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Author :
Publisher :
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4.:/5 (53 download)
Download or read book Comparing Dynamic Consumer Decision Processes in Real and Computer-simulated Environments written by and published by . This book was released on 1991 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raymond R. Burke
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (782 download)
Download or read book Comparing Dynamic Consumer Decision Processes in Real and Computer Simulated Environments written by Raymond R. Burke and published by . This book was released on 1991 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book Comparing Dynamic Consumer Processes in Real and Computer-simulated Environments written by and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leroy Robinson, Jr.
Publisher : Springer
ISBN 13 : 3319109634
Total Pages : 388 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.
Author : Arch G. Woodside
Publisher : Routledge
ISBN 13 : 1136380795
Total Pages : 307 pages
Book Rating : 4.1/5 (363 download)
Download or read book Market-Driven Thinking written by Arch G. Woodside and published by Routledge. This book was released on 2012-06-25 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.
Author : Howard R. Moskowitz
Publisher : John Wiley & Sons
ISBN 13 : 0813806046
Total Pages : 282 pages
Book Rating : 4.8/5 (138 download)
Download or read book Packaging Research in Food Product Design and Development written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2009-08-07 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.
Author : Lee, Ook
Publisher : IGI Global
ISBN 13 : 1930708890
Total Pages : 272 pages
Book Rating : 4.9/5 (37 download)
Download or read book Internet Marketing Research: Theory and Practice written by Lee, Ook and published by IGI Global. This book was released on 2000-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan J. Malter
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (89 download)
Download or read book Dynamic Marketing Decision Making written by Alan J. Malter and published by . This book was released on 2000 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michel Wedel
Publisher : Psychology Press
ISBN 13 : 1136676481
Total Pages : 269 pages
Book Rating : 4.1/5 (366 download)
Download or read book Visual Marketing written by Michel Wedel and published by Psychology Press. This book was released on 2007-09-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
Author : Jagdish N. Sheth
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.3/5 (243 download)
Download or read book Customer Behavior written by Jagdish N. Sheth and published by South Western Educational Publishing. This book was released on 1999 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about the behaviour of customers around the world. Comprehensive in its coverage and managerial in its focus, the book dwells on the traditional issues in the field, and then extends them to emerging topics.
Author : Academy of Marketing Science
Publisher :
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.3/5 ( download)
Download or read book Developments in Marketing Science written by Academy of Marketing Science and published by . This book was released on 2008 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.
Author :
Publisher :
ISBN 13 :
Total Pages : 880 pages
Book Rating : 4.:/5 (1 download)
Download or read book International Journal of Market Research written by and published by . This book was released on 2008 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John R. Hauser
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (318 download)
Download or read book Time Flies when You're Having Fun written by John R. Hauser and published by . This book was released on 1992 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marketing Science Institute
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.E/5 ( download)
Download or read book Publications written by Marketing Science Institute and published by . This book was released on 1993 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.:/5 (319 download)
Download or read book Market Research Abstracts written by and published by . This book was released on 1992 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : European Research in Economic Psychology (Society)
Publisher :
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.4/5 (87 download)
Download or read book Journal of Economic Psychology written by European Research in Economic Psychology (Society) and published by . This book was released on 1997 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
