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Consumer Awareness And Fast Fashion Information On Consumer Perceptions Of Fashion Retailers
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Book Synopsis Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers by : Una Glennon
Download or read book Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers written by Una Glennon and published by GRIN Verlag. This book was released on 2020-10-21 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: International Business, language: English, abstract: This research project explores the consumer awareness of fast fashion amongst Irish consumers aged between eighteen and twentyfive. The aim of this research is to explore the level of awareness consumers have regarding fast fashion. Additionally, it intends to explore what the term “Fast fashion” means to young Irish consumers. Furthermore, this research aims to provide information on consumer perceptions of fashion retailers. Moreover, the research also intends to highlight whether those perceptions play a role in the buyer decision process. The key findings suggest that consumers fail to associate the ethical and environmental concerns that are synonymous with the fast fashion industry. Moreover, the research also exposed a failure that there is a disconnect between the term fast fashion and the manufacturing methods. Fast fashion and sweatshop labour are not mutually exclusive terms yet fast fashion as a term does not seem to carry the burden of its manufacturing origin. It was found that consumers have intentions of shopping more ethically and sustainably. However, there appears to be several misconceptions in what is currently considered ethical fashion among consumers which would affect the consumers ability to make an informed purchase decision. Cognitive dissonance being the act of consumers distancing themselves from purchase decisions that contradict their morals to avoid the feeling of discomfort was evident in this study. This research also found that the practice of greenwashing was present in fast fashion retailers advertising which does not portray the true environmental and social impacts of a product to the consumer.
Book Synopsis Generation Y's Perceptions of Sustainable Brand Extensions of Fast Fashion Retailers by : Jessica Taylor Hill
Download or read book Generation Y's Perceptions of Sustainable Brand Extensions of Fast Fashion Retailers written by Jessica Taylor Hill and published by . This book was released on 2011 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast fashion retailers bring apparel products to market much more quickly than in traditional apparel retailing. Fast fashion retailers are able to respond quickly to both fashion trends and consumer demand. Yet the emphasis on speed has quickened the consumption of fast fashion apparel products, which are produced with low quality and thus have short product lifespans. Critics of fast fashion cite these negatives, combined with chemicals, water and energy used in production, among other issues, as detrimental to the environment. However, some fast fashion retailers have implemented sustainable options into their product offerings. This study analyzes consumers' perceptions of a sustainable brand extension introduced by a fast fashion retailer. The research is divided into two studies. First, an exploratory study was conducted to assess consumer knowledge of sustainability and fast fashion and to uncover potential factors for the model of the second study. Findings show a low level of knowledge of the holistic principle of sustainability and specific adverse effects of the apparel industry and of the concept of fast fashion. Despite some skepticism, participants feel steps must be taken towards sustainability and that every effort helps. The second part of the research tested consumer perceptions of a potential sustainable line extension introduced by a specific fast fashion retailer. Following brand extension theory, study two tests the influence of brand knowledge and affect on both the perceptions of brand-cause fit and brand-extension fit and the influence of cause knowledge and involvement on the perceptions of fit between brand and cause. The influence of brand-extension fit and brand-cause fit on attitude toward the extension was also analyzed. An online self-administrated survey using the written scenario approach resulted in 598 responses. Findings show the influence of brand knowledge and affect on brand-extension fit and brand-cause fit and cause knowledge and involvement on cause-brand fit. Implications for retailers include leveraging consumers' past knowledge and affect of the brand through marketing of the sustainable product. Overall the study shows that consumers do view sustainable products as fitting with fast fashion retailers, based on their previous knowledge and affect of the brand and cause.
Book Synopsis Fast Fashion, Fashion Brands and Sustainable Consumption by : Subramanian Senthilkannan Muthu
Download or read book Fast Fashion, Fashion Brands and Sustainable Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
Book Synopsis Sustainable Fashion and Textiles by : Kate Fletcher
Download or read book Sustainable Fashion and Textiles written by Kate Fletcher and published by Routledge. This book was released on 2013-12-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the previous edition: "[A] fascinating book." John Thackara, Doors of Perception "Provides the foundations for a radical new perspective." Ethical Pulse "At last a book that dispels the idea that fashion is only interested in trend-driven fluff: not only does it have a brain, but it could be a sustainable one." Lucy Siegle, Crafts Magazine Fully revised and updated, the second edition of Sustainable Fashion and Textiles: Design Journeys continues to define the field of design in fashion and textiles. Arranged in two sections, the first four chapters represent key stages of the lifecycle: material cultivation/extraction, production, use and disposal. The remaining four chapters explore design approaches for altering the scale and nature of consumption, including service design, localism, speed and user involvement. While each chapter is complete in and of itself, their real value comes from what they represent together: innovative ways of thinking about textiles and garments based on sustainability values and an interconnected approach to design. Including a new preface, updated content and a new conclusion reflecting and critiquing developments in the field, as well as discussing future developments, the second edition promises to provide further impetus for future change, sealing Sustainable Fashion and Textiles: Design Journeys as the must-buy book for fashion and textiles professionals and students interested in sustainability.
Book Synopsis An Examination of Factors that Perpetuate Fast Fashion and Consumer Feelings Regarding Fast Fashion by : Miriam Collett
Download or read book An Examination of Factors that Perpetuate Fast Fashion and Consumer Feelings Regarding Fast Fashion written by Miriam Collett and published by . This book was released on 2011 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast fashion is a term used to describe trendy apparel created with a short cycle time and planned obsolescence. Consumers view such items as disposable due to poor garment quality and low price points. Although consumers are aware of the environmental impact of apparel consumption, the popularity of fast fashion persists. Manufacturers and retailers push fast fashion into consumer markets, yet research has not focused on consumers', specifically future professionals in the apparel industry, feelings about fast fashion and its impact on the environment. Therefore, the present research addresses this gap in existing research. The purpose of the study was to identify factors that perpetuate fast fashion as well as to investigate the constructs and feelings consumers associate with the fast fashion cycle. Furthermore, this research sought to determine if consumers of fast fashion perceived the limited lifespan of their clothing as problematic. In-depth interviews were conducted using a moderately structured questionnaire. Thirteen female undergraduate students majoring in design and/or merchandising management participated. During the interviews, participants displayed five fast fashion items they no longer wear and discussed why they stopped wearing them, as well as how they feel about no longer being able to wear them. Participants also discussed how they feel about fast fashion, as well as how they feel fast fashion impacts society and the environment. The first objective was to understand what factors prompt consumers to stop wearing fast fashion apparel. Communicative failure of the garments, including quality issues, fit issues and style-related meaning conflict, as well as boredom prompted participants to stop wearing the fast fashion items. The second objective was to understand how these factors change consumers' feelings about fast fashion apparel items they no longer wear. Quality issues and fit issues changed how participants felt about the items; these findings were explained within the context of Symbolic Interaction Theory. The third objective was to learn how consumers feel about the limited lifespan of fast fashion apparel. Feelings ranged from neutral to negative. Participants often noted that the low price of the apparel justified the limited lifespan. When asked how fast fashion impacts society, feelings ranged from positive to negative. Social implications included the promotion of consumerism, stimulation of the economy, fashion accessibility to all levels of income, ethics, and environmental impact. Based on findings, a model was developed to describe why consumers purchase fast fashion, why consumers stop wearing fast fashion, consumers' perceptions of social implications, and consumers' coping strategies and justification for fast fashion.
Book Synopsis Sustainable Fashion by : Kirsi Niinimäki
Download or read book Sustainable Fashion written by Kirsi Niinimäki and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication aims to provide a source of inspiration for students, designers and companies, and all stakeholders whose interest lies in the area of sustainable fashion. The book presents approaches to fashion that embrace future-oriented value. Several chapters illustrate how effective fashion can be as transformative design or change agent experimentation. A sustainable approach can also reframe current business thinking and reveal opportunities for innovative business strategies. Sustainable Fashion proposes how we can make positive change in current practices and how to effect new mindsets, creating transformation in fashion.
Download or read book Fast Fashion written by and published by Emerald Group Publishing. This book was released on 2006 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fashion Branding and Consumer Behaviors by : Tsan-Ming Choi
Download or read book Fashion Branding and Consumer Behaviors written by Tsan-Ming Choi and published by Springer Science & Business Media. This book was released on 2014-01-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
Book Synopsis Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers by : Sasikarn Chatvijit
Download or read book Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers written by Sasikarn Chatvijit and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis examines the relationship between consumer purchasing and fast fashion retail production and marketing. While other fashion retailers struggle with lost profits from overstock and inflexibility of supply chains to follow quick trend changes, fast fashion retailers have turned these obstacles to their advantage. The success of flexible supply chain management strategies results in a quicker response to new fashion trends. Instead of delaying their purchase to take advantage of sale prices, consumers feel compelled to immediately purchase apparel products from fast fashion retailers because the availability of current designs are limited. Not only are the products available for a short amount of time due to frequent introduction of new designs, but also are scarce because of small batches of production and replenishment. Limited product availability has become a unique characteristic of the fast fashion retail environment. While several studies have examined the success of the fast fashion environment, these previous studies have focused on the benefits of fast fashion from the retailers' perspective. The purpose of the current research was to investigate the relationship that may exist among fashion consciousness, attitude, perception of product scarcity, impulse buying behavior, post-purchase emotional response, and product return behavior within the context of the fast fashion environment.
Book Synopsis Eco-Friendly and Fair by : Mark Heuer
Download or read book Eco-Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
Book Synopsis Sustainable Fashion: Consumer Awareness and Education by : Subramanian Senthilkannan Muthu
Download or read book Sustainable Fashion: Consumer Awareness and Education written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-19 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.
Book Synopsis Sustainability in Fashion by : Claudia E. Henninger
Download or read book Sustainability in Fashion written by Claudia E. Henninger and published by Springer. This book was released on 2017-06-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.
Book Synopsis Fast Fashion Consumers' Experiences in Store Environments by : Joohye Hwang
Download or read book Fast Fashion Consumers' Experiences in Store Environments written by Joohye Hwang and published by . This book was released on 2020 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this study is to understand consumers' experiences in the fast fashion shopping environment and the impact on their shopping behaviors. This study identified five problematic factors of the fast fashion store environment and their effects on consumer confusion and subsequent avoidance behaviors. Based on the review of literature, a research model and hypotheses were established. The data were collected via an online survey with panels from Qualtrics and analyzed using SPSS and AMOS. The sample was 281 female consumers who have shopping experience at a fast fashion store within the last two months. In order to test the research model, Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were conducted. The results indicated the proposed model is acceptable. The five identified problematic factors in the fast store environment were product assortment, product styles, display/layout, salespeople, and ambient factor. Among them, three factors, display/layout, salespeople, and ambient factor, were the significant predictors of consumer confusion. Also, consumer confusion appeared to mediate the effect of the store environment on avoidance behaviors. Academically, this study contributes to offering a framework to explain the avoidance behaviors of fast fashion consumers caused by store environment problems, using the S-O-R paradigm. In addition, this study provides fast fashion retailers with practical information to overcome the current slow growth in their business.
Book Synopsis Sustainability in Fashion and Textiles by : Miguel Angel Gardetti
Download or read book Sustainability in Fashion and Textiles written by Miguel Angel Gardetti and published by Routledge. This book was released on 2017-09-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt that the textile industry – the production of clothing, fabrics, thread, fibre and related products – plays a significant part in the global economy. It also frequently operates with disregard to its environmental and social impacts. The textile industry uses large quantities of water and outputs large quantities of waste. As for social aspects, many unskilled jobs have disappeared in regions that rely heavily on these industries. Another serious and still unresolved problem is the flexibility textile industry companies claim to need. Faced with fierce international competition, they are increasingly unable to offer job security. This is without even considering the informal-sector work proliferating both in developing and developed countries. Child labour persists within this sector despite growing pressure to halt it.Fashion demands continuous consumption. In seeking to own the latest trends consumers quickly come to regard their existing garments as inferior, if not useless. "Old" items become unwanted as quickly as new ones come into demand. This tendency towards disposability results in the increased use of resources and thus the accelerated accumulation of waste. It is obvious to many that current fashion industry practices are in direct competition with sustainability objectives; yet this is frequently overlooked as a pressing concern.It is, however, becoming apparent that there are social and ecological consequences to the current operation of the fashion industry: sustainability in the sector has been gaining attention in recent years from those who believe that it should be held accountable for the pressure it places on the individual, as well as its contribution to increases in consumption and waste disposal.This book takes a wide-screen approach to the topic, covering, among other issues: sustainability and business management in textile and fashion companies; value chain management; use of materials; sustainable production processes; fashion, needs and consumption; disposal; and innovation and design.The book will be essential reading for researchers and practitioners in the global fashion business.
Book Synopsis The Psychology of Touch by : Morton A. Heller
Download or read book The Psychology of Touch written by Morton A. Heller and published by Psychology Press. This book was released on 2013-11-12 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to make research on touch understandable to those not specifically involved in tactile research, this book provides broad coverage of the field. It includes material on sensory physiology and psychophysics, thermal sensibility, pain, pattern participation, sensory aids, and tactile perception in blind people. While the volume is important for researchers in the area of touch, it should also prove valuable to a broad audience of experimental and educational psychologists, and health professionals. The book should also be of interest to scientists in perception, cognition, and cognitive science, and can be used as a supplementary reader for courses in sensation and perception.
Book Synopsis Post Purchase Behavior of Compulsive and Impulsive Fast Fashion Shoppers by : Sergio Cesar Bedford
Download or read book Post Purchase Behavior of Compulsive and Impulsive Fast Fashion Shoppers written by Sergio Cesar Bedford and published by . This book was released on 2016 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study sought to understand how impulsive and compulsive fast fashion consumers evaluate garment quality and its effect on their hoarding behaviors. Although anecdotal evidence suggests that fast fashion is made of low quality materials, little research has been done to understand how perceptions of fast fashion quality affects consumer purchasing frequency. The low cost and frequent seasons of fast fashion presents an opportunity for some consumers to purchase increased quantities of apparel. Consumers who purchase impulsively typically purchase with reckless abandon, forgoing any self-control that they may have (Rook, 1987). In addition, compulsive buying entails consumers buying frequently, often without controlling their urges (Muller, et al., 2015). Furthermore, studies have identified that compulsive and impulsive shopping is tied to hoarding behavior including difficulty discarding and value oriented hoarding (Frost et al., 1998). However, the connection between fast fashion purchasing frequency and compulsive, impulsive and hoarding behaviors has not been, a gap in the research which this study sought to fill. To understand impulsive and compulsive consumers' fast fashion purchasing frequency and the effects that the apparel quality had on hoarding behaviors, an online survey was conducted with a random nationwide sample of 500 women ages 18-59. This homogenous sample was evenly distributed by age and the resulting racial ethnicities closely represented US population. Multiple regression analysis, mediation, and moderation effects were tested. The results suggest fast fashion purchasing frequency is increased by both compulsive and impulsive shopping tendencies and fast fashion quality. Consumers who display these shopping tendencies also turn to value oriented hoarding, and compulsive shoppers often display difficulty discarding. In addition, fast fashion purchase frequency mediated the relationship between hoarding behaviors and fast fashion quality. The findings align with existing literature that identifies compulsive behaviors as an attribute in hoarding behavior. Specifically, consumers who display compulsive traits often hoard, experiencing anxiety and stress when having to discard items. This study contributes to understanding consumer behavior as it relates to fast fashion by exploring how consumers hoard. Fast fashion retailers can increase marketing strategies to reach these consumers. By understanding impulsive and compulsive shopping tendencies, fast fashion retailers can merchandise in a way that stimulates consumers' urges. In addition, quality can be evaluated as a method to further increase consumer purchasing.
Book Synopsis Fast Fashion Retail by : Raleshaba Moeng
Download or read book Fast Fashion Retail written by Raleshaba Moeng and published by . This book was released on 2011 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
