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Conjoint Measurement And Conjoint Scaling A Users Guide
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Book Synopsis Conjoint Measurement and Conjoint Scaling: A Users Guide by : Thomas E. Nygren
Download or read book Conjoint Measurement and Conjoint Scaling: A Users Guide written by Thomas E. Nygren and published by . This book was released on 1982 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint measurement methodology offers a new and potentially useful approach for obtaining psychological scale values for components of multidimensional attributes. This report describes the mathematical foundations of this methodology. Six computer based algorithms that can be used to perform specific kinds of conjoint analysis have been generalized and documented for application as subjective assessment techniques. The six programs (CONJOINT, PCJM2, NONMETRG, MONANOVA, DISTRIB, and DUALDIST) are each summarized with respect to their function as conjoint analysis techniques. Additionally, the appendix provides a step-by-step explanation of data deck arrangements for the programs described. (Author).
Book Synopsis Human Performance, Workload, and Situational Awareness Measures Handbook, Third Edition - 2-Volume Set by : Valerie Jane Gawron
Download or read book Human Performance, Workload, and Situational Awareness Measures Handbook, Third Edition - 2-Volume Set written by Valerie Jane Gawron and published by CRC Press. This book was released on 2019-12-17 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set was developed to help researchers and practitioners select measures to be used in the evaluation of human/machine systems. It can also be used to supplement classes at both the undergraduate and graduate courses in ergonomics, experimental psychology, human factors, human performance, measurement, and system test and evaluation. Volume 1 of the handbook begins with an overview of the steps involved in developing a test to measure human performance, workload, and/or situational awareness. This is followed by a definition of human performance and a review of human performance measures. Situational Awareness is similarly treated in a subsequent chapter. Volume 2 presents a definition of workload and a review of workload measures. Provides a short engineering tutorial on experimental design Offers readily accessible information on human performance, workload, and situational awareness (SA) measures Presents general description of the measure Covers data collection, reduction, and analysis requirement Details out the strengths and limitations or restrictions of each measure, including any known proprietary rights or restrictions, as well as validity and reliability data
Book Synopsis Workload Measures by : Valerie Jane Gawron
Download or read book Workload Measures written by Valerie Jane Gawron and published by CRC Press. This book was released on 2019-01-04 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was developed to help researchers and practitioners select measures to be used in the evaluation of human/machine systems. The book includes definitions of human workload and a review of measures. Each measure is described, along with its strengths and limitations, data requirements, threshold values, and sources of further information. To make this reference easier to use, extensive author and subject indices are provided. Features Offers readily accessible information on workload measures Presents general description of the measure Covers data collection, reduction, and analysis requirements Details the strengths and limitations or restrictions of each measure, including proprietary rights or restrictions Provides validity and reliability data as available
Book Synopsis Conjoint Measurement by : Anders Gustafsson
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer. This book was released on 2007-09-19 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
Download or read book Conjoint Measurement written by Springer and published by Springer. This book was released on 2014-01-15 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Evaluation of Human Work, 2nd Edition by : E. N. Corlett
Download or read book Evaluation of Human Work, 2nd Edition written by E. N. Corlett and published by CRC Press. This book was released on 1995-10-13 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprising a compendium of ergonomics methods and techniques, this text covers every aspect of human work. This edition provides a reworking of existing chapters on the framework and context of methodology, the observation of performance, task analysis, experimental and study design, data collection, product assessment, environmental assessments, measurement of work and the evaluation of work systems. New chapters cover topics including: the human-computer interface; computer-aided design; work stress; psychophysiological function; risk evaluation; fieldwork; and participatory work design.
Book Synopsis Scientific and Technical Aerospace Reports by :
Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1990 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Human Performance, Workload, and Situational Awareness Measures Handbook by : Valerie J. Gawron
Download or read book Human Performance, Workload, and Situational Awareness Measures Handbook written by Valerie J. Gawron and published by CRC Press. This book was released on 2008-03-24 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human performance measurement is the cornerstone of human factors and experimental psychology and the Human Performance Measures Handbook has long been its foundational reference. Reflecting a wider range and scope, the second edition, newly named Human Performance, Workload, and Situational Awareness Measures Handbook, presents changes in th
Book Synopsis Handbook for Practical Usability Engineering in Information Engineering Projects by :
Download or read book Handbook for Practical Usability Engineering in Information Engineering Projects written by and published by . This book was released on 1995 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Conjoint Measurement by : Anders Gustafsson
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.
Book Synopsis Foundations of Augmented Cognition by : Dylan D. Schmorrow
Download or read book Foundations of Augmented Cognition written by Dylan D. Schmorrow and published by CRC Press. This book was released on 2005-11-01 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together a comprehensive and diverse collection of research, theory, and thought, this volume builds a foundation for the new field of Augmented Cognition research and development. The first section introduces general Augmented Cognition methods and techniques, including physiological and neurophysiological measures such as EEG and fNIR; a
Book Synopsis Proceedings of the IEEE 1985 National Aerospace and Electronics Conference, NAECON 1985 by :
Download or read book Proceedings of the IEEE 1985 National Aerospace and Electronics Conference, NAECON 1985 written by and published by . This book was released on 1985 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Conjoint Analysis and Multidimensional Scaling by : Paul E. Green
Download or read book Conjoint Analysis and Multidimensional Scaling written by Paul E. Green and published by . This book was released on 1987 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Conjoint Measurement by : A. Gustafsson
Download or read book Conjoint Measurement written by A. Gustafsson and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Book Synopsis Applied Conjoint Analysis by : Vithala R. Rao
Download or read book Applied Conjoint Analysis written by Vithala R. Rao and published by Springer Science & Business Media. This book was released on 2014-02-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Book Synopsis The Handbook of Marketing Research by : Rajiv Grover
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Book Synopsis Mathematical Psychology by : Jean-Paul Doignon
Download or read book Mathematical Psychology written by Jean-Paul Doignon and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometime in the late sixties, one of the editors of this volume realized that the mathematica psychologists in Europe-an odd lot mostly concentrated in Germany, the Netherlands, France, England and Belgium-were suffering from an acute sense of isolation. The papers that they presented at meetings of their national or regional societies had to be 'sanitized' to the point of misrepresentation. They were misunderstood. The mood was grim, depression was lurking. He decided that urgent action was required: a European gathering of mathematical psychologists was called in April 1971. Not being foolhardy, however, he took the precaution of choosing Paris as the meeting place. Around thirty mathematical psychologists received an invitation. They all came, justifying at least Paris's reputation. The meeting took place at the 'Maison des Belges' of the Cite Universitaire, Boulevard Jourdan, in front of the Parc Montsouris. As far as everyone remembers, the meeting was a full success. A happy birth had taken place. This editor then irresponsibly accepted a position in a university in the US, leaving an infant to the whims of the passers-by. Fortunately, a godfather came along. The next meeting took place in Nijmegen, in November 1971, under the loving care of Eddy Roskam. A tradition was established. The third meeting was in Oxford (1972); then in Marseilles (1973), Regensburg (1974), Stirling (1975), Stockholm (1976) . . . The infant became a toddler, then a vigorous child. This annual meeting is now an important event in the field.
