Management and Economics of Communication

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110589540
Total Pages : 524 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Management and Economics of Communication by : M. Bjørn Rimscha

Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Competitive Strategic Management

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Competitive Strategic Management by : Robert Lamb

Download or read book Competitive Strategic Management written by Robert Lamb and published by Prentice Hall. This book was released on 1984 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comparative Advantage and Heterogeneous Firms

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Comparative Advantage and Heterogeneous Firms by : Andrew B. Bernard

Download or read book Comparative Advantage and Heterogeneous Firms written by Andrew B. Bernard and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper examines how country, industry and firm characteristics interact in general equilibrium to determine nations' responses to trade liberalization. When firms possess heterogeneous productivity, countries differ in relative factor abundance and industries vary in factor intensity, falling trade costs induce reallocations of resources both within and across industries and countries. These reallocations generate substantial job turnover in all sectors, spur relatively more creative destruction in comparative advantage industries than comparative disadvantage industries, and magnify ex ante comparative advantage to create additional welfare gains from trade. The relative ascendance of high-productivity firms within industries boosts aggregate productivity and drives down consumer prices. In contrast with the neoclassical model, these price declines dampen and can even reverse the real wage losses of scarce factors as countries liberalize.

Fit, Failure & the Hall of Fame

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Publisher : Simon and Schuster
ISBN 13 : 1439106282
Total Pages : 298 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Fit, Failure & the Hall of Fame by : Charles C. Snow

Download or read book Fit, Failure & the Hall of Fame written by Charles C. Snow and published by Simon and Schuster. This book was released on 2001-10-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this incisive analysis of corporate success and failure, the authors maintain that success is derived from a mix of ingredients--a company's strategy, its structure, and its processes working in concert. This book will supply managers with the fundamentals of achieving lasting success.

A General Theory of Competition

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Publisher : SAGE Publications
ISBN 13 : 1452221642
Total Pages : 321 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis A General Theory of Competition by : Shelby D. Hunt

Download or read book A General Theory of Competition written by Shelby D. Hunt and published by SAGE Publications. This book was released on 1999-11-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. Consequently, executives and entrepreneuers, management consultants, public makers, and scholars and students in economics, law, political science, and business should read and study this book. —Robert F. Lusch, University of Oklahoma This book develops a new theory of competition. This theory – labeled "resource-advantage theory" – stems from no single research tradition, but draws on several different traditions in economics, management, marketing, and sociology. In this ground-breaking volume, Shelby Hunt articulates R-A theory, uses the theory to explain and predict economic phenomena, and shows how (and why) it explains and predicts such phenomena.

Managing Network Resources

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Author :
Publisher : OUP Oxford
ISBN 13 : 0191538469
Total Pages : 344 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Managing Network Resources by : Ranjay Gulati

Download or read book Managing Network Resources written by Ranjay Gulati and published by OUP Oxford. This book was released on 2007-03-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's firms are increasingly embedded in networks of alliances and other ties that influence their behavior and performance. In this, his first book on the subject, Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to material resources, and perceptions of a firm's legitimacy held by key external parties such as investors and banks. The book synthesises Gulati's influential work on network dynamics from the last fifteen years, and presents the key findings from this extensive body of research. Gulati's insights are important for scholars, students, and practitioners interested in the behavior of firms in an increasingly networked economy. Ranjay Gulati is one of the leading theorists and researchers studying alliances and networks, and has written widely on the subject. His work has been published in leading academic journals such as Administrative Science Quarterly, and in the Harvard Business Review.

Economics of Strategy

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119042313
Total Pages : 544 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Economics of Strategy by : David Dranove

Download or read book Economics of Strategy written by David Dranove and published by John Wiley & Sons. This book was released on 2017-07-17 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an unbound, three hole punched version. Access to WileyPLUS sold separately. Economics of Strategy, Binder Ready Version focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

Dynamic Capabilities and Strategic Management

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Author :
Publisher : Oxford University Press on Demand
ISBN 13 : 019954512X
Total Pages : 313 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Dynamic Capabilities and Strategic Management by : David J. Teece

Download or read book Dynamic Capabilities and Strategic Management written by David J. Teece and published by Oxford University Press on Demand. This book was released on 2009 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do firms grow? How do firms compete? An influential answer to these fundamental questions of business strategy lies in the concept of dynamic capabilities. David Teece provides a clear statement of his ideas, and a framework for managers wishing to assess their organization's strategy.

A Study Of Performance Measurement In The Outsourcing Decision

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Author :
Publisher : Butterworth-Heinemann
ISBN 13 : 1856178579
Total Pages : 137 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis A Study Of Performance Measurement In The Outsourcing Decision by : Ronan McIvor

Download or read book A Study Of Performance Measurement In The Outsourcing Decision written by Ronan McIvor and published by Butterworth-Heinemann. This book was released on 2009-05-28 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outsourcing is a key issue for many organisations having moved from the contracting out of peripheral activities such as cleaning to more critical areas such as design and marketing. This report is for managers and people in finance and accounting functions and takes a practical approach in developing a framework and then applying this framework in an actual organisation which makes it easier for practitioners to understand.• This report provides a framework which incorporates both qualitative and quantitative performance measures that can be used in the outsourcing process• This research is of value to commercial and public sector organisations as well as academics as it provides insights for organisations considering outsourcing that will enable them to assess service levels throughout the contract

Gaining and Sustaining Competitive Advantage

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Author :
Publisher : Pearson Educacion
ISBN 13 : 9780131579613
Total Pages : 555 pages
Book Rating : 4.5/5 (796 download)

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Book Synopsis Gaining and Sustaining Competitive Advantage by : Jay B. Barney

Download or read book Gaining and Sustaining Competitive Advantage written by Jay B. Barney and published by Pearson Educacion. This book was released on 2007 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: For graduate level courses in Strategic Management Barney provides students and practitioners with the most up-to-date research in a way that allows them to see how to apply it to the real business world.

Resource-Based and Evolutionary Theories of the Firm

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1461522013
Total Pages : 277 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Resource-Based and Evolutionary Theories of the Firm by : Cynthia A. Montgomery

Download or read book Resource-Based and Evolutionary Theories of the Firm written by Cynthia A. Montgomery and published by Springer Science & Business Media. This book was released on 2011-06-27 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resource-Based and Evolutionary Theories of the Firm: Towards a Synthesis explores the intersection of evolutionary theories of the firm with an emergent body of research in the field of strategic management that has been broadly referred to as the `resource-based view of the firm'. The volume approaches strategic questions from several vantage points, thereby fostering a useful cross-fertilization of ideas. The views presented spring from a variety of sources, namely the principles of strategic management, organisation economics, and population ecology.

Competing on Resources

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (166 download)

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Book Synopsis Competing on Resources by : David J. Collis

Download or read book Competing on Resources written by David J. Collis and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Does What You Export Matter?

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Publisher : World Bank Publications
ISBN 13 : 0821384910
Total Pages : 153 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Does What You Export Matter? by : Daniel Lederman

Download or read book Does What You Export Matter? written by Daniel Lederman and published by World Bank Publications. This book was released on 2012-06-18 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does what economies export matter for development? If so, can industrial policies improve on the export basket generated by the market? This book approaches these questions from a variety of conceptual and policy viewpoints. Reviewing the theoretical arguments in favor of industrial policies, the authors first ask whether existing indicators allow policy makers to identify growth-promoting sectors with confidence. To this end, they assess, and ultimately cast doubt upon, the reliability of many popular indicators advocated by proponents of industrial policy. Second, and central to their critique, the authors document extraordinary differences in the performance of countries exporting seemingly identical products, be they natural resources or 'high-tech' goods. Further, they argue that globalization has so fragmented the production process that even talking about exported goods as opposed to tasks may be misleading. Reviewing evidence from history and from around the world, the authors conclude that policy makers should focus less on what is produced, and more on how it is produced. They analyze alternative approaches to picking winners but conclude by favoring 'horizontal-ish' policies--for instance, those that build human capital or foment innovation in existing and future products—that only incidentally favor some sectors over others.

Creating and Sustaining Competitive Advantage

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9783319545394
Total Pages : 376 pages
Book Rating : 4.5/5 (453 download)

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Book Synopsis Creating and Sustaining Competitive Advantage by : Chandra S. Mishra

Download or read book Creating and Sustaining Competitive Advantage written by Chandra S. Mishra and published by Palgrave Macmillan. This book was released on 2017-06-29 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. It also considers how management can utilize their resources and capabilities, shadow options, product market forces, customer needs, and organizational learning as a means to differentiate them from the competition. With an innovative approach to theory and research, it will be positioned to inform both scholars and practitioners in management, business strategy, and entrepreneurship on the process of competitive and sustainable value creation.

Entrepreneurship

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Publisher : Springer Science & Business Media
ISBN 13 : 3540485430
Total Pages : 348 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Entrepreneurship by : Álvaro Cuervo

Download or read book Entrepreneurship written by Álvaro Cuervo and published by Springer Science & Business Media. This book was released on 2007-05-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship can, at times, seem like a veritable jungle where finding one's way can prove to be difficult. This book functions as a map locating the most important issues: those where an acceptable consensus already exists, and those that remain open to discussion. In so doing, we have presented the accounts of distinguished explorers in their own words.

Firm Competitive Advantage Through Relationship Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3030673383
Total Pages : 294 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Firm Competitive Advantage Through Relationship Management by : Bartosz Deszczyński

Download or read book Firm Competitive Advantage Through Relationship Management written by Bartosz Deszczyński and published by Springer Nature. This book was released on 2021-03-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.

The Service-Dominant Logic of Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1317454634
Total Pages : 676 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch

Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.