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Comparing And Contrasting Marketing Assumptions And Advertising Strategies In Japan And The United States
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Book Synopsis Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States by : Joseph P. Helgert
Download or read book Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States written by Joseph P. Helgert and published by . This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.
Book Synopsis Marketing Strategies in Japan and Comparison with Those in the United States by : Tadashi Okamura
Download or read book Marketing Strategies in Japan and Comparison with Those in the United States written by Tadashi Okamura and published by . This book was released on 1973 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Perceptions of Japanese Advertising by : Fritz Cropp
Download or read book Perceptions of Japanese Advertising written by Fritz Cropp and published by . This book was released on 1996 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously, studies of advertising in Japan have been conducted using content analysis, with little attention to attitudes about advertising and advertising strategy. This study examines perceptions of changes in Japanese advertising among advertising professionals in Japan, probing advertising issues that have not previously been scientifically explored. A review of the existing literature about advertising in Japan and interviews with professionals at advertising agencies in Japan yielded four primary dimensions that appear to be affecting advertising in Japan. These dimensions are, the "soft sell" or comparatively more emotional appeal of Japanese advertisements, which contrasts with more attribute-oriented or "hard sell" Western advertising; advertising strategy issues, which focus primarily on the intent of advertising in Japan; economic issues, which address changes in the Japanese distribution system and other economic issues that directly affect advertising; and cultural factors that affect advertising in Japan, which include differences in customs, mores, and language. Q-methodology was used to isolate different types of advertising professionals in Japan. Thirty-four advertising executives were asked to sort forty statements regarding advertising strategy in Japan and the United States. Each of the statements involved one of the four factors that appear to be shaping advertising in Japan. Three distinct types of advertising professionals emerged. The Establishment Type, comprised exclusively of Japanese advertising executives, contends that the advertising climate in Japan is similar to that in the West. He sees minor changes in advertising in Japan, but not dramatic changes precipitated by difficult economic times. The Emigrant Type, comprised exclusively of advertising professionals from the United States, Great Britain and Australia, sees advertising as an extension of the competitive marketplace but believes that cultural factors preclude major change in the advertising climate in Japan. The Change Agent Type, which includes both Japanese and Western professionals, foresees dramatic change in advertising in Japan, precipitated by difficult economic times and fierce competition. Conclusions and implications of these findings are discussed
Book Synopsis The Impact of Cultural and Market Distance on International Advertising by : Yoo-Kyung Kim
Download or read book The Impact of Cultural and Market Distance on International Advertising written by Yoo-Kyung Kim and published by . This book was released on 1996 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Japan written by and published by . This book was released on 1987 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Alienation and Advertising in the United States and Japan by : Akiko Kano
Download or read book Alienation and Advertising in the United States and Japan written by Akiko Kano and published by . This book was released on 2002 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Japanese Advertising Agency by : Brian Moeran
Download or read book A Japanese Advertising Agency written by Brian Moeran and published by University of Hawaii Press. This book was released on 1996-07-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.
Book Synopsis Abstracts of Public Administration, Development, and Environment by :
Download or read book Abstracts of Public Administration, Development, and Environment written by and published by . This book was released on 2005 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Relentless written by Johny K. Johansson and published by . This book was released on 1996 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors make the analogy with Zen practice, rather than rational analysis.
Download or read book Leveraging Japan written by George Fields and published by Jossey-Bass. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Book Synopsis A Comparative Study of Japanese and West German Strategies for Marketing Consumer Goods in the United States by : Frederick O. Schade
Download or read book A Comparative Study of Japanese and West German Strategies for Marketing Consumer Goods in the United States written by Frederick O. Schade and published by . This book was released on 1988 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Analysis of Japanese Advertisements in the U.S. and Germany by : Kazufumi Manabe
Download or read book An Analysis of Japanese Advertisements in the U.S. and Germany written by Kazufumi Manabe and published by . This book was released on 1992 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Adaptation and Marketing Strategies of the Japanese Manufacturing Firms Operating in the United States by : Hirobumi Matsuzaki
Download or read book The Adaptation and Marketing Strategies of the Japanese Manufacturing Firms Operating in the United States written by Hirobumi Matsuzaki and published by . This book was released on 1966 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Comparative Analysis of the Use of Corporate Advertising in the United States and Japan by : Douglas Malcolm McLeod
Download or read book A Comparative Analysis of the Use of Corporate Advertising in the United States and Japan written by Douglas Malcolm McLeod and published by . This book was released on 1992 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Advertising in the United States and Japan by : Motoko Kunita
Download or read book Corporate Advertising in the United States and Japan written by Motoko Kunita and published by . This book was released on 1991 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Comparative Study of the Export Marketing Strategies Between the United States and Japan by : Suchit Purivetkunakorn
Download or read book A Comparative Study of the Export Marketing Strategies Between the United States and Japan written by Suchit Purivetkunakorn and published by . This book was released on 1973 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising in the Aging Society by : Florian Kohlbacher
Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Springer. This book was released on 2016-04-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
