Consulting Frameworks 101

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Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.7/5 (123 download)

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Book Synopsis Consulting Frameworks 101 by : Gudrun Hentschel

Download or read book Consulting Frameworks 101 written by Gudrun Hentschel and published by . This book was released on 2021-02-21 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you become a world-class consultant? This is the question on the minds of thousands of young consultants as they graduate from the classrooms of the world's business schools to the offices of top consulting firms. Yet, few of them have been formally trained on the concepts that elevate consultants to the top of their field. Don't worry, this Consulting Frameworks 101 guide will provide you with Consulting Frameworks and will help you: - THE 5 STEPS OF CASE INTERVIEWING - THE 3 C'S - SWOT ANALYSIS - PESTEL - PORTER'S FIVE FORCES - 4 PS OF MARKETING - THE MCKINSEY M&A FRAMEWORK - BCG GROWTH MATRIX - PORTER'S VALUE CHAIN - FINANCIAL TOOLS & NEED TO KNOW SIMPLE MATH And much more!

Consulting Frameworks

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781541208131
Total Pages : 46 pages
Book Rating : 4.2/5 (81 download)

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Book Synopsis Consulting Frameworks by : Full Professor and Vice Dean Research in the Faculty of Law Peter Oliver

Download or read book Consulting Frameworks written by Full Professor and Vice Dean Research in the Faculty of Law Peter Oliver and published by Createspace Independent Publishing Platform. This book was released on 2016-12-19 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consulting frameworks are what consultants use to frame a problem as well as its solution. Consulting is a specialty of problem solving, and these frameworks act as shortcuts to problem solving. It doesn't mean that they are exclusive to consulting! anyone can learn them to help improve their problem solving skills! For the ones interested in joining consulting, practicing 1000 cases doesn't help if you don't use a framework consistently. Therefore a better approach for preparation is to understand and memorize the frameworks followed by a few cases only to store the framework in your long-term memory. Many applicants practice cases for months and then are surprised that the cases during the interview are not similar. I don't need to belabor this point too much--you get it. Learn how to think with frameworks rather than brute force your way through an unhealthy amount of cases. If you want practice cases, most if not all consulting firms offer their own cases online and for free. Those are more than enough to practice. The Concise Reads Business Success series is a collection of short reading material that highlights important concepts in business education that every student, business owner, and entrepreneur should know from accounting and incorporating, to building a robust business plan and managing operations. We hope you enjoy Peter's easy to read explanations. The affordable pricing makes this series available to anyone willing to learn and the concise aspect makes it so it does not take more than a single day to learn or a single weekend to master. Good luck and please review the book when you're done so that others could see the value derived from this affordable series. Thank you for your interest and happy concise reading!

Case Interview Secrets

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Publisher :
ISBN 13 : 9780984183524
Total Pages : 0 pages
Book Rating : 4.1/5 (835 download)

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Book Synopsis Case Interview Secrets by : Victor Cheng

Download or read book Case Interview Secrets written by Victor Cheng and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheng, a former McKinsey management consultant, reveals his proven, insider'smethod for acing the case interview.

An Introduction to Management Consultancy

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Publisher : SAGE
ISBN 13 : 1446293505
Total Pages : 1143 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis An Introduction to Management Consultancy by : Marc Baaij

Download or read book An Introduction to Management Consultancy written by Marc Baaij and published by SAGE. This book was released on 2013-12-30 with total page 1143 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘I have never seen such a book about management consulting before: this sets a new standard. This book is extremely thorough and addresses all of the relevant topics.’ - Sander van ′t Noordende, Group Chief Executive Products Operating Group, Accenture Whether you are looking to build on your management studies or experience of working in business, you are likely to have come across management consultancy and will need a clear and concise introduction to this area to help you understand its practices and techniques in order to hire and implement management consultancy in the future. This text provides you with these essentials for success in your studies and later industries when working with and not just for consultancy firms. The text is built around learning objectives to empower your understanding of the ′what′, ′how′, ′when′ and ′why′ at macro and micro levels of management consultancy and its stakeholders, and provides you with engaging real life examples and extra web materials for study. As well as full courses on management consultancy, this text will be invaluable to your management knowledge and skill-set across strategy, change, analytics, problem-solving, solution implementation and decision-making as applied by the world′s top management consulting firms, such as McKinsey & Company, The Boston Consulting Group, and Bain & Company. Lecturer’s resources Lecturer’s guide Teaching notes per chapter Answer guidance to end-of-chapter questions in book Suggested discussion questions Suggested small group assignments Suggested small group field project Lecture slides Option 1: provide all figures of the book on PowerPoint slides Option 2: create complete PowerPoint presentations for each chapter Exercises Exam questions Discussion forum Student resources Templates for developing logical structures Web resources Consultancy publications Consultancy web site, career page Job application preparation services Consultancy institutions

Problem Solving 101

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Publisher : Penguin
ISBN 13 : 1101029188
Total Pages : 130 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis Problem Solving 101 by : Ken Watanabe

Download or read book Problem Solving 101 written by Ken Watanabe and published by Penguin. This book was released on 2009-03-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun and simple problem-solving guide that took Japan by storm Ken Watanabe originally wrote Problem Solving 101 for Japanese schoolchildren. His goal was to help shift the focus in Japanese education from memorization to critical thinking, by adapting some of the techniques he had learned as an elite McKinsey consultant. He was amazed to discover that adults were hungry for his fun and easy guide to problem solving and decision making. The book became a surprise Japanese bestseller, with more than 370,000 in print after six months. Now American businesspeople can also use it to master some powerful skills. Watanabe uses sample scenarios to illustrate his techniques, which include logic trees and matrixes. A rock band figures out how to drive up concert attendance. An aspiring animator budgets for a new computer purchase. Students decide which high school they will attend. Illustrated with diagrams and quirky drawings, the book is simple enough for a middleschooler to understand but sophisticated enough for business leaders to apply to their most challenging problems.

Inbound PR

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Publisher : John Wiley & Sons
ISBN 13 : 1119462274
Total Pages : 188 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound PR by : Iliyana Stareva

Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

The McKinsey Way

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Publisher : McGraw Hill Professional
ISBN 13 : 0071368833
Total Pages : 236 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis The McKinsey Way by : Ethan M. Rasiel

Download or read book The McKinsey Way written by Ethan M. Rasiel and published by McGraw Hill Professional. This book was released on 1999-02-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. "Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming." --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business It's been called "a breeding ground for gurus." McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as "In Search of Excellence" author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae. When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task: How McKinsey recruits and molds its elite consultants; How to "sell without selling"; How to use facts, not fear them; Techniques to jump-start research and make brainstorming more productive; How to build and keep a team at the top its game; Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey; How to get ultimate "buy-in" to your findings; Survival tips for working in high-pressure organizations. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.

Business Transformation Framework - To get from Strategy to Execution

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Publisher : Van Haren
ISBN 13 : 9401805806
Total Pages : 173 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis Business Transformation Framework - To get from Strategy to Execution by : Jeroen Stoop

Download or read book Business Transformation Framework - To get from Strategy to Execution written by Jeroen Stoop and published by Van Haren. This book was released on 2016-03-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: For trainers free additional material of this book is available. This can be found under the "Training Material" tab. Log in with your trainer account to access the material. This book explains the Business Transformation Framework, BTF Version 2016, a structural approach based on best practice. It is a practical approach that helps organizations to design, develop, plan and govern organizational change. Obviously developing a solid and widely supported Change plan is the first step towards a successful organizational change! Simply said: BTF helps to get control over organizational change! In the BTF coherence and collaboration are essential. The BTF approach imposes the establishing of coherence between organizational setting, strategy, and business transformation portfolio as well as between the four different aspects of running the business: Customer Treatment & Channels, Processes & organizational culture, Information & applications and IT infrastructure & facilities. This is a complex process. The BTF methodology helps to make this a manageable process by following a structured and step-by-step approach. Establishing coherence is possible when all divisions in the organizations work together . . Coherence can only be achieved when all levels in the organization and all divisions and employees work closely together. The methodology aims at making change tactile and concrete, so that all stakeholders can be committed and contribute. In the BTF the design and development go hand in hand. That is so, because people are willing to change, but do not like to get a change imposed upon themselves! This book is the official manual of the Business Transformation Framework, BTF Version 2016. Primary target groups are: managers and professionals in the information-intensive firms and industries that are confronted with organizational change. The BTF has already been put into use by: operations managers, CIOs, information managers, portfolio managers, change managers, programme managers and consultants.

Remix Strategy

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Publisher : Harvard Business Review Press
ISBN 13 : 1625270577
Total Pages : 291 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Remix Strategy by : Benjamin Gomes-Casseres

Download or read book Remix Strategy written by Benjamin Gomes-Casseres and published by Harvard Business Review Press. This book was released on 2015-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and capture value, no matter what path you've chosen. How to Create Joint Value Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer the exception in most businesses—they are part of the core strategy. As managers look to external partners for resources and capabilities, they need a practical roadmap to ensure that these relationships will create value for their firm. They must answer questions like these: Which business combinations do we need? How should we govern them? Will their results justify our investments? Benjamin Gomes-Casseres explains how companies create value by “remixing” resources with other companies. Based on decades of consulting and academic research, Remix Strategy shows how three laws shape the success of any business combination: • First Law: The combination must have the potential to create more value than the parties could create on their own. Which elements from each business need to be combined to create joint value? • Second Law: The combination must be designed and managed to realize the joint value. Which partners best fit our strategic goals? How should we manage the integration? • Third Law: The value earned by the parties must motivate them to contribute to the collaboration. How will we share the joint value created? Will the returns shift over time? Supported by examples from a wide range of industries and companies, and filled with practical tools for applying the three laws, this book helps managers design and lead a coherent strategy for creating joint value with outside partners.

Case in Point

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Publisher :
ISBN 13 : 9780971015869
Total Pages : 228 pages
Book Rating : 4.0/5 (158 download)

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Book Synopsis Case in Point by : Marc Cosentino

Download or read book Case in Point written by Marc Cosentino and published by . This book was released on 2011 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marc Cosentino demystifies the consulting case interview. He takes you inside a typical interview by exploring the various types of case questions and he shares with you the acclaimed Ivy Case System which will give you the confidence to answer even the most sophisticated cases. The book includes over 40 strategy cases, a number of case starts exercises, several human capital cases, a section on marketing cases and 21 ways to cut costs.

Measure What Matters

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Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Bulletproof Problem Solving

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Publisher : John Wiley & Sons
ISBN 13 : 1119553040
Total Pages : 320 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Bulletproof Problem Solving by : Charles Conn

Download or read book Bulletproof Problem Solving written by Charles Conn and published by John Wiley & Sons. This book was released on 2019-03-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything you’ll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after bulletproof problem solver who can tackle challenges that others balk at. The problem-solving technique outlined in this book is based on a highly visual, logic-tree method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges. The authors, with decades of experience at McKinsey and Company, provide 30 detailed, real-world examples, so you can see exactly how the technique works in action. With this bulletproof approach to defining, unpacking, understanding, and ultimately solving problems, you’ll have a personal superpower for developing compelling solutions in your workplace. Discover the time-tested 7-step technique to problem solving that top consulting professionals employ Learn how a simple visual system can help you break down and understand the component parts of even the most complex problems Build team brainstorming techniques that fight cognitive bias, streamline workplanning, and speed solutions Know when and how to employ modern analytic tools and techniques from machine learning to game theory Learn how to structure and communicate your findings to convince audiences and compel action The secrets revealed in Bulletproof Problem Solving will transform the way you approach problems and take you to the next level of business and personal success.

Strategy Beyond the Hockey Stick

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Publisher : John Wiley & Sons
ISBN 13 : 1119487625
Total Pages : 256 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Strategy Beyond the Hockey Stick by : Chris Bradley

Download or read book Strategy Beyond the Hockey Stick written by Chris Bradley and published by John Wiley & Sons. This book was released on 2018-02-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America

The Seven Cs of Consulting

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Publisher : Pearson UK
ISBN 13 : 0273748866
Total Pages : 368 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Seven Cs of Consulting by : Mick Cope

Download or read book The Seven Cs of Consulting written by Mick Cope and published by Pearson UK. This book was released on 2012-09-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definition of a consultant is someone who facilitates organisational change and provides expertise on technical, functional and business topics during development or implementation. In other words a consultant is someone who helps others to change. However, change isn’t such an easy target to achieve. Research shows that the vast majority of change programmes fail. On a daily basis we hear about projects that are delayed, cancelled, over budget or boycotted by the end user. The problem is that we can never force people to change - remember the backlash against Jamie Oliver’s healthy school meals campaign where parents handed junk food to their children through school fences. The key to successful change is to engage with the end user and help them want to change. The Seven Cs of Consulting offers a consistent and collaborative language that helps both consultant and client deliver value through sustainable change. Based around the author’s highly successful 7Cs model (Client, Clarify, Create, Change, Confirm, Continue, Close) this approach is simple and accessible but firmly grounded in research and real life experience. The 7Cs approach opens up the complexity of sustainable change to the consultant and client and helps them explore- and then avoid - the real issues that cause change to fail within a more professional and trusting relationship. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Hacking the Case Interview

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Publisher :
ISBN 13 : 9781545261828
Total Pages : 0 pages
Book Rating : 4.2/5 (618 download)

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Book Synopsis Hacking the Case Interview by : Taylor Warfield

Download or read book Hacking the Case Interview written by Taylor Warfield and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To land a management consulting job at any of the top firms, including McKinsey, BCG, Bain, Deloitte, L.E.K., Oliver Wyman and Accenture, you must get through several rounds of case interviews. Whether your interview is in a few weeks or even tomorrow, this book is written to get you the maximum amount of knowledge in the least amount of time. I cut out all of the filler material that some other consulting books have, and tell you everything that you need to know in a clear and direct way. With this shortcut guide, you will: Understand and become proficient at the nine different parts of a case interview, and know exactly what to say and do in each step Learn the only framework strategy that you need to memorize to craft unique and tailored frameworks for every possible case scenario Gain knowledge of basic business terms and principles so that you can develop an astute business intuition Acquire the skills to solve any market sizing or other quantitative problem Uncover how to differentiate yourself from the thousands of other candidates who are fighting to get the same job you are Practice your case interview skills with included practice cases and sample answers Also visit HackingTheCaseInterview.com for a one-week online crash course to pass your upcoming interview.

The Pyramid Principle

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Publisher : Financial Times/Prentice Hall
ISBN 13 : 9781292372266
Total Pages : 0 pages
Book Rating : 4.3/5 (722 download)

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Book Synopsis The Pyramid Principle by : Barbara Minto

Download or read book The Pyramid Principle written by Barbara Minto and published by Financial Times/Prentice Hall. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it

Model Rules of Professional Conduct

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Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.