Author : David Leishman
Publisher : Springer Nature
ISBN 13 : 3030533824
Total Pages : 264 pages
Book Rating : 4.0/5 (35 download)
Book Synopsis Consumer Nationalism and Barr’s Irn-Bru in Scotland by : David Leishman
Download or read book Consumer Nationalism and Barr’s Irn-Bru in Scotland written by David Leishman and published by Springer Nature. This book was released on 2020-10-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.