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Consultant Market Yourself
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Book Synopsis Consultant - Market Yourself by : Robert Gentle
Download or read book Consultant - Market Yourself written by Robert Gentle and published by Kogan Page Publishers. This book was released on 2002 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maintaining that most consultants waste their energy chasing new business instead of building a market profile which would encourage new business to come to them, the author of Consultant - Market Yourself offers expert advice on how to bring in new business through sound marketing and PR strategies.
Book Synopsis Consulting Success by : Michael Zipursky
Download or read book Consulting Success written by Michael Zipursky and published by Consulting Success. This book was released on 2018-10-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more
Book Synopsis The Irresistible Consultant's Guide to Winning Clients by : David A. Fields
Download or read book The Irresistible Consultant's Guide to Winning Clients written by David A. Fields and published by Morgan James Publishing. This book was released on 2017-03-21 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers
Download or read book Do It! Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Book Synopsis The Trusted Advisor: 20th Anniversary Edition by : Charles H. Green
Download or read book The Trusted Advisor: 20th Anniversary Edition written by Charles H. Green and published by Simon and Schuster. This book was released on 2001-10-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author David Maister teams up with Charles H. Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors. In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike.
Book Synopsis How to Start a Consulting Business From Scratch by : Jim Busby
Download or read book How to Start a Consulting Business From Scratch written by Jim Busby and published by Createspace Independent Publishing Platform. This book was released on 2016-06-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a Consulting Business From Scratch Step By Step Guide How I Became a Marketing Consultant in Just 3 Months In case you wonder if you have what it takes to be a consultant, without knowing you, I would say you may have it in you, but if you have doubt, then maybe it is time to do some self-evaluation and realization and see if you really have it in you. Read on and I will tell you what you need to find with-in yourself to know if you can do this job or not. I co-authored this book with Jim because I was motivated and inspired by him; he showed me that everyone has something in them that can help others. The very first day we met, he told me, "As long as you know little more than the next guy, you are an Expert on that topic." Later he told me it was Tim Ferris who said that originally. I never thought I had any skills to be a consultant, but he did convince me otherwise and took me under his wing taught me everything I know, and here I am. Before you reads the book, have an open mind, do not self-doubt yourself in advance, remember the very first thing you need in this field is CONFIDENCE then you need some expertise on the subject. But Confidence is what can make or break you. Looking back at my own life, I never thought I could be a marketing consultant; I don't have the education nor do I have the skills for it. But he taught me it is not the education that makes you a great consultant if that were the case then every Ph.D. in marketing would take our job. It is the mix of confidence, knowledge, willing to learn and adopt are what makes someone a great and successful consultant. Here is the one more example, my wife has been in the makeup business for many years. She works for a national brand makeup company part time. I knew she knows about women's makeup more than average women do, so I told her to become a beauty consultant. Her reply was, she was happy in what she is doing, and she didn't think she had the knowledge or the 'know how' to be a consultant. I did some legwork on her behalf and landed her the very first $3,500 consulting job for a local pageant show. She was scared but excited at the same time. After finishing her first gig, she quit her job, and now she has her successful beauty consulting business where is she made little over $87,000 last year, but she only worked 7 months out of the year. Now I have to share this last one before we start, my nephew didn't finish college, despite all the effort and money my brother spent trying to put him through college. He took a job at one of the office supply places making photocopies. One thing I knew about him is that he knew how to use Facebook and Twitter and all those social media, when I was getting started I called him to help me set up my own Facebook and other social media pages. I am sure most of you know someone who is good at that sort of things. In one of my consulting job, one day they asked me if I could recommend someone for social media consulting as they needed some help with their social media presence. Without thinking I recommended my nephew, and he got the job! Long story short, he is on his 3rd contract, and he too left his office supply job. Okay, hope I was able to make a point that you do not need a Ph.D. or a master's degree to be a successful consultant. But please read through this book's material then take a piece of paper and write down what you think you are good at, what are your strength, what are your weaknesses. Then pick the one you think you are most comfortable with and start working towards it. It will not happen overnight, but if you can follow the marketing tips and market yourself right, you should see some degree of success in about 6 months.
Book Synopsis How to Succeed as an Independent Consultant by : Herman Holtz
Download or read book How to Succeed as an Independent Consultant written by Herman Holtz and published by John Wiley & Sons. This book was released on 2004-03-22 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis Marketing Your Consulting Services by : Elaine Biech
Download or read book Marketing Your Consulting Services written by Elaine Biech and published by John Wiley & Sons. This book was released on 2003-09-22 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.
Download or read book Consulting 101 written by Lew Sauder and published by Lew Sauder, Inc.. This book was released on 2015-02-13 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the fundamentals for a successful career in ConsultingFollow these 101 tips to become an expert consultant Consulting 101 is an instructional and easy to read book providing 101 tips for success in consulting. Using case studies in many of the tips, Lew Sauder provides the reader with real world situations that he has experienced and observed over his more than 25 year career. Consulting 101 provides advice on:How to develop strong relationships with clientsHow to develop a sales focus early in your consulting careerHow to become a better communicatorHow to develop your personal brand to advance your career fasterAnd much more
Book Synopsis Marketing Your Consulting and Professional Services by : Richard A. Connor
Download or read book Marketing Your Consulting and Professional Services written by Richard A. Connor and published by John Wiley & Sons. This book was released on 1990 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a blueprint for professionals, business people and techinicians: specialists who want to enter the consulting field or market their firms' professional services more effectively and profitably. This second edition is revised to serve as a marketing handbook for the 1990s and beyond, and is based on the same client-centered/leveraged approach as the original edition, showing how servicing fewer clients/markets can generate greater profits. It contains principle-based practices and strategies culled from over 20 years of experiences in 600 firms, effectively converting theory into practical reality for professionals who need to know what to do and how to do it.
Book Synopsis Successful Consulting: Teach Yourself by : Anna Hipkiss
Download or read book Successful Consulting: Teach Yourself written by Anna Hipkiss and published by Teach Yourself. This book was released on 2010-03-20 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a consultant in any field, working for any size organisation from 'one man and his dog' to massive or thinking of moving into this field, then this is the book for you! Coverage includes: ·What makes a successful consultant ·Setting a clear vision ·Assessing resources ·How to write reports and give presentations ·Building up your customer facing skills ·Dealing with difficult clients ·Balancing your work with the rest of your life. Containing lots of practical advice, this book also features interviews with successful consultants who have a wealth of experience to share. Written in an accessible style, it will give you the confidence to shine in consultancy. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of consulting. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Book Synopsis Starting Up On Your Own by : Mike Johnson
Download or read book Starting Up On Your Own written by Mike Johnson and published by Pearson UK. This book was released on 2012-09-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I wish this book had been available when I began my independent career. There’s only one word for it – PRICELESS!!!” -Shay McConnon, psychologist, trainer, coach, magician and mentor “Grounded in common-sense and humour and very clear about what can send you off track. - Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership "AMUST read, for anyone thinking about life outside the organisation” - Goran Hultin former Deputy Director General at the ILO (International Labour Office), now a successful independent consultant HOW TO WORK FOR YOURSELF AND MAKE IT WORK Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once you’re up and running. See the book’s website at www.pearson-books.com/startinguponyourownfor up-to-the minute financial and tax information for small businesses and the self-employed. This book was previously known as Smarter Consulting. IF YOU NEVER WANT TO WORK FOR SOMEBODY ELSE AGAIN, YOU NEED STARTING UP ON YOUR OWN! Chances are that if you're looking at this book you are at least thinking about taking the big step of going it alone. Or you're already in business as an independent and you want to get better at it. Well, you've come to the right place. Starting Up On Your Own covers everything you need to get ready to work for yourself and, once you've taken the plunge, how to develop your business and stay the course. If you’re not already in business, the first step is to decide if this is the right path for you. To help you with this critical decision, this book takes you through the reality of what's involved and has a unique self-assessment quiz to help you check out your suitability for the independent working lifestyle. You’re probably an expert in your chosen field. That’s great: you’ll be selling your expertise. But when you're working for yourself you have to be good at a whole lot of other things too. Starting Up On Your Own covers everything you need to do to make money and survive as an independent. * Where do I start? * How should I market myself? * How can I get repeat business from my clients? * How do I win new clients? * What should I charge and what do I need to do to make sure I get paid on time? * When can I put up my fees? (And when shouldn’t I?) * Can I work from home? * How much will I need to invest? * Should I hire someone else to work for me? * How shall I organise my time? The answers to all these questions and more are right here. What are you waiting for? Mike Johnsonbegan life as an independent, freelance consultant in 1982, before founding a corporate communications firm in Brussels and London, following a career in journalism and corporate communication for multinational corporations. In 1999 he started again as an independent consultant and freelance. This book is about what he has learned on his freelance journey. His focus today centres around the world of work, talent management and corporate communication for both private and public o
Book Synopsis 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms by : Troy Waugh
Download or read book 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms written by Troy Waugh and published by John Wiley & Sons. This book was released on 2004-04-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
Author :Patricia Pulliam Phillips Publisher :Association for Talent Development ISBN 13 :1607288761 Total Pages :240 pages Book Rating :4.6/5 (72 download)
Book Synopsis Building A Successful Consulting Practice (In Action Case Study Series) by : Patricia Pulliam Phillips
Download or read book Building A Successful Consulting Practice (In Action Case Study Series) written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2023-05-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consulting is one of the fastest growing occupational groups in business today. For many talented individuals around the world, starting a consulting practice offers great opportunity for income growth and job satisfaction. Yet, consulting does have its unique set of challenges including lack of professional respect from potential clients and a high business failure rate. This book, Building a Successful Consulting Practice, will be helpful to anyone starting down this exciting and challenging road. It presents 12 case studies that analyze the success of consulting organizations. This book focuses particularly on small consulting practices, and specifically on those consulting practices closely related to the field of human resource development. You will find value in this book no matter where you are in the process of starting or running a consulting practice. No matter how you plan to use this book, the impressive group of contributors represented in this collection of case studies will be invaluable as you work to achieve your own level of success in the consulting business.
Book Synopsis DIY Marketing for Consultants, Trainers and Professional Speakers by : Aidan Crawford
Download or read book DIY Marketing for Consultants, Trainers and Professional Speakers written by Aidan Crawford and published by . This book was released on 2018-06-23 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being an expert is not enough to get you hired.If you're a consultant, professional speaker or independent corporate trainer you need to market yourself properly in order to get your business in front the clients who are most likely pay for your expertise.There are two ways to do this. The first way is to pay someone. The second way is to do it yourself.This book is for individuals and small businesses who know they need to market themselves better and aren't prepared to mortgage the house to do it.With over a decade of experience in the industry Aidan Crawford has established himself as the "go to" marketing guy for speakers, trainers and consultants. With this book you'll quickly move from strategy to execution with easy to follow tips that will professionalize your business marketing so that you can effectively make the case for prospects to choose you ahead of your competitors.
Book Synopsis Valuable Content Marketing by : Sonja Jefferson
Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.
Book Synopsis 138 Quick Ideas to Get More Clients by : Howard L. Shenson
Download or read book 138 Quick Ideas to Get More Clients written by Howard L. Shenson and published by . This book was released on 1993-10-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.
