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Author : The Progresive Grocer Company
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.:/5 (113 download)
Download or read book Consumer Dynamics in the Supermarket written by The Progresive Grocer Company and published by . This book was released on 1967 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Progressive Grocer
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Dynamics in the Supermarket written by Progressive Grocer and published by . This book was released on 1966 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.:/5 (316 download)
Download or read book Consumer Dynamics in the Super Market written by and published by . This book was released on 1966* with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.:/5 (91 download)
Download or read book Consumer Dynamics in the Supermarket written by and published by . This book was released on 1970 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Bhavin Pandya
Publisher : Exceller Books
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)
Download or read book Unlocking Consumer Choices written by Dr. Bhavin Pandya and published by Exceller Books. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unlocking Consumer Choices: Understanding The Dynamics Of Private Label Brands In The Grocery Industry" is a scholarly exploration of changing consumer behavior and economic shifts in the grocery sector. Focused on private-label brands, the book delves into challenges, solutions, and insights for sustainable grocery production. The author analyzes consumer behavior intricacies, providing valuable insights for marketers. Highlighting cross-cultural dynamics and success stories in Ahmedabad and Gandhinagar, this work is an essential resource for industry professionals navigating the complex landscape of private-label brands in the grocery industry.
Author : Barbara E. Kahn
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (321 download)
Download or read book Grocery Revolution written by Barbara E. Kahn and published by Prentice Hall. This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Download or read book Consumer Dynamics in Action written by and published by . This book was released on 1966* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.E/5 ( download)
Download or read book Trends in the United States written by and published by . This book was released on 2004 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christian Üffing
Publisher : GRIN Verlag
ISBN 13 : 3640422007
Total Pages : 73 pages
Book Rating : 4.6/5 (44 download)
Download or read book The Effect of In-store TV in Supermarkets on Customer-based Brand Equity for Consumer Goods written by Christian Üffing and published by GRIN Verlag. This book was released on 2009-09-09 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B, Lund University, language: English, abstract: The purpose of the study is to provide empirical evidence if the exposure to in-store TV in retail stores does effect customer-based brand equity of the advertised product. The aim is to verify if a causal relationship between in-store TV and brand equity exists. The underlying research philosophy of this thesis is positivism. A cross-sectional research design and a deductive approach to theory are used. The quantitative data consists of structured observations and structured interviews with a sample size of n=169. A control group was used to be able to compare brand equity levels. The empirical work was performed in the Swedish supermarket ICA Kvantum Mobilia in Malm . Consumers that passed the in-store TV were observed and afterwards surveyed with a questionnaire. A comparison of consumers that viewed the TV with those who did not, makes it possible to analyze and compare customer-based brand equity. The findings indicate that in-store TV can in fact influence customer-based brand equity. A causal relationship between the two objects of study is confirmed. The brand equity dimension that showed a significant impact is uniqueness.
Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 1461562732
Total Pages : 314 pages
Book Rating : 4.4/5 (615 download)
Download or read book Agricultural Marketing and Consumer Behavior in a Changing World written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Author : P. Haghirian
Publisher : Springer
ISBN 13 : 023030222X
Total Pages : 256 pages
Book Rating : 4.2/5 (33 download)
Download or read book Japanese Consumer Dynamics written by P. Haghirian and published by Springer. This book was released on 2010-11-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Author : Christopher K. Andrews
Publisher : Rowman & Littlefield
ISBN 13 : 1498543790
Total Pages : 206 pages
Book Rating : 4.4/5 (985 download)
Download or read book The Overworked Consumer written by Christopher K. Andrews and published by Rowman & Littlefield. This book was released on 2018-12-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses empirical data to qualify contemporary social concerns regarding automation and jobs, while raising questions about the increasing creep of unpaid work into Americans’ leisure time.
Author : Super Market Instititute
Publisher :
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4.:/5 (211 download)
Download or read book General Merchandise in the Super Market written by Super Market Instititute and published by . This book was released on 1975 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phil Lempert
Publisher : John Wiley & Sons
ISBN 13 : 0471263737
Total Pages : 257 pages
Book Rating : 4.4/5 (712 download)
Download or read book Being the Shopper written by Phil Lempert and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything." --Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!" --Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are constantly changing. So if you want me to buy something, you ought to try and understand me. reading Being the Shopper seems (to me) a real good place to start." --Barry Gibbons, former Chairman/CEO of Burger King author and entrepreneur "Rarely do you come across a book that's as meaningful to students and 25-year marketers alike. Being the Shopper delivers to both audiences by enlightening the reader on how to approach critical issues if you want to succeed in today's incredibly demanding environment. It's easy to talk about listening to the voice of your customer, but Mr. Lempert provides a refreshing guide as to how you really can do it." --Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson "Is there anything more American than choice? We expect it, we demand it, we revel in it. Phil Lempert understands what your customers really want, and how you can help them find it." --Steve Rivkin, President, Rivkin & Associates coauthor, IdeaWise and Differentiate or Die
Author : Progressive Grocer
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (752 download)
Download or read book Consumer Behavior in the Super Market written by Progressive Grocer and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelley Koch
Publisher : Bloomsbury Publishing
ISBN 13 : 0857851535
Total Pages : 172 pages
Book Rating : 4.8/5 (578 download)
Download or read book A Theory of Grocery Shopping written by Shelley Koch and published by Bloomsbury Publishing. This book was released on 2013-07-18 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grocery shopping is an often ignored part of the story of how food ultimately gets to our pantry shelves and tables. A Theory of Grocery Shopping explores the social organization of grocery shopping by linking the lived experience of grocery shoppers and retail managers in the US with information transmitted by nutritionists, government employees, financial advisors, journalists, health care providers and marketers, who influence the way we think about and perform the work of shopping for a household's food. The author provides insight into the contradictory messages that shape how consumers provision their households, and details how consumers respond to these messages. The book challenges the consumer choice model that places responsibility on the shopper for making the "right" choice at the grocery store, thereby ignoring the larger social forces at work, which determine what products are available and how they get to the shelves.
Author : Jennifer Cross
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Supermarket Trap written by Jennifer Cross and published by . This book was released on 1976 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
