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Author : Margaret K. Hogg
Publisher :
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior II: Possessions, brands and the self written by Margaret K. Hogg and published by . This book was released on 2006 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret K. Hogg
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (634 download)
Download or read book Consumer Behavior written by Margaret K. Hogg and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret K. Hogg
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.:/5 (255 download)
Download or read book Possessions, Brands and the Self written by Margaret K. Hogg and published by . This book was released on 2006 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Hogg
Publisher : SAGE Publications Limited
ISBN 13 : 9781412908429
Total Pages : 1304 pages
Book Rating : 4.9/5 (84 download)
Download or read book Consumer Behavior II written by Margaret Hogg and published by SAGE Publications Limited. This book was released on 2006-01-17 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
Author : Margaret K. Hogg
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (97 download)
Download or read book Consumer Behavior: Possessions, brands and the self written by Margaret K. Hogg and published by . This book was released on 2006 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences, thus representing the increasing interdisciplinary richness of research in consumer behavior.
Author : Margaret Hogg
Publisher : SAGE Publications Limited
ISBN 13 : 9781412908429
Total Pages : 456 pages
Book Rating : 4.9/5 (84 download)
Download or read book Consumer Behavior II written by Margaret Hogg and published by SAGE Publications Limited. This book was released on 2006-01-17 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
Author : Ayalla A. Ruvio
Publisher : Routledge
ISBN 13 : 1136253521
Total Pages : 423 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to Identity and Consumption written by Ayalla A. Ruvio and published by Routledge. This book was released on 2013-01-04 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.
Author : Margaret Hogg
Publisher : SAGE Publications Limited
ISBN 13 : 9781412908429
Total Pages : 1304 pages
Book Rating : 4.9/5 (84 download)
Download or read book Consumer Behavior II written by Margaret Hogg and published by SAGE Publications Limited. This book was released on 2006-01-17 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
Author : Margaret Hogg
Publisher : SAGE Publications Limited
ISBN 13 : 9781412908429
Total Pages : 1304 pages
Book Rating : 4.9/5 (84 download)
Download or read book Consumer Behavior II written by Margaret Hogg and published by SAGE Publications Limited. This book was released on 2006-01-17 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
Author : Geoffrey Paul Lantos
Publisher : Routledge
ISBN 13 : 1317473841
Total Pages : 648 pages
Book Rating : 4.3/5 (174 download)
Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author : Mihaly Csikszentmihalyi
Publisher : Cambridge University Press
ISBN 13 : 9780521287746
Total Pages : 324 pages
Book Rating : 4.2/5 (877 download)
Download or read book The Meaning of Things written by Mihaly Csikszentmihalyi and published by Cambridge University Press. This book was released on 1981-10-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meaning of things is a study of the significance of material possessions in contemporary urban life, and of the ways people carve meaning out of their domestic environment. Drawing on a survey of eighty families in Chicago who were interviewed on the subject of their feelings about common household objects, Mihaly Csikszentmihalyi and Eugene Rochberg-Halton provide a unique perspective on materialism, American culture, and the self. They begin by reviewing what social scientists and philosophers have said about the transactions between people and things. In the model of 'personhood' that the authors develop, goal-directed action and the cultivation of meaning through signs assume central importance. They then relate theoretical issues to the results of their survey. An important finding is the distinction between objects valued for action and those valued for contemplation. The authors compare families who have warm emotional attachments to their homes with those in which a common set of positive meanings is lacking, and interpret the different patterns of involvement. They then trace the cultivation of meaning in case studies of four families. Finally, the authors address what they describe as the current crisis of environmental and material exploitation, and suggest that human capacities for the creation and redirection of meaning offer the only hope for survival. A wide range of scholars - urban and family sociologists, clinical, developmental and environmental psychologists, cultural anthropologists and philosophers, and many general readers - will find this book stimulating and compelling.
Author : Margaret K. Hogg
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior II written by Margaret K. Hogg and published by . This book was released on 2006 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Americus Reed II
Publisher : Edward Elgar Publishing
ISBN 13 : 1788117735
Total Pages : 496 pages
Book Rating : 4.7/5 (881 download)
Download or read book Handbook of Research on Identity Theory in Marketing written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Author : Ayalla Ruvio
Publisher : John Wiley & Sons
ISBN 13 : 1119912415
Total Pages : 370 pages
Book Rating : 4.1/5 (199 download)
Download or read book Consumer Behavior written by Ayalla Ruvio and published by John Wiley & Sons. This book was released on 2023-02-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
Author : Aaron Ahuvia
Publisher : Hachette UK
ISBN 13 : 0316498203
Total Pages : 244 pages
Book Rating : 4.3/5 (164 download)
Download or read book The Things We Love written by Aaron Ahuvia and published by Hachette UK. This book was released on 2022-07-19 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? In The Things We Love, Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies. In fact, we have passionate relationships with the things we love, and these relationships are driven by influences deep within our culture and our biology. Some of our passions are sudden, obsessive, and fleeting; others are devoted and lifelong affairs. Some turn dark: we become hoarders, or would prefer to destroy certain objects rather than let anyone else own them. And as technology improves, becoming increasingly addictive, one wonders: might our lives become so dominated by our emotional ties to things that we lose interest in other people? Packed with fascinating case studies, scientific analysis, and takeaways for living in a modern and ever-so-material world, The Things We Love offers a truly original and insightful look into our love for inanimate objects — and how better understanding these relationships can enrich and improve our lives.
Author : Ayalla A. Ruvio
Publisher : Routledge
ISBN 13 : 1136253513
Total Pages : 424 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to Identity and Consumption written by Ayalla A. Ruvio and published by Routledge. This book was released on 2013-01-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.
Author : Tsan-Ming Choi
Publisher : Springer Science & Business Media
ISBN 13 : 1493902776
Total Pages : 153 pages
Book Rating : 4.4/5 (939 download)
Download or read book Fashion Branding and Consumer Behaviors written by Tsan-Ming Choi and published by Springer Science & Business Media. This book was released on 2014-01-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
