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Author : Clifford Armstrong Robb
Publisher :
ISBN 13 :
Total Pages : 107 pages
Book Rating : 4.:/5 (64 download)
Download or read book Consumer Preference Among Fluid Milks written by Clifford Armstrong Robb and published by . This book was released on 2004 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cliff A. Robb
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Consumer Preference Among Fluid Milks written by Cliff A. Robb and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study uses data from the Continuing Survey of Food Intakes by Individuals 1994-1996, 1998 in order to analyse milk consumption by type, specifically high-fat milk vs. low-fat milk. Whereas trend analysis displays an overall increase in low-fat milk consumption over the last few decades in the United States, a number of individuals still consume high-fat milk varieties, and overall dietary intakes have yet to achieve recommended levels. In light of recent research regarding fat intakes, it is important to understand what factors might cause consumers to purchase high-fat options given the number of low-fat options available in the market. Through the use of Logistic regression, key socio-economic and demographic variables are analysed in order to determine their impacts on the probability of consuming low-fat milk vs. high-fat milk. The results indicate that a number of factors do influence probability of low-fat milk consumption as compared with high-fat milk consumption. Most notably, probability of low-fat milk consumption appears to be positively related to age, education level, and income level. African Americans and other minorities had a lower probability of consuming low-fat milk when compared with White people in the sample population. Also, those respondents designated as low income or living in the South were less likely to consume low-fat milk.
Author : Leo V. Blakley
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (31 download)
Download or read book Consumer Preferences for Dairy Products and Services in Small City Markets written by Leo V. Blakley and published by . This book was released on 1957 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wendell Emile Clement
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.X/5 (3 download)
Download or read book Consumer Response to Various Levels of Advertising for Fluid Milk written by Wendell Emile Clement and published by . This book was released on 1967 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley Dale Nollen
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.E/5 ( download)
Download or read book Brand Preferences in Fluid Milk written by Stanley Dale Nollen and published by . This book was released on 1966 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ontario. Milk Marketing Board
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.:/5 (63 download)
Download or read book Consumption and Opinions of Fluid Milk written by Ontario. Milk Marketing Board and published by . This book was released on 1969 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (31 download)
Download or read book Nationwide Adoption of the California Solids Standards for Fluid Milk Products written by and published by . This book was released on 1984 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexander Swantz
Publisher :
ISBN 13 :
Total Pages : 1104 pages
Book Rating : 4.:/5 (31 download)
Download or read book Nonfarm Consumption of Fluid Milk and Cream written by Alexander Swantz and published by . This book was released on 1954 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Edward O'Donnell
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (31 download)
Download or read book Fluid Milk and Cream Consumption in Northeastern Marketing Areas written by Patrick Edward O'Donnell and published by . This book was released on 1956 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacqueline H. Beckley
Publisher : John Wiley & Sons
ISBN 13 : 0813823978
Total Pages : 45 pages
Book Rating : 4.8/5 (138 download)
Download or read book Product Innovation Toolbox written by Jacqueline H. Beckley and published by John Wiley & Sons. This book was released on 2012-05-15 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.
Author : Vithala R. Rao
Publisher : Springer Science & Business Media
ISBN 13 : 3540877533
Total Pages : 401 pages
Book Rating : 4.5/5 (48 download)
Download or read book Applied Conjoint Analysis written by Vithala R. Rao and published by Springer Science & Business Media. This book was released on 2014-02-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.X/5 (3 download)
Download or read book Fluid Milk and Cream Consumption in Northeastern Marketing Areas written by and published by . This book was released on 1956 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hugh L. Cook
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (31 download)
Download or read book Consumer Acceptance of Dry Milks in Quantity Cookery written by Hugh L. Cook and published by . This book was released on 1950 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jae Won Lee
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (13 download)
Download or read book Valuing Attributes of Fluid Milk in Laos written by Jae Won Lee and published by . This book was released on 2017 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study estimates the random utility function of fluid milk using 1,165 survey responses in Laos. It finds that both products' attributes and individual characteristics affect consumers' preference for the milk and the hypothetical brand of Laos-Korea has a potential compared to four real dairy products. Results also show that calories have a positive relationship with consumer's preference while the price and fat content have a negative one. The decision for choosing each brand is significantly affected by individual characteristics such as gender, age, whether or not respondents live with their children, the level of education, income, the frequency of purchasing milk per week, and the region where they live. The preference for five brands appears in the order of Foremost, Nabong, Thai-Danish, Meiji, and Lao-Korea, and probabilities of purchasing each brand at the mean level are 30.9%, 17.48%, 21.48%, 15.0% and 10.39%, respectively. Nabong that was Lao national milk brand still has a significant market power even though it was closed in 2008. The policies to promote milk industry by implementing its national milk brand again would be more effective if it focuses on the young generation, female consumers, families with children, quality of dairy products, and Vientiane capital areas.
Download or read book Fluid Milk and Cream Consumption in Selected Marketing Areas written by and published by . This book was released on 1956 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (31 download)
Download or read book Government's Role in Pricing Fluid Milk in the United States written by and published by . This book was released on 1962 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (319 download)
Download or read book USDA's Proposed Rule for the Reform of Federal Milk Marketing Orders written by United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry and published by . This book was released on 1998 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
