Consumer Behavior Analysis Of Chinese Auto Industry Against Foreign Giant Companies

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Consumer behavior analysis of Chinese Auto Industry against foreign giant companies

Author : Alex Ngumbi
Publisher : GRIN Verlag
ISBN 13 : 3656554749
Total Pages : 13 pages
Book Rating : 4.6/5 (565 download)

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Book Synopsis Consumer behavior analysis of Chinese Auto Industry against foreign giant companies by : Alex Ngumbi

Download or read book Consumer behavior analysis of Chinese Auto Industry against foreign giant companies written by Alex Ngumbi and published by GRIN Verlag. This book was released on 2013-12-04 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Cambridge, language: English, abstract: This research study aims at making great contribution to the existing literature on country of origin concept from the viewpoint of the Chinese customers. This study will specifically investigate two key points. Firstly, the significance of the manufacturing nation of the product compared to the attributes of the choice of the Chinese consumers and secondly, the relative significance of the country image aspect of the consumer’s preference of the foreign goods. It is important to conduct a systematic investigation regarding the concept of country of origin in the developing countries as it has its effects on the exporters, foreign manufacturers, domestic manufacturers, marketers, and various channel intermediaries wishing or doing business in such countries. It also has its effect on the policy makers and government of the developing nations trying to develop domestic manufacturing competencies during intense competition from the foreign brands and also for the academics that are interested in comprehending the behavior of the consumers in the developing countries (Barbosa, 2010).

The rise of the Chinese automobile industry

Author : Barbara Tischler
Publisher : GRIN Verlag
ISBN 13 : 3346332020
Total Pages : 76 pages
Book Rating : 4.3/5 (463 download)

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Book Synopsis The rise of the Chinese automobile industry by : Barbara Tischler

Download or read book The rise of the Chinese automobile industry written by Barbara Tischler and published by GRIN Verlag. This book was released on 2021-01-20 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,0, Vienna University of Economics and Business (Institute for Strategic Management), language: English, abstract: This bachelor thesis deals with the development of the Chinese automobile industry (only passenger cars) over the past fifteen years (2005-2020). In the first part of the thesis, the political and economic development in China is outlined and major political events in contemporary Chinese history are discussed. A special emphasis is put on the open-door policies introduced by Deng Xiaoping in the late 1980s that still have a major impact on the Chinese automobile industry. In the literature review, the development of this industry is analyzed along four categories: government regulations, competitive landscape, products available and consumer behavior. In each of the categories, the changes and developments are elaborated in detail. Significant changes were found in all four categories. Particular attention was paid to government regulations as the research has shown that major changes have been made in recent years that have significantly impacted the entire industry. Ultimately, the current state of the Chinese automobile industry is outlined and shows the importance of this industry for the Chinese as well as the world economy. In the last part of the thesis, the opinions of experts working in or with the Chinese automobile industry are outlined. Over the working time of this thesis, eight expert interviews have been conducted with professionals from diverse cultural backgrounds and work experience in the Chinese automobile industry. The insights provided should allow a better understanding of the current state and challenges. While for some topics all experts agreed (e.g. surprising rapid growth of Chinese automobile industry), there was no common opinion on other topics (e.g. potential of Chinese EVs).

Internationalization of Chinese Automobile Companies

Author : Garnet Kasperk
Publisher : Lulu.com
ISBN 13 : 1447839544
Total Pages : 276 pages
Book Rating : 4.4/5 (478 download)

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Book Synopsis Internationalization of Chinese Automobile Companies by : Garnet Kasperk

Download or read book Internationalization of Chinese Automobile Companies written by Garnet Kasperk and published by Lulu.com. This book was released on 2011 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designated Drivers

Author : G. E. Anderson
Publisher : John Wiley & Sons
ISBN 13 : 111832885X
Total Pages : 337 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Designated Drivers by : G. E. Anderson

Download or read book Designated Drivers written by G. E. Anderson and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insight into the Chinese economy through the lens of the auto industry, uses case studies to illustrate China's explosive growth over the last three decades, and explores the strengths and weaknesses of the Chinese economy.

Market Entry Concepts of Chinese Automotive Companies into the European Market

Author : Ramona Blietz
Publisher : GRIN Verlag
ISBN 13 : 3668336547
Total Pages : 90 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Market Entry Concepts of Chinese Automotive Companies into the European Market by : Ramona Blietz

Download or read book Market Entry Concepts of Chinese Automotive Companies into the European Market written by Ramona Blietz and published by GRIN Verlag. This book was released on 2016-11-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.

Greater China in the Global Market

Author : Yigang Pan
Publisher : Psychology Press
ISBN 13 : 9780789011886
Total Pages : 224 pages
Book Rating : 4.0/5 (118 download)

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Book Synopsis Greater China in the Global Market by : Yigang Pan

Download or read book Greater China in the Global Market written by Yigang Pan and published by Psychology Press. This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.

China - World Power Of The 21st Century?

Author : Christian Lutz
Publisher : diplom.de
ISBN 13 : 3832486321
Total Pages : 104 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis China - World Power Of The 21st Century? by : Christian Lutz

Download or read book China - World Power Of The 21st Century? written by Christian Lutz and published by diplom.de. This book was released on 2005-03-11 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: The approach of this research paper is to give an overview about the Chinese automotive industry. An analysis of the People s Republic of China (PRC) shows the investment possibilities for foreign automotive manufactures. This research introduces the major opportunities and threats of political, social, economical, environmental, technological and legal dimensions within China. In the first part the Political System will be analysed by Christian Lutz. The historical and cultural roots are important to understand the political developments. The theoretical and actual politcal system and their problems will be shown. He also reflects the Social System with its different specifications. The current fall-back system with community health, retirement pension and unemployment will be analysed. Furthermore the potential opportunities and risks for automotive investors will be addressed. In the third part Economy Benjamin Pflüger point out that China is potentially the largest and one of the fatest-growing automotive markets in the world and therefore significant for all foreign automobile manufactures. There are both great opportunities and possible threats existing in China. The huge population, economic growth, increasing income and improved environment for consumers as well as China`s membership of the World Trade Organisation (WTO) are important for the future development of the global economy. This also leads to unavoidable consequences for the environment. The current situation and the environmental impact of China`s motorization, such as infrastructure shortage and air pollution, will be presented in sup-topic Environment . In the fifth chapter Technology Thorsten Iwanowski will introduce aspects of technology and technology management in China. As nowadays the main form of investment is the joint venture, this will be focused. The accelerating technological development within the last decades does not only generate advantages for the Chinese people. After having created several constitutions within the last 50 years, a modern and future oriented one has been passed. This constitution basing the new legal system will require fast and further legal rules and laws to meet the challenges of the Chinese future. These circumstances and their influence on the automobile industry will be pointed out in the part Legal System . The last years show an increasing volume of Foreign Invested Enterprises (FIE) within [...]

Multinationals and Global Consumers

Author : T. Chan
Publisher : Springer
ISBN 13 : 1137307293
Total Pages : 365 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Multinationals and Global Consumers by : T. Chan

Download or read book Multinationals and Global Consumers written by T. Chan and published by Springer. This book was released on 2013-11-14 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

China's Impact on the U. S. Automotive Industry

Author : Stephen Cooney
Publisher : DIANE Publishing
ISBN 13 : 1437939295
Total Pages : 26 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis China's Impact on the U. S. Automotive Industry by : Stephen Cooney

Download or read book China's Impact on the U. S. Automotive Industry written by Stephen Cooney and published by DIANE Publishing. This book was released on 2011 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print on demand edition of a hard to find publication. China is both the fastest growing motor vehicle market and the fastest growing vehicle producer. Contents of this report: (1) Introduction; (2) China Becomes a Major Motor Vehicle Producer; (3) Foreign Investors in Chinese Motor Vehicle Industry: General Motors Now the Market Leader; Independent Production vs. Foreign Cooperation; (4) Impact of China on the U.S. Automotive Market: Chinese-Made Vehicles Not Imminent Factor; Major Chinese Impact in Automotive Parts; Competitive Labor Costs; (5) U.S. Policy Issues in Economic Relations with China; Administration Focus on Chinese Auto Sector Commitments; Congressional Concerns with Competition from China; (6) Conclusion. Charts and tables.

China's Automobile Industry

Author : Eric Harwit
Publisher : Routledge
ISBN 13 : 1315286793
Total Pages : 197 pages
Book Rating : 4.3/5 (152 download)

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Book Synopsis China's Automobile Industry by : Eric Harwit

Download or read book China's Automobile Industry written by Eric Harwit and published by Routledge. This book was released on 2016-09-16 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author presents an argument for a system of social insurance that replaces welfare with a Guaranteed Adequate Income. The book reviews public assistance programmes, and evaluates other plans that have been proposed.

Comparison Study in a Car Industry Between China and Germany

Author : Anonym
Publisher : GRIN Verlag
ISBN 13 : 3638768414
Total Pages : 29 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Comparison Study in a Car Industry Between China and Germany by : Anonym

Download or read book Comparison Study in a Car Industry Between China and Germany written by Anonym and published by GRIN Verlag. This book was released on 2007-09 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Business economics - Investment and Finance, grade: 2,0, Ocean University of China, 6 entries in the bibliography, language: English, abstract: In Germany as well as in China, the automobile industry is one of the dominating sectors. Many economic activities like tire industry, plastics industry, metal processing rely on automobile. With changing technologies, production concepts, strategies and products, the car industry is often an initiator of innovations in other industries. Its success has been due to the technological competencies of manufacturers, suppliers and their respective employees. In this essay, I am going to describe the differences or similarities in a car industry between China and Germany, focusing on history, current facts, figures and other economic issues.

Business Success in China

Author : Markus B. Hofer
Publisher : Springer Science & Business Media
ISBN 13 : 3540346155
Total Pages : 272 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Business Success in China by : Markus B. Hofer

Download or read book Business Success in China written by Markus B. Hofer and published by Springer Science & Business Media. This book was released on 2006-11-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.

An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands

Download An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands PDF Online Free

Author : Fanny-Gabriela Kozicki
Publisher : GRIN Verlag
ISBN 13 : 3656146470
Total Pages : 95 pages
Book Rating : 4.6/5 (561 download)

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Book Synopsis An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands by : Fanny-Gabriela Kozicki

Download or read book An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands written by Fanny-Gabriela Kozicki and published by GRIN Verlag. This book was released on 2012-03-06 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University (College of Arts & Communications), course: Master in Communication, language: English, abstract: In recent years, China’s Automotive Market has grown tremendously and reached the goal to be the worlds biggest. With the increase of automotive competitors, not only from local but also foreign organizations, a car brand needs to understand its audience well in order to apply its marketing communication strategies. In other words, apply the correct messages and related media to communicate with the targeted Chinese consumers successfully. China has currently 1.3billion individual consumers on the market, out of which over 350 are USD Billionaires and 500 million are below age 30. These two distinctive statistics of the consumer market are specifically pointed out, as they are the key to acknowledging that the consumers in China are changing. Recent studies have shown that the purchasing criteria, decision making process and used communication channels are quite different of the younger consumers than those of the ‘lost generation’ who acquired sudden wealth after the Cultural Revolution. Though, the newly rich, now in their 50’s, are still the main target group of luxury brands in China, a good marketer always has to be able to predict future developments. With the modernization of the Chinese society, the costumers who will inherit the fortunes of the “lost generation” and rise in line with the rise of the countries economy is namely Generation Y. Who are these successors of the post-revolution newly rich consumers and how do we communicate a product to them successfully? On the basis of my unquestionable fascination by China’s Automotive Market and German Luxury car brands, I will pursue to answer the above question in order to give an overview for a marketer as to how successfully communicate a car to Chinese Generation Y consumer. Due to research in this field still being at an embryonic stage I will personally carry out an empirical investigation and outline who this consumer is, how they process information, their usage of mass and personal communication and acknowledge their attitude towards German luxury car brands. Finally, on the basis of the research findings I will define Chinese Generation Y car purchasing behavior and create a marketing communication strategy for a German Luxury car brand in China wishing to engage with the consumer in question.

An analysis of risks and chances for the German automotive supplier industry within the Chinese market

Author : Felix Emmerich
Publisher : GRIN Verlag
ISBN 13 : 3638070255
Total Pages : 39 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis An analysis of risks and chances for the German automotive supplier industry within the Chinese market by : Felix Emmerich

Download or read book An analysis of risks and chances for the German automotive supplier industry within the Chinese market written by Felix Emmerich and published by GRIN Verlag. This book was released on 2008-06-27 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2008 in the subject Business economics - General, grade: 2,0, University of Cooperative Education (VWA Stuttgart (BA)), language: English, abstract: “China – big but not easy” (1) titled the Automotive Industries Magazine in its July 2005 issue, reporting about the German premium car manufacturer Audi, who is manufacturing in China since 1999. This simple statement breaks down the risks and opportunities for the German automotive supplier industry in China into two keywords. The first one is “big”: in the last decades, the eyes of the world’s automotive supplier industry have been directed to China, because it is promising to be the world’s biggest market soon. Given the fact that one fifth of mankind lives in China and its standard of living is rapidly improving, it is only a question of time until the promise becomes real. In addition to this enormous sales potential, the advantages of cheap labor and an improving level of technology and education show China’s attractive sourcing potential. The second one is “not easy”: exploiting this potential and taking part in the growth comes with a variety of challenges to the foreign suppliers: a completely different culture, a dynamic and highly competitive market and a political-legal system that favors its home industry over the foreigners – only to name a few. Although this paper is concerned with the German automotive suppliers in particular, it is inevitable to draw a complete picture of the country in general and the situation of the automotive manufacturers, which are in many areas the driving force behind the supplier’s activities. So the first chapters describe the market environment, progressing from the general to the specific and providing the framework necessary for the in-depth analysis of risks and opportunities. These are separated into internal and external aspects. Internal risks and opportunities derive from the weaknesses and strengths of a company itself. The external risks and opportunities in contrast can hardly be influenced by the suppliers as they are effects of the political and economical development. But the suppliers can develop strategies to adapt: using the opportunities and avoiding the risks! So, the aim of this paper is to show why China is such an important but difficult market for the German automotive suppliers and – as a conclusion – to give recommendations and strategies for being Successful in China. (1) Wessel-Aas (2005), p.1

Multinationals, Technology and Localization in Automotive Firms in Asia

Author : Rajah Rasiah
Publisher : Routledge
ISBN 13 : 1317969472
Total Pages : 185 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Multinationals, Technology and Localization in Automotive Firms in Asia by : Rajah Rasiah

Download or read book Multinationals, Technology and Localization in Automotive Firms in Asia written by Rajah Rasiah and published by Routledge. This book was released on 2013-10-18 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: East Asia has led rapid economic growth in the last few decades with India joining them over the last five years. Automotive parts manufacturers have been an important component of domestic production in all these economies. Experts with several years of multi-disciplinary research experience on the field examine the actual and potential technological and localization implications of MNC operations in East Asia and India. The rich collection of country experiences are both original and incisive. This volume includes: Case studies from China, Japan, India, Thailand and Malaysia A study of the role of multinationals in Asian technology building An examination of the growing Chinese automobile sector Featuring leading academics from across Asia, this title is essential reading for those studying industrial growth in the continent's major economies.

Decoding China's Car Industry: 40 Years

Author : Anding Li
Publisher : World Scientific
ISBN 13 : 9811241120
Total Pages : 392 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Decoding China's Car Industry: 40 Years by : Anding Li

Download or read book Decoding China's Car Industry: 40 Years written by Anding Li and published by World Scientific. This book was released on 2021-12-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an authentic multidimensional history of the car industry in China. 40 years, attempts were made to change the status quo, such as breaking the 220% tariff barrier and setting limits when opening up to international car companies. It was not until the beginning of the 21st century that ordinary people in China started to own cars. This led to rapid growth of the Chinese car industry since the 21st century. However, the industry is facing its biggest challenge due to conflict between China's economic and social values. The author, as a media person chronicling cars in China, has witnessed, experienced, and even participated in the development process of the industry. Weaving in juicy tales, interesting details, and rare pictures, the readers are taken on an exhilarating ride through the story of cars in China.

The Political Economy of Automotive Industrialization in East Asia

Author : Richard F. Doner
Publisher : Oxford University Press
ISBN 13 : 0197520251
Total Pages : 425 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis The Political Economy of Automotive Industrialization in East Asia by : Richard F. Doner

Download or read book The Political Economy of Automotive Industrialization in East Asia written by Richard F. Doner and published by Oxford University Press. This book was released on 2021 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction -- The Lure and Challenges of the Automobile Industry -- Institutions, Politics and Developmental Divergence -- Thailand: Early opening and Export success -- The Philippines and Indonesia: Extensive Development Arrested and Delayed -- Korea: Successful Intensive Industrialization -- Malaysia: How Intensive Development Strategies Fail in the Absence of Appropriate Institutions -- China: Revamping socialist institutions for a market economy -- Taiwan: Balancing independent assembly, MNCs, and parts promotion in a small market -- Conclusion.