Comunicacion Global

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Comunicación de instituciones públicas

Author : Núria Escalona
Publisher : Editorial UOC
ISBN 13 : 849064733X
Total Pages : 270 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación de instituciones públicas by : Núria Escalona

Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.

COMUNICACIÓN GLOBAL

Author : Angel Luis Cervera Fantoni
Publisher : ESIC Editorial
ISBN 13 : 8411920410
Total Pages : 442 pages
Book Rating : 4.4/5 (119 download)

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Book Synopsis COMUNICACIÓN GLOBAL by : Angel Luis Cervera Fantoni

Download or read book COMUNICACIÓN GLOBAL written by Angel Luis Cervera Fantoni and published by ESIC Editorial. This book was released on 2024-09-02 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: En Comunicación global: Desafíos, estrategias y perspectivas para un mundo conectado participan 17 expertos coordinados por Ángel Luis Cervera y Ruth Fernández que proporcionan una perspectiva integrada y multidisciplinar del Marketing y la Comunicación. Ayuda a diseñar, gestionar y ejecutar planes de publicidad y comunicación, a perfeccionar estrategias de relaciones públicas, tomar decisiones en entornos digitales y mejorar habilidades directivas con un lenguaje claro y accesible. En el ámbito empresarial, la identidad de la marca se refleja en lo que se comunica, cómo se hace y la actitud que se proyecta al hacer publicidad, patrocinar eventos, generar empleo, manejar crisis, lanzar productos o interactuar en redes sociales. Los autores ofrecen en esta obra las herramientas necesarias para alcanzar este objetivo, respaldadas por valiosas experiencias y prácticas profesionales. Comunicación global se convierte en una obra indispensable para directores y responsables de Comunicación, Relaciones Públicas y Marketing tanto en empresas, en instituciones públicas o en las ONG como para profesionales del ámbito periodístico y áreas relacionadas. Asimismo, los docentes encontrarán en ella una referencia imprescindible para sus alumnos mediante una experta combinación de teoría y práctica. Índice: Presentación.- La dirección de la comunicación.- Ética, cultura y valores.- Identidad e imagen corporativa.- Publicidad y comunicación comercial.- La comunicación digital.- Gestión de eventos y RR.PP.- Patrocinio y mecenazgo.- Lobbies.- Comunicación interna.- Gestión de crisis.- Comunicación económico-financiera.- Protocolo empresarial.- Nuevas formas de comunicación.- Los autores.- Soluciones a los test.

La comunicación global

Author : Christian Regouby
Publisher :
ISBN 13 : 9788486582166
Total Pages : 189 pages
Book Rating : 4.5/5 (821 download)

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Book Synopsis La comunicación global by : Christian Regouby

Download or read book La comunicación global written by Christian Regouby and published by . This book was released on 1989 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management Information Systems

Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

La comunicacion global

Author : Christian Regouby
Publisher :
ISBN 13 :
Total Pages : 185 pages
Book Rating : 4.:/5 (991 download)

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Book Synopsis La comunicacion global by : Christian Regouby

Download or read book La comunicacion global written by Christian Regouby and published by . This book was released on 2000 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Convergencia de medios Nuevos desafíos para una comunicación global

Author : Mario Alcudia Borreguero, José María Legorburu Hortelano, Teresa Barceló Ugarte
Publisher : Fundación Univ. San Pablo
ISBN 13 : 8415382413
Total Pages : 435 pages
Book Rating : 4.4/5 (153 download)

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Book Synopsis Convergencia de medios Nuevos desafíos para una comunicación global by : Mario Alcudia Borreguero, José María Legorburu Hortelano, Teresa Barceló Ugarte

Download or read book Convergencia de medios Nuevos desafíos para una comunicación global written by Mario Alcudia Borreguero, José María Legorburu Hortelano, Teresa Barceló Ugarte and published by Fundación Univ. San Pablo. This book was released on 2012 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Comunicación global

Author : Max Römer Pieretti
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Comunicación global by : Max Römer Pieretti

Download or read book Comunicación global written by Max Römer Pieretti and published by . This book was released on 1994 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este trabajo pretende esbozar las acciones comunicacionales que deben asumir los gerentes para hacer permear de una manera fluida el posicionamiento de la misma. la estructura es sencilla y no indispensablemente de lectura secuencial.

Contractions

Author : United States. Federal Aviation Administration
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Contractions by : United States. Federal Aviation Administration

Download or read book Contractions written by United States. Federal Aviation Administration and published by . This book was released on 2011 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Políticas y estrategias de comunicación y publicidad

Author : José María Ferré Trenzano
Publisher : Ediciones Díaz de Santos
ISBN 13 : 9788479782566
Total Pages : 140 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Políticas y estrategias de comunicación y publicidad by : José María Ferré Trenzano

Download or read book Políticas y estrategias de comunicación y publicidad written by José María Ferré Trenzano and published by Ediciones Díaz de Santos. This book was released on 1996 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A través de un sinfín de guías, prontuarios, esquemas y recomendaciones, puedeusted analizar y controlar como su empresa se está comunicando con su clientela actual y potencial, permitiéndole diseñar un programa eficaz de comunicación, tanto por lo que respecta al uso del teléfono, como a sus vendedores y cualquier colaborador que esté en contacto con su mercado, independientemente de la propia publicidad. Al propio tiempo le facilita toda una serie de pautas para poder poner en marcha una campaña de publicidad, sea cual sea su presupuesto, ayudándole a determinar cuales pueden ser los objetivos de su publicidad máseficaces, redactar un briefing e incluso qué criterios debe tener en cuenta ala hora de tener que elegir una Agencia de Publicidad. Finalmente le proponeun método muy original para poder medir la eficacia de sus campañas de publicidad.

Global Communications, International Affairs and the Media Since 1945

Author : Philip M. Taylor
Publisher : Psychology Press
ISBN 13 : 9780415116787
Total Pages : 278 pages
Book Rating : 4.1/5 (167 download)

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Book Synopsis Global Communications, International Affairs and the Media Since 1945 by : Philip M. Taylor

Download or read book Global Communications, International Affairs and the Media Since 1945 written by Philip M. Taylor and published by Psychology Press. This book was released on 1997 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media, war and foreign policy

Global Information and World Communication

Author : Hamid Mowlana
Publisher : SAGE
ISBN 13 : 9780761952572
Total Pages : 288 pages
Book Rating : 4.9/5 (525 download)

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Book Synopsis Global Information and World Communication by : Hamid Mowlana

Download or read book Global Information and World Communication written by Hamid Mowlana and published by SAGE. This book was released on 1997-05-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Global Information and World Communication offers a comprehensive analysis of international communication systems and the global flow of information. In a full examination of the 'information revolution', Hamid Mowlana deals with this phenomenon in mass communications, telecommunications and new media, and in varying contexts: political, economic, cultural, technological, military, legal and professional." "Global Information and World Communication will be essential reading for students and scholars of communication, media studies, journalism, international relations, political science, sociology and international development." --Book Jacket.

International Media Communication in a Global Age

Author : Guy Golan
Publisher : Routledge
ISBN 13 : 1135838836
Total Pages : 489 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis International Media Communication in a Global Age by : Guy Golan

Download or read book International Media Communication in a Global Age written by Guy Golan and published by Routledge. This book was released on 2009-09-10 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events, providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage, presenting research on the cross-national and cross-cultural nature of media coverage of global events, in the interdisciplinary context of research on political communication, war coverage, new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization, global economies and cross-national media ownership, chapters here provide readers with some of the most up-to-date research on international advertising, public relations and other key issues in international communications. With contributions from many of the leading scholars in the field of international media communication research, this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs, and to scholars whose research focuses on global communication research.

Global Communication

Author : Thomas L. McPhail
Publisher : John Wiley & Sons
ISBN 13 : 1119522188
Total Pages : 342 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Global Communication by : Thomas L. McPhail

Download or read book Global Communication written by Thomas L. McPhail and published by John Wiley & Sons. This book was released on 2019-12-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. • Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order • Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media • Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google) • Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment • Offers an updated instructor’s website with an instructor’s manual, test banks, and student activities Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.

Las agencias de prensa en la comunicación global

Author : Anthony Giffard
Publisher :
ISBN 13 : 9788488817082
Total Pages : 123 pages
Book Rating : 4.8/5 (17 download)

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Book Synopsis Las agencias de prensa en la comunicación global by : Anthony Giffard

Download or read book Las agencias de prensa en la comunicación global written by Anthony Giffard and published by . This book was released on 1995 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foundations of Global Communication

Author : Kai Hafez
Publisher : Taylor & Francis
ISBN 13 : 1000581993
Total Pages : 330 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Foundations of Global Communication by : Kai Hafez

Download or read book Foundations of Global Communication written by Kai Hafez and published by Taylor & Francis. This book was released on 2022-05-30 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a wide-ranging theoretical and empirical overview of the disparate achievements and shortcomings of global communication. This exceptionally ambitious and systematic project takes a critical perspective on the globalization of communication. Uniquely, it sets media globalization alongside a plethora of other globalized forms of communication, ranging from the individual to groups, civil society groupings, commercial enterprises and political formations. The result is a sophisticated and impressive overview of globalized communication across various facets, assessing the phenomena for the extent to which they live up to the much-hyped claims of globalization’s potential to create a globally interdependent society. The setbacks of globalization, such as right-wing populism and religious fundamentalism, can only be understood if the shortcomings of global communication are taken more seriously. Covering all types of cross-border global communication in media, political and economic systems, civil societies, social media and lifeworlds of the individual, this unique book is invaluable for students and researchers in media, communication, globalization and related areas.

Libros de Comunicación global

Author :
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (313 download)

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Book Synopsis Libros de Comunicación global by :

Download or read book Libros de Comunicación global written by and published by . This book was released on 2000 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: