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Author : Laura Mars
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (18 download)
Download or read book Complete Television, Radio & Cable Industry Directory, 2019 written by Laura Mars and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laura Mars
Publisher : Grey House Publishing
ISBN 13 : 9781682173886
Total Pages : 0 pages
Book Rating : 4.1/5 (738 download)
Download or read book Complete Television, Radio & Cable Industry Directory written by Laura Mars and published by Grey House Publishing. This book was released on 2018-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author : Laura Mars
Publisher :
ISBN 13 : 9781619259386
Total Pages : 2000 pages
Book Rating : 4.2/5 (593 download)
Download or read book Complete Television, Radio and Cable Industry Directory 2017 written by Laura Mars and published by . This book was released on 2016-12 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author : Walter McDowell
Publisher : Peter Lang
ISBN 13 : 9780820474854
Total Pages : 180 pages
Book Rating : 4.4/5 (748 download)
Download or read book Broadcast Television written by Walter McDowell and published by Peter Lang. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Author : Richard Gottlieb
Publisher :
ISBN 13 :
Total Pages : 1602 pages
Book Rating : 4.:/5 (133 download)
Download or read book Complete Television, Radio & Cable Industry Directory written by Richard Gottlieb and published by . This book was released on 2015 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laura Mars
Publisher :
ISBN 13 : 9781642654837
Total Pages : 2000 pages
Book Rating : 4.6/5 (548 download)
Download or read book The Complete Broadcasting Industry Guide written by Laura Mars and published by . This book was released on 2020-11 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author : Laura Mars
Publisher : Grey House Publishing
ISBN 13 : 9781642651041
Total Pages : 2000 pages
Book Rating : 4.6/5 (51 download)
Download or read book Complete Television, Radio & Cable Industry Guide, 2020: Print Purchase Includes 1 Year Free Online Access written by Laura Mars and published by Grey House Publishing. This book was released on 2019-11 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author : Laura Mars
Publisher :
ISBN 13 : 9781682177846
Total Pages : 0 pages
Book Rating : 4.1/5 (778 download)
Download or read book Complete Television, Radio and Cable Industry Directory 2019 written by Laura Mars and published by . This book was released on 2018-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author :
Publisher :
ISBN 13 : 9781637001608
Total Pages : pages
Book Rating : 4.0/5 (16 download)
Download or read book COMPLETE BROADCASTING INDUSTRY GUIDE written by and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781637005637
Total Pages : 0 pages
Book Rating : 4.0/5 (56 download)
Download or read book COMPLETE BROADCASTING INDUSTRY GUIDE written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laura Mars
Publisher :
ISBN 13 : 9781642658422
Total Pages : 2000 pages
Book Rating : 4.6/5 (584 download)
Download or read book The Complete Broadcasting Industry Guide: Television, Radio, Cable and Streaming 2022 written by Laura Mars and published by . This book was released on 2021-11 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author : Laura Mars
Publisher :
ISBN 13 : 9781619251427
Total Pages : 0 pages
Book Rating : 4.2/5 (514 download)
Download or read book Complete Television, Radio & Cable Industry Directory, 2014 written by Laura Mars and published by . This book was released on 2013-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author : Laura Mars
Publisher :
ISBN 13 : 9781619257566
Total Pages : 0 pages
Book Rating : 4.2/5 (575 download)
Download or read book Complete Television, Radio and Cable Industry Directory 2016 written by Laura Mars and published by . This book was released on 2015-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In print for more than seven decades as Broadcasting Yearbook and more recently, Boadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author : Laura Mars
Publisher :
ISBN 13 : 9781619252875
Total Pages : 0 pages
Book Rating : 4.2/5 (528 download)
Download or read book Complete Television, Radio and Cable Industry Directory 2016 written by Laura Mars and published by . This book was released on 2014-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author :
Publisher :
ISBN 13 : 9781637008560
Total Pages : 0 pages
Book Rating : 4.0/5 (85 download)
Download or read book COMPLETE BROADCASTING INDUSTRY GUIDE written by and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Allen Hendricks
Publisher : Rutgers University Press
ISBN 13 : 0813598486
Total Pages : 319 pages
Book Rating : 4.8/5 (135 download)
Download or read book Radio's Second Century written by John Allen Hendricks and published by Rutgers University Press. This book was released on 2020-03-13 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2022 Broadcast Education Association Book Award One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920423
Total Pages : 480 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
