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Author :
Publisher : Arte & Ciência
ISBN 13 : 9788574731346
Total Pages : 416 pages
Book Rating : 4.7/5 (313 download)
Download or read book Mídia, cultura, comunicação written by and published by Arte & Ciência. This book was released on 2003 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 311028104X
Total Pages : 424 pages
Book Rating : 4.1/5 (12 download)
Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Author : Adilson Claudio Muzi
Publisher : Pimenta Cultural
ISBN 13 : 8566832140
Total Pages : 255 pages
Book Rating : 4.5/5 (668 download)
Download or read book Interatividade nas TICs: abordagens sobre mídias digitais e aprendizagem written by Adilson Claudio Muzi and published by Pimenta Cultural. This book was released on with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: A forma com que os indivíduos estabelecem suas relações com o mundo tem mudado constantemente. As Novas Mídias e as Tecnologias da Informação e Comunicação (TIC) proporcionam maneiras diferenciadas no que diz respeito às práticas destes indivíduos, sejam essas em momentos de lazer, de estudo ou de trabalho. Os ambientes virtuais, através das mídias interativas, possibilitam a conexão de diferentes áreas do conhecimento e a convergência dos meios na potencialização dos mais variados campos, especialmente a partir da internet. Hoje em dia não basta apenas a disposição de plataformas como forma de repositório de conteúdos. A interatividade é o ponto chave nesta nova era, focando, principalmente, a participação ativa dos usuários. Esta conexão entre professores e alunos, entre produtores e usuários das mídias inaugura um tempo em que a imersão e a participação são essenciais na geração das informações e na construção do conhecimento. Considerando este cenário, os capítulos que compõem este eBook trazem reflexões importantes para o momento atual em que a convergência das mídias e as novas tecnologias têm gerado desafios antes impensados, tanto para o campo da comunicação quanto para o da educação. A superação nas diversas áreas em que se refletem acerca de formatos diferenciados para que se estabeleçam novas práticas sociais e culturais é uma constante não somente para os profissionais em formação, mas para os usuários ávidos por novidades e na expectativa por serem inseridos neste mundo cada vez mais tecnológico, interativo e participativo. É nesse sentido que esta obra apresenta em suas páginas estudos e análises que vão além da fronteira do tradicional, incentivando ações inovadoras a partir dos dispositivos tecnológicos com os quais somos todos os dias confrontados.
Author : Pedro Portugal
Publisher : Clube de Autores (managed)
ISBN 13 : 8591088506
Total Pages : 107 pages
Book Rating : 4.5/5 (91 download)
Download or read book Discurso Integrado De Comunicação written by Pedro Portugal and published by Clube de Autores (managed). This book was released on 2012-08-28 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esse não é um livro para você que trabalha por trabalhar e faz comunicação apenas por fazer ou para tentar garantir o pão de cada dia. Este livro tem como razão delinear a série lógica de raciocínio que apresenta o universo organizacional, a importância da comunicação integrada neste contexto e a melhor maneira de realizar esta prática no campo da produção escrita.
Author : Sonia Virginia Moreira
Publisher : Emerald Group Publishing
ISBN 13 : 1800716036
Total Pages : 197 pages
Book Rating : 4.8/5 (7 download)
Download or read book Creating Culture Through Media and Communication written by Sonia Virginia Moreira and published by Emerald Group Publishing. This book was released on 2024-02-07 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by the American Sociological Association Section on Communication, Information Technologies, and Media Sociology (CITAMS), Creating Culture Through Media and Communication addresses the media and communications challenges of our time.
Author : Duarte, Alexandre
Publisher : IGI Global
ISBN 13 : 1668473550
Total Pages : 291 pages
Book Rating : 4.6/5 (684 download)
Download or read book Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments written by Duarte, Alexandre and published by IGI Global. This book was released on 2023-05-08 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has been facing the effects of the COVID-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working have become the new normal. Research about how people are facing these challenges points to common findings and concerns. The pandemic has enhanced inequalities, taken a toll on mental health, and increased the use of digital technologies. Many workers are suffering from digital fatigue and struggle to self-regulate their life/work balance, as the permanent digital connection to work is reinforced and they struggle with the blurred borders concerning privacy, leisure, and rest. In this context, it is vital to research how organizations have reinvented themselves to cope with the COVID-19 pandemic and understand which of the reactive workplace communication practices and improvised solutions were considered advantageous. Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments presents different approaches that explore the impact of the COVID-19 pandemic on workplace communication, focusing specifically on internal communication, mapping new communication practices, and assessing their consequences, namely the well-being of the workers who are coping with these changes. The book combines a scientific exploration of these ongoing changes as we transition to a post-COVID-19 world with a collection of examples and best practices that help organizations in supporting their members through these transformations and in nurturing their well-being. Covering topics such as cross-department process dependencies, hybrid work environments, and wellbeing strategies, this premier reference source is a vital resource for business leaders and managers, IT managers, human resource professionals, students and educators of higher education, librarians, researchers, and academicians.
Author : Toby Miller
Publisher : Routledge
ISBN 13 : 1136988858
Total Pages : 230 pages
Book Rating : 4.1/5 (369 download)
Download or read book Television Studies: The Basics written by Toby Miller and published by Routledge. This book was released on 2009-12-04 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television. Topics covered include: broadcasting history and technology institutions and ownership genre and content audiences Complete with global case studies, questions for discussion, and suggestions for further reading, this is an invaluable and engaging resource for those interested in how to study television.
Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1991090412
Total Pages : 36 pages
Book Rating : 4.9/5 (91 download)
Download or read book Como Ganhar Dinheiro com Marketing Cultural written by MAX EDITORIAL and published by Max Editorial. This book was released on 2023-06-19 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Descubra as estratégias revolucionárias para maximizar seu sucesso no mercado cultural e alavancar seus ganhos com marketing eficiente. Este ebook é a chave para transformar sua paixão em uma carreira rentável, apresentando técnicas testadas e comprovadas para atrair público e monetizar sua arte ou negócio cultural. Não perca mais tempo lutando financeiramente, invista em si mesmo e aprenda a ganhar dinheiro com marketing cultural agora."
Author : Adélia Borges
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.F/5 ( download)
Download or read book Brazilian design today written by Adélia Borges and published by . This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exhibition shows us how different sectors of design production ally art, a Brazilian character and technology to create objects utilized in our daily lives that take our culture to the four corners of the world. The exhibition intent is to present a transversal view of this moment, aiming at highlighting some revealing examples that attest to the creative ability of Brazil from different fields of design. All projects included are after the year 2000 and by designers living in Brazil (including foreigners who adopted Brazil as home), and works by Brazilian born designers scallered around the world. Designers are included from different regions in Brazil as well as from different generations. The participants include veteran designers such as Sergio Rodrigues (furniture) and Alexandre Wonner (graphic design) to young professionals in their 20s. The diversification is also present in the choices of different design fields: furniture, objects, equipment, vechicles, accessories, books, packaging, lamps, graphic design, etc. All objects are useful and were created in order to fulfill a certain purpose and to be used by specific consumers. However, some of them look like artworks, and others dialogue with engineering
Author : Rani Hajela Srivastava
Publisher : Elsevier Health Sciences
ISBN 13 : 0323790011
Total Pages : 451 pages
Book Rating : 4.3/5 (237 download)
Download or read book The Health Care Professional's Guide to Cultural Competence - E-Book written by Rani Hajela Srivastava and published by Elsevier Health Sciences. This book was released on 2022-05-10 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: - UNIQUE approach looks at populations the way health care workers encounter them, not by ethno-cultural/religious labels. - Accessible writing style relays information in a balanced and concise manner for undergraduate and graduate students as well as health care professionals. - Multidisciplinary perspective is provided by authors who represent a variety of health disciplines and cultural identities, who may be educators or practitioners, each presenting complex ideas in understandable ways and controversial ideas in a transparent way. - Cultural Considerations in Care and Cultural Competence in Action boxes integrate theory into practice and invite critical self-reflection. - Teaching and learning tools include learning objectives and key terms at the beginning of each chapter, plus end-of-chapter group activities, review questions, and more. - NEW! New chapters on Indigenous health, sexual and gender diversity, immigrant and refugee health, and community health are added to this edition, and new topics include cultural safety, cultural humility, the impacts of racism, working with interpreters and the use of technology, palliative care, and more. - NEW! UNIQUE! Cultural competence and safety perspectives throughout the text help you to be more responsive in delivering culturally safe care, and in reaching the goal of equity and culturally competent care. - NEW! Discussion of cultural issues addresses power, privilege, intersectionality, equity, advocacy, and being an ally. - NEW! Up-to-date content includes the latest statistics, guidelines, research, references, and resources. - NEW! Evolve website enhances your understanding with review questions, unfolding case studies, and more.
Author : Correia, Ricardo Fontes
Publisher : IGI Global
ISBN 13 : 166848353X
Total Pages : 272 pages
Book Rating : 4.6/5 (684 download)
Download or read book The Role of Brands in an Era of Over-Information written by Correia, Ricardo Fontes and published by IGI Global. This book was released on 2023-08-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a mental shortcut that consumers use to help “rationalize” decisions that would be impossible to make by analyzing all the options available. Brands also try to find more distinctive signals to stand out and differentiate from others. Signals like more green, ecologic, or inclusive brands are now part of the claims of the brands. Do they really help consumers to make better decisions? Or are they ignored by the customers as they become the rule instead of the exception? The Role of Brands in an Era of Over-Information provides knowledge to better understand the digital branding process and its implications in choosing products, services, or organizations. The book also contributes to the development and consolidation of recent concepts linked with branding and over-information, providing practical cases where these concepts show their relevance. Covering key topics such as marketing, new media, sustainability, and internet branding, this premier reference source is ideal for marketers, influencers, business owners, policymakers, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Author : New York Public Library. Art and Architecture Division
Publisher :
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bibliographic Guide to Art and Architecture written by New York Public Library. Art and Architecture Division and published by . This book was released on 1995 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (693 download)
Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Author : Evangelos Markopoulos
Publisher : Springer Nature
ISBN 13 : 3030516261
Total Pages : 348 pages
Book Rating : 4.0/5 (35 download)
Download or read book Advances in Creativity, Innovation, Entrepreneurship and Communication of Design written by Evangelos Markopoulos and published by Springer Nature. This book was released on 2020-07-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and entrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factors in Communication of Design, held on July 16–20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators.
Author : Bonita M. Kolb
Publisher :
ISBN 13 : 9780415626958
Total Pages : 190 pages
Book Rating : 4.6/5 (269 download)
Download or read book Marketing for Cultural Organizations written by Bonita M. Kolb and published by . This book was released on 2013 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revision of the author's Marketing cultural organisations.
Author : João Domingues
Publisher : Letra Capital Editora LTDA
ISBN 13 : 6587594379
Total Pages : 321 pages
Book Rating : 4.5/5 (875 download)
Download or read book Interlocuções entre cultura, trabalho e economia/Conversations between culture, work and economy written by João Domingues and published by Letra Capital Editora LTDA. This book was released on 2020-11-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concepção desta organização é resultado do encontro de docentes, discentes e parceiros de pesquisa que vêm se dedicando a discutir o papel da cultura e do trabalho daqueles que atuam neste setor da economia capitalista, tendo por base dados empíricos e análise de políticas culturais no Brasil.The concept of this book is the outcome of a series of meetings between teachers, students and fellow researchers who have dedicated themselves to discussing the role of culture and the work of those who act within this sector of the capitalist economy, based on empirical data and an analysis of cultural policies in Brazil.
Author : Campos, Ana Cláudia
Publisher : IGI Global
ISBN 13 : 1668434385
Total Pages : 336 pages
Book Rating : 4.6/5 (684 download)
Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Campos, Ana Cláudia and published by IGI Global. This book was released on 2022-05-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.
