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Construction Of The New Consumer
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Book Synopsis Construction Business Development by : Christopher Preece
Download or read book Construction Business Development written by Christopher Preece and published by Routledge. This book was released on 2007-03-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.
Book Synopsis The Soul of the New Consumer by : David Lewis
Download or read book The Soul of the New Consumer written by David Lewis and published by Hachette UK. This book was released on 2011-09-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is
Book Synopsis What Consumers Need to Know about New Home Construction by :
Download or read book What Consumers Need to Know about New Home Construction written by and published by . This book was released on 2010 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What Consumers Need to Know about New Home Construction by :
Download or read book What Consumers Need to Know about New Home Construction written by and published by . This book was released on 2008 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook of Magazine Studies by : Miglena Sternadori
Download or read book The Handbook of Magazine Studies written by Miglena Sternadori and published by John Wiley & Sons. This book was released on 2020-02-28 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.
Book Synopsis Soul of the New Consumer by : David Lewis
Download or read book Soul of the New Consumer written by David Lewis and published by Nicholas Brealey. This book was released on 2011-09-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate protraits of individuals - what the author's call 'tastepace'. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.
Book Synopsis Exploring the Consumer Path-to-purchase for New Construction Homes by : Amy Greene
Download or read book Exploring the Consumer Path-to-purchase for New Construction Homes written by Amy Greene and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The qualitative research report, "Exploring The Consumer Path-To-Purchase for New Construction Homes," captures the findings of a study that was conducted in Q1 of 2017. The objective of the study was to inform intervention strategies designed to overcome the Next Step Homes initiative's barrier of consumer awareness. Qualitative research focused on recent purchasers of new construction homes in the Northwest region. The results in this Power Point report include: • The new construction homeowner path-to-purchase • Attitudes, influences and needs within the path-to-purchase • The experiences and interactions with builders throughout the process • Perceptions and attitudes regarding energy efficiency as a consideration during the construction process"--Publisher's description (viewed April 11, 2017).
Book Synopsis Building Construction Illustrated by : Francis D. K. Ching
Download or read book Building Construction Illustrated written by Francis D. K. Ching and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 815 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic visual guide to the basics of building construction, now with the most current information For nearly three decades, Building Construction Illustrated has offered an outstanding introduction to the principles of building construction. This new edition of the revered classic remains as relevant as ever-providing the latest information in Francis D.K. Ching's signature style. Its rich and comprehensive approach clearly presents all of the basic concepts underlying building construction and equips readers with useful guidelines for approaching virtually any new materials or techniques they may encounter. Laying out the material and structural choices available, it provides a full under-standing of how these choices affect a building's form and dimensions. Complete with more than 1,000 illustrations, the book moves through each of the key stages of the design process, from site selection to building components, mechanical systems, and finishes. Illustrated throughout with clear and accurate drawings that present the state of the art in construction processes and materials Updated and revised to include the latest knowledge on sustainability, incorporation of building systems, and use of new materials Archetypal drawings offer clear inspiration for designers and drafters Reflects the most current building codes and CSI Master Format numbering scheme With its comprehensive and lucid presentation of everything from foundations and floor systems to finish work, Building Construction Illustrated, Fourth Edition equips students and professionals in all areas of architecture and construction with useful guidelines for approaching virtually any new materials or techniques they may encounter in building planning, design, and construction.
Book Synopsis China's New Consumers by : Elisabeth Croll
Download or read book China's New Consumers written by Elisabeth Croll and published by Routledge. This book was released on 2006-09-26 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of China's new consumers which are an essential part of any contemporary narrative about China's domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in 'all-round' social development, China's New Consumers will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.
Download or read book The New Net Zero written by Bill Maclay and published by Chelsea Green Publishing. This book was released on 2014 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new threshold for green building is not just low energy, it's net-zero energy. In The New Net Zero, sustainable architect Bill Maclay charts the path for designers and builders interested in exploring green design's new-frontier net-zero-energy structures that produce as much energy as they consume and are carbon neutral. In a nation where traditional buildings use roughly 40 percent of the total fossil energy, the interest in net-zero building is growing enormously--among both designers interested in addressing climate change and consumers interested in energy efficiency and long-term savings. Maclay, an award-winning net-zero designer whose buildings have achieved high-performance goals at affordable costs, makes the case for a net-zero future; explains net-zero building metrics, integrated design practices, and renewable energy options; and shares his lessons learned on net-zero teambuilding. Designers and builders will find a wealth of state-of-the-art information on such considerations as air, water, and vapor barriers; embodied energy; residential and commercial net-zero standards; monitoring and commissioning; insulation options; costs; and more. The comprehensive overview is accompanied by several case studies, which include institutional buildings, commercial projects, and residences. Both new-building and renovation projects are covered in detail. The New Net Zero is geared toward professionals exploring net-zero design, but also suitable for nonprofessionals seeking ideas and strategies on net-zero options that are beautiful and renewably powered.
Book Synopsis Regeneration of the Built Environment from a Circular Economy Perspective by : Stefano Della Torre
Download or read book Regeneration of the Built Environment from a Circular Economy Perspective written by Stefano Della Torre and published by Springer Nature. This book was released on 2019-01-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the strategic importance and advantages of adopting multidisciplinary and multiscalar approaches of inquiry and intervention with respect to the built environment, based on principles of sustainability and circular economy strategies. A series of key challenges are considered in depth from a multidisciplinary perspective, spanning engineering, architecture, and regional and urban economics. These challenges include strategies to relaunch socioeconomic development through regenerative processes, the regeneration of urban spaces from the perspective of resilience, the development and deployment of innovative products and processes in the construction sector in order to comply more fully with the principles of sustainability and circularity, and the development of multiscale approaches to enhance the performance of both the existing building stock and new buildings. The book offers a rich selection of conceptual, empirical, methodological, technical, and case study/project-based research. It will be of value for all who have an interest in regeneration of the built environment from a circular economy perspective.
Download or read book Construction Law written by Julian Bailey and published by Taylor & Francis. This book was released on 2016-07-22 with total page 1555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Construction Law is the standard work of reference for busy construction law practitioners, and it will support lawyers in their contentious and non-contentious practices worldwide. Published in three volumes, it is the most comprehensive text on this subject, and provides a unique and invaluable comparative, multi-jurisdictional approach. This book has been described by Lord Justice Jackson as a "tour de force", and by His Honour Humphrey LLoyd QC as "seminal" and "definitive". This new edition builds on that strong foundation and has been fully updated to include extensive references to very latest case law, as well as changes to statutes and regulations. The laws of Hong Kong and Singapore are also now covered in detail, in addition to those of England and Australia. Practitioners, as well as interested academics and post-graduate students, will all find this book to be an invaluable guide to the many facets of construction law.
Book Synopsis Consumer Culture Theory by : Eric J. Arnould
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Book Synopsis Consumer Evolution by : Charles Grantham
Download or read book Consumer Evolution written by Charles Grantham and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.
Book Synopsis Electric Central Station Distribution Systems, Their Design and Construction by : Harry Barnes Gear
Download or read book Electric Central Station Distribution Systems, Their Design and Construction written by Harry Barnes Gear and published by . This book was released on 1911 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Connected Strategy by : Nicolaj Siggelkow
Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.
Book Synopsis The Construction Technology Handbook by : Hugh Seaton
Download or read book The Construction Technology Handbook written by Hugh Seaton and published by John Wiley & Sons. This book was released on 2021-01-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tired of new software that doesn't seem to work in the field? Ready to get your teams up to speed and productive with the latest tools? The Construction Technology Handbook takes a ground up, no jargon look at technology in the construction industry. From clear, quickly grasped explanations of how popular software actually works to how companies both large and small can efficiently try out and onboard new tools, this book unlocks new ways for construction field teams, firm owners, managers, leaders, and employees to do business. You'll learn about: Simple frameworks for making sense of all the new options cropping up How software and data work and how they work together to make your job easier and safer What artificial intelligence really is and how it can help real companies today Tools that are just over the horizon that will, one day, make your job just a little bit easier New and practical resources to help you incorporate an attitude of innovation and technology adoption into your workplace Perfect for general contractors and subcontractors, The Construction Technology Handbook also belongs on the bookshelves of construction technology vendors and construction workers who want to better understand the needs of the construction industry and the inner workings of construction technology, respectively.
