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Author :
Publisher :
ISBN 13 :
Total Pages : 1336 pages
Book Rating : 4.3/5 ( download)
Download or read book Nelson's Directory of Investment Research written by and published by . This book was released on 2008 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1336 pages
Book Rating : 4.:/5 ( download)
Download or read book Nelson Information's Directory of Investment Research written by and published by . This book was released on 2008 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia C. Franks
Publisher : American Library Association
ISBN 13 : 0838917569
Total Pages : 671 pages
Book Rating : 4.8/5 (389 download)
Download or read book Records and Information Management written by Patricia C. Franks and published by American Library Association. This book was released on 2018-08-13 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book's authoritative blend of theory and practice makes it a matchless resource for everyone in the archives and records management field.
Author :
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.3/5 (91 download)
Download or read book Lighting Dimensions written by and published by . This book was released on 1988-07 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ruth Saunders
Publisher : Routledge
ISBN 13 : 135198358X
Total Pages : 223 pages
Book Rating : 4.3/5 (519 download)
Download or read book Marketing in the Boardroom written by Ruth Saunders and published by Routledge. This book was released on 2017-04-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Author : Lisa Nirell
Publisher : John Wiley & Sons
ISBN 13 : 0470493690
Total Pages : 225 pages
Book Rating : 4.4/5 (74 download)
Download or read book Energize Growth Now written by Lisa Nirell and published by John Wiley & Sons. This book was released on 2009-06-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.
Author : Amie Taal
Publisher : CRC Press
ISBN 13 : 100037355X
Total Pages : 236 pages
Book Rating : 4.0/5 (3 download)
Download or read book The GDPR Challenge written by Amie Taal and published by CRC Press. This book was released on 2021-11-17 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consent is necessary for collecting, processing and transferring Personal Identifiable Information (PII) and sensitive personal data. But to what extent? What are the limitations and restricts to avoid penalties under The General Data Protection Regulation 2018 (GDPR) rules, which may be up to 4% of annual global turnover or €20 million (whichever is higher), enforcements and sanctions? Under GDPR Article 51, each EU Member State shall maintain an independent public authority to be responsible for monitoring the application of this regulation to protect the fundamental rights of data subjects (Supervisory Authority). The Supervisory Authority has powers to issue warnings, conduct audits, recommend remediation, order erasure of data and suspend data transfers to a third country. GDPR has changed the way data is used, accessed and stored. It's reach extends well beyond the European Union and is the basis of other data privacy laws around the world. This book provides a review and guidance on implementing and compliance of GDPR while taking advantage of technology innovations and supported by real-life examples. The book shows the wide scope of applications to protect data privacy while taking advantage of processes and techniques in various fields such as eDiscovery, Cyber Insurance, Virtual-based Intelligence, Information Security, Cyber Security, Information Governance, Blockchain and Biometric technologies and techniques.
Author : David Croteau
Publisher : Pine Forge Press
ISBN 13 : 9781412913157
Total Pages : 340 pages
Book Rating : 4.9/5 (131 download)
Download or read book The Business of Media written by David Croteau and published by Pine Forge Press. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Author : Aliza Sherman
Publisher : John Wiley & Sons
ISBN 13 : 1118530233
Total Pages : 457 pages
Book Rating : 4.1/5 (185 download)
Download or read book Social Media Engagement For Dummies written by Aliza Sherman and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Author : REDDI, C.V. NARASIMHA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9388028902
Total Pages : 600 pages
Book Rating : 4.3/5 (88 download)
Download or read book EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION written by REDDI, C.V. NARASIMHA and published by PHI Learning Pvt. Ltd.. This book was released on 2019-09-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Author : Great Britain. Parliament. House of Commons. Home Affairs Committee
Publisher : The Stationery Office
ISBN 13 : 0215078446
Total Pages : 24 pages
Book Rating : 4.2/5 (15 download)
Download or read book HC 629 - Police, the Media, and High Profile Criminal Investigations written by Great Britain. Parliament. House of Commons. Home Affairs Committee and published by The Stationery Office. This book was released on 2014 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report considers the events surrounding the police raid on 14 August of the home of Sir Cliff Richard OBE in Berkshire, and the circumstances under which the BBC came to have advance information about the raid. It concludes that South Yorkshire Police's handling of this situation was inept. The naming of suspects (or the confirming of a name when it is put to a force) when there is no operational need to do so is wrong. South Yorkshire Police should not have tried to cut a deal with the journalist, but rather approached senior BBC executives to explain the damage that such premature disclosure could do to the investigation. The BBC's Director General, Lord Hall, confirmed to the Committee that the BBC would act on such requests from Chief Constables. In the absence of any such approach from South Yorkshire, the BBC was well within its rights to run the story, although as a result Sir Cliff himself has suffered enormous, irreparable damage to his reputation. It appears that the BBC reporter clearly identified the source of his leak as Operation Yewtree. It is unfortunate therefore that South Yorkshire Police did not notify the Metropolitan Police so that the source of the Yewtree leak could be investigated.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522554769
Total Pages : 570 pages
Book Rating : 4.5/5 (225 download)
Download or read book Sports Media, Marketing, and Management: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-03-02 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Author : Sjoerd Gehrels
Publisher : Emerald Group Publishing
ISBN 13 : 1789730694
Total Pages : 213 pages
Book Rating : 4.7/5 (897 download)
Download or read book Employer Branding for the Hospitality and Tourism Industry written by Sjoerd Gehrels and published by Emerald Group Publishing. This book was released on 2019-07-10 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
Author : Florian Wolff
Publisher : Springer Science & Business Media
ISBN 13 : 3322818497
Total Pages : 263 pages
Book Rating : 4.3/5 (228 download)
Download or read book Employee Stock Option Compensation written by Florian Wolff and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Florian Wolff analyses how executives perceive their stock options and how their personal expectations and risk preferences affect the value they assign to them. He shows that stock options may be worth their money because people behave irrationally.
Author :
Publisher : Paul Sheals
ISBN 13 :
Total Pages : 69 pages
Book Rating : 4./5 ( download)
Download or read book Social Media Marketing written by and published by Paul Sheals. This book was released on with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sophie Wolf
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110793466
Total Pages : 336 pages
Book Rating : 4.1/5 (17 download)
Download or read book Glass in Architecture from the Pre- to the Post-Industrial Era written by Sophie Wolf and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Glass is one of the most fascinating and versatile building materials in architectural history. The new insights into glass in architecture are the result of research at the intersection of glass production, construction technology and building culture. Coming from a variety of disciplines, the contributions bridge the divide between natural sciences, humanities and the preservation and restoration of cultural heritage. They explore the crucial role of flat glass in shaping architecture, particularly since the 18th century, and discuss the in-situ restoration of historic windows and glass façades and the importance of preserving this fragile heritage. The topics range from the manufacture of sheet glass in pre-industrial times to the possibilities of repair and reusability of insulating glazing. With contributions by Océane Bailleul, Peter Bellendorf, Stefan Bichlmair, Catherine Blaine, Anne-Laure Carré, Niels De Temmerman, Matthias Fischer, Susanne Fischer, Waldo Galle, Josef Ganka, Esther Geboes, Emma Groult, Melchior Fischli, Ueli Fritz, Florin Gstöhl, Isabel Haupt, Laura Hindelang, Hauke Horn, Peter Heinrich Jahn, Olivia Jorgji, Dunja Kielmann, Ralf Kilian, Katrin Lenz, Giulia Marino, Christine Milch, Angelika Reiff, Alexandra Schmölder, Logan Sisley, Helen Spencer, Ruth Tenschert, Vitaly Volkov and Sophie Wolf A multi-disciplinary survey of the history of the production and use of flat glass From the Roman times to the present day New insights on sheet glass as building material and cultural heritage
Author : Joanna Paliszkiewicz
Publisher : Taylor & Francis
ISBN 13 : 100096454X
Total Pages : 309 pages
Book Rating : 4.0/5 (9 download)
Download or read book Privacy, Trust and Social Media written by Joanna Paliszkiewicz and published by Taylor & Francis. This book was released on 2023-12-11 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.
