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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)
Download or read book Cómo juzgar, cómo evaluar la publicidad written by and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claudio L. Soriano
Publisher : Ediciones Díaz de Santos
ISBN 13 : 9788486251987
Total Pages : 152 pages
Book Rating : 4.2/5 (519 download)
Download or read book Cómo evaluar su publicidad written by Claudio L. Soriano and published by Ediciones Díaz de Santos. This book was released on 1988 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guía práctica para el establecimiento de una metodologíadirigida a evaluar la eficiencia de la publicidad realizada por la empresa u organización, con el objetivo deelevar la eficiencia y rentabilidad de la inversión.
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : José María Mercado Velasco
Publisher : Palibrio
ISBN 13 : 1617648655
Total Pages : 481 pages
Book Rating : 4.6/5 (176 download)
Download or read book Sociología Del Siglo Xxi written by José María Mercado Velasco and published by Palibrio. This book was released on 2011-04 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Al leer este libro, sea muy cuidadoso en no dejar pasar por alto una palabra que no comprendas plenamente. La única razón por la que una persona abandona la lectura de un libro o se vuelve confusa e incapaz de comprender, es porque ha pasado por alto una palabra o frase que no comprendió. Si el libro llega a ser confuso o usted parece no comprenderlo, habrá una palabra justo antes que usted no comprendió. No vaya más adelante, retroceda a ANTES de que se metiera en problemas, encuentre la palabra mal entendida y defínala. Use siempre un diccionario, que este completo, no use diccionarios pequeños.
Author :
Publisher :
ISBN 13 :
Total Pages : 2562 pages
Book Rating : 4.:/5 (31 download)
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nina Robertson
Publisher : CIFOR
ISBN 13 : 9793361816
Total Pages : 152 pages
Book Rating : 4.7/5 (933 download)
Download or read book Fresh Tracks in the Forest: Assessing Incipient Payments for Environmental Services Initiatives in Bolivia written by Nina Robertson and published by CIFOR. This book was released on 2005-01-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Payments for Environmental Services (PES) are being considered worldwide with great interest and expectation. Proposals to create agreements in which beneficiaries of environmental services pay landowners directly for the provision or protection of these services are innovative and promising. But what real PES experiences are actually out there? This work assesses a range of PES or PES-type experiences in one country, Bolivia, in the fields of carbon sequestration, protection of watershed services, biodiversity and aesthetic landscape values. The report concludes that while none of the generally young initiatives adhere fully to the principle of PES as developed in the theoretical literature, many experiment with some of the relevant PES mechanisms. Protection of watersheds and landscape values are the most common types, though the implementing intermediaries often have underlying biodiversity-protection goals. Main obstacles to PES implementation include ideological resistance against the PES concept, the difficulty of building trust between buyers and sellers, and limited willingness to pay on behalf of service users. During their relatively short lifetime, basically all initiatives had been successful in making service sellers (PES recipients) better off in economic terms, while the effectiveness in achieving environmental objectives and securing positive social impacts so far remained more variable. In some cases, redesigning these initiatives to bring them closer to the full PES principles could also enable them to more effectively achieve positive environmental and livelihood outcomes.
Author : Enrique Alcaraz Varó
Publisher : Planeta
ISBN 13 :
Total Pages : 1296 pages
Book Rating : 4.3/5 ( download)
Download or read book Diccionario de términos económicos, financieros y comerciales written by Enrique Alcaraz Varó and published by Planeta. This book was released on 1996 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vocabulary used in the economic world is interchangeable & used in three main areas: finance, economics & commerce. These different "languages" are used within each field & therefore are all included in this dictionary to facilitate access to all appropriate terminology. This will prove to be an up-to-date, practical & easy-to-use source of information.
Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Jay Wallace
Publisher : Harvard University Press
ISBN 13 : 0674268210
Total Pages : 316 pages
Book Rating : 4.6/5 (742 download)
Download or read book Responsibility and the Moral Sentiments written by R. Jay Wallace and published by Harvard University Press. This book was released on 1998-01-08 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: R. Jay Wallace advances a powerful and sustained argument against the common view that accountability requires freedom of will. Instead, he maintains, the fairness of holding people responsible depends on their rational competence: the power to grasp moral reasons and to control their behavior accordingly. He shows how these forms of rational competence are compatible with determinism. At the same time, giving serious consideration to incompatibilist concerns, Wallace develops a compelling diagnosis of the common assumption that freedom is necessary for responsibility.
Author : Ivan Jaksic
Publisher : Cambridge University Press
ISBN 13 : 0521027594
Total Pages : 293 pages
Book Rating : 4.5/5 (21 download)
Download or read book Andrés Bello written by Ivan Jaksic and published by Cambridge University Press. This book was released on 2006-11-02 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book-length biography of Andrés Bello, the nineteenth-century Latin American intellectual, to appear in English. Bello was also a poet, a literary critic, and an influential statesman whose contributions to nation-building and Spanish American identity are widely recognized across the region. This work provides a comprehensive interpretation of Bello's work, gives an account of Bello's life based on new information from archives in four countries, and sheds new light on this critical period in Latin American history.
Author :
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ISBN 13 :
Total Pages : 730 pages
Book Rating : 4.A/5 ( download)
Download or read book Vista written by and published by . This book was released on 1995 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Maxwell
Publisher : Center Street
ISBN 13 : 1455518212
Total Pages : 288 pages
Book Rating : 4.4/5 (555 download)
Download or read book The 15 Invaluable Laws of Growth written by John C. Maxwell and published by Center Street. This book was released on 2012-10-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop Others This third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."
Author : Simon Singh
Publisher : Anchor
ISBN 13 : 0385495323
Total Pages : 434 pages
Book Rating : 4.3/5 (854 download)
Download or read book The Code Book written by Simon Singh and published by Anchor. This book was released on 2000-08-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy. Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world's most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.
Author : Lawrence Ang
Publisher : Cambridge University Press
ISBN 13 : 1108571514
Total Pages : 529 pages
Book Rating : 4.1/5 (85 download)
Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
Author : Peter Hall
Publisher : Wiley-Blackwell
ISBN 13 : 9780631199434
Total Pages : 502 pages
Book Rating : 4.1/5 (994 download)
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
Author : Mark Davies
Publisher : Routledge
ISBN 13 : 1134874464
Total Pages : 362 pages
Book Rating : 4.1/5 (348 download)
Download or read book A Frequency Dictionary of Spanish written by Mark Davies and published by Routledge. This book was released on 2017-12-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Frequency Dictionary of Spanish has been fully revised and updated, including over 500 new entries, making it an invaluable resource for students of Spanish. Based on a new web-based corpus containing more than 2 billion words collected from 21 Spanish-speaking countries, the second edition of A Frequency Dictionary of Spanish provides the most expansive and up-to-date guidelines on Spanish vocabulary. Each entry is accompanied with an illustrative example and full English translation. The Dictionary provides a rich resource for language teaching and curriculum design, while a separate CD version provides the full text in a tab-delimited format ideally suited for use by corpus and computational linguistics. With entries arranged both by frequency and alphabetically, A Frequency Dictionary of Spanish enables students of all levels to get the most out of their study of vocabulary in an engaging and efficient way.
Author : Arthur Moeller van den Bruck
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.3/5 (91 download)
Download or read book Germany's Third Empire written by Arthur Moeller van den Bruck and published by . This book was released on 1934 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
