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Author : Elena del Valle
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hispanic Marketing & Public Relations written by Elena del Valle and published by . This book was released on 2005 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Isabel Valdés
Publisher : Gale Cengage
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.:/5 (321 download)
Download or read book Hispanic Market Handbook written by M. Isabel Valdés and published by Gale Cengage. This book was released on 1995 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1136398716
Total Pages : 350 pages
Book Rating : 4.1/5 (363 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2012-06-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author : Juan Flores
Publisher : John Wiley & Sons
ISBN 13 : 0470766026
Total Pages : 560 pages
Book Rating : 4.4/5 (77 download)
Download or read book A Companion to Latina/o Studies written by Juan Flores and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Latina/o Studies is a collection of 40 original essays written by leading scholars in the field, dedicated to exploring the question of what 'Latino/a' is. Brings together in one volume a diverse range of original essays by established and emerging scholars in the field of Latina/o Studies Offers a timely reference to the issues, topics, and approaches to the study of US Latinos - now the largest minority population in the United States Explores the depth of creative scholarship in this field, including theories of latinisimo, immigration, political and economic perspectives, education, race/class/gender and sexuality, language, and religion Considers areas of broader concern, including history, identity, public representations, cultural expression and racialization (including African and Native American heritage).
Author : M. Isabel Valdés
Publisher : Paramount Market Publishing
ISBN 13 : 9780967143927
Total Pages : 380 pages
Book Rating : 4.1/5 (439 download)
Download or read book Marketing to American Latinos written by M. Isabel Valdés and published by Paramount Market Publishing. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Author : Margaret A. Blanchard
Publisher : Routledge
ISBN 13 : 1135917426
Total Pages : 785 pages
Book Rating : 4.1/5 (359 download)
Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Author : Neil Foley
Publisher : University of Texas Press
ISBN 13 : 9780292725065
Total Pages : 178 pages
Book Rating : 4.7/5 (25 download)
Download or read book Reflexiones 1997 written by Neil Foley and published by University of Texas Press. This book was released on 1998 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflexiones is an annual review of the work-in-progress of scholars affiliated with the Center for Mexican American Studies at the University of Texas at Austin. Reflexiones 1997, the inaugural edition, highlights the work of scholars in a wide range of disciplines, including history, anthropology, media studies, and sociology. David Montejano, Director of the Center for Mexican American Studies, opens with a piece about the creative ways in which Mexican American and African American scholars, legislators, and citizens mounted a successful response to the Fifth Circuit Court's Hopwood decision, which banned race as a criterion in admissions to public universities in Texas. Yolanda Padilla, of the School of Social Work, considers the poor labor-market outcomes of Mexican immigrants. América Rodríguez, of the Department of Radio, Television, & Film, studies language and class in the racial construction of a "Hispanic audience" for commercial purposes. José Limon, of the Departments of Anthropology and English, contemplates Selena, sexuality, and Greater Mexico. Neil Foley, of the Department of History, writes on Mexican Americans and their "Faustian pact" with whiteness. And Eric Meeks, a doctoral candidate in the Department of History, discusses political mobilization and Yaqui identity in Arizona in the 1960s and 1970s. Together, these works in progress provide a vivid cross-section of current research by faculty and students intellectually engaged in issues of concern to the Mexican American community and to Latinos throughout the United States.
Author : America Rodriguez
Publisher : SAGE Publications
ISBN 13 : 1452265011
Total Pages : 177 pages
Book Rating : 4.4/5 (522 download)
Download or read book Making Latino News written by America Rodriguez and published by SAGE Publications. This book was released on 1999-09-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: America Rodriquez is a first-rate scholar whose work is critical to the understanding of Latino media in the United States. The book includes appropriate theoretical approaches, rigourous research methods, and incisive analysis of findings. Rodriquez′s exploration of cultural and economic forces shaping the media provides crucial insight into the social power of the media over audiences on both sides of the border. —Felix Gutierrez, Senior Vice President and Executive Director, The Freedom Forum Pacific Coast Center "This book breaks fresh ground and helps define a new area of media studies. It is must reading for anyone interested in American Latino media." —Charles D. Whitney, University of Texas This book examines Latino news making as part of a larger narrative the cultural productions and conceptions of Latinos. The author traces historical and commercial contexts of Latino orientated news production, beginning with late 19th century and early 20th century US Spanish language newspapers, examines the production of contemporary Latino news, and postulates future developments in the field.
Author : Pearl S. Berman
Publisher : SAGE Publications
ISBN 13 : 1506331378
Total Pages : 777 pages
Book Rating : 4.5/5 (63 download)
Download or read book Case Conceptualization and Treatment Planning written by Pearl S. Berman and published by SAGE Publications. This book was released on 2018-07-11 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Conceptualization and Treatment Planning: Integrating Theory With Clinical Practice teaches students in counseling, psychotherapy, and clinical psychology how to develop the case conceptualization and treatment planning skills necessary to help clients achieve change. Author Pearl S. Berman provides client interviews and sample case studies in each chapter along with detailed steps for practice and developing treatment plans. Chapters conclude with questions that engage students in critical thinking about the complexity of human experiences. The updated and expanded Fourth Edition includes cutting-edge issues in trauma-informed care; responsiveness to development across the lifespan; integration of issues relevant to intersectionality of oppression; and evidence-based practice.
Author :
Publisher : BRILL
ISBN 13 : 9004433236
Total Pages : 424 pages
Book Rating : 4.0/5 (44 download)
Download or read book Spanish across Domains in the United States written by and published by BRILL. This book was released on 2020-07-27 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume focuses on Spanish use in education, public spaces, and social media in five macro-regions of the United States: the Southwest, the West, the Midwest, the Northeast, and the Southeast.
Author : Juliette Levy
Publisher : Penn State Press
ISBN 13 : 0271052147
Total Pages : 176 pages
Book Rating : 4.2/5 (71 download)
Download or read book The Making of a Market written by Juliette Levy and published by Penn State Press. This book was released on 2012-01-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the nineteenth century, Yucat&án moved effectively from its colonial past into modernity, transforming from a cattle-ranching and subsistence-farming economy to a booming export-oriented agricultural economy. Yucat&án and its economy grew in response to increasing demand from the United States for henequen, the local cordage fiber. This henequen boom has often been seen as another regional and historical example of overdependence on foreign markets and extortionary local elites. In The Making of a Market, Juliette Levy argues instead that local social and economic dynamics are the root of the region&’s development. She shows how credit markets contributed to the boom before banks (and bank crises) existed and how people borrowed before the creation of institutions designed specifically to lend. As the intermediaries in this lending process, notaries became unwitting catalysts of Yucat&án&’s capitalist transformation. By focusing attention on the notaries&’ role in structuring the mortgage market rather than on formal institutions such as banks, this study challenges the easy compartmentalization of local and global relationships and of economic and social relationships.
Author : Richard R. Verdugo
Publisher : IAP
ISBN 13 : 162396363X
Total Pages : 161 pages
Book Rating : 4.6/5 (239 download)
Download or read book Hispanics in the US Labor Market written by Richard R. Verdugo and published by IAP. This book was released on 2013-11-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hispanic population has emerged at the largest ethnic/racial minority in the United States, and has also become a major political constituency. Consequently, it is important to gauge the extent to which they have been integrated into various societal institutions. One important institution is the US labor market. The research contained in the present volume assess a number of issues about how well Hispanics are integrated into the US labor market, a major factor in the group’s economic status. The research makes important contributions to the existing body of research on the Hispanic population, and may be used by scholars and policy makers in better understanding the status of this important ethnic/racial group.
Author : Maria Elena Cepeda
Publisher : Routledge
ISBN 13 : 1317935411
Total Pages : 767 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Companion to Latina/o Media written by Maria Elena Cepeda and published by Routledge. This book was released on 2016-08-25 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Latina/o Media provides students and scholars with an indispensable overview of the domestic and transnational dynamics at play within multi-lingual Latina/o media. The book examines both independent and mainstream media via race and gender in its theoretical and empirical engagement with questions of production, access, policy, representation, and consumption. Contributions consider a range of media formats including television, radio, film, print media, music video and social media, with particular attention to understudied fields such as audience and production studies.
Author : Diana Esperanza Amaya Rodriguez
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.:/5 (82 download)
Download or read book Health and Illness Conceptualization of Mexican American Children, Ages 8-12 written by Diana Esperanza Amaya Rodriguez and published by . This book was released on 2002 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Chávez
Publisher : Lexington Books
ISBN 13 : 149850664X
Total Pages : 182 pages
Book Rating : 4.4/5 (985 download)
Download or read book Reinventing the Latino Television Viewer written by Christopher Chávez and published by Lexington Books. This book was released on 2015-10-30 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.
Author : Michele Marie Klich
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.F/5 ( download)
Download or read book The Hispanic Image written by Michele Marie Klich and published by . This book was released on 1988 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marlene Orozco
Publisher : Purdue University Press
ISBN 13 : 1557539391
Total Pages : 314 pages
Book Rating : 4.5/5 (575 download)
Download or read book Advancing U.S. Latino Entrepreneurship written by Marlene Orozco and published by Purdue University Press. This book was released on 2020-04-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country. The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and coethnics present challenges as well as support to each other. Yet minorities engage in business formation, and in doing so, change institutional arrangements by transforming the attitudes of society and the practices of policymakers. The economic future of the country is tied to the prospects of Latinos forming and growing business. The diversity of Latino experience constitutes an economic resource for those interested in forming businesses that appeal to native-born citizens and fellow immigrants alike, ranging from local to national to international markets. This book makes a substantial contribution to the literature on entrepreneurship and wealth creation by focusing on Latinos, a population vastly understudied on these topics, by describing processes and outcomes for Latino entrepreneurs. Unfairly, the dominant story of Latinos—especially Mexican Americans—is that of dispossession and its consequences. Advancing U.S. Latino Entrepreneurship makes clear the undiminished ambitions of Latinos as well as the transformative relationships among people, their practices, and the political context in which they operate. The reality of Latino entrepreneurs demands new attention and focus.
