New Horizons for a Data-Driven Economy

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Author :
Publisher : Springer
ISBN 13 : 3319215698
Total Pages : 312 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis New Horizons for a Data-Driven Economy by : José María Cavanillas

Download or read book New Horizons for a Data-Driven Economy written by José María Cavanillas and published by Springer. This book was released on 2016-04-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.

The Experience Economy

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Author :
Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Media and Entertainment Industry Management

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040005683
Total Pages : 403 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Media and Entertainment Industry Management by : Sunghan Ryu

Download or read book Media and Entertainment Industry Management written by Sunghan Ryu and published by Taylor & Francis. This book was released on 2024-04-19 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions. This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.

An Inquiry Into the Nature and Causes of the Wealth of Nations

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Author :
Publisher :
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4.:/5 (8 download)

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Book Synopsis An Inquiry Into the Nature and Causes of the Wealth of Nations by : Adam Smith

Download or read book An Inquiry Into the Nature and Causes of the Wealth of Nations written by Adam Smith and published by . This book was released on 1822 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cultural Impact of Entertainment

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Author :
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.3/5 (326 download)

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Book Synopsis The Cultural Impact of Entertainment by : Maria Johnsen

Download or read book The Cultural Impact of Entertainment written by Maria Johnsen and published by Maria Johnsen. This book was released on 2024-07-09 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents three years of research. It begins by defining media and entertainment, with the aim of analyzing their historical evolution and cultural influence. The book charts the transition from print to digital media, highlighting milestones such as the rise of the internet and social media. Central themes include the power of storytelling in shaping societal views. Through case studies, it demonstrates how narratives across different media forms impact culture. The book explores various genres—drama, comedy, sci-fi, and fantasy—and their roles in reflecting and shaping cultural norms. It also addresses the representation of race, ethnicity, gender, sexuality, and disability in media, emphasizing both progress and ongoing challenges. We explore media's political influence, the evolution of news consumption, and the growing impact of social media on public opinion. It further examines the business aspects of entertainment, including Hollywood’s global reach, the evolution of the music industry, and the cultural significance of gaming. Additional discussions cover the digital revolution, the role of AI in media, and the transformative effects of VR/AR technologies. The book concludes by reflecting on media's influence on self-perception, consumerism, and future trends, urging readers to critically engage with its evolving cultural impact. "The Cultural Impact of Entertainment" is intended for students, media professionals, filmmakers, Journalists, film producers, film directors and general readers interested in understanding how media shapes and reflects culture. It offers insights into historical developments, current trends, and cultural influences across various forms of entertainment.

Consumer Behaviors That Influence Purchases of Replicate Entertainment Products

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Author :
Publisher : Xlibris Corporation
ISBN 13 : 1524524638
Total Pages : 109 pages
Book Rating : 4.5/5 (245 download)

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Book Synopsis Consumer Behaviors That Influence Purchases of Replicate Entertainment Products by : Dr. Chris Akaeze

Download or read book Consumer Behaviors That Influence Purchases of Replicate Entertainment Products written by Dr. Chris Akaeze and published by Xlibris Corporation. This book was released on 2016-07-14 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product replication is a growing problem for the entertainment industry and its affiliates in the US. Replication of products costs US movie studios approximately $6 billion annually. Guided by the theory of planned behaviors, we explored some consumer behaviors that influence complaisance toward purchasing replicate entertainment products in New York City. Data were collected through closed-ended qualitative questionnaires from fifty participants who have purchased replicate entertainment products for up to two years. The three themes that emerged in final report related to personal influence, cultural influence, and social influence toward entertainment consumers purchases of replicate products. The findings may facilitate strategies for managers to curb replication and mitigate harmful effects to sales and revenue of entertainment products. Data from this study may contribute to the prosperity of entertainment managers, their employees, and local communities. The beneficiaries of this research include entertainment managers, practitioners, academics, and policy makers.

The Media and Globalization

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Author :
Publisher : SAGE
ISBN 13 : 9780761973133
Total Pages : 194 pages
Book Rating : 4.9/5 (731 download)

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Book Synopsis The Media and Globalization by : Terhi Rantanen

Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

Language and culture in organization and consumer behaviors

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832538118
Total Pages : 348 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Language and culture in organization and consumer behaviors by : Xi Li

Download or read book Language and culture in organization and consumer behaviors written by Xi Li and published by Frontiers Media SA. This book was released on 2023-11-02 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

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Author :
Publisher : IGI Global
ISBN 13 : 1522507477
Total Pages : 407 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by : Suki, Norazah Mohd

Download or read book Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2016-07-22 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

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Author :
Publisher : IGI Global
ISBN 13 : 1522501444
Total Pages : 529 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by : Panwar, Upendra Singh

Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

The Fourth Industrial Revolution

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Author :
Publisher : Crown Currency
ISBN 13 : 1524758876
Total Pages : 194 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Author :
Publisher : Springer Nature
ISBN 13 : 9464630361
Total Pages : 1906 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) by : Yushi Jiang

Download or read book Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) written by Yushi Jiang and published by Springer Nature. This book was released on 2023-05-11 with total page 1906 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.

The Economics of Development: Key Concepts

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Author :
Publisher : Cybellium
ISBN 13 : 183679570X
Total Pages : 228 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis The Economics of Development: Key Concepts by :

Download or read book The Economics of Development: Key Concepts written by and published by Cybellium . This book was released on with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Introduction to United States of America

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Author :
Publisher : Gilad James Mystery School
ISBN 13 : 3269019483
Total Pages : 75 pages
Book Rating : 4.2/5 (69 download)

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Book Synopsis Introduction to United States of America by : Gilad James, PhD

Download or read book Introduction to United States of America written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States of America, commonly referred to as the United States or simply America, is a federal constitutional republic located in North America. The country is composed of 50 states, a federal district, and several territories and is the third-largest country in the world in terms of both land area and population. The country is a melting pot of cultures, religions, and ethnicities, making it one of the most diverse nations on Earth. The United States is also one of the world's largest economies, and is home to some of the most innovative and successful companies in history. The history of the United States is a complex one, shaped by both internal factors and external influences. The country was initially colonized by Europeans in the 16th and 17th centuries, and gradually developed into a powerful nation as it expanded its borders both westward and overseas. The country was involved in several major conflicts throughout its history, including the American Revolution, World War I, World War II, and the Cold War. In recent years, the United States has been faced with a number of challenges, including social and economic inequality, political polarization, and rising geopolitical tensions. Despite these challenges, however, the United States remains a beacon of freedom and democracy, continuing to attract immigrants from all over the world who seek the opportunity to live in a land of liberty and opportunity.

Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Author :
Publisher : Springer Nature
ISBN 13 : 9464630981
Total Pages : 2160 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) by : Hrushikesh Mallick

Download or read book Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) written by Hrushikesh Mallick and published by Springer Nature. This book was released on 2023-01-13 with total page 2160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) to be held in Chongqing (Online) on October 14-16, 2022. As the leader of the global trend of scientific and technological innovation, China is constantly creating a more open scientific and technological innovation environment, expanding the depth and breadth of academic cooperation, and building a shared innovation community. These efforts are making new contributions to globalization and building a community with a shared future for mankind. ICEMCI aims to bring together innovative academics and industry experts in Economic Management and Cultural Industry into a common forum. We will discuss and research on areas such as International Economics and Trade, Sustainable Economic Development, Economic Statistics, Economic Policy, The impact of cultural industries on the economy, etc. ICEMCI 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technology R&D personnel to share scientific research results and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote cooperation in the industrialization of academic achievements . With the theme "Economic Management and Cultural Industry", ICEMCI 2022 aspires to keeping up with advances and changes to a consistently morphing field. Leading researchers and industry experts from around the globe will be presenting the latest studies through papers, keynote speeches and oral presentations. We warmly invite you to participate in ICEMCI 2022 and look forward to seeing you in Chongqing !

The Economic Impact of Knowledge

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Author :
Publisher : Routledge
ISBN 13 : 113635817X
Total Pages : 362 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Economic Impact of Knowledge by : Tony Siesfeld

Download or read book The Economic Impact of Knowledge written by Tony Siesfeld and published by Routledge. This book was released on 2009-11-03 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1998. This text explores how economists and public policy makers are re-thinking the way in which governments monitor, measure and influence an economy in an unbounded global environment where output is largely intangible and organisations are becoming are becoming increasingly non-national in scope. Through a collection of seminal articles written by prominent business people, academics, and public policy makers, this three anthology examines the key issues surrounding the economic impact of knowledge-based growth.