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Consumer Emotion Measurement Methods
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Book Synopsis Consumer Emotion Measurement Methods by : John Lok
Download or read book Consumer Emotion Measurement Methods written by John Lok and published by . This book was released on 2022-01-11 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, it concerns how to predict customer' emotion to judge how to manufacture the most suitable taste of products to satisfy your clients' needs or how to design your products to attract them to buy successfully. I shall use three science and psychology ethnographic research and facial reading technology and online consumption behavioral methods to explain how to predict your client's individual taste and need more accurate.I believe that any product manufacturers can have more confident or success to attract their clients to buy their products if they can predict their clients' taste to their products more accurately. Readers can learn more methods to know whether how and why consumer emotion changes more easily.
Book Synopsis Emotion Measurement by : Herbert L. Meiselman
Download or read book Emotion Measurement written by Herbert L. Meiselman and published by Woodhead Publishing. This book was released on 2021-04-09 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial environments. This edition begins with an updated review of basic studies of emotion, including the theory, physiology, and psychology of emotions, as these are the foundational studies which food scientists as well as product developers and marketing professionals need to be aware of. The second section highlights methods for studying emotions, and reviews the different approaches to emotion measurement: questionnaire self-report, behavioral, and physiological. This section explores the merits of intrinsic versus extrinsic measures of emotion. Some new measurement approaches have emerged since the first edition of this book. The book then presents practical applications, with chapters on emotion research in food and beverage, as well as in a range of products and clinical settings. The experience in testing product emotions has increased since the first edition when product emotion research was newer. Finally, Emotion Measurement, Second Edition provides coverage of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods that work in many cultures. And the universality of emotions has been a topic of research for decades. Taking both an academic and applied approach, Emotion Measurement, Second Edition will be an invaluable reference for those conducting basic academic research on emotions and for sensory and consumer scientists, and the product developers and marketing professionals they work alongside. Reviews both the academic and the applied strands of emotion measurement research Focuses on cross-cultural studies of emotions, which is currently lacking from most of the literature in the field Highlights methods for studying emotions in both basic and applied studies
Book Synopsis Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by : Soares, Ana Maria
Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Book Synopsis Psychological and Technological Methods Predict Consumer Behaviors by : Johnny Ch Lok
Download or read book Psychological and Technological Methods Predict Consumer Behaviors written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-01-09 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: ⦁Main Problem Being Addressed of face reading and video camera technology limits Technologies that detect consumers' emotions can help companies to reduce the amount of money waste on unsuccessful product launches by stopping products before they are launched. Methods can be accurately measured consumers' feelings and emotion for a food or beverage product irrespective of consumer's ability to accurately articulate those feelings are needed in order to generate more accurate food and beverage product testing results. These methods will be based on the measurement of human physiology-most likely facial expressions, but they reveal intentionally hidden or subconscious emotions. In addition, the method may be able to decide emotions: Such as happiness, sadness, surprise, fear, anger feeling when one youth person eats a food or drinks beverage product. The first aspect main problem concerns how face reading technology can be measured to predict consumer acceptance level of confectionery foods or soft drinks from their face expression in the short time more absolutely. However, this face reading technology can't be used to predict any consumer's individual enjoyable acceptance satisfactory level when who uses any manufacturer's products in the short time.So face reading technology can not be used to predict any consumer's emotion to reflect to use any product more easily. Thus, I shall recommend how to use video camera recording ethnographic research method to find what factors to influence the consumer who decides to buy the product to use and evaluate whose satisfactory level to use the product at home. I concern how to use video camera to predict consumer individual behavioral process to find why who choose to buy the kind of product to evaluate the most absolute emotion response to find whether who satisfies or doesn't satisfy to use the product. Also how to use face reading technology to measure different level sugar elements to add the confectionery foods to detect the consumer's emotion whether who likes or does not like to eat the kind of confectionery food.
Book Synopsis Towards a Deeper Understanding of Human Emotions in Marketing Communication by : Wan-Chen Wang
Download or read book Towards a Deeper Understanding of Human Emotions in Marketing Communication written by Wan-Chen Wang and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has long been regarded as providing reasons for consumers to buy. However, in academic research, the significant role of emotion has generally been neglected. Neuroscience research has made considerable advances in the study of emotion and has resulted in a reconsideration of the rational view of decision-making behaviour. In addition, a review of the marketing literature reveals that there is a missing link between repetitive emotions, mixed emotions, continuous measures of emotions and the dominant emotion. This thesis provides this link and proposes a new theoretical research construct: the consumer?s emotional corridorSelf-reported measurements have been widely used to measure consumers? emotional responses to advertising stimuli or consumption-related experiences and have been a consistently popular method for practitioners and researchers. There is, however, a problem known as?cognitive bias? which often arises from self-reported measurements. Several researchers have highlighted the demand for the measurement of emotion to go beyond self-reported measurements and have called for collaboration with other research fields to advance consumer behaviour research in the study of emotion. This research collaborates with researchers in the field of human-computer interaction and suggests an alternative method: the Slogan Validator. This research adopts a multi-strategy approach in combining qualitative research (semi-structured interviews) and quantitative research (survey and experiment). The purpose of the first stage of the research is to assist in defining criteria of cognitive appraisals that consumers use for advertising slogans and on validating the research model. The second stage involves conducting a survey research, which is called study one in this thesis. The main purpose of study one is to test the proposed research model. The third stage of the research methodology involves the Slogan Validator and self-reported measurements (which is called study two in this research). The main purpose of study two is to compare the results of self-reported measurements and the Slogan Validator in measuring emotions. For study one, this research notes that there exist some differences in the types of determinants and their levels of influence on the attitude towards the advertisement, the attitude towards the brand and the purchase intention across four slogan cases. Nonetheless, the cognitive appraisal-outcome of desirability appears to be significant in all fourteen out of the sixteen models. In general, this factor plays the critical role in the advertising effectiveness. Moreover, the results of study one reveal that affective-related factors play the significant role in the advertising process in both the low and high involvement groups. For study two, the findings show that the results of the self-reported questionnaires and the Slogan Validator are almost completely different, except for the?happy? emotion in the cases of McDonald?s and Kentucky. Implications, limitations and further research are discussed. The major contributions of this research are twofold. In terms of theoretical perspective, this research models consumers? emotional responses to advertising slogans integrated with the new theoretical research construct, the consumer?s emotional corridor, and uncovers the determinants of advertising effectiveness from the consumers? emotional responses to the advertising slogan standpoint. In terms of methodological perspective, this research initiates the employment of a novel method, namely, the Slogan Validator, which is the voice recognition study, in advertising literature.
Book Synopsis The Measurement of Emotions by : Robert Plutchik
Download or read book The Measurement of Emotions written by Robert Plutchik and published by Academic Press. This book was released on 2013-09-24 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion: Theory, Research, and Experience, Volume 4: The Measurement of Emotion provides an examination of the key issue of how to measure emotion. The book contains articles that present different approaches to the study of emotional measurement. Contributors focus on such topics as mood measurement; cross-cultural examination of triggers of emotion; possible dimensions that underlie the language of affect; measurement of emotions in lower animals; and measuring emotions and their derivatives. Psychologists, psychiatrists, behavioral psychologists, teachers, and students will find the book a good reference book.
Book Synopsis Methods in Consumer Research, Volume 1 by : Gaston Ares
Download or read book Methods in Consumer Research, Volume 1 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics
Book Synopsis Machine And Psychology Consumer Behavioral by : John Lok
Download or read book Machine And Psychology Consumer Behavioral written by John Lok and published by . This book was released on 2022-01-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method or behavioral economic method to predict consumer behavior. Psychological method prediction is concentrated on consumer individual emotion, such as between salespeople and customers contact in one shop. Otherwise, behavioral economic method prediction is concentrated on serving consumers in public service industry, e.g. education, transportation, entertainment etc. public service businesses. This book concerns how to apply psychological and economic behavioral methods to predict customer emotion. The first part concerns to how to apply psychological method to predict consumer emotion. The second part concerns to explain what behavioral economy means and how to apply behavioral economic method to predict consumer behavior.
Book Synopsis Emotion and Reason in Consumer Behavior by : Arjun Chaudhuri
Download or read book Emotion and Reason in Consumer Behavior written by Arjun Chaudhuri and published by Routledge. This book was released on 2006-08-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Book Synopsis Handbook of Emotion Elicitation and Assessment by : James A. Coan
Download or read book Handbook of Emotion Elicitation and Assessment written by James A. Coan and published by Oxford University Press. This book was released on 2007-04-19 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion research has become a mature branch of psychology, with its own standardized measures, induction procedures, data-analysis challenges, and sub-disciplines. During the last decade, a number of books addressing major questions in the study of emotion have been published in response to a rapidly increasing demand that has been fueled by an increasing number of psychologists whose research either focus on or involve the study of emotion. Very few of these books, however, have presented an explicit discussion of the tools for conducting research, despite the facts that the study of emotion frequently requires highly specialized procedures, instruments, and coding strategies, and that the field has reached a place where a large number of excellent elicitation procedures and assessment instruments have been developed and validated. Emotion Elicitation and Assessment corrects this oversight in the literature by organizing and detailing all the major approaches and instruments for the study of emotion. It is the most complete reference for methods and resources in the field, and will serve as a pragmatic resource for emotion researchers by providing easy access to a host of scales, stimuli, coding systems, assessment tools, and innovative methodologies. This handbook will help to advance research in emotion by encouraging researchers to take greater advantage of standard and well-researched approaches, which will increase both the productivity in the field and the speed and accuracy with which research can be communicated.
Book Synopsis Rapid Sensory Profiling Techniques by : Julien Delarue
Download or read book Rapid Sensory Profiling Techniques written by Julien Delarue and published by Elsevier. This book was released on 2014-11-28 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory analysis is an important tool in new product development. There has recently been significant development in the methods used to capture sensory perception of a product. Rapid Sensory Profiling Techniques provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods. Part one looks at the evolution of sensory perception capture methods. Part two focuses on rapid methods used to capture sensory perception, and part three covers their applications in new product development and consumer research. Finally, part four explores the applications of rapid methods in testing specific populations.
Book Synopsis Methods in Consumer Research, Volume 2 by : Gaston Ares
Download or read book Methods in Consumer Research, Volume 2 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements
Book Synopsis Consumer Behavior by : Stefan Hoffmann
Download or read book Consumer Behavior written by Stefan Hoffmann and published by Springer Nature. This book was released on 2023-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.
Book Synopsis Consumer’s Behavior beyond Self-Report by : Alexandra Wolf
Download or read book Consumer’s Behavior beyond Self-Report written by Alexandra Wolf and published by Frontiers Media SA. This book was released on 2021-11-22 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho
Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Book Synopsis HCI in Business, Government and Organizations. eCommerce and Consumer Behavior by : Fiona Fui-Hoon Nah
Download or read book HCI in Business, Government and Organizations. eCommerce and Consumer Behavior written by Fiona Fui-Hoon Nah and published by Springer. This book was released on 2019-07-10 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 63 papers presented in these two volumes are organized in topical sections named: Electronic, Mobile and Ubiquitous Commerce, eBanking and Digital Money, Consumer Behaviour, Business Information Systems, Dashboards and Visualization, Social Media and Big Data Analytics in B
Book Synopsis Emotion in Advertising by : Stuart Agres
Download or read book Emotion in Advertising written by Stuart Agres and published by Praeger. This book was released on 1990-12-30 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques. Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses. Taken together, these papers represent the cutting edge of research in the area of advertising and emotion and a major contribution to the literature of consumer psychology. The volume is organized into six general sections. Part I provides an overview of the ways in which emotions affect the advertising environment. The next group of chapters investigates how emotional responses to advertising can and should be measured. The third section is comprised of empirical chapters which examine such issues as the potential role of facial expression in the arousal of emotion, differential emotional responses to storyboards, animatics and finished commercials, and the impact on emotional response of the introductory position of the brand name and product category within a commercial. In Part IV, the contributors look at how the emotional reactions to ads affect other constructs or behavior of interest to advertisers, including message recall and attitude toward the ad. The following section contains two chapters that explicitly examine how the emotional make-up of the viewer interacts with the emotional fabric of the ad. The final chapter presents an overview of the role of consumer psychology in the social sciences. Ideal as a set of readings for graduate students and researchers in consumer psychology and advertising research, this book would also be invaluable as a supplemental text for advanced undergraduate or graduate courses in cognitive psychology, social psychology, mass media/communications/journalism, or family economics.
