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Author : Arch G. Woodside
Publisher : North Holland
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer and Industrial Buying Behavior written by Arch G. Woodside and published by North Holland. This book was released on 1977 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 533 pages
Book Rating : 4.:/5 (463 download)
Download or read book Consumer and industrial buying behavior written by and published by . This book was released on 1979 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781947172555
Total Pages : 732 pages
Book Rating : 4.1/5 (725 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author : Rowland T. Moriarty
Publisher : Free Press
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Buying Behavior written by Rowland T. Moriarty and published by Free Press. This book was released on 1983 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Geoffrey P. Lantos
Publisher : M.E. Sharpe
ISBN 13 : 0765629119
Total Pages : 650 pages
Book Rating : 4.7/5 (656 download)
Download or read book Consumer Behavior in Action written by Geoffrey P. Lantos and published by M.E. Sharpe. This book was released on 2010-08-23 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Down-to-earth, highly engaging, and thorough, Consumer Behavior in Action does more than any other consumer behavior textbook to generate student interest and involvement through extensive in-class and written application exercises. The text's four parts can be covered in any sequence after Part I, which provides an overview of consumer behavior and covers foundational material on market segmentation. Part II covers the consumer decision-making process in general as well as each of the specific stages of that process. Part III investigates societal influences on consumer behavior, from society and culture to interpersonal, and Part IV deals with the micro-psychological influences on consumer decision-making. Each chapter includes several exercises in self-contained units, each with its own applications, as well as learning objectives and an easy-to-understand background textual discussion. Each chapter also includes a key concepts list, review questions, and a solid summary to help initiate further student research. The text includes ten different types of engaging exercises: analysis of advertisements, analysis of scenarios, introspection into students' own consumer behavior, interactive Internet exercises, experimental and survey fieldwork, quantitative exercises, creative exercises, debatable issues, ethical analyses, and marketplace analyses. An Online Instructor's Manual is available to adopters.
Author : Yoram Wind
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.F/5 ( download)
Download or read book Industrial Buying Behavior written by Yoram Wind and published by . This book was released on 1966 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon T. Brand
Publisher : Cassell
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.3/5 ( download)
Download or read book The Industrial Buying Decision: Implications for the Sales Approach in Industrial Marketing written by Gordon T. Brand and published by Cassell. This book was released on 1972 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas V. Bonoma
Publisher : Marketing Classics Press
ISBN 13 : 1613112319
Total Pages : 164 pages
Book Rating : 4.6/5 (131 download)
Download or read book Organizational Buying Behavior written by Thomas V. Bonoma and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederic E. Webster (Jr)
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (319 download)
Download or read book Organizational Buying Behavior written by Frederic E. Webster (Jr) and published by Prentice Hall. This book was released on 1972 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wesley J. Johnston
Publisher : Greenwood
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.F/5 ( download)
Download or read book Patterns in Industrial Buying Behavior written by Wesley J. Johnston and published by Greenwood. This book was released on 1981 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Gaurav Agarwal
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 223 pages
Book Rating : 4./5 ( download)
Download or read book Consumer Behaviour - SBPD Publications written by Dr. Gaurav Agarwal and published by SBPD Publications. This book was released on 2021-11-20 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Customer—Meaning and Classification, 2. Building Customer Satisfaction Through Quality,Service and Value, 3. Customer Lifetime Value and Profitability, 4. Customer Relationship Management : Tool forAttracting and Retaining Customers, 5. Introduction to Consumer Behaviour, 6. Consumer Research Process, 7. Models of Consumer Behaviour, 8. Individual Determinants : Personal and PsychologicalForces Affecting Consumer Behaviour, 9. Influence of Culture on Consumer Behaviour, 10. Social Factors Influence on Consumer Behaviour, 11. Consumer Decision Making, 12. Consumer Communication, 13. Industrial Buying Behaviour, 14. Industrial Buying Process.
Author : Markus Gaggl
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954897679
Total Pages : 50 pages
Book Rating : 4.9/5 (548 download)
Download or read book Relevance of Buying Center Analysis in Industrial Markets written by Markus Gaggl and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-07-18 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work deals particularly with the analysis of the buying company in the context of the purchasing process in industrial markets. Additionally, the study addresses the question of whether and how companies conduct these analyses on a practical level.The first section explains the specific characteristics of the industrial goods markets and depicts the influences on the buying- and selling center.The second section includes the buying types which strongly influence the size and the composition of the buying center.The third section deals with the buying center and the buying process as well as the buying center models from the literature. These models are verified in terms of their practical application at the end of the study based on expert surveys. In section four, the sales process as well as the members of the selling company are discussed. Section five represents the most important criteria for a buying center analysis and shows the possibility of a practical implementation by using an example.The last section finally links the previous theoretical fields and displays the results of the qualitative expert interviews.
Author : Ayantunji Gbadamosi
Publisher : Routledge
ISBN 13 : 1351819054
Total Pages : 666 pages
Book Rating : 4.3/5 (518 download)
Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author : Dennis Alan Guthery
Publisher :
ISBN 13 :
Total Pages : 654 pages
Book Rating : 4.3/5 (129 download)
Download or read book An Exploration of Situational Variables in Industrial Buying Behavior in Rio Grande Do Sul, Brazil written by Dennis Alan Guthery and published by . This book was released on 1979 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick J. Robinson
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.F/5 ( download)
Download or read book Industrial Buying and Creative Marketing written by Patrick J. Robinson and published by . This book was released on 1967 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (31 download)
Download or read book Recent Developments in Organizational Buying Behavior written by Jagdish N. Sheth and published by . This book was released on 1976 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
