loompanics Unlimited
ISBN 13 : 9780915179299
Total Pages : 96 pages
Book Rating : 4.1/5 (792 download)
Download or read book Techniques of Revenge written by Victor Santoro and published by Loompanics Unlimited. This book was released on 1985-01-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever been wronged by somebody you can't strike back at? Being hassled by an obnoxious bureaucrat who has the law on his side, for example? The books in this section will show you a multitude of ways that you can get even with anybody and remain anonymous. We must warn you these books are sold for entertainment purposes only! "Your target is vulnerable in so many areas that your opportunities for making his life miserable and almost limitless". -- Screw The "Godfather of Harassment' strikes again with this collection of techniques for inflicting devious mayhem on the ones who make life miserable for the average guy. Whether you've been mistreated by the media, dumped by your date or berated by your boss, you'll find sure-fire ways of getting "satisfaction". Includes advice on determining your target's vulnerabilities and improving your timing.
Author : Michelle Lucic
Publisher : Archway Publishing
ISBN 13 : 1480820814
Total Pages : 536 pages
Book Rating : 4.4/5 (88 download)
Download or read book I’m Back and with Revenge written by Michelle Lucic and published by Archway Publishing. This book was released on 2015-09-09 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lillian Williams and her twin brother, Anthony, have been through thick and thin together, especially lately since Anthony has been the victim of bullying in their high school. But on the day she is prepared to surprise Anthony with an awesome eighteenth birthday present, Lily is the one who ends up receiving the biggest shock of her life when she opens the boys’ bathroom door and finds her brother’s body on the floor--mercilessly murdered by the jocks of her school. Driven by rage that her brother’s death has been labeled a suicide not murder, Lily runs away during winter break to determine how to seek revenge and justice. As days turn into weeks, she meets a charming guy who helps her transform from a shy Goody Two-shoes to a strong woman prepared to place the jocks’ heads on a silver platter. But when she finally returns to school, someone from her past resurfaces with an evil plan that prompts crazy thoughts to fill her head. As she attempts to muddle through her fight--with help from her friends--only time will tell if Lily will win or if her thoughts will take control of her actions. I’m Back and with Revenge is the powerful tale of a teenager’s vengeful journey after her twin brother is murdered by bullies.
Author : Todd Hewlin
Publisher : John Wiley & Sons
ISBN 13 : 1119541905
Total Pages : 288 pages
Book Rating : 4.1/5 (195 download)
Download or read book Goliath's Revenge written by Todd Hewlin and published by John Wiley & Sons. This book was released on 2019-01-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness your company’s incumbent advantages to win the digital disruption game Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruption Prioritize your innovation investments to rebuild your competitive moat Employ smart cannibalization to defend your core business Deliver step-change customer outcomes to grow into adjacent markets Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.
Author : Charles K. B. Barton
Publisher : Open Court Publishing
ISBN 13 : 9780812694024
Total Pages : 202 pages
Book Rating : 4.6/5 (94 download)
Download or read book Getting Even written by Charles K. B. Barton and published by Open Court Publishing. This book was released on 1999 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of this text aims to show that revenge is a required form of justice that should be incorporated into the criminal justice system. He argues that the current system disempowers those who are victims of crime, the accused, and their respective communities.
Author : Barry J. Babin
Publisher : Cengage Canada
ISBN 13 : 1774746646
Total Pages : 41 pages
Book Rating : 4.7/5 (747 download)
Download or read book CB Consumer Behaviour, 3rd Edition written by Barry J. Babin and published by Cengage Canada. This book was released on 2023-03-03 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third Canadian edition of CB provides a thorough introduction to consumer behaviour. Students will discover how organizations can create and enhance their marketing strategy, advertising and campaign plans, and product offerings by better understanding their target audiences. This includes a thorough examination of the internal (such as perception and motivation) and external (such as cultural and societal) elements that affect consumer decision-making. The third edition includes cases based on Canadian businesses, several current examples of customer behaviour, critical thinking exercises, and the latest academic research.
Author : Maximilian Stieler
Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1319 pages
Book Rating : 4.3/5 (194 download)
Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Andrew M. Shecktor
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539783671
Total Pages : 112 pages
Book Rating : 4.7/5 (836 download)
Download or read book Pragmatic Revenge written by Andrew M. Shecktor and published by Createspace Independent Publishing Platform. This book was released on 1999-09-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A short treatise on legal remedies for bad customer service. Don't get mad, get even - And be justly compensated. Originally published in 1999 as a service to consumers everywhere who may have been unjustly dealt with by a business, or who have been cheated, swindled or misled in a business deal. From car dealers to travel agencies to credit companies and banks. This resource will show you how to deal with almost any situation. Some samples that have worked are included. Go for it!
Author : Kathy Sechrist
Publisher : Archway Publishing
ISBN 13 : 1480898406
Total Pages : 427 pages
Book Rating : 4.4/5 (88 download)
Download or read book Success Is the Best Revenge written by Kathy Sechrist and published by Archway Publishing. This book was released on 2021-01-15 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spellbinding, psychological and raw drama you won’t be able to put down. Sara Matthews is middle-aged, broke, and facing a divorce she doesn’t want. She feels like she’s lost her compass in life. What’s more, she has many secrets that she keeps from the world at large—the molestation that marred her childhood and a mother who is now a ghost and who haunts Sara only to berate her. Now she must begin the difficult work of starting her life over. Sara travels to London to work with her business partner, Thomas Hunter, and soon she finds herself involved in a new relationship. But all too quickly, she starts making decisions that lead her down dangerous a path, one that could cost her more than she has to give. Only time will tell whether she’ll be able to escape the danger. Heartbreaking yet hopeful, this novel traces the journey of a middle-aged woman who breaks free from years of abuse only to enter into another life-threatening relationship. Based on true events This book has won the International Impact Book Awards.
Author : Hellmut Schütte
Publisher : Springer
ISBN 13 : 1349148628
Total Pages : 288 pages
Book Rating : 4.3/5 (491 download)
Download or read book Consumer Behaviour in Asia written by Hellmut Schütte and published by Springer. This book was released on 2016-07-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
Author : Gary Paulsen
Publisher : Yearling
ISBN 13 : 0307803880
Total Pages : 61 pages
Book Rating : 4.3/5 (78 download)
Download or read book RODOMONTE'S REVENGE written by Gary Paulsen and published by Yearling. This book was released on 2011-10-26 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Brett watched, one hand slipped loose, then the other. Tom dropped, screaming, into the flames. His body, all red and bubbled, boiled up once to the surface, then was gone. PLAYER ONE HAS ONE LIFE REMAINING. GAME CONTINUES. Flaming fire rivers. Divebombing buzz-bugs. A cruel king waiting to do battle in his computer-generated castle. Video game whizzes Brett Wilder and Tom Houston think that new virtual reality game Rodomonte’s Revenge is awesome-until it takes over their minds. Then the game playing becomes dangerously real, and one wrong move could be the last.
Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1799850781
Total Pages : 702 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
Author : Dilip S. Mutum
Publisher : Springer Nature
ISBN 13 : 3031393597
Total Pages : 184 pages
Book Rating : 4.0/5 (313 download)
Download or read book Consumers, Society and Marketing written by Dilip S. Mutum and published by Springer Nature. This book was released on 2023-10-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more
Author : Brian H. Spitzberg
Publisher : Routledge
ISBN 13 : 1135597677
Total Pages : 435 pages
Book Rating : 4.1/5 (355 download)
Download or read book The Dark Side of Interpersonal Communication written by Brian H. Spitzberg and published by Routledge. This book was released on 2009-03-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Interpersonal Communication examines the multifunctional ways in which seemingly productive communication can be destructive—and vice versa—and explores the many ways in which dysfunctional interpersonal communication operates across a variety of personal relationship contexts. This second edition of Brian Spitzberg and William Cupach’s classic volume presents new chapters and topics, along with updates of several chapters in the earlier edition, all in the context of surveying the scholarly landscape for new and important avenues of investigation. Offering much new content, this volume features internationally renowned scholars addressing such compelling topics as uncertainty and secrecy in relationships; the role of negotiating self in cyberspace; criticism and complaints; teasing and bullying; infidelity and relational transgressions; revenge; and adolescent physical aggression toward parents. The chapters are organized thematically and offer a range of perspectives from both junior scholars and seasoned academics. By posing questions at the micro and macro levels, The Dark Side of Interpersonal Communication draws closer to a perspective in which the darker sides and brighter sides of human experience are better integrated in theory and research. Appropriate for scholars, practitioners, and students in communication, social psychology, sociology, counseling, conflict, personal relationships, and related areas, this book is also useful as a text in graduate courses on interpersonal communication, ethics, and other special topics.
