Comunicacion En La Era Postcovid Medios Audiovisuales Y Analisis

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Comunicación en la era postcovid, medios audiovisuales y análisis.

Author : Luz Martínez Martínez
Publisher : Dykinson
ISBN 13 : 8413778077
Total Pages : 354 pages
Book Rating : 4.4/5 (137 download)

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Book Synopsis Comunicación en la era postcovid, medios audiovisuales y análisis. by : Luz Martínez Martínez

Download or read book Comunicación en la era postcovid, medios audiovisuales y análisis. written by Luz Martínez Martínez and published by Dykinson. This book was released on 2021-10-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra aspira a marcar cómo deben ser algunos de esos caminos, a ofrecer una serie de pautas, o, dicho de otro modo, a responder a los numerosos retos y desafíos que se plantean con el panorama actual para el mundo de la comunicación y para el audiovisual, tanto para los profesionales, como para los académicos y, por supuesto, para el público en general. La obra se ha estructurado en cuatro grandes bloques, cuyos ejes temáticos pretenden abordar la comunicación y el audiovisual desde diferentes perspectivas: “Comunicación y COVID-19”, “Comunicación social”, “Redes sociales y política”, “Periodismo” y “Audiovisual”. El primero de esos bloques, “Comunicación y COVID-19” recoge una serie de experiencias y análisis que tienen en común el hecho de haber surgido en el contexto de la pandemia. Ni el mundo de la comunicación ni la investigación académica pueden, ni deben, permanecer nunca ajenos a las circunstancias que nos tocan vivir en cada momento. Pues bien, este primer bloque es una buena prueba de ello. El segundo bloque, dedicado a la comunicación social, agrupa una serie de propuestas en las que el rol de la universidad en la investigación juega un papel muy relevante y en el que también se presta especial atención a una de las problemáticas más en boga actualmente en nuestra sociedad: la igualdad. El ámbito digital tampoco podía dejar de tener protagonismo en la obra, y así se refleja en el tercer bloque, en el que el lector podrá encontrar distintos trabajos que versan sobre las redes sociales y la política. Esta última ha encontrado en estos nuevos medios una de sus vías cada vez más naturales para difundir sus mensajes. Ahora falta comprobar si la manera en la que se articulan esos mensajes es la más adecuada. Pues bien, a eso precisamente responden varias de las propuestas encuadradas en ese bloque. El lector encontrará a continuación una serie de textos dedicados al periodismo, otro de los ámbitos que más profundamente ha notado en los últimos tiempos los efectos de todas esas transformaciones a las que nos referíamos antes y que se encuentra en una especie de encrucijada ante la cual los implicados deberán tomar una serie de decisiones que marcarán el devenir de los acontecimientos. El quinto y último bloque se dedica al audiovisual y nos muestra de forma nítida la variedad de expresiones que este ámbito está llegando a recoger últimamente. Eso sí, sin perder en ningún momento las esencias y los elementos fundamentales que han marcado su existencia, como la creatividad.

Understanding the Global TV Format

Author : Albert Moran
Publisher : Intellect (UK)
ISBN 13 : 9781841501321
Total Pages : 0 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Understanding the Global TV Format by : Albert Moran

Download or read book Understanding the Global TV Format written by Albert Moran and published by Intellect (UK). This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a series of papers concerned with the interrelations between the postmodern and the present state of art and design education. Spanning a range of thematic concerns, the book reflects upon existing practice and articulates revolutionary prospects potentially viable through a shift in educative thinking.

Designing Video and Multimedia for Open and Flexible Learning

Author : Jack Koumi
Publisher : Routledge
ISBN 13 : 1134177208
Total Pages : 273 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Designing Video and Multimedia for Open and Flexible Learning by : Jack Koumi

Download or read book Designing Video and Multimedia for Open and Flexible Learning written by Jack Koumi and published by Routledge. This book was released on 2006-08-21 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical guide to the most effective use of video and multimedia in open and distance learning. Illustrated throughout, it considers pedagogic design principles for the highest quality learning material, covering: what to teach on video and how to teach it when to choose and how to use other media for teaching a framework of pedagogic design principles for video and multimedia practical development advice for interactive multimedia. With insights into the comprehensive process of designing, developing and managing distance learning materials, this book will appeal to those involved in course development, educational video, audiovision and interactive multimedia design, as well as to students of general video and multimedia production.

Essentials of Corporate Communication

Author : Cees B.M. Van Riel
Publisher : Routledge
ISBN 13 : 1134335059
Total Pages : 325 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel

Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Audience Evolution

Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 0231150350
Total Pages : 266 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Audience Evolution by : Philip M. Napoli

Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.

a new arithmetic

Author : Abraham Leslie Behr
Publisher : CUP Archive
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4./5 ( download)

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Book Synopsis a new arithmetic by : Abraham Leslie Behr

Download or read book a new arithmetic written by Abraham Leslie Behr and published by CUP Archive. This book was released on 1969 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Big data

Author : Patricia Fernández, Eva (coord.)
Publisher : Editorial UOC
ISBN 13 : 8491164146
Total Pages : 94 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Big data by : Patricia Fernández, Eva (coord.)

Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.

Global Television Formats

Author : Sharon Shahaf
Publisher : Routledge
ISBN 13 : 1135889503
Total Pages : 439 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Global Television Formats by : Sharon Shahaf

Download or read book Global Television Formats written by Sharon Shahaf and published by Routledge. This book was released on 2013-06-17 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2013 SCMS Best Edited Collection Award For decades, television scholars have viewed global television through the lens of cultural imperialism, focusing primarily on programs produced by US and UK markets and exported to foreign markets. Global Television Formats revolutionizes television studies by de-provincializing its approach to media globalization. It re-examines dominant approaches and their legacies of global/local and center/periphery, and offers new directions for understanding television’s contemporary incarnations. The chapters in this collection take up the format phenomena from around the globe, including the Middle East, Western and Eastern Europe, South and West Africa, South and East Asia, Australia and New Zealand, North America, South America, and the Caribbean. Contributors address both little known examples and massive global hits ranging from the Idol franchise around the world, to telenovelas, dance competitions, sports programming, reality TV, quiz shows, sitcoms and more. Looking to global television formats as vital for various cultural meanings, relationships, and structures, this collection shows how formats can further our understanding of television and the culture of globalization at large.

Emotion Measurement

Author : Herbert L. Meiselman
Publisher : Woodhead Publishing
ISBN 13 : 0128231998
Total Pages : 1050 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Emotion Measurement by : Herbert L. Meiselman

Download or read book Emotion Measurement written by Herbert L. Meiselman and published by Woodhead Publishing. This book was released on 2021-04-09 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial environments. This edition begins with an updated review of basic studies of emotion, including the theory, physiology, and psychology of emotions, as these are the foundational studies which food scientists as well as product developers and marketing professionals need to be aware of. The second section highlights methods for studying emotions, and reviews the different approaches to emotion measurement: questionnaire self-report, behavioral, and physiological. This section explores the merits of intrinsic versus extrinsic measures of emotion. Some new measurement approaches have emerged since the first edition of this book. The book then presents practical applications, with chapters on emotion research in food and beverage, as well as in a range of products and clinical settings. The experience in testing product emotions has increased since the first edition when product emotion research was newer. Finally, Emotion Measurement, Second Edition provides coverage of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods that work in many cultures. And the universality of emotions has been a topic of research for decades. Taking both an academic and applied approach, Emotion Measurement, Second Edition will be an invaluable reference for those conducting basic academic research on emotions and for sensory and consumer scientists, and the product developers and marketing professionals they work alongside. - Reviews both the academic and the applied strands of emotion measurement research - Focuses on cross-cultural studies of emotions, which is currently lacking from most of the literature in the field - Highlights methods for studying emotions in both basic and applied studies

Applied Biomechatronics Using Mathematical Models

Author : Jorge Garza Ulloa
Publisher : Academic Press
ISBN 13 : 0128125950
Total Pages : 664 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Applied Biomechatronics Using Mathematical Models by : Jorge Garza Ulloa

Download or read book Applied Biomechatronics Using Mathematical Models written by Jorge Garza Ulloa and published by Academic Press. This book was released on 2018-06-16 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Biomechatronics Using Mathematical Models provides an appropriate methodology to detect and measure diseases and injuries relating to human kinematics and kinetics. It features mathematical models that, when applied to engineering principles and techniques in the medical field, can be used in assistive devices that work with bodily signals. The use of data in the kinematics and kinetics analysis of the human body, including musculoskeletal kinetics and joints and their relationship to the central nervous system (CNS) is covered, helping users understand how the complex network of symbiotic systems in the skeletal and muscular system work together to allow movement controlled by the CNS. With the use of appropriate electronic sensors at specific areas connected to bio-instruments, we can obtain enough information to create a mathematical model for assistive devices by analyzing the kinematics and kinetics of the human body. The mathematical models developed in this book can provide more effective devices for use in aiding and improving the function of the body in relation to a variety of injuries and diseases. - Focuses on the mathematical modeling of human kinematics and kinetics - Teaches users how to obtain faster results with these mathematical models - Includes a companion website with additional content that presents MATLAB examples

Environmental Values in American Culture

Author : Willett Kempton
Publisher : MIT Press
ISBN 13 : 9780262611237
Total Pages : 340 pages
Book Rating : 4.6/5 (112 download)

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Book Synopsis Environmental Values in American Culture by : Willett Kempton

Download or read book Environmental Values in American Culture written by Willett Kempton and published by MIT Press. This book was released on 1996 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do Americans view environmental issues? This study by a team of cognitive anthropologists reveals similarities in the way different groups of Americans view environmental change, while also showing that Americans may have misunderstandings about these

The Format Age

Author : Jean K. Chalaby
Publisher : John Wiley & Sons
ISBN 13 : 1509502629
Total Pages : 242 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis The Format Age by : Jean K. Chalaby

Download or read book The Format Age written by Jean K. Chalaby and published by John Wiley & Sons. This book was released on 2015-12-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few trends have had as much impact on television as formats have in recent years. Long confined to the fringes of the TV industry, they have risen to prominence since the late 1990s. Today, they are a global business with hundreds of programmes adapted across the world at any one time, from mundane game shows to blockbuster talent competitions, from factual entertainment to high-end drama. Based on exclusive industry access, this book provides an in-depth analysis of the complex world of the TV format from its origins to the present day. Chalaby delivers a comprehensive account of the TV format trading system and conceptualizes the global value chain that underpins it, unpicking the corporate strategies and power relations within. Using interviews with format creators, he uncovers the secrets behind the world’s most travelled formats, exploring their narrative structure and cultural meanings.

Gatewatching

Author : Axel Bruns
Publisher : Peter Lang
ISBN 13 : 9780820474328
Total Pages : 346 pages
Book Rating : 4.4/5 (743 download)

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Book Synopsis Gatewatching by : Axel Bruns

Download or read book Gatewatching written by Axel Bruns and published by Peter Lang. This book was released on 2005 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gatewatching: Collaborative Online News Production is the first comprehensive study of the latest wave of online news publications. The book investigates the collaborative publishing models of key news Websites, ranging from the worldwide Indymedia network to the massively successful technology news site Slashdot, and further to the multitude of Weblogs that have emerged in recent years. Building on collaborative approaches borrowed from the open source software development community, this book illustrates how gatewatching provides an alternative to gatekeeping and other traditional journalistic models of reporting, and has enabled millions of users around the world to participate in the online news publishing process.

Cultural Transfer and Political Conflicts

Author : Andreas Kötzing
Publisher : V&R Unipress
ISBN 13 : 384700588X
Total Pages : 171 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Cultural Transfer and Political Conflicts by : Andreas Kötzing

Download or read book Cultural Transfer and Political Conflicts written by Andreas Kötzing and published by V&R Unipress. This book was released on 2017-07-17 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film festivals during the Cold War were fraught with the political and social tensions that dominated the world at the time. While film was becoming an increasingly powerful medium, the European festivals in particular established themselves as showcases for filmmakers and their perceptions of reality. At the same time, their prestigious, international character attracted the interest of states and private players. The history of these festivals thus sheds light not only on the films they made available to various publics, but on the cultural policies and political processes that informed their operations. Presenting new research by an international group of younger scholars, Cultural Transfer and Political Conflicts critically investigates postwar history in the context of film festivals reconstructing not only their social background and international dispensation, but also their centrality for cultural transfers between the East, the West and the South during the Cold War.

Understanding Citizen Journalism as Civic Participation

Author : Seungahn Nah
Publisher : Routledge
ISBN 13 : 1351984608
Total Pages : 199 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Understanding Citizen Journalism as Civic Participation by : Seungahn Nah

Download or read book Understanding Citizen Journalism as Civic Participation written by Seungahn Nah and published by Routledge. This book was released on 2020-02-17 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Citizen Journalism as Civic Participation re-conceptualizes citizen journalism in the context of Habermas’s theory of the public sphere and communicative action, to examine how citizen journalism practice as civic participation may contribute to a heathier community and democracy in the civil society context. Citizen journalism has garnered growing attention owing to the participation of ordinary citizens in the performance of news production. Drawing on the authors’ decade-long collaboration on citizen journalism scholarship, this book posits a theoretical framework that relies on diverse communication perspectives to understand citizen journalism practice and its democratic consequences. This book will be of great relevance to scholars, researchers, professionals and policy makers working in the field of journalism and media studies, culture studies, and communication studies.

Politics and the Twitter Revolution

Author : John H. Parmelee
Publisher : Lexington Books
ISBN 13 : 0739165003
Total Pages : 257 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Politics and the Twitter Revolution by : John H. Parmelee

Download or read book Politics and the Twitter Revolution written by John H. Parmelee and published by Lexington Books. This book was released on 2012 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public by John H. Parmelee and Shannon L. Bichard is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders' tweets frame their policies and personalities. The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders' tweets, and, in many cases, leaders' tweets shape followers' political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.

Journalistic Role Performance

Author : Claudia Mellado
Publisher : Routledge
ISBN 13 : 1317667689
Total Pages : 433 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Journalistic Role Performance by : Claudia Mellado

Download or read book Journalistic Role Performance written by Claudia Mellado and published by Routledge. This book was released on 2016-11-03 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume lays out the theoretical and methodological framework to introduce the concept of journalistic role performance, defined as the outcome of concrete newsroom decisions and the style of news reporting when considering different constraints that influence the news product. By connecting role conception to role performance, this book addresses how journalistic ideals manifest in practice. The authors of this book analyze the disconnection between journalists’ understanding of their role and their actual professional performance in a period of high uncertainty and excitement about the future of journalism due the changes the Internet and new technologies have brought to the profession.