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Download or read book Company Profiles: Ross Group Plc written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Company Profiles: Ross Group Plc written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1916 pages
Book Rating : 4.3/5 (555 download)
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ISBN 13 :
Total Pages : 1254 pages
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Author : Ross Brennan
Publisher : SAGE
ISBN 13 : 1473904854
Total Pages : 569 pages
Book Rating : 4.4/5 (739 download)
Download or read book Business-to-Business Marketing written by Ross Brennan and published by SAGE. This book was released on 2014-04-23 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the ‘B2B Snapshots’ New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing. Electronic inspection copies are available for instructors.
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ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 (91 download)
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