Consumer Decision Sciences In Modern Online Platforms

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Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Proceedings of the Fourth International Forum on Decision Sciences

Author : Xiang Li
Publisher : Springer
ISBN 13 : 9811029202
Total Pages : 871 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Proceedings of the Fourth International Forum on Decision Sciences by : Xiang Li

Download or read book Proceedings of the Fourth International Forum on Decision Sciences written by Xiang Li and published by Springer. This book was released on 2017-01-22 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings focus on the topics of data-driven decision-making, stochastic decision-making, fuzzy decision-making and their applications in real-life problems. Beijing University of Chemical Technology organized IFDS2016, the 4th International Forum on Decision Sciences, with the theme “Data-Driven Decision-Making.” The proceedings collect 84 selected papers presenting cutting-edge modeling and solution methods and include numerous practical case studies, making it a valuable resource for students, researchers and practitioners working in the fields of decision science, operations research, management science and engineering.

Encyclopedia of Data Science and Machine Learning

Author : Wang, John
Publisher : IGI Global
ISBN 13 : 1799892212
Total Pages : 3296 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Encyclopedia of Data Science and Machine Learning by : Wang, John

Download or read book Encyclopedia of Data Science and Machine Learning written by Wang, John and published by IGI Global. This book was released on 2023-01-20 with total page 3296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians.

Applications of Decision Science in Management

Author : Taosheng Wang
Publisher : Springer Nature
ISBN 13 : 9811927685
Total Pages : 617 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Applications of Decision Science in Management by : Taosheng Wang

Download or read book Applications of Decision Science in Management written by Taosheng Wang and published by Springer Nature. This book was released on 2022-09-07 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers research trends of data science and management involving cutting edge technologies and novel research directions from diverse fields of industries, business and government sectors. It involves usage of various advanced tools and techniques for understanding different data collected at the grassroot level to generate actionable insights for making crucial decisions. This book aims to serve as a reference book for researchers in the area of decision science for management. It covers alternative solutions with innovative ideas and issues from different fields of business management.

Proceedings of the Seventh International Forum on Decision Sciences

Author : Xiang Li
Publisher : Springer Nature
ISBN 13 : 9811557209
Total Pages : 205 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Proceedings of the Seventh International Forum on Decision Sciences by : Xiang Li

Download or read book Proceedings of the Seventh International Forum on Decision Sciences written by Xiang Li and published by Springer Nature. This book was released on 2020-09-17 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings focus on selected aspects of the current and upcoming trends in transportation, logistics, supply chain management, and decision sciences. In detail the included scientific papers analyze the problem of Decision Making under Uncertainty, Stochastic Optimization, Transportation, Logistics and Intelligent Business. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “The Seventh International Forum on Decision Sciences”, which took place in Windsor, Canada.

Current research on motives for contributing to online review platforms

Author : Tatjana Kumpf
Publisher : GRIN Verlag
ISBN 13 : 3668564965
Total Pages : 28 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis Current research on motives for contributing to online review platforms by : Tatjana Kumpf

Download or read book Current research on motives for contributing to online review platforms written by Tatjana Kumpf and published by GRIN Verlag. This book was released on 2017-11-07 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2,0, University of Mannheim, language: English, abstract: The paper examines why people want to share information on the Internet and why they write online reviews. It will focus on the results of current research on the topic. Everybody is surrounded by decisions and is choosing one alternative out of a lot of possibilities all the time. But choosing is always connected with risk. This is why people search for further information about a product. There are different ways to gather this information. Scientists found out that consumers use word-of-mouth (WOM) as one of the most important source to collect knowledge before buying. Moreover, consumers do not use WOM to merely gather information but also to share information and their opinions about products, services and brands. Since the Internet is growing rapidly and thereby the amount of information available online is growing as well, electronic word-of-mouth (eWOM) is an interesting topic for recent research. Moreover, the growing global connection and the ability to access Internet at any time and at any place, leads to a high relevance of this topic. Consumers are able to communicate their opinions, feelings and thoughts about services and products anytime and at any place. WOM is limited to a certain environment but eWOM has almost no limitations in its range. But not only the high range but also the anonymity is a great advantage of eWOM. Because of the growing spread of eWOM and the lack of research in this area, the available research will be discussed in the course of this paper to give an overview and identify limitations for further research.

ITJEMAST 13(5) 2022

Author : TuEngr.com
Publisher : International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN 13 :
Total Pages : 245 pages
Book Rating : 4./5 ( download)

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Book Synopsis ITJEMAST 13(5) 2022 by : TuEngr.com

Download or read book ITJEMAST 13(5) 2022 written by TuEngr.com and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Articles in ITJEMAST 13(5)

New Trends in Marketing and Consumer Science

Author : Tarnanidis, Theodore K.
Publisher : IGI Global
ISBN 13 :
Total Pages : 535 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Trends in Marketing and Consumer Science by : Tarnanidis, Theodore K.

Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-17 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Proceedings of the Tenth International Forum of Decision Sciences

Author : Xiang Li
Publisher : Springer Nature
ISBN 13 : 9811997411
Total Pages : 612 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Proceedings of the Tenth International Forum of Decision Sciences by : Xiang Li

Download or read book Proceedings of the Tenth International Forum of Decision Sciences written by Xiang Li and published by Springer Nature. This book was released on 2023-06-11 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on selected aspects of the current and upcoming trends in transportation, logistics and decision making. In detail the included transportation management, optimization and management of logistics system, big data technology and method, financial engineering and risk management, investment decision and risk management, data-driven process management decision, scheduling optimization and combination decision, theory and method of forecasting and decision making, data mining and knowledge management, operation and green supply chain management, industrial engineering and operation management, information system and business intelligence, Internet + green manufacturing, strategic emerging industries and Industrial finance, big data and smart city. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of International Conference on Intelligent Transportation and Logistics with Big Data & International Forum on Decision Sciences, which took place in Harbin, Heilongjiang province, China, in 2022.

The Internet of Things in the Modern Business Environment

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1522521054
Total Pages : 359 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis The Internet of Things in the Modern Business Environment by : Lee, In

Download or read book The Internet of Things in the Modern Business Environment written by Lee, In and published by IGI Global. This book was released on 2017-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrial internet is a new and upcoming technology that is changing the practices of organizations and corporations everywhere. Through research and application, opportunities can arise from implementing these new systems and devices. The Internet of Things in the Modern Business Environment is an essential reference source for the latest scholarly research on varying aspects of the interworking of smart devices within a business setting and explores the impact of these devices on company operations and models. Featuring extensive coverage on a broad range of topics such as supply chain management, information sharing, and data analytics, this publication is ideally designed for researchers, managers, and students seeking current research on the expansion of technology in commerce.

Contemporary Challenges in Social Science Management

Author : Anne Marie Thake
Publisher : Emerald Group Publishing
ISBN 13 : 1837531668
Total Pages : 173 pages
Book Rating : 4.8/5 (375 download)

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Book Synopsis Contemporary Challenges in Social Science Management by : Anne Marie Thake

Download or read book Contemporary Challenges in Social Science Management written by Anne Marie Thake and published by Emerald Group Publishing. This book was released on 2024-03-20 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, Part A and B collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe.

Proceedings of the Sixth International Forum on Decision Sciences

Author : Xiang Li
Publisher : Springer Nature
ISBN 13 : 9811382298
Total Pages : 298 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Proceedings of the Sixth International Forum on Decision Sciences by : Xiang Li

Download or read book Proceedings of the Sixth International Forum on Decision Sciences written by Xiang Li and published by Springer Nature. This book was released on 2019-09-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings focus on selected aspects of the current and upcoming trends in transportation, logistics and decision-making. In detail the included scientific papers analyze the problem of Decision Making under Uncertainty, Stochastic Optimization, Transportation, Logistics and Intelligent Business. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “The Sixth International Forum on Decision Sciences”, which took place in Jinan, Shandong province, China.

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Author : Rodrigues, Maria Antónia
Publisher : IGI Global
ISBN 13 : 179989181X
Total Pages : 347 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of Digital Transformation on the Development of New Business Models and Consumer Experience by : Rodrigues, Maria Antónia

Download or read book Impact of Digital Transformation on the Development of New Business Models and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2022-03-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.

Global Applications of the Internet of Things in Digital Marketing

Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 : 1668481685
Total Pages : 433 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Applications of the Internet of Things in Digital Marketing by : Naim, Arshi

Download or read book Global Applications of the Internet of Things in Digital Marketing written by Naim, Arshi and published by IGI Global. This book was released on 2023-05-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Author : Ertz, Myriam
Publisher : IGI Global
ISBN 13 : 1799875466
Total Pages : 554 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Platform Economy and the Evolution of E-Commerce by : Ertz, Myriam

Download or read book Handbook of Research on the Platform Economy and the Evolution of E-Commerce written by Ertz, Myriam and published by IGI Global. This book was released on 2021-10-15 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Handbook of Research on Effective Marketing in Contemporary Globalism

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1466662212
Total Pages : 491 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Effective Marketing in Contemporary Globalism by : Christiansen, Bryan

Download or read book Handbook of Research on Effective Marketing in Contemporary Globalism written by Christiansen, Bryan and published by IGI Global. This book was released on 2014-06-30 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Contemporary Issues in Social Media Marketing

Author : Bikramjit Rishi
Publisher : Routledge
ISBN 13 : 1317193989
Total Pages : 273 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Contemporary Issues in Social Media Marketing by : Bikramjit Rishi

Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.