Competition Between Private Labels And National Brands In A Multichannel Retailer

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Competition Between Private Labels and National Brands in a Multichannel Retailer

Author : Marta Arce-Urriza
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (115 download)

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Book Synopsis Competition Between Private Labels and National Brands in a Multichannel Retailer by : Marta Arce-Urriza

Download or read book Competition Between Private Labels and National Brands in a Multichannel Retailer written by Marta Arce-Urriza and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This chapter analyzes private label and national brand competition across online and offline channels. We analyze competition using three measures: market share, a loyalty index, and what is called in the literature conquesting power (a measure of the ability of a brand to capture nonloyal consumers). We first provide a brief theoretical introduction and literature research about the topic. We also do an empirical analysis using data of a multichannel grocery retailer that sells both its own private label and national brands, through physical stores and an online store. The data include the purchases made by a sample of multichannel consumers. We find that the private label increases, in general, its competitive position in the online channel, compared to the offline channel. However, this result does not hold for all the product categories. We discuss some drivers of this general improvement, as well as potential causes for the differences between categories. We conclude with some recommendations for multichannel retailers and manufacturers.

Advances in National Brand and Private Label Marketing

Author : Francisco J. Martinez-Lopez
Publisher : Springer Nature
ISBN 13 : 3030477649
Total Pages : 178 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martinez-Lopez

Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martinez-Lopez and published by Springer Nature. This book was released on 2020-05-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

Competition Between Private Label and National Brand for Differentiated Food Category

Author : Xiongwei Ying
Publisher :
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.:/5 (871 download)

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Book Synopsis Competition Between Private Label and National Brand for Differentiated Food Category by : Xiongwei Ying

Download or read book Competition Between Private Label and National Brand for Differentiated Food Category written by Xiongwei Ying and published by . This book was released on 2013 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers in Canada have introduced private labels to gain vertical bargaining power over manufacturers' national brands and to establish customer loyalty. Product differentiation in quality and increasingly product formulation is an emerging trend for both private labels and national brands in many grocery categories. This thesis applies a model derived from a random utility nested logit model to estimate structural demand for differentiated canned soup products. Using a Distance-Matrix (DM) approach we identify the location of both private labels and national brands in the ingredient attribute space within the canned soup category. To empirically estimate and test the effects of private label usage on the competitive interactions between retailers and manufacturers, we estimate supply-side Cost-Price Margin (CPM) equations. Our results strongly suggest that retailers' private label is acting as an effective strategic tool to generate market power over upstream manufacturers.

Private Labels, Brands, and Competition Policy

Author : Ariel Ezrachi
Publisher :
ISBN 13 : 9780199559374
Total Pages : 0 pages
Book Rating : 4.5/5 (593 download)

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Book Synopsis Private Labels, Brands, and Competition Policy by : Ariel Ezrachi

Download or read book Private Labels, Brands, and Competition Policy written by Ariel Ezrachi and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing use of private labels in recent years has affected significantly the landscape of retail competition, with major retailers no longer being confined to their traditional role as purchasers and distributors of branded goods. By selling their own-label products within their outlets they are competing with their upstream brand suppliers for sales and shelf space. This unique relationship, and the continued strengthening of private labels, raises important questions as to their pro-competitive effects and possible negative effects. This book provides an in-depth review of the range of competitive and intellectual property issues raised in connection with private brands in Europe and the US. It examines the development of private labels and their impact on retail competition, then moves on to focus on policy and questions the adequacy of current economic and legal analysis in light of the characteristics of own-label competition, and finally it presents a thorough evaluation of the legal issues in the field, including chapters on horizontal and vertical effects, dominance, mergers and acquisitions, intellectual property, copycat packaging and consumer welfare. The book contains a collection of essays reflecting the debate on the impact of private labels upon competition, investment and innovation in the retail sector. The ideas and arguments underlying the articles have been developed through a series of seminars held in the Oxford Centre for Competition Law and Policy over the last three years. Participants in these seminars have included competition officials, law academics, practitioners and representatives from industry.

Private Label Strategy

Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Private Label Strategy by : Nirmalya Kumar

Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.

Three Essays on the Competition Between National Brand and Private Label Food Products

Author : Eidan Apelbaum
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.:/5 (6 download)

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Book Synopsis Three Essays on the Competition Between National Brand and Private Label Food Products by : Eidan Apelbaum

Download or read book Three Essays on the Competition Between National Brand and Private Label Food Products written by Eidan Apelbaum and published by . This book was released on 2000 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Explosive Growth of Private Labels in North America

Author : Philip B. Fitzell
Publisher : Global Book Productions
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis The Explosive Growth of Private Labels in North America by : Philip B. Fitzell

Download or read book The Explosive Growth of Private Labels in North America written by Philip B. Fitzell and published by Global Book Productions. This book was released on 1998 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private label concept as a viable profit-maker for trade customers and smaller manufacturers. This analysis tracks the development of the cooperatives and food and drug store chains. The impact of the supermarket concept, the monopoly of manufacturers brands, the restrictions imposed by local, state and legislative actions; the debut of dedicated private label manufacturers; the maturation of the private label industry, all these subjects are covered in this book.

The Competition Between National Brands and Store Brands

Author : Raj Sethuraman
Publisher : Now Pub
ISBN 13 : 9781601987129
Total Pages : 122 pages
Book Rating : 4.9/5 (871 download)

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Book Synopsis The Competition Between National Brands and Store Brands by : Raj Sethuraman

Download or read book The Competition Between National Brands and Store Brands written by Raj Sethuraman and published by Now Pub. This book was released on 2013-09 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1.What types of economic models have been used to analyze the competition between national brands and store brands? 2. What insights and implications have they generated? 3.What are some useful directions for future research by modelers of national brand - store brand competition? This monograph is an extension of earlier reviews on this topic with some important differences. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly however, the focus is exclusively on the analytical models that give rise to those results. First, The Competition between National Brands and Store Brands presents a framework that is conducive for classifying the extant literature on national brand - store brand competition. Second, the authors compile pertinent articles and available working papers, and classify them using this framework. Third, the volume traces the development of the analytical models starting from the simple model with one national brand manufacturer and one retailer, and progressing to models with multiple manufacturers and retailers. Finally, the authors discuss the insights obtained from them and provide future research directions.

National Brands and Private Labels in Retailing

Author : Juan Carlos Gázquez-Abad
Publisher : Springer
ISBN 13 : 3319071947
Total Pages : 190 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis National Brands and Private Labels in Retailing by : Juan Carlos Gázquez-Abad

Download or read book National Brands and Private Labels in Retailing written by Juan Carlos Gázquez-Abad and published by Springer. This book was released on 2014-06-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

Private Labels

Author : Philip B. Fitzell
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Private Labels by : Philip B. Fitzell

Download or read book Private Labels written by Philip B. Fitzell and published by . This book was released on 1982 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Private labeling of products is not new. Manylarge merchandisers such as Sears and A&P, have marketedproducts under their own labels since the 19th century. Inthe past decade, there has been tremendous growth of privatelabels in both the food and drug chains. Private labels arecontinually changing to meet customer demands. They giveconsumers a price break plus value for their money.Generics, an extension of private labels, have created shockwaves throughout the marketplace. A private label magazine,Private Label, and Private Label Manufacturers Associationhave elevated the private label to first-class citizenshipin the marketplace. Developing a "philosophy," organizing aprivate label program, setting up a quality control program,packaging, pricing, and merchandising strategies, and thelegal aspects of the private label are discussed. A listingof private labels by distributor; tabular data gathered instudies done by Selling-Area-Marketing, Inc., (SAMI), fromthe 1st Gallup study on Private Labels 1981, and the brandpreferences of foodservice operators are appended. (emc).

Private Labels Vs. National Brands in Lebanon

Author : Maya Naim Yazbeck
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (787 download)

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Book Synopsis Private Labels Vs. National Brands in Lebanon by : Maya Naim Yazbeck

Download or read book Private Labels Vs. National Brands in Lebanon written by Maya Naim Yazbeck and published by . This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private Labels are defined as products marketed by retailers. Private Labels can be called store brands when they actually adopt the name of the store itself in some way. Private Labels are usually cheaper than national brands and tend to o ffer higher profit margins for retailers. Private Labels being increasingly important globally deserve a deep understandin g in Lebanon, in line with the growth witnessed in their distribution channel. T his paper covers consumer perception and attitude towards private brands in the foreign markets and assesses consumer perception and behavior towards Private La bels specifically in Lebanon. The study demonstrates that Private Label products in Lebanon are gaining more a cceptance among shoppers as supermarkets take new steps to beef up their own bra nds and that Private Label goods trend will continue to enjoy record expansion a nd eat into famous brand profits if manufacturers fail to adopt winning strategi es to combat competition.

Improving Marketing Strategies for Private Label Products

Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Improving Marketing Strategies for Private Label Products by : Arslan, Yusuf

Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Advances in National Brand and Private Label Marketing

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030769356
Total Pages : 145 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López

Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-16 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

How to Increase Grocery Store Private Labels' Quality Perception

Author : Dario Lo Turco
Publisher : Grin Publishing
ISBN 13 : 9783668396821
Total Pages : 68 pages
Book Rating : 4.3/5 (968 download)

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Book Synopsis How to Increase Grocery Store Private Labels' Quality Perception by : Dario Lo Turco

Download or read book How to Increase Grocery Store Private Labels' Quality Perception written by Dario Lo Turco and published by Grin Publishing. This book was released on 2017-03-21 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Hamburg, language: English, abstract: The focus of this thesis is on the grocery retail market and more specifically on the stores private labels. It is interesting to analyse this area because of the strong competition between products and the way customers assess quality to the different items in such a context. Research shows that private label brands suffer from a low quality image compared with national brands. The main reason for such a bad quality perception is not so much linked with the ingredients quality, but rather with the poor private label product image itself. Based on the situation outlined above, the objective of this master thesis is the development of an appropriate strategy in order to increase grocery private labels quality perception. This work studies four different issues: The customers evaluation of product quality, the identification and analysis of the causes of the low store labels quality image, the comparison between national and store brands, and the relevance of Price, Country of Origin, Package and Brand in product excellence evaluation. There is a long history of research that demonstrates that consumers frequently use extrinsic cues to infer product quality. Therefore, management's strategy to target the most price-elastic shoppers by discounting their store brands and investing low resources on extrinsic cues like brand, package and advertisement may actually not be the right decision. National brands can claim a much more successful brand image in comparison with store brands. They are perceived by the customers as -better brands- and are seen as more reliable, trusted, higher quality, innovative, and exciting. To the contrary, consumers view store brands as approachable and strongly associate them with value, but do not think of them as distinctive, auth

The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview

Author : Jana Defontis
Publisher : GRIN Verlag
ISBN 13 : 3346230783
Total Pages : 41 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview by : Jana Defontis

Download or read book The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview written by Jana Defontis and published by GRIN Verlag. This book was released on 2020-08-24 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Münster, language: English, abstract: The aim of this thesis is to provide a systematic overview of existing literature, dealing with the concept of private label brand Image and store image and about the studies that have dealt with the interrelation between the two variables. Private label brands (PLBs) have gained tremendously in significance over the past decades. While at their first appearance in the market place in 1920 they only had to face little competition by now numerous large wholesalers offer private labels in a large number of product categories. Since competition has intensified retailers have become more engaged in developing an efficient differentiation strategy. In this context it has been found that the implementation of a private label program can contribute to a number of benefits for retailers as well as for consumers. Alongside an improved bargaining power vis-à-vis manufacturers resulting in lower wholesale prices for national brands (NBs). Private label brands can account for higher margins compared to NBs and they furthermore have the potential to serve as a significant determinant for store differentiation by expanding a retailers' merchandise with a unique alternative that is store specific and thus can contribute to increased store traffic and ultimately to more customers being loyal towards a certain store

National Brands Versus Private-labels

Author : Philip M. Parker
Publisher :
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4.:/5 (342 download)

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Book Synopsis National Brands Versus Private-labels by : Philip M. Parker

Download or read book National Brands Versus Private-labels written by Philip M. Parker and published by . This book was released on 1995 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Management

Author : Paolo Popoli
Publisher : BoD – Books on Demand
ISBN 13 : 953513597X
Total Pages : 212 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Brand Management by : Paolo Popoli

Download or read book Brand Management written by Paolo Popoli and published by BoD – Books on Demand. This book was released on 2017-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.