Author : Greg Bennett
Publisher : Amacom Books
ISBN 13 : 9780814473993
Total Pages : 242 pages
Book Rating : 4.4/5 (739 download)
Book Synopsis Consultative Closing by : Greg Bennett
Download or read book Consultative Closing written by Greg Bennett and published by Amacom Books. This book was released on 2007 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the consultative salesperson, closing can be a tricky business. Complete with effective closing phrases and questions, this indispensable guide lays out a step-by-step plan for sealing the deal and gives readers the tools they need to make the sale--and keep their customers. Traditionally, strategies for closing sales have involved pressuring customers, countering their stalling tactics and overcoming their objections--behaviours that run in direct opposition to the philosophy of the consultative salesperson. On the other hand, consultative salespeople, afraid of damaging the relationship they've nurtured by appearing too aggressive, hope the deal will close itself--something which rarely, if ever, happens. Consultative Closing provides the solution, breaking the closing process into small, actionable steps that help the salesperson gain gradual buy-in and establish a long-term working relationship with his or her client. The book shows readers how to recognize and address a "no" without seeming pushy; create a "maximization program" that shows how a product or service will address the clients' problems and maximize their return on investment; and use visualization techniques that take clients past the moment of closing.